After the May Day holiday, people start going to work and students start classes.

Post-production of The Pretender is complete.

Fang Xing watched the final film and was very satisfied with the overall effect of this drama.

However, there are some details and editing order that need to be optimized.

After making comments, let the post-production team make changes.

At the same time, it also began to invite major domestic TV stations to participate in the viewing party.

Fang Xing is already familiar with Donghai Satellite TV and Xiangjiang Satellite TV, and has also appeared on Jiangnan Satellite TV's programs, so he also knows the leaders over there.

Ark Culture and major TV stations, make an appointment for the viewing meeting.

However, the most anxious thing is Penguin Video.

Since Li Xueying, vice president of Penguin Video, has cooperated with Ark Culture many times, she is also responsible for the project of "The Pretender" this time.

】

is also because the first two dramas of Ark Culture are broadcast exclusively on Penguin Video.

Moreover, Fang Xing is also a shareholder of Penguin Pictures, so this time "The Pretender" will give priority to Penguin Video.

Of course, it is only a priority, and whether it will be broadcast on Penguin Video in the end depends on whether cooperation can be reached in the end.

After all, the selection department of Penguin Video also needs to make a decision after watching the finished film.

If "The Pretender" is badly filmed, it is impossible for Penguin Video to smash money on a bad drama.

Therefore, whether cooperation can be reached in the end depends on the quality of the drama and the review results of the Penguin Video Selection Department.

Due to the popularity of the first two dramas of Ark Culture, the new drama "The Pretender" naturally attracted much attention.

This time, the film viewing will be held at the Penguin Video headquarters.

Ark Culture took the finished film of "The Pretender" to Penguin Video to screen it.

Li Xueying, vice president of Penguin Video, personally led the team of the film selection department to watch "The Pretender".

Since this was the first viewing party, the night before, Fang Xing and Li Xueying were on the phone, so they came over to attend the viewing party together today.

In a dimly lit viewing room.

Almost all the employees of the Penguin Video selection department arrived, and the entire viewing room was full.

Fang Xing and Li Xueying sat in the last row, chatting quietly.

"This drama is popular before it is broadcast, and it hangs on the hot search every day, don't let me down." Li Xueying joked half-jokingly.

"Who can say this well? After the broadcast, you don't know until you see if the audience likes it or not. Fang Xing smiled slightly and replied modestly.

"How did you think about it this time? Is it possible to go network first? Li Xueying asked a very crucial question.

A few years ago, the TV series on the stars were broadcast first by the TV station, and then followed by the website.

When signing the contract, it will be stipulated that the number of episodes broadcast on the website cannot exceed that of the TV station.

However, there are some problems with this way of broadcasting.

Because some TV stations, after getting the finished TV series, will re-edit it.

It was originally a 45-minute TV series with a total of 30 episodes.

The TV station re-edited, and an episode was cut out for 30 minutes, and then the previous episode review and the next episode trailer were added to make up 40 minutes.

As a result, the original 30-episode TV series was cut into 40 episodes.

Viewers often complain that to watch an episode of a TV series, they must first watch half of the episode review.

The reason for this is that TV stations make money from advertising.

A 30-episode TV series, if two episodes are broadcast in a row, it can only be broadcast for 15 days, but if it is cut into 40 episodes, it can be broadcast for 20 days, and it will make an extra 5 days of money, which is a gap of tens of millions.

Once this happens, the follow-up site is embarrassed.

Because the contract stipulates that the website follows the broadcast, and the number of episodes cannot exceed that of the TV station.

Originally, for the 30-episode TV series, the website aired two episodes a day and finished in 15 days.

However, the TV version re-edited by the TV station forcibly extended the broadcast time to 20 days.

And the website broadcasts the original version, not the TV version, with only 30 episodes, which will not be broadcast for 20 days at all.

In order not to violate the contract, the website had to stop broadcasting for a few days and wait for the progress of the TV station.

After this situation occurs more, there will be contradictions between TV stations, video platforms, and producers.

In recent years, the broadcast mode has been much more standardized.

is also because the voice of the video platform has become bigger now.

Nowadays, young people watch TV series and prefer to watch them on video platforms.

After all, if you watch it on a TV station, you need to put up with the TV series inserted in the commercial.

As the number of viewers on the video platform increases, it eats up most of the market share, earns more, and gives more money to the producer.

If the video platform gives more money, it will naturally get the right to speak.

Therefore, the hit TV series in the past two years are usually TV stations and video platforms in parallel.

The broadcast contract stipulates the number of episodes to be broadcast per day, and everything is according to the contract.

……

Because of the rapid development of video platforms, there are now occasional network-first TV dramas, which are broadcast by TV stations.

Of course, TV stations are still in a strong position in the industry, and there are very few TV series that can make TV stations agree to follow along.

As for whether the webcast will come first or the TV station first, it depends on how to talk about it.

For the producer, it mainly depends on which plan makes more money.

Li Xueying's sudden mention of the website first made Fang Xing a little surprised.

There are still a few TV series that are the first of the site.

Moreover, such an important matter cannot be negotiated in a few words.

Li Xueying mentioned this matter at this time, obviously to probe the tone.

Maybe Penguin Video does have a plan to consider the website first, but if you want the website to go first, you must have enough money.

Fang Xing pretended to be considerate, and asked rhetorically: "Mr. Li really wants the website first?" ”

Li Xueying didn't give an accurate answer: "I have this idea, don't I want to hear Mr. Fang's thoughts." ”

Fang Xing said with a smile: "Actually, Mr. Li should know that this drama is actually this year's task. ”

This sentence is not very straightforward, the so-called task, in fact, refers to the zz task.

This year's spy war dramas are all gifts for the 75th anniversary of the victory of the motherland's anti-aggression war.

Therefore, when choosing a broadcast platform, this aspect should also be considered.

Li Xueying has been in this industry for so many years, of course she understands the meaning of this, nodded and said: "In this way, "The Pretender" is ready to focus on TV stations. ”

Fang Xing replied affirmatively: "My plan is to run a TV station and a website in parallel. ”

Li Xueying nodded and replied, "Okay." At the beginning, I also considered that as long as the quality of the drama was high enough, I would apply for the website first. ”

Fang Xing smiled and asked, "Mr. Li is rich." ”

In fact.

Even if Penguin Video wants the website to go first, Fang Xing will most likely not agree.

Because Penguin Video wants the website to take the lead, it must be ready to spend money to buy out the webcast rights of "The Pretender", or open a high guarantee.

Whether it is a buyout or a guarantee, the price will be at a premium, and the producer must make more money than other broadcast plans before the cooperation can be achieved.

Of course, before the TV series is broadcast, the producers don't know if the show will be popular and how much it will earn in the end.

Therefore, the final price depends on the expectations of both parties for the drama.

If the producer feels that the price of the website is more profitable than other broadcast plans, it will naturally agree to the website's request first.

However, this kind of plan will not work here in Fang Xing.

Fang Xing is too confident in "The Pretender", even if Penguin Video offers a sky-high price, it is impossible to increase the revenue of the simulcast on too many platforms.

Therefore, Fang Xing basically does not consider the website first.

In fact, most film and television companies that have confidence in dramas are more inclined to multi-platform parallelism.

……

When chatting.

At the beginning of the viewing party, "The Pretender" began to play on the oversized wall-mounted TV.

watched three episodes in a row.

During this period, Li Xueying had a conversation without a word: "Miss Lu's performance is very good." When I first saw the cast, I was a little worried. thinks that Director Fang arranged such an important role in order to coax his girlfriend.

"Now that I watch the film, Miss Lu is very talented in acting, this playful appearance is really loved by everyone.

"Huh! This vinegar is really pleasing, and when he played against Lin Yingxue, he was not suppressed, and Director Fang had a hand in training people. ”

Fang Xing heard Li Xueying's ridicule, and could only laugh.

However, Fang Xing did test Lu Xianger's performance before agreeing to let her play "Yu Manli".

I have to say that her image and performance are indeed suitable for this drama.

The audience will not feel embarrassed when they see it, plus the person is really playful, and she has learned to use her smart little eyes, which is indeed very pleasing.

After Fang Xing watched the finished film, he also felt that after the show was broadcast, the aunt who watched a lot of TV on weekdays would like this character very much.

In fact.

Lu Xianger wants to play "Yu Manli", in addition to wanting to play a life and death partner with Fang Xing, she also wants to make a little more money to help relieve the pressure on her family.

The Lu family's company, Dachuan Audio, did solve the problem of the capital chain and was exempted from bankruptcy liquidation.

However, the loan owed still has to be repaid, and the house in Tianlan Wenyuan is still mortgaged by the bank.

In order to open up the mid-to-high-end market, Dachuan Audio needs to continue to invest in product research.

Therefore, Dachuan Audio needs to develop steadily for a few years before it can completely come out.

Moreover, the brand "Chuanliu" is endorsed by Lu Xianger herself.

The popularity of the spokesperson directly affects the popularity of the brand, and being able to produce a hit drama will help the brand a lot.

……

The first day of the film will end.

Li Xueying didn't watch the whole thing, and after watching three episodes, she went to the high-level meeting.

The person in charge of the film selection department watched the whole process, and after it was over, he excitedly took Fang Xing's hand and praised: "This film is very good, Director Fang must give us the film." ”

"Don't worry, I haven't finished watching the film yet, what if the back collapses." Fang Xing joked with a smile.

"That's impossible, we'll watch the film tomorrow. I'm going to write a report tonight and strongly recommend that the company win "The Pretender". "The person in charge of the selection department is very confident.

Just looking at the expressions of the two, they can't figure out who is the producer.

At four o'clock in the afternoon, when the viewing meeting ended, Li Xueying hurried back: "Finished watching?" ”

"Yes, Mr. Li, today's viewing party is over." The person in charge of the film selection department replied.

Li Xueying looked at Fang Xing and said apologetically: "I had a meeting, and I must have missed a lot of exciting content." ”

The person in charge of the film selection department answered: "It's really exciting, Mr. Li, I give "The Pretender" a high evaluation. ”

Li Xueying arranged for the film selection department to write a summary of the film viewing meeting, and then walked out while talking to Fang Xing, and personally delivered it to the door of the company.

……

After the Penguin Video viewing party ended, several major TV stations also participated in the viewing party one after another.

The selection department of the TV station can be said to have read countless films, although there are occasional times when you look away, but in fact, it is still a small probability event to look away.

After all, it will only take a few years to produce a dark horse, and most TV series, after the review of the film selection department, can still distinguish the quality of the film.

Therefore, after several major TV stations watched the finished film of "The Pretender", they all began to talk about broadcasting.

Donghai Satellite TV, Xiangjiang Satellite TV, Jiangnan Satellite TV, and even Kyoto Satellite TV all have ideas for "The Pretender".

Several major TV stations wanted satellite TV to broadcast exclusively at the beginning.

It's just that the four major TV stations are competing at the same time, and other local TV stations also want to buy films, so the competition for "The Pretender" is fierce.

Naturally, prices are also rising.

When a TV station buys a film, it is usually a one-time buyout of the premiere rights.

As for the advertising revenue when the TV series is broadcast, it belongs to the TV station and has nothing to do with the producer.

Of course, the specific license price depends on how the contract is negotiated.

For example, the tiered premiere price, how many ratings reach, and what price to give.

However, most of the time, it is a one-time purchase of the premiere rights.

The final film of "The Pretender" is 48 episodes.

Xiangjiang Satellite TV is very aggressively competitive, and the price has reached 2 million per episode.

The price of 2 million for an episode is already a very high price in the TV drama industry.

A single episode is 2 million, which means that the total price of 48 episodes is close to 100 million.

And the total investment of "The Pretender" is 100 million.

This means that just by buying the premiere rights, the TV station can already pay for itself.

Donghai Satellite TV is also very optimistic about "The Pretender", and also hopes to get the premiere rights.

Moreover, Ark Culture has now settled in Ningyun Cultural Industrial Park.

This is a key planning project in the past ten years in Donghai, and Donghai Satellite TV has even used the relationship of the cultural industry park.

In addition, Jiangnan Satellite TV and Kyoto Satellite TV also want to premiere.

Which company will be given the final premiere rights depends on the final negotiation results.

The price of 2 million episodes is only the price offered by Xiangjiang Satellite TV for the time being.

The premiere satellite TV has not yet been finalized, and many satellite TV stations have entered the pulling stage.

……

Of course, it's not just the TV stations that have competition, "The Pretender" has competitors as well.

Because there are a lot of war-themed TV series released this year, although the quality of "The Pretender" is very high, the quality of other spy war dramas is not bad.

Especially Tianlong Film and Television's "Unsung Heroes", the publicity is based on the texture of the movie as a selling point.

Rhett Film and Television's "Invisible Spy" has Jinpeng TV Emperor Wu Zhikang to carry the ratings, and the popular fried chicken Xiao Luncheng forms a double male protagonist lineup, which must be strong and powerful, and traffic must be flowed.

Therefore, Four David TV does not have to be "The Pretender".

If you can't get "The Pretender", Four David TV can turn around and buy other spy war dramas.

Moreover, before the TV series was broadcast, no one knew which of the three dramas "The Pretender", "Invisible Spy" and "Unsung Hero" had the highest ratings.

It may even be other A-level or even B-level TV series that will become dark horses in the ratings.

For TV stations, which TV series to buy depends not only on the quality, but also on the price and the preferences of the TV station.

Therefore, this is a game situation between multiple film and television companies and TV stations, and each company and TV station wants to maximize profits.