When talking about the broadcast plan of "The Pretender", Wei Shurong, deputy director of Donghai Satellite TV, and the director of the editor-in-chief office of Xiangjiang Satellite TV were invited to dinner.

He Hao, the host of Xiangjiang Satellite TV, also called to chat, hoping that "The Pretender" could be broadcast on Xiangjiang Satellite TV.

Moreover, as long as "The Pretender" is broadcast on Xiangjiang Satellite TV, a series of variety shows and programs on Xiangjiang Satellite TV will give the green light to the promotion of "The Pretender".

started from the early warm-up, all the way to the end of the TV series.

On the side of Donghai Satellite TV, due to the relationship between Ningyun Cultural Industrial Park, Fang Xing is not easy to refuse.

Besides.

The film selection directors of Kyoto Satellite TV and Jiangnan Satellite TV also talked to Fang Xing, and they also hoped to broadcast "The Pretender".

But.

These TV stations also have other options.

"Mr. Fang, there is more than one spy war drama to be broadcast, but "The Pretender". Tianlong Film and Television, Ruide Film and Television, we have also cooperated. Our TV station, the ratings of "The Pretender", "Invisible Spy" and "Unsung Hero" are all S-rated ......"

The director of the film selection department of Jiangnan Satellite TV began to use negotiation skills to bring out the competitors of "The Pretender", wanting to put a little pressure on Fang Xing, so as to promote cooperation:

"In fact, every part of the broadcast is broadcast, and the price of 2.1 million yuan for one episode is broadcast exclusively, which is already the greatest sincerity. "Invisible Spy" is also at this price, and I personally appreciate the TV series produced by Mr. Fang.

"Therefore, I prefer to broadcast "The Pretender" alone, and it must be decided within three days, and Rhett Film and Television has promised to give a reply within three days.

"If you don't agree here, then our station will broadcast "Invisible Spy" in the summer, so Mr. Fang should act quickly."

TV stations buy TV dramas, and there is actually no secret for insiders.

The producer of "Invisible Spy", Ruide Film and Television, is not only talking with Jiangnan Satellite TV, but also talking with Donghai Satellite TV and Xiangjiang Satellite TV.

Although Donghai Satellite TV and Xiangjiang Satellite TV are both positive about "The Pretender", they will not put their eggs in the same basket.

If they can't get "The Pretender" in the end, they will definitely immediately turn their heads and grab "Invisible Spy".

Or, they can't get "Invisible Spy", and then they go all out to grab "The Pretender".

The ratings of the three spy war dramas on TV stations are all S-level, and judging from the data performance, there is not much difference.

The specific priority of which TV series to buy mainly depends on the preference of the TV station leaders.

……

It's not just the TV stations that are pulling.

Tianlong Film and Television and Rhett Film and Television are even more masters.

These two are old film and television companies, and behind them are capital holdings, and the filming of TV series is to maximize profits.

Especially "Invisible Spy", a total of 50 episodes, and the price of a single episode has been bid to 2.3 million.

Even so, Rhett Film and Television still did not let go.

The reason for this is that "Invisible Spy" does have a relatively high investment.

With a total investment of 130 million, if the price is low, the cost will not be recovered at all.

It's mid-May.

This year's A-level and B-level war-themed TV series to be broadcast have basically been sold, and the rest are the three most popular dramas, which have not yet come to fruition.

After the TV series is finalized, pre-publicity will be done.

Fang Xing did not continue to hold his breath with Ruide Film and Television, Tianlong Film and Television, on the day of May 12th, he made an appointment with Wei Shurong, deputy director of Donghai Satellite TV, and Jiang Minghe, deputy director of Xiangjiang Satellite TV, to have tea, and He Hao, the host of Xiangjiang Satellite TV, accompanied him.

After the politeness, Fang Xing went straight to the point and proposed a plan for the simulcast of the two Davids.

In fact.

Satellite TV itself doesn't like simulcasts.

Because simulcasting means that the audience will be diverted, if it can be broadcast exclusively, it is naturally the best to broadcast exclusively.

Of course, if the price of this TV series is so high that one TV station can't afford it, then multiple TV stations will simulcast.

And the price of exclusive broadcasting, there is a watershed.

That's the price of 2 million for a single episode, which is a very delicate price.

Because the unit price is 2 million, if this TV series has 50 episodes, it means that the total price of buying this drama has reached 100 million.

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This is a very staggering price that is already approaching the upper limit of what big TV stations can afford.

If the quality of the episodes is good enough, the satellite TV station will grit its teeth and buy it for 2 million episodes.

If the price rises further, the TV station will consider multiple simulcasts.

"I don't beat around the bush either, two TV stations simulcast, 1.1 million per episode. And I guarantee that the progress of the webcast will not exceed that of the TV station, in fact, the two directors should also know that Penguin Video actually intends to take the website first, and the price is more attractive, but I still think that the spy war drama should be broadcast on the stars. Fang Xing's tone was very frank.

Wei Shurong felt the honesty in Fang Xing's words, but he thought that the young man in front of him was an actor and his acting skills were very good, so he instinctively blocked this honesty.

Of course, the plan of simulcasting the two TV stations is indeed not bad.

The price of a single episode is 1.1 million, and the two TV stations together are 2.2 million.

This price is indeed very high, but each TV station only needs to pay half the price, and it is easy for both parties to accept.

Now "The Pretender" is not worried about selling, not only TV stations are competing, but video platforms are also competing.

And not only penguin videos, pea videos and taro videos are competing.

The deputy directors of the two TV stations need to go back and study with the senior management of the station before they can make a decision.

However, judging from the level of harmony in the negotiations, there is hope that this cooperation will be achieved.

……

After the talks, the deputy directors of the two television stations immediately returned to the station for a meeting to study the matter.

Fang Xing just returned to the company, and in less than two hours, he received a call from Jiang Minghe, deputy director of Xiangjiang Satellite TV:

"Fang Xing, we have studied it in the station, and the plan for the simulcast of the two stations is okay, but there is an additional condition. Xiangguo Video wants to buy webcasting rights. ”

"This ......" Fang Xing didn't expect Xiangjiang Satellite TV to make this request.

Xiangguo Video is a video platform wholly owned by Xiangjiang Satellite TV.

In the video platform, Xiangguo Video relies on the program resources of Xiangjiang Satellite TV and has a very stable audience in the video industry.

Moreover, Xiangjiang Satellite TV's TV dramas and variety show resources are basically broadcast exclusively by Xiangguo Video.

Therefore, if the audience wants to watch Xiangjiang Satellite TV's programs, there are only two choices, either to watch Xiangjiang Satellite TV or to watch Xiangguo video.

Fang Xing didn't expect Xiangguo Video to also want the webcast rights of "The Pretender".

Hearing Xiangjiang Satellite TV's request, Fang Xing replied after careful consideration: "I try my best to promote the simulcast of Xiangguo Video and Penguin Video, and I dare not guarantee what the final negotiation will be." ”

After hanging up.

The next day.

Fang Xing personally talked to Li Xueying, vice president of Penguin Video, and proposed a plan for the simulcast of Penguin Video and Xiangguo Video.

When Li Xueying heard this proposal, she sighed leisurely: "Actually, I thought of this possibility, Mr. Fang is developing too fast, and it is no longer something that a video platform can eat." ”

When a film and television company's TV series becomes fragrant and sweet, and major TV stations and video platforms want to compete for it, it is not a video platform that can eat alone.

Li Xueying thought that it would be very difficult to broadcast alone, but she didn't expect that the competitor was not Pea Video, but Xiangguo Video.

After several consultations.

After Xiangjiang Satellite TV confirmed that it could get the right to broadcast online, it took the lead in signing it.

Xiangjiang Satellite TV signed a simulcast contract, and Donghai Satellite TV could only sign it quickly.

In the end, "The Pretender" is scheduled for June 28, Donghai Satellite TV, Xiangjiang Satellite TV, Penguin Video and Xiangguo Video webcast.

"The Pretender" also took the lead in opening a sky-high contract for a popular summer drama at a price of 2.2 million for a single episode.

Originally.

The competition among the three popular spy war dramas is fierce, but once a TV series is the first to sign a contract, the situation will immediately change drastically.

Accelerated negotiations on two more TV series.

Within a week of the signing of "The Pretender".

"Invisible Spy" and "Unsung Hero" have also been signed and finalized.

Among them, the highest single episode price of the summer file signed by "Invisible Spy", Kyoto Satellite TV, Jiangnan Satellite TV, two simulcasts, the price of a single episode is 2.4 million, which is 200,000 higher than "The Pretender".

If you calculate the total price.

"The Pretender" has a total of 48 episodes, with an episode of 2.2 million and a total price of 105.6 million.

In the first round of broadcasts on the TV station, the total price exceeded 100 million, which is a very high price.

However, this is not the highest, the total number of episodes of "Invisible Spy" is 50 episodes, 2.4 million per episode, and the total price is 120 million, making it the most expensive TV series in the summer file.

The price of "Unsung Hero" is not low, and it is a simulcast of four channels, with a total of 45 episodes and a single episode of 2.3 million, and the total price is about the same as "The Pretender".

However, the four TV stations simulcast by "Unsung Heroes" have an average annual rating outside the 8th place in the country, so the effect of the four simulcasts is not much different from the effect of the simulcast of Donghai Satellite TV and Xiangjiang Satellite TV.

……

After "The Pretender" was finalized, the crew began to cooperate with the TV station to carry out publicity.

The most conventional means of publicity is to go on the show to promote the new drama.

Therefore, Fang Xing went to Xiangjiang Satellite TV again to record Mr. He's program "Laughter Weekend".

Every time Fang woke up on the show, He Hao's lines were the same: "Today, an old friend of ours is here again." Otherwise, don't leave when you come. ”

"Okay, which host is Mr. He going to let me replace?" Fang Xing smiled and looked at the hosts of "Laughter Weekend".

"Laughter Weekend" has a total of five hosts.

He Hao is the host in charge, and the others are considered deputy hosts.

In the show, the host will play games with the guests.

"Laughter Weekend" has been on the air for more than 20 years, and the host has also changed during this period.

Therefore, Fang Xing's words were a bit lethal.

The four vice-chairmen all dropped their stools.

"Don't, don't, Director Fang, don't come to choke." One of the co-hosts hastened to make a joke.

"I'm kidding, how could I take the place of one of you?"

Fang Xing walked up to Teacher He with a smile, and then said, "Of course I am replacing all of you and forming a new combination with Teacher He. ”

While speaking, Fang Xing and He Hao raised a hand and compared them to a heart.

The four deputy hosts collectively spread to the ground.

The audience laughed and leaned back.

"Then our combination is called a 'square box' combination." He Hao also filled a fire and made this stalk bigger.

After a joke.

Mr. He began to officially promote the upcoming new drama "The Pretender".

"Everyone must have guessed when they saw Fang waking up to record the show, there is a new work to be released, what is it this time?"

Regarding the news of the finalization of "The Pretender", the Internet has been swiped for many days.

The audience at the scene already knew about it, and replied loudly: "Pretender! Pretenders! ”

Teacher He answered with a smile: "That's right, when the show was broadcast, Fang Xing's new drama "The Pretender" had already started. On June 28th, everyone remembered to stay in front of the TV and watch "The Pretender". Reveal to you a piece of news, this drama is super good-looking. ”

Followed by.

Teacher He began to interact with other people in the crew of "The Pretender": "Yingxue, long time no see." I also participated in "The Pretender" this time, right? ”

Lin Yingxue hurriedly greeted the audience: "Hello everyone, I am Lin Yingxue, playing 'Cheng Jinyun' in "The Pretender", I hope you can like it." ”

Teacher He continued: "As far as I know, 'Cheng Jinyun' is the heroine of "The Pretender". ”

He changed his words, walked next to Lu Xiang'er, and asked, "Xiaoxiang, Yingxue plays the heroine, what should you do?" Fang Xing plays the leading role. Can you bear this breath? ”

Lu Xiang'er smiled at the corner of her mouth and greeted: "Hello everyone, I am Lu Xiang'er, playing 'Yu Manli' in "The Pretender". Well...... In the play, I am his life-and-death partner. ”

She said and pointed her finger in Fang Xing's direction.

Teacher He didn't let go of the topic just now, and continued to ask: "But, in the play, Fang Xing and Yingxue are both married, aren't you angry?" ”

As soon as these words came out, the audience, who didn't know the plot, suddenly made a loud noise.

This kind of hot gossip news is what the people who eat melons like to watch the most, even if it is just a character in the play, but it also makes people's eyes shine.

Lu Xiang'er waved her hand and said generously: "Oops! It's just the plot on the screen, I don't care. ”

"A very tsundere look."

Teacher He teased, and then asked: "How did the crew arrange the casting process?" Why does Xiaoxiang play 'Yu Manli' and Yingxue play 'Cheng Jinyun'? ”

Lu Xiang'er said modestly: "Actually, it's my problem, Yingxue let me play 'Yu Manli'." ”

"I see."

Teacher He nodded suddenly in realization, and then went to introduce the other members of the crew: "Let's meet a new friend, Teacher Liu Minxiu, we have worked together on other shows before, but it is the first time to play "Laughter Weekend", right?" Come and say hello to the audience first. ”

Liu Minxiu nodded and replied: "Yes, hello audience friends, I am Liu Minxiu, in "The Pretender", I play Fang Xing's eldest sister 'Spiegel'. ”

Teacher He praised: "The eldest sister 'Spiegel' is very powerful in the play, helping the underground party to deliver medicines, taking charge of the Ming family's enterprise, and a large group of characters in the Ming family who are powerful outside, in front of the eldest sister 'Spiegel', they all have to bow their heads and ears." Even spanked Fang Xing's ass, right? ”

Liu Minxiu hurriedly waved his hand: "No, no, the plot in the play, the plot in the play." ”

The audience at the scene was already boiling, shouting and shouting from the audience.

Seeing the reaction of the audience, the host of "Laughter Weekend" can have a hunch that after this episode of the program is broadcast, the effect of the program will definitely be very explosive.