On weekend nights, many families watch "Laughter Weekend".

When the guests play games, they always bring a lot of laughter.

Liang Xiaoting's home broadcasts "Laughter Weekend" every weekend, and this habit started with her parents-in-law.

When she first got married, she was generally interested in this show, but with preparing for pregnancy, pregnancy, giving birth, and going to kindergarten in a little padded jacket, along the way, she has become accustomed to watching the show together as a family on weekends.

When the show was broadcast, the giggling laughter of the little padded grandmother could be heard from time to time.

As long as the old man is happy, the family can easily be harmonious and happy.

Moreover, Xiao Padded also likes to watch this show, and sometimes asks her to play games in the show together.

Today is the time for the broadcast of "Laughter Weekend".

The TV in the living room, as usual, was playing.

Liang Xiaoting's family has a rule that people who cook do not wash dishes.

Today's dinner was made by Grandma Xiao Padded Jacket, so after the grandmother finished eating, she hugged her granddaughter to watch TV.

Liang Xiaoting washed the dishes, put them in the disinfection cabinet for disinfection, and then washed their hands and returned to the living room: "The bowl is put in for disinfection, and after the disinfection cabinet is automatically powered off, it will take half an hour to open it." ”

After she finished speaking, she sat down, hugged her daughter to her lap, and spoiled her a few times.

On the TV, the show continued to play.

Mr. He began the cue process: "I just said that Fang Xing dubbed a character in "Spirited Away", I don't know if the audience friends who have watched the movie, have you heard which character is dubbed? ”

Since the movie had not yet been officially released at the time of recording, the audience had basically not seen it.

However, when it was broadcast, "Spirited Away" had been in theaters for almost two weeks, and many viewers had seen it.

Teacher He continued: "It's better to be like this, let's wake up on the spot, how about giving another section?" Come, the director plays the movie clip. ”

The guests on the stage turned around and looked at the big screen.

Clips of Spirited Away begin to play on the big screen.

Chihiro and her parents strayed into a wonderful world, a place called Bathhouse Street, which specializes in providing services to the gods.

Parents are attracted by the food and only want to bury their heads in gobbling it up.

Chihiro senses that this world is unusual and wants to find her way home, and while looking around, she comes to a bridge.

At this time, the male protagonist White Dragon in human form appeared.

The white dragon saw that Chihiro didn't belong here, and immediately worried: "You can't come here, go back quickly." It's going to get dark, so get back before it gets dark. The lights are on, I'll buy time for you to run to the other side of the river. ”

Fang Xing held the microphone and dubbed live while Bailong was speaking.

Perfectly matched, it sounds like you're playing a full-length video with audio.

In the TV, the screen is divided into two parts, the left side plays a clip of Spirited Away, and the right side plays a close-up of Fang Xing's live dubbing.

It's just that it fits the video too well, so I can't tell that it's on the spot.

Teacher He teased: "Is this a live dubbing?" Audience friends, if I hadn't stood so close and heard the voice coming from Fang Xing's mouth, I would have to be suspicious. ”

The movie clip continues to play.

Chihiro ran back in panic, and as night fell, the streets began to turn weird, the originally empty shops began to turn on, and ghostly things appeared on the streets.

Chihiro panicked and ran back to the shop where her parents were eating, but she didn't see her parents.

In the place where the parents were originally sitting, there were only two monsters with pig heads, and they continued to swallow the food.

Moreover, these two monsters with pigs' heads are wearing exactly the same clothes as her parents.

Chihiro couldn't take in what she was seeing, and ran back screaming, trying to escape back to the real world.

But when she ran to the shore and stepped into the water, she found the city lights in the distance, far away, separated by an impassable river.

She crouched on the shore and wept, and she noticed that her body was slowly becoming transparent, as if it were about to disappear.

She didn't know what to do, squatting on the shore and crying helplessly.

At this time, the male protagonist Bailong came over and patted her on the shoulder: "Don't be afraid, I'm here to help you." Open your mouth and eat this. If you don't eat the things of this world, you'll disappear. ”

Due to Mr. He's previous complaints, the movie clip was played here.

Fang Xing's voice suddenly changed, and it was replaced by an old and deep voice to dub it.

Compared with the juvenile voice just now, there is a sharp contrast, and the program effect is full.

……

In front of the TV.

Liang Xiaoting's family found it very interesting when they saw this.

Liang Xiaoting arched her husband with her elbow and said, "Isn't he a singer?" It even has dubbing, which sounds very good. ”

"It's pretty good, and it's not much different from a professional voice actor." The husband replied casually.

Soon, the voice-over game ends and the movie clip ends.

The little padded jacket sitting in Liang Xiaoting's arms was still unfinished, pointing to the TV and saying, "I still want to watch cartoons, and my mother played the cartoon just now." ”

"No, it's a movie." Liang Xiaoting replied casually.

"No, no, I'm going to see it." The little padded jacket pouted and refused to give up.

Grandma also helped: "If the good grandson wants to see it, you can show it to her." ”

Liang Xiaoting explained: "It was a movie just now, but now I can't watch it on TV, but only in movie theaters." ”

The little padded jacket immediately said: "I want to see, I want to see." ”

Liang Xiaoting glanced at her husband next to her and asked, "Why don't you take your daughter to see it once?" Anyway, if I'm free tomorrow, let my parents go with me, we haven't seen a movie together as a family. I heard from my colleagues at work that this movie is very good and suitable for the whole family to watch together. ”

The husband nodded in agreement: "It's okay, I see that many people in the circle of friends say it's good-looking." It's just a cartoon, and I wasn't going to watch it. ”

Liang Xiaoting looked at her in-laws and asked, "Mom and Dad, let's go to the movies together tomorrow." The whole family went to see it. ”

The little padded jacket suddenly became happy, standing on the sofa and bouncing: "Watch a movie together, watch a movie together." ”

……

After the broadcast of "Laughter Weekend", many families became interested in watching the movie.

In addition, classmates, friends, and colleagues have a high evaluation of the movie, and many families are ready to watch it on the weekend.

On Saturday, October 14th, the time enters the weekend of the second week.

The publicity for Spirited Away began to explode.

Fang Xing took the main creative team of "Spirited Away" to Xiangjiang Satellite TV, Donghai Satellite TV, and many satellite TV's weekend programs for publicity.

At the box office on Saturday and Sunday, the box office of "Spirited Away" began to soar.

The same is true for "Detective Rock 2", after the filmmaker Tianlong Film and Television increased its investment in publicity, the box office also began to grow.

On October 14th, "Detective Rock 2" got 40% of the film schedule, and the box office rose strongly to the level of the eleventh long holiday, getting a box office of 145 million.

The film schedule of "Spirited Away" also increased to 35%, and on Saturday, the box office began to rise sharply, surpassing "Detective Rock 2" in one fell swoop, and got the highest single-day box office since its release, 168 million.

Moreover, the attendance rate of "Spirited Away" bucked the trend, and two weeks after its release, the attendance rate actually returned to 52%.

This is a rare situation in the film industry.

Under normal circumstances, the highest attendance rate of a movie is a few days before its release.

Two weeks after its release, it is already very good to maintain a weekend attendance rate of 30%, and if it can maintain it at 40%, it is a classic movie in film history.

Two weeks after the release of "Spirited Away," the weekend attendance rate was back to 52%.

Even Zhang Changfeng was very surprised when he saw this data.

The reason for such a high attendance rate is that there are many families entering the theater.

Since "Spirited Away" is indeed suitable for the whole family to watch together.

After the broadcast of programs such as "Laughter Weekend", it attracted a lot of children.

Like Liang Xiaoting's family, there are many.

The babies in the family are all spoiled by their parents, grandparents.

Attracted by the animation clips played in the show, I begged to watch a movie, so naturally the whole family went out on weekends to watch movies with my children.

If the reputation of this animated film is not good, it will not be able to achieve such an effect.

However, parents are naturally willing to take their children to watch it after checking the reputation of "Spirited Away" a little, coupled with the comments of colleagues and friends.

Therefore, two weeks after the release of "Spirited Away", the proportion of scheduled films increased to 35%, and there was a boom in family movie-watching.

The average audience only has one or two movie tickets to watch movies, and family movies start with three.

If you are arranged by relatives to take your nephews and nieces to see it, it is normal for a family to have five or six movie tickets.

Therefore, after the family movie-watching boom, the attendance rate of "Spirited Away" over the weekend was surprisingly high.

……

"Spirited Away" bucked the trend and surpassed "Detective Rock 2" and won the single-day box office championship.

This came as a surprise to many in the industry.

The senior management of Tianlong Film and Television were alarmed and held an emergency meeting.

"What's going on? Why has this animated movie been released for two weeks, and the box office has risen so much? A high-level executive who hadn't seen "Spirited Away" asked questions.

He couldn't understand the box office trend of "Spirited Away" at all.

Under normal circumstances, a movie's highest single-day box office should appear in the first week.

However, the highest single-day box office of "Spirited Away" appeared on the weekend of the second week.

"The reason for this situation is actually obvious, the schedule of the animated film on the first day is only 5%, even if the audience wants to watch it, there is nowhere to watch it, and the box office is of course not high. Even the schedule in the first week was not high, and it only increased to 20% on the fifth day. However, the eleventh holiday is almost over, and the box office can't rise. ”

The marketing director of Tianlong Film and Television has analyzed the box office data of "Spirited Away" a few days ago.

He paused, and then said: "In addition to the scheduling problem, there is also the fact that the promotion of "Spirited Away" only began to work in the second week.

"Starting from Friday, in the weekend programs of Xiangjiang Satellite TV, Donghai Satellite TV, and Jiangnan Satellite TV, Fang Xing has gone up to promote the movie. So the box office collectively exploded over the weekend. ”

The president of Tianlong Film and Television asked with a serious expression: "What is the situation now?" What is the total box office gap? Can you still stabilize the position of the box office champion? ”

The director of the marketing department hesitated: "This ...... It's hard to say, the current box office of our Rock 2 is 1.47 billion. The total box office of "Spirited Away" is 1.15 billion.

"The box office gap is still 320 million, this box office gap has not been very stable, and both movies have been released for two weeks, and the follow-up box office will not be too much, "Spirited Away" wants to overtake, the probability is not large"

Under normal circumstances, the time for a movie to be released in theaters is usually a month.

In this month, it was actually the highest box office in the first week.

Two-thirds of the total box office was contributed in the first week of release.

Two weeks after its release, the box office did not increase much.

Now the total box office of "Detective Rock 2" is 1.47 billion, and it has been released for two weeks, and after the end of the weekend in the second week, the single-day box office will be cut in half again when it enters the working day, and the subsequent daily box office is basically one or two million.

According to the box office forecast, the total box office of "Detective Rock 2" should be around 1.7 billion, even if there is more stamina, 1.8 billion will reach the top.

Major film companies have also made box office predictions for "Spirited Away", and the calculated results are basically about 1.5 billion.

According to the box office prediction, "Detective Rock 2" is basically the box office champion of the National Day file.

Merely.

Spirited Away did not evolve according to industry predictions.

On October 14, "Spirited Away" won 168 million box office, becoming the single-day box office champion.

Penguin Pictures made efforts to once again ask the theater chain to increase the film scheduling rate.

On October 15, the schedule of "Spirited Away" was increased to 40%, while the schedule of "Detective Rock 2" dropped to 36%.

The film schedule rose again, and "Spirited Away" once again broke out with extremely high box office potential on the 15th, and the single-day box office hit a new high, increasing to 171 million.

Many viewers did not buy tickets for "Spirited Away" during the National Day holiday.

In the second week, revenge viewing begins.

There are even some viewers who start to brush two or three times.

As more and more audiences watch the movie, the reputation of "Spirited Away" has not declined, but has become better and better.

Many viewers automatically turn into tap water, as long as they talk about "Spirited Away", they are all blown up directly.

On major online platforms, topics related to "Spirited Away" are swiping the screen every day.

Many classic lines have been made into emojis by netizens and have swept the Internet.

For example, one of the funniest emojis is the sentence after Chihiro's parents became pigs:

[Don't eat too fat, you'll be killed!] 】

and many lines with deep meaning:

[No matter how hard the road ahead is, as long as you go in the right direction, no matter how bumpy it is, it is closer to happiness than standing still. 】

[I can only send you here, you have to walk the rest of the way by yourself, don't look back.] 】

People often deceive you in order to make you understand that sometimes, the only person you should trust is yourself. 】

The "don't eat too fat" emoji has become a common emoji for the majority of netizens.

Every time someone is in the circle of friends and in the group, he basks in food late at night.

Netizens who can't eat it will throw an emoji on it [Don't eat too fat, you'll be killed!] 】

With the topic of "Spirited Away", emojis swept the whole network.

"Spirited Away" begins to show terrible stamina.

Two weeks after its release, the box office surpassed "Detective Rock 2", and since then "Detective Rock 2" has never been given a chance to struggle.

On the third week, the box office of "Spirited Away" stabilized at 40 million.

"Detective Rock 2" slipped to 35 million.

By the end of the third week, "Spirited Away" once again showed the box office potential of the weekend, and the box office rose back to 116 million again.

And the box office potential of "Detective Rock 2" is on the verge of exhaustion, and the weekend box office is only 62 million.

Starting from the third weekend, "Spirited Away" began to double the single-day box office of "Detective Rock 2"

On the working day of the fourth week, "Spirited Away" continued to stabilize the box office, maintaining a single-day box office of 30 million.

Generally, when a movie is released in theaters, it takes only one month, that is, four weeks.

Therefore, the box office of the fourth week has come to an end.

The box office potential of "Detective Rock 2" was completely exhausted, and the box office on weekdays fell to 10 million, and even on Thursday there was only 9 million.

"Spirited Away" continued its terrifying momentum, and the weekday box office continued to maintain at 30 million, and by the fourth weekend, it rose again to 70 million.

After the end of the fourth week's weekend, Detective Rock 2 began to gradually go offline.

"Spirited Away" was able to cut a box office of 70 million on the weekend of the fourth week, and its strong stamina has already made the film industry jaw-dropping.

Penguin Pictures also took the data and officially applied for an extension.

A month after the release of the movie, if the box office performance is still good, the theater chain will be postponed and the release will continue for another month.

On the fourth weekend, the total box office of "Spirited Away" reached 1.82 billion, officially surpassing "Detective Rock 2" to sit on the throne of the National Day file.

Moreover, a month after the release of "Spirited Away", it was postponed for another month.

"Detective Rock 2" is gradually offline.

At this point, Tianlong Film and Television knew that there was no room for struggle, and knew that this time it was a black swan, so it gave up directly.

Because according to the box office trend of "Spirited Away", this is going to 2.5 billion.

The total box office of "Detective Rock 2" finally stopped at 1.77 billion, and the gap between the two can no longer be leveled by increasing publicity.

Therefore, Tianlong Film and Television chose to give up very interestingly.

(End of chapter)