After the funds for the promotion and distribution of "Spirited Away" were allocated, various publicity activities were launched one after another.

At the same time, there is also an early screening of the movie.

Penguin Pictures still has the strength, and it has been screened in cooperative cinemas in several major municipalities across the country.

Early screening is to give the movie to a small number of viewers in advance before it is officially released.

Therefore, there are very few screenings, and for ordinary audiences, it is rare to see screenings.

Penguin Pictures uses the method of distributing movie coupons to invite film critics and teams in the industry to watch the movie.

The remaining part of the movie tickets will be circulated in the market.

Viewers with good luck can buy tickets for this part of the movie.

In mid-September, the official Weibo of Ark Culture, Fang Xing Studio, Liang Whale Studio and other official Weibo released the movie trailer of "Spirited Away" and the information on the number of screenings.

Because Fang Xing's popularity is high enough, as soon as the movie trailer was released, many netizens forwarded it one after another and commented:

[It's coming, it's not doing business again. 】

[I just released an album, and then I started making movies.] The music world and the TV industry can no longer satisfy this product, this is going to the big screen. 】

[After two TV series became popular, this began to float, and I dared to make a movie! ] 】

[Speaking of which, this animated movie didn't start filming after two TV series became popular. This started two years ago.,Before I made a TV series.,I'm going to do this animation first.。 】

[The film industry is not very easy to mix. How many top performers thought that the fans were fierce in combat, and they could kill indiscriminately on the big screen, but they had a blue nose and swollen face. 】

[In other words, this product is not a traffic star, right? ] 】

[That's right, there is the heat of the top stream, but there is no strength of the top stream. (Dog's Head)】

[Don't you have to die if you add a dog's head? I've never stopped a forty-meter sword. 】

[It's all about watching the fun? Didn't anyone watch the trailer? To be honest, the trailer is quite attractive. Moreover, there is also an early screening, and I suddenly want to watch it. 】

[A movie ticket, several days of food expenses, the student party can't afford to hurt. Forget it, let's not read it yet. A singer makes a movie, or an animated movie, no matter how you think about it, it feels like a pit. 】

[Unexpectedly held a screening, and it was screened fifteen days in advance, is this to determine life and death before the official release? ] 】

[Dare to do a screening, I admire you as a man. If it's a bad movie, the screening will go straight to the end, and it won't be released. 】

[It is indeed commendable for courage, but if you dare to screen it, usually the filmmakers are very confident. If you don't have confidence, it's impossible to do screenings. 】

In the film industry, the filmmakers who dare to screen movies are indeed confident in the quality of the film.

Of course, there is no direct relationship between confidence and high quality.

The filmmaker dares to screen it, which can only prove that the filmmaker thinks the quality of the film is high, but it cannot prove that the quality of the film is really high.

In fact, there are many movies that are on the spot.

Moreover, once the reputation of the screening is not good, the box office of the official release of the movie will be miserable.

Since Ark Culture and other official Weibo have released information on the number of screenings.

Fans see the trailer, and there will always be a part of the audience that wants to try it out.

Therefore, the movie tickets for the screenings were sold out not long after the trailer came out.

After all, it is an animated film produced by Fang Xing, even if the audience has no confidence in the movie, the tickets for the screening can still be sold out.

Even many viewers didn't grab tickets, and they were very annoyed.

[Whoever transfers me two tickets, we are brothers. 】

[Even if it's a brother, you have to add money.] 】

In the past two and a half years, Fang Xing has been the outlet of traffic.

Whether it is music, variety shows, or TV series, as long as there is news related to Fang Xing, hot searches are indispensable.

Therefore, most of the film critic teams in the film industry chose to squeeze out time to watch the movie after receiving the movie tickets delivered by Penguin Pictures.

Not only film critics, but also music critics and drama critics have to join in the fun.

In particular, music critics and drama critics who have cooperated with Ark Culture and Songshi Records have obtained movie tickets through various relationships, and are ready to take a look.

……

It's mid-September.

The first screening of "Spirited Away" was held in the cinema of the East China Sea World Trade Plaza.

At half past twelve o'clock in the afternoon, the audience and film critics who participated in the screening gathered in the cinema one after another.

The staff of Penguin Pictures have arrived in advance to prepare, and the posters and standing cards of the movie have been put out.

The well-known drama critic Li Xiaobin also came to participate in the first screening today.

His drama review account is "Huskies love to watch dramas", and through the relationship of Ark Culture, he got a movie ticket, but brought all three members of the team.

He used to communicate with the staff of Penguin Pictures, hoping to get all the team members to come in, no seats, just standing.

However, it was still rejected by the staff of Penguin Pictures.

The staff guided the audience to enter the theater, and told them not to take photos or videos during the viewing process, and also distributed scorecards.

The most important role of the screening is to collect feedback from the audience, so the scorecard is distributed, and after the viewing is over, the scorecard is withdrawn for statistics, and a more intuitive feedback can be obtained.

There is also a blank field on the scorecard, where viewers can fill in their own impressions and suggestions for watching the movie.

"Huskies love to watch dramas" has now become a loyal critic of Ark cultural works.

Because of the previously produced drama reviews of "Wulin Gaiden" and "The Beginning", there have been two major waves of traffic, and the number of fans has skyrocketed.

He even exchanged contact information with the staff of the operation department of Ark Culture.

Now, the animated movies produced by Fang Xing are beginning to hit the big screen, and Li Xiaobin naturally can't miss this opportunity.

It's just that the tickets for the screening are really too popular.

Li Xiaobin only got one ticket, so he couldn't bring the team in, and in the end he could only enter alone.

In addition to drama critics, there are also music critics who come to participate in the screening.

After all, movies also have soundtracks, and it is reasonable for music critics to participate in screenings.

At most, it is a review of the movie's perspective, mainly in terms of soundtrack.

Ni Hongdan, a well-known music critic, can be regarded as Fang Xing's earliest supporters.

In "Tomorrow's Star", Ni Hongdan withstood the bombardment of Wu Junchen and Liu Yichen's fans, and spoke for Fang Xing against the wind.

has persisted until now, and her fans on the whole network have increased from 300,000 to 3 million.

The tenfold increase in the number of followers has brought her too much.

also allowed her to cooperate often with Ark Culture and Fang Xing Studio, so this time she also got movie tickets for the screening.

However, there were too few tickets for the screening, and she only got one.

Today, there are three people in their house.

Her husband and daughter, Kiki, came along, and like everyone else, only one person could enter one ticket.

However, Ni Hongdan is different from other film critics, Qiqi is only three and a half years old and does not need a ticket.

Therefore, she became the only one in the audience who held one ticket but entered the special case of two people.

Dad's husband could only wait in the studio, and in anger, he bought a ticket for another movie and decided to watch a movie alone.

……

Twelve forty-five minutes.

All the audiences at the screening hall entered the venue, and "Spirited Away" officially began to be screened.

The movie tells the story of Chihiro, a 10-year-old girl who is a little squeamish and willful, who moves to a new home with her parents, and strays into a temple on the way to another world.

In this wonderful world, the girl's parents were turned into pigs because they ate a delicacy prepared for the gods.

In order to save her parents, the girl hides her identity and works in this wonderful world, waiting for the opportunity to rescue her parents......

The audience at the screening hall watched the screen quietly.

The 2D animation slowly unfolds on the screen, telling an amazing story with a unique painting style.

The style of this animated film is completely different from the popular 3D animation in recent years, and the picture is very comfortable.

And the story conflict is very ingenious and exciting, and it catches the audience's eye at the beginning.

When the male protagonist of the animation appears, the dubbing comes out.

Ni Hongdan suddenly raised his eyebrows.

Because the sound is a little familiar, but it's very different.

She glanced at the audience next to her and saw that not many viewers noticed the peculiarity of this dubbing.

Because this voice is a higher than the usual speaking scale, not the original voice of the voice actor.

However, Ni Hongdan is from a vocal music class, and his sensitivity to voice is higher than that of ordinary people.

So, through some unique properties of this voice, she has determined the identity of the voice actor.

That's right, the voice of the male protagonist Bailong is matched by Fang Xing himself.

Since "Wulin Gaiden", the TV series filmed by Fang Xing have all been dubbed by himself.

Born in musicals, I rely on my voice to eat.

Dubbing is a job that can be done again if something goes wrong, and the other party wakes up and says, don't be too simple.

Moreover, on the musical theater stage, in order to play characters of different ages, musical theater actors must be proficient in the voices of various age groups.

Fang Xing and the voice of the white dragon can be said to be hand-to-hand.

Ni Hongdan picked up the pen and wrote a few words on the note, writing down this key point.

……

Two hours of film, quickly passed.

After watching it, many viewers are still a little unsatisfied.

The credits list for the movie came out, but no audience got up and left, and everyone was waiting for the easter eggs that they didn't know existed.

A small number of viewers are discussing the evaluation of the film in a low voice.

"It feels good after reading it."

"It's really good, I finished reading it unconsciously, and there was no urine spot in the whole process."

"If there is no god film in the Chinese New Year file, there is hope to compete for the best animated film of the year."

"I didn't expect Fang Xing to have a hand in making TV series, and the animated movies he produced were unexpectedly good."

……

in the third row of seats.

Ni Hongdan lowered her head and rubbed her daughter's face: "Qiqi, after watching the movie, let's go out to find Dad." ”

"No, Kiki still wants to see it." The little girl leaned on her mother's arms and coquettishly didn't want to leave.

"When it's time for the holidays, let's come back and see if we're okay? Let Dad watch it with us when the time comes. Ni Hongdan has already decided, wait until the movie is officially released, and then watch it again.

Today's screening is actually not just watching a movie, but more like a job.

Although I brought my daughter to visit, my husband was not around.

And this animated movie is unexpectedly suitable for the whole family to watch with children.

Therefore, Ni Hongdan has already made a decision in his heart, and he will watch it again during the eleventh long holiday.

"Really? How long is that? Kiki doesn't know how long it will be before she gets off for the holidays.

"Soon." Ni Hongdan assured.

After coaxing her daughter, she asked, "Does Kiki like watching this movie?" ”

Kiki nodded vigorously: "I like it, I like ......"

However, the smile on her face suddenly disappeared, and she asked, "Will Mom and Dad become pigs when they eat?" ”

Ni Hongdan's expression was stunned, looked at her daughter's serious expression, and said with a smile: "Of course not." ”

"But Daddy eats so much." Kiki said worriedly.

"After that, we will control the amount of food for my father and not let him eat so much, okay?" Ni Hongdan also felt that her husband should control his diet, otherwise he would weigh two hundred.

"Okay, let's let my dad come to see Sister Chihiro's mom and dad, if you eat too much, you'll become a pig." Kiki said very seriously.

Ni Hongdan couldn't help but burst out laughing, thinking that when she went back, she would write a film review and praise this movie.

……

The first screening was held in major municipalities across the country.

In the afternoon of the same day, the first batch of film reviews came out.

Many viewers who can't grab movie tickets at the screening have been paying attention to movie reviews.

The film critics who received movie tickets in the film industry basically went to see them, and after they went back, they rushed out the first film reviews one after another.

Seeing that movie reviews came out one after another, netizens were a little surprised.

Because, the score of the movie review is a bit ridiculously high.

According to the scoring criteria of the highest five stars for bean sprouts, most film critics gave five stars.

Yishui's five-star movie reviews made netizens feel too fake.

However, the movie reviews are there, and the new movie reviews are also about the same rating.

[The best animated movie so far this year, it's worth taking your kids to watch it a second time.] 】

[After reading it, there is only one feeling that 2D animation is what animation should look like.] 】

[Comfortable painting style, wonderful story, bizarre world, how long has it been since I saw such a good animated movie? ] 】

When netizens saw these movie reviews, their minds were full of question marks:

[Is this serious?] Five stars for all? 】

[How much did Fang Xing cost? Buying such a movie review, are you sure you won't lose shi? 】

Among netizens, fans of the opposite family are indispensable.

Fang Xing came all the way and slapped too much traffic and big coffee in the face.

There are many passers-by and trolls.

[According to reliable sources, Fang Xing paid out of his own pocket and smashed 100 million yuan in publicity, so these five-star movie reviews, you understand, right? ] 】

[100 million publicity, tsk, it's really willing, this is all the money from the sale of the album to promote the movie. It's really rich and capricious. 】

[I saw the movie reviews, I think the movie may be good, but if it is really a 100 million publicity, it is hard to say that the movie reviews are bought with money. 】

[A movie made by a singer, you don't really think it's going to be good, right? 】

Among the comments of many trolls, there were also some passers-by who watched the screening, and left a message to refute:

[I watched the screening, and the reason why this movie is five stars is because the rating mechanism does not have six stars. 】

[The audience at the screening venue has only one feeling after watching it. Saying that it is the best animated movie in the past ten years, you may think that I am bragging, and I am conservative, the best animated movies in the past three years, there is absolutely no one. 】

[At first, I just went to watch the screening out of curiosity, but I didn't expect the story to be better than I expected. I don't want spoilers, so I recommend that anyone who can accept the genre of animated movies go and take a look, and it's definitely not a loss. 】

After the film review came out, the discussion on the Internet began to explode.

Several related topics rushed to the hot search.

Countless trolls are scolding, and the audience who has watched the screening refutes.

However, there are too few screenings, and the number of viewers who have actually watched the screenings is too small, so there is not much rebuttal.

The reviews of the film are unanimous, and the overall evaluation is very high.

The occasional four-star is considered a low score.

It can be said that the film critics and audiences who have watched the screening have all expressed their intention to blow up this animated movie.