Chapter 327 Competing for the box office championship, who will die in the end?
On October 5, "Spirited Away" accounted for 22% of the films, with a box office of 135 million.
The word-of-mouth of "The Legend of God of War" couldn't hold up, and the proportion of scheduled films dropped to 24%, and the box office was only 85 million.
Therefore, the single-day box office of "Spirited Away" surpassed "The Legend of God of War" and became the main project of Penguin Pictures' National Day file.
However, after "The Legend of God of War" came down from the single-day box office champion, and after "Rock and Roll Detective 2" won the single-day box office champion, the film schedule began to rise.
Moreover, "Rock and Roll Detective 2" is a series of movies.
Generally speaking, the second part of the series of movies has a high probability of rotting.
However, "Rock and Roll Detective 2" has survived, and its performance is not bad at the box office or word of mouth.
On Bean Sprouts Online, "Rock and Roll Eucalyptus 2" stabilized its score of 7.1 points.
A score of 7.1 is already a good rating.
This score is not enough to become a classic, but as a popcorn movie, it is definitely worth the ticket price.
With the word-of-mouth of "Rock and Roll Exploration 2", audiences who have watched the first part, after waiting and watching, began to buy tickets to watch the movie.
Therefore, "Rock and Roll Detective 2" showed good stamina.
On October 5, the schedule of "Rock and Roll Eucalyptus 2" rose to 35%, and the box office increased to 156 million against the trend, with a stable attendance rate higher than the average.
"Rock and Roll Detective 2" once again won the single-day box office championship on the 5th.
The second-highest single-day box office movie is "Spirited Away".
"The Legend of God of War" slipped to third place, only getting 85 million box office.
At this point, "The Legend of the God of War" has little stamina.
Not to mention people in the industry, even ordinary audiences can see that "The Legend of God of War" has completely withdrawn from the competition for the box office champion of the National Day file, and there is a big gap with the second-place "Spirited Away".
"Spirited Away" has also become the biggest dark horse in the National Day file, and five days after its release, the single-day box office rushed to second place, officially joining the competition for the box office champion of the National Day file.
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Originally, the competition for the National Day file was a battle of three big investments.
"The Legend of God of War", "Rock and Roll Detective 2" and "The Great Hero", the investment of the three films is more than 200 million, and they are all aiming for the box office champion.
However, the reputation of "The Legend of the God of War" could not get up, and the performance of "The Great Hero" was mediocre, and after five days of release, they all lost the strength to compete for the box office championship of the National Day file.
The failure of "God of War" was a major blow to Penguin Pictures.
Because Penguin Pictures has high hopes for "God of War" and has invested a lot of resources.
As a result, "The Legend of God of War" only lasted for three days, and the single-day box office champion was taken away by "Rock and Roll Detective 2".
Luckily, Penguin Pictures accidentally picked up a big baby.
The stamina of "Spirited Away" is jaw-dropping.
Even if the film schedule is increased to 22%, it still maintains an attendance rate of more than 50%.
The 50% attendance rate is already very high.
Because as long as there is a choice, the audience is not willing to buy tickets for the corner.
Therefore, a movie that can fill half of the seats is already very popular.
What's more, the morning and afternoon sessions are already small.
If the attendance rate can reach 50% throughout the day, it means that the evening session is basically full.
And.
As the National Day holiday draws to a close, theater attendance begins to decline, with an average attendance rate of only 25%.
Among the many movies released on National Day, only the attendance rate of "Rock and Roll Detective 2" and "Spirited Away" is still above the average.
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With "The Legend of the God of War" and "The Great Hero" withdrawing from the competition for the National Day box office champion, the scheduling of these two films began to decline rapidly.
The National Day file has gradually become a situation of two heroes competing for hegemony.
By October 7, the proportion of "Rock and Roll Detective 2" rose to 40%, cutting 153 million box office.
The film schedule of "Spirited Away" has risen to 30%, and the box office has risen steadily, with a box office of 142 million.
"Rock and Roll Detective 2" has a lot of stamina and continues to maintain the advantage of being the single-day box office champion.
Moreover, with the word-of-mouth of "Rock and Roll Detective 2" coming out, the box office is getting stronger and stronger, and the filmmakers and distributors have begun to increase their investment in publicity and distribution, and continue to increase the film schedule and box office.
This kind of increased investment in publicity and distribution is very common in the film industry.
A movie, before it is released, no one knows how much box office potential it has.
Therefore, the filmmaker and the distributor will set a goal and set the publicity and distribution investment according to this goal.
After the film is released, if the word of mouth hits the street, the box office will not be able to save it.
The filmmaker and the distributor will choose to stop the loss and recover the subsequent publicity and distribution costs.
On the contrary, if the film shows strong box office potential and even has the ability to win the box office championship, the film and distributor will definitely increase investment in publicity and distribution, increase the box office, and dominate the schedule.
This is the case with the box office potential that "Rock and Roll Detective 2" has shown now.
What's more, "Rock and Roll Detective 2" is a series of movies.
The second part is popular, which means that there will be "Rock and Roll Eucalyptus 3" and even "Rock and Roll Eucalyptus 4".
For the filmmaker, the higher the box office of "Rock and Roll Detective 2", the higher the IP value of this series, and the money is bright.
Therefore, Tianlong Film and Television, the production company of "Rock and Roll Eucalyptus 2", began to increase investment in publicity and distribution, and it was doubled.
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October 8th.
At the end of the eleventh long holiday, people go to work and go to school.
The box office of all the released movies was collectively cut in half, and it was only less than half of the first 7.
However, this is normal.
"Rock and Roll Detective 2" continued to maintain the single-day box office champion, with a box office of 71 million.
"Spirited Away" followed closely behind, with a box office of 65 million.
The third-place "Legend of the God of War" has only 23 million.
The National Day movie has been in theaters for eight days.
In eight days, the box office potential of most films has been almost overdrawn.
Except for a few movies with strong stamina, the box office in the first eight days is basically two-thirds of the final total box office.
Eight days after the release of "Rock and Roll Detective 2", the total box office reached 1.12 billion.
The total box office of "Spirited Away" is 830 million.
"The Legend of God of War" has a high box office due to the high box office in the first three days, so the total box office is not low, and it is also 790 million.
Judging from the total box office, there is a big gap between "Spirited Away" and "Rock and Roll Exploration 2".
The reason for this is obvious.
There was only 5% of the film schedule on the first day of "Spirited Away", and the film schedule in the first three days was not high, so the gap was naturally widened.
Therefore, there is a gap of 290 million between the total box office of "Spirited Away" and "Rock and Roll Exploration 2".
Moreover, now "Rock and Roll Detective 2" still maintains the advantage of being the single-day box office champion.
Tianlong Film and Television has increased its investment in the publicity and distribution of "Rock and Roll Eucalyptus 2", the purpose is obviously to win the box office championship of the National Day file.
Therefore, it is not easy for "Spirited Away" to compete for the National Day box office champion.
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With the end of the eleventh long holiday, after the time entered the working day, the box office continued to decline, and on Thursday, the box office of both films was only 40 or 50 million.
The National Day box office war has reached this point, and what is fighting is stamina.
The stamina of both films is very good.
One is a series of movies that are born with an audience base.
One is a word-of-mouth explosion, with a score of 9.2 on the bean sprouts network, and countless viewers will recommend it to their relatives and friends after watching it.
It's hard to say who will win in the end.
The key to winning or losing is the weekend of the second week.
There will be a wave of box office increases over the weekend, as weekend audiences have time to watch movies again.
Who can have the last laugh depends on the box office increase over the weekend.
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The time came Friday night.
The National Day movie was released for 13 days.
The total box office of "Rock and Roll Eucalyptus 2" came to 1.31 billion.
The total box office of "Spirited Away" is 980 million, which is a little short of breaking 1 billion.
The gap in the total box office is still about 300 million, which is not small, and it is very difficult to compete.
As the time came to the second weekend, Fang Xing's programs recorded to promote "Spirited Away" were launched one after another.
When "Spirited Away" was confirmed to be screened, Fang Xing recorded another episode of Xiangjiang Satellite TV's "Laughter Weekend".
At the beginning, Fang Xing hoped that this issue of "Laughter Weekend" would be broadcast as soon as possible.
However, it was a bit late when it was recorded.
Xiangjiang Satellite TV has a fixed broadcast order, so this episode of "Laughter Weekend" was delayed until the second week.
However, it is also appropriate to broadcast at this time.
If it was broadcast on the first day of the release of "Spirited Away".
At that time, there was only 5% of the film schedule, and even if the show was broadcast, many viewers couldn't buy tickets if they wanted to watch it.
Now the film schedule has reached 32%, and basically the audience can buy tickets if they want to watch it.
Now that it's on the air, maybe it will work even better.
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On weekend nights, many regular audience groups of Xiangjiang Satellite TV will turn on the TV at this time and watch "Laughter Weekend".
TV viewers don't necessarily stay glued to TV.
Some viewers glanced at each other while eating, while others turned on the TV to wash dishes, do housework, and nurse their children.
"Laughter Weekend" begins, and the audience sees familiar people on TV.
Teacher He greeted with a cheerful voice: "Welcome to our old friend, singer, director, and voice actor Fang Xing." Come and say hello to the audience. β
"Xiangjiang Satellite TV's audience friends, hello everyone, meet again." Fang Xing waved in greeting.
"And our second old friend, the violinist Miss Lu Xiang'er." Mr. He continued to introduce the guests.
"And our third old friend, Lu Ming and Guo Keda."
"There is also a new friend of ours, an animation film director and painter, Mr. Liang Whale Liang."
A string of guests came up to the stage to greet the audience.
After Mr. He introduced them one by one, he began to ask interactive questions:
"Fang Xing is indeed our old friend, I even feel that we only met on the show a few days ago, and today we are here again."
Fang Xing smiled and said: "Yes, I am the strongest nail household of Xiangjiang Satellite TV." β
"Welcome, welcome, in fact, the audience likes you very much, many audience messages said that you sing well, act well, play the piano very handsomely, this time you made a big move, what is it? to tell the audience. Mr. He began to bring the topic to animated films.
"Yes, this time an animated film called "Spirited Away" was made, which will be released on October 1. By the time the show aired, it should have already been released. Fang Xing began to advertise the movie.
"Huh!"
Teacher He changed his words and said with a smile: "When the show was broadcast, maybe there were already viewers who saw the movie, but when it was recorded, the movie had not yet been released.
"I've already seen the movie, though.
"That's right, I walked through the back door and asked Fang Xing for a movie ticket for the screening.
"But I want to complain about him, I asked for five tickets at the beginning, but I gave two tickets, saying that the tickets were not enough, audience friends, you said it was not too much?"
The program "Laughter Weekend" is being broadcast on Xiangguo Video.
When this segment was broadcast, the video barrage began to complain:
[Excessive, quite excessive, excessive! γ
γToo Much +1γ
[No wonder I couldn't buy a ticket on the first day, not even Teacher He. γ
[On the 1st, I grabbed two tickets in the corner of the first row, and finally saw that my lumbar intervertebral discs were protruding. I was so angry that I watched it again on the 3rd. γ
[Is this movie so good? γ
in the show.
Mr. He gave a thumbs up and praised: ""Spirited Away" is super good, I highly recommend the audience to watch it, and it is suitable for children to watch." β
Barrage begins one-sided interaction:
[Really? γ
[Mr. He began to tout commercially again, and every time a guest went on the show to promote his works, he would blow it like this. γ
[Although Mr. He will cheer the guests every time, I prove that "Spirited Away" is really good, and it should be much easier to buy tickets now. γ
[9.2 points on bean sprouts.com, this animated movie is going to hit the list of animation film history, and it belongs to the must-see series. γ
[What? 9.2 points, sure it's not a cat's eye score? γ
[Even if it is a cat's eye score, 9.2 points is a visible level. γ
There is a big difference between the bean sprouts net score and the cat's eye score.
Since Bean Sprouts is a movie review website, the ratings are more inclined to film critics' ratings.
The cat's eye score is completely different.
Because of Maoyan's rating, it takes real viewers who buy tickets to score.
However, audiences who are willing to buy tickets to watch the movie are themselves fans who like the movie or the starring role, and the ratings are generally very high.
Therefore, there will be a situation in the cat's eye score, that is, the score is very high.
On Bean Sprouts.com, a score of 7 is a movie worth watching, a score of 8 is an excellent movie, and a score of 9 is a classic work of film history.
The cat's eye score must reach 9 points to be able to read.
With a score of 8.9 or less, it's not a bad movie and it's not much better.
In simple conversion, 9 points for Maoyan is equal to 7 points for the bean sprouts network, and 9.5 points for the cat's eye is equal to 8 points for the bean sprouts network.
The barrage began to debate about the rating of "Spirited Away":
[It is a bean sprouts network score of 9.2, the absolute top three in the history of animation films, and does not accept refutation. ] γ
[This is too exaggerated, it makes me ...... I want to see it. γ
[Is it true?] A singing guy who also makes animated films? γ
[Before "Wulin Gaiden" came out, I also thought that there was a high probability of bad movies, but my face was swollen. So this time I went to watch "Spirited Away" directly, and I can only say that this product is really an animation director who was delayed by singing. γ
The show continues to play.
Teacher He continued to ask: "Fang Xing, I heard that this time, in addition to serving as part of the director of "Spirited Away", you also have another job, what is it?" β
"yes, I've dubbed a character." Fang Xing nodded and replied.
When the show was broadcast, the barrage began to swipe the screen again:
[Also dubbed?] I've watched it twice, why haven't I heard it? γ
[I didn't hear this, the male protagonist Bailong is this match, I didn't hear it at first, I just thought the voice was a little familiar. Later, in the credits, I saw the name of this product. γ
γit!γ The male protagonist turned out to be dubbed by Fang Xing? The voice sounds like a teenager's. γ
[I don't really know. However, if you think about it carefully, it is also reasonable, and the singer's grasp of the voice must be in place. has acted again, "Wulin Gaiden" and "The Beginning" are both dubbed by himself, and it is definitely no problem to dub animated movies. γ