After the first day of screening of "Spirited Away", the feedback from critics and audiences was surprisingly good.

This made netizens more curious about this animated movie.

Some netizens feel that the film reviews are boasting, like a press release bought by the filmmaker.

On major online platforms, some people scolded, and some people refuted.

All kinds of arguments, it is difficult to distinguish the true from the false.

Whether the film review is bought, or the real evaluation of the film critic.

On the first day of the screening of "Spirited Away", word of mouth came out, and no matter how much water there was, it still aroused the curiosity of many netizens.

Therefore, more and more netizens and fans want to snap up tickets for the screening, and get a sneak peek.

However, there are only a few screenings every day, and the number of movie tickets is very small, unless there is cooperation with Ark Culture and Penguin Pictures, it is difficult to grab tickets.

The screening on the second day was also full.

After the screening, the audience feedback was also very good.

More and more netizens are posting their movie tickets on Weibo and Bean Sprouts platforms, and then evaluating the movie.

It is already a practice to post movie tickets and write movie reviews.

Because I have seen the movie in person and commented on it, it is more convincing.

Therefore, many netizens who like to write movie reviews, the first thing they do after watching it is to post movie tickets, and then start praising this movie.

As more and more audiences have watched the screening, there are more and more related film reviews.

Since it has not yet been officially released, the page score of "Spirited Away" has not yet been displayed on the bean sprouts website.

This is the rule of Bean Sprouts.com, in order to avoid the movie being maliciously swiped with a low score before it is released.

Although the ratings are not displayed, the movie reviews, short reviews, and discussions under the "Spirited Away" page are all displayed.

In these film reviews and discussions, most of them think "Spirited Away" is good.

Occasionally, there will be one or two fans who don't know what the ingredients are, spraying "Spirited Away".

Whenever this happens, netizens will let trolls post movie tickets.

There are even netizens who have watched the screening, and they directly posted movie tickets and trolls.

With the opening of the screening of "Spirited Away", it has been searched intermittently, and the popularity is getting higher and higher.

Moreover, the audience who watched the screening couldn't help but post the topic of "Spirited Away" in the circle of friends.

After all, it's so hard to buy a screening ticket, so I watched the screening in advance, so I have to show it off.

The word-of-mouth of the screening began to spread by word of mouth, and the general evaluation was that it was good-looking, worth watching, and worth watching with children.

After word of mouth rose, more and more netizens were impatiently curious, and if they couldn't grab the screening tickets, they began to look forward to the arrival of the 11th long holiday.

……

In addition to "Spirited Away", two of the movies that are ready to be released in eleven times have also begun to be screened.

Before the official release, it is a routine operation to screen it a week or two in advance.

If the quality of the film is high, the screening will be of great help to the schedule when it is officially released.

This time, the eleventh gear is very competitive.

There are three seeded players who are expected to compete for the eleventh box office champion.

One of the most popular movies is a big production called "The Legend of God of War", and the actors are all popular domestic celebrities.

Secondly, there is also a suspense comedy "Rock and Roll Detective 2", the director and screenwriter are all powerful people with a box office of one billion yuan.

The third-seeded player is a martial arts movie "The Great Hero", which is also very competitive.

Among the three movies, "Rock and Roll Detective 2" and "The Great Hero" have all been screened on a small scale.

After a few days of screenings, the initial word-of-mouth also came out, some thought it was good, and some thought it was average.

The overall reviews are above the passing line, but they don't have the same one-sided praise as Spirited Away.

The contrast becomes more pronounced.

Netizens are also more curious.

Weibo also appeared "What to watch during the eleventh long holiday?" Topic discussion.

The content of the discussion is basically inseparable from the three heavyweight productions of "The Legend of the God of War", "Rock and Roll Detective 2" and "The Great Hero", and then add "Spirited Away" with an unreal reputation.

These four films appear the most in the discussion forum.

In addition to this, there are other movies that are not very popular.

If nothing else, these movies that are not very popular and do not have big names to carry the box office are basically accompanied.

In fact.

There are many movies that are being released every day, and there are 50 major festivals.

With so many movies being screened, there are only a few that can really get a high box office.

Therefore, most of the movies are actually accompanied.

……

The distribution companies of "The Legend of God of War", "Rock and Roll Detective 2" and "The Great Hero" are all different.

Among them, "The Legend of God of War" is also distributed by Penguin Pictures, and the other two are distributed by two other heavyweight film distribution companies in the industry.

In other words, "God of War" and "Spirited Away" are actually released by Penguin Pictures.

Due to the large investment in "The Legend of God of War" and the gathering of big names, the male protagonists and directors are all able to carry the box office, and the special effects of the trailer are very exciting.

So since the first version of the trailer came out three months ago, the popularity has been very high.

Due to a strong cast and special effects, "The Legend of God of War" does not need to be screened at all to change word of mouth.

On the contrary, the screening will expose the plot in advance, making the audience's expectations lower.

Therefore, "The Legend of God of War" was not screened.

Penguin Pictures' recent movies are only "Spirited Away".

Besides.

"Rock and Roll Detective 2" and "The Great Hero" were screened.

After the audience's feedback, industry insiders can inquire about the approximate word-of-mouth situation.

Audience feedback on "Spirited Away" is no exception, and it will also be known to rival companies.

In the president's office at Penguin Pictures' headquarters.

President Zhang Changfeng just returned to the office after a meeting and asked the assistant about yesterday's screening: "How was yesterday's screening?" ”

The assistant pulled out the audience feedback he just got: "The feedback from the screening of "Spirited Away" is very good, and even a little too good.

"Most of the audience gave four-star and five-star reviews, and very few were below four stars.

"The reviews from the critics are also very high, and most of the film reviews are written with care.

"If it weren't for the screenings we did in person, and we didn't buy the draft, I suspect that these film reviews are false propaganda."

Zhang Changfeng took the screening report printed on A4 paper, glanced at it casually, and found that the audience's feedback was indeed very good.

It can even be said that this screening report is the best he has seen since he became the president of Penguin Pictures.

is not wrong, it is the best screening report from the audience.

This is also the reason why the assistant said that the feedback was too good.

This screening report is indeed too gorgeous.

There are very few negative reviews, and the average rating is more than 9 points.

However, the screening data does not fully represent the official release data.

After all, the sample of the screening is relatively small, and the audience who comes to see the screening more or less has fan attributes.

Fans have a filter bonus to idols, so the screening report usually does not represent the release data, but can only be used as a reference.

One thing is certain, though.

The feedback from the screening is good, and even if the effect of the official release is worse, it will not be too bad.

And if the screening feedback is very poor, it is basically a bad movie that has not run.

In fact.

Zhang Changfeng has seen the first cut of "Spirited Away" and thinks this animated movie is good, which is why he is willing to release this animated film.

Now that he sees the screening report, he is a little more confident.

Zhang Changfeng then asked: "What about "Rock and Roll Detective 2" and "The Great Hero"? How about the feedback on the screening? ”

The assistant pulled out another report and replied, "This is the report I got, not the complete data, but it shouldn't be a big gap."

"The feedback of these two movies is also good, according to past experience, "Rock and Roll Detective 2" has a box office base of 1 billion, and "The Great Hero" should also have hope of hitting 700 million box office." The assistant replied.

In fact.

On professional cinema apps, there will be movies that are finally expected to box office.

Of course, this expected box office will change with the schedule and attendance of the movie.

Sometimes there will be a multiple-fold change.

However, this estimated box office still has a certain reference value.

In a professional company like Penguin Pictures, there is naturally a set of methods for estimating the box office of movies.

According to the popularity of the movie, the ability of actors and directors to carry the box office, as well as various publicity and distribution costs, etc., a result is calculated.

This result is certainly not too precise, but it usually doesn't vary too much.

Zhang Changfeng heard that the two movies of his opponent are expected to be low at the box office, and he feels that this year's eleventh schedule must be bloody.

This time, the pressure on Penguin Pictures is not small.

Because "The Legend of God of War" is a big investment by Summit Film and Television this year, the directors and actors hired are all domestic celebrities.

Therefore, there were many companies competing for the distribution rights of "God of War" at that time.

For a movie like this, the competition for agency distribution is fierce.

If you want to win the distribution right, you have to offer a lot of favorable conditions.

Due to the eleventh schedule, Penguin Pictures has not yet won the release of heavyweight films, so it has invested a lot in "The Legend of God of War".

On "The Legend of the God of War", Zhang Changfeng and the senior management of Penguin Pictures gave 150 million publicity and distribution fees, and also signed a distribution contract with a guaranteed box office of 1.2 billion.

Therefore, Penguin Pictures has invested a lot in "The Legend of God of War", and if "The Legend of God of War" does not perform well, then Penguin Pictures may lose hundreds of millions on this project.

in the film industry.

Generally speaking, sequels to popular movies and new works by top directors are the sweets that film distribution companies compete for.

Guaranteed issuance is a conventional means of competing for the right to issue.

The meaning of guaranteed release is that the distribution company promises to release the film to achieve a guaranteed box office.

Penguin Pictures signed a guaranteed distribution contract of 1.2 billion this time.

This means that the box office of "The Legend of God of War" must reach 1.2 billion to meet the contract requirements.

If it does not reach 1.2 billion, then Penguin Pictures will have to pay the 1.2 billion box office won by Summit Film and Television in accordance with the requirements of the contract.

In other words, no matter what the final box office of "The Legend of God of War" is, Peak Film and Television will earn a box office share of 1.2 billion, which can be said to be a steady profit.

It is the norm for film distribution companies to sign guaranteed distribution contracts.

Fang Xing also signed a guaranteed contract on the release of "Spirited Away".

However, it is the opposite of the industry's regular guaranteed issuance.

The guaranteed distribution contract signed by Penguin Pictures and Summit Film and Television protects the interests of Summit Film and Television, and it is Penguin Pictures that guarantees Peak Film and Television.

The guarantee signed by Fang Xing is to protect the interests of Penguin Pictures, and if it fails to meet the requirements, it has to pay Penguin Pictures a guaranteed share.

In fact.

In the film industry, guaranteed contracts like Fang Xing's are very rare.

Moreover, Fang Xing also paid for the publicity and distribution funds in advance.

If "Spirited Away" does not do well at the box office, it will be all the money of Ark Culture.

This kind of cooperation is actually very outrageous.

However, Ark Culture has never proven its strength on the big screen, and it does not have the slightest box office appeal, and if you want Penguin Pictures to invest resources in the release of "Spirited Away", you have to have this kind of courage.

Fang Xing is clear about the quality of "Spirited Away" and knows that this movie will definitely be well received by the audience.

However, in the history of cinema, there are too many movies that are not popular.

If the early film schedule is too low, even if the film schedule is increased in the later stage after word of mouth, it will not increase much.

Maybe twenty years later, "Spirited Away" will become a classic, but when it is released, if it can't get the film schedule, it is likely to drown under the waves of special effects blockbusters and become a film to accompany the run.

After all, theatrical movies are not the same as online movies.

Movies released on the Internet, as long as they are good-looking, there will be an endless stream of viewers to watch them, and the audience can see them if they want to see them, and there is no upper limit to the number of playbacks.

However, theatrical movies are different.

There are so many movie theaters, so many movie shows every day.

If the film schedule is low, even if the audience wants to watch it, when they arrive at the cinema, they find that there is no "Spirited Away" at all, what will happen to the result?

Ordinary viewers must be, they are all here, what is not to watch? Just buy a movie ticket and go home after watching it.

Therefore, the scheduling of cinema movies is the lifeline, and only with film scheduling can there be a box office.

Fang Xing threw so much money to give "Spirited Away" a good start.

Even so, with a publicity and distribution cost of 100 million yuan, and a guaranteed share of Penguin Pictures, he could only get 5% of the film schedule.

5% of the scheduled films, placed in the eleventh schedule, can only be ranked fifth.

"The Legend of the God of War", "Rock and Roll Detective 2" and "The Great Hero" must first eat 80% of the scheduled films.

The further the movie, the fewer films are scheduled.

The movies behind the ten outside the opening are only a few tenths of a dozen of them.

With such a small number of films, there is basically no chance of counterattack.

If the schedule of "Spirited Away" is only a few tenths of a tenth, even if it counterattacks in the later stage, it will be difficult to catch up with the previous movies.

Therefore, Fang Xing was so resolute in throwing money and asking for more films.

……

In fact.

At the beginning, Zhang Changfeng promised 5% of the film schedule, and the pressure was also very high.

Because scheduling "Spirited Away" will invisibly squeeze the scheduling of "The Legend of God of War".

After all, "The Legend of the God of War" is the highlight of Penguin Pictures' eleventh schedule.

However, Zhang Changfeng's initial idea was to give "Spirited Away" 5% of the film schedule on the first day, and if the attendance rate was not high, he would take it out directly on the second day.

As long as the attendance rate on the first day is not high, and the film schedule is taken out on the second day, Fang Xing is not easy to say anything as a filmmaker.

However, after the screening report came out, Zhang Changfeng felt that things were a little interesting.

Because the audience feedback is so good.

According to the feedback from the screening, maybe there is really hope for a box office of 500 million.

If it can reach a box office of 500 million, it is expected to rank in the top four in the eleventh schedule.