Chapter 401: The fuse of Gao Qiqiang's transformation, the ratings of mediocre TV series
The next day, the ratings data of each David TV were summarized.
The opening rating of "Hurricane" was 1.27%, which was on par with the average rating of CCTV's TV drama channel.
The launch of the broadcast can match the average ratings of TV stations, which is already a good result.
Only two episodes aired on the first day, and the ratings data reached the average ratings, which was a good result, but there was no big fire either.
Therefore, it did not attract the attention of drama critics on the whole network, and only a small number of drama critics who paid attention to the new drama of Ark Culture made a simple drama review after watching the first two episodes.
After all, only two episodes have been broadcast, and there are not many things that can be analyzed, and at present, the popularity is medium to high, so there are no large-scale drama reviews chasing the trend.
However, on major online platforms, there are many netizens and viewers discussing the plot of "Hurricane".
The focus of the discussion was basically on Fang Xing and Xu Zhiwen.
[The actors' acting skills are very good, the quality of this drama is very high, especially Xu Zhiwen, why was it not popular before? ] γ
[The reason is very simple, because he has only met Fang Xing now. γ
[How did Fang Xing lose weight like this, he was almost thin and out of phase, and he didn't feel as handsome as before. γ
[It does not look as handsome as before, but the reason is not only thin, but also tanned, more importantly, there is almost no makeup, and the skin condition is very bad. However, this is the normal state of ordinary people, if I find a top-notch fresh meat with oily noodles to play the policeman, I don't hesitate to watch it. γ
[Indeed, this drama is obviously realistic, and most of the actors don't wear makeup, or they make up as much as possible to conform to the image of ordinary people. γ
[Now some viewers have watched too many film and television dramas under heavy makeup and filters, and they really think that it is a real person? The aesthetics under the filter are really getting more and more deformed. γ
[One thing to say, Fang Xing can lose weight for filming, this kind of performance attitude, no wonder it can be successful. γ
[Can this drama be added? ] Who can watch two episodes a day? γ
[Not enough to see +1]
[Not enough to see +2]
[Isn't this drama broadcast on Jiangnan Satellite TV? ] I waited all night last night, why didn't I see it? It's "Behind Enemy Lines". γ
[Who told you that this drama was broadcast on Jiangnan Satellite TV? ] γ
[Fang Xing said on the show, he also sang on "The Sound of Philharmonic", and the cold ice rain was ...... This song is too top-notch. γ
[This drama premiered on CCTV, and Jiangnan Satellite TV followed suit, so wait. ] γ
γit!γ If so, what's the point? I've watched the webcast. γ
Among the many topics that discuss the plot and characters, there are also some fans of the family.
[Before it was broadcast, it was blown into the sky. I thought the ratings were very awesome, but it turned out to be 1.27% of the ratings, which is still the ratings of CCTV, and it is a shame to be thrown to the center. γ
The ratings of 1.27% on the air are not bad on the CCTV TV drama channel, but they are not popular either.
For fans of rivals, if "Hurricane" is not popular, it is equivalent to losing.
[Regarding the broken ratings of "Hurricane", "Operation Black Wind" was broadcast at the same time, and it was easy to handle. I really want to watch He Yu's new film quickly, why did it only air in June? γ
[That's right.] The group of fans surnamed Fang are still blowing there, and "Black Wind" is afraid of colliding with "Hurricane", so it was delayed until June. With the 1.27% rating of "Hurricane", is it also worthy of "Black Wind" to avoid it? γ
[I just asked in the fan group, "Black Wind" is set for June, because the later stage has not been completed, and the quality of the drama will be higher if there is more time to produce the later stage. Let's not be in a hurry, let's watch the jokes of "Hurricane" first. γ
[This shitty drama is indeed a joke, I also watched half an episode, just one word: the plot is boring, a group of wastes are having a meeting there, and there is no interest at all. I bet that the ratings of the first episode of this show are at their peak, and they will only get lower and lower in the future. γ
Since Friday, a large number of fans on the Internet have begun to ridicule the ratings of "Hurricane".
Moreover, many fans of "Operation Black Wind" feel that the first episode of "Hurricane" is boring and can't watch it.
β¦β¦
Amid the controversy, by Friday night, "Hurricane" aired its third and fourth episodes.
In the plot of the third episode, "An Xin" played by Fang Xing entered the detention center undercover and came into contact with the crazy donkey who was detained in the detention center.
After coming out of the detention center, the crazy donkey took "An Xin" to play in Platinum Han KTV, and the two called each other brothers.
At this time, the heroine "Meng Yu" played by Lin Yingxue appeared.
"Meng Yu" quarreled with the crazy donkey's subordinates, and saw that "Meng Yu" was going to suffer.
At this time, "An Xin" appeared to help her out, and said that "Meng Yu" was his girlfriend.
Subsequently, through the dialogue between "An Xin" and "Meng Yu", it was explained that the two grew up together as childhood sweethearts and had a good relationship.
Moreover, "Meng Yu" is also the daughter of Deputy Director "Meng Dehai".
This plot is a bit of a hero saving beauty.
However, the interaction between "An Xin" and "Meng Yu" is mainly based on slapstick and is more joyful.
Let the serious anti-crime plot have a little breathing space.
Subsequently, the plot continued to advance, and "Gao Qiqiang"'s younger brother "Gao Qisheng" returned to Jinghai from college and wanted to do PHS business, but he had no capital.
Due to the need to open a PHS store, "Gao Qisheng" borrowed money from Tang Xiaolong and Tang Xiaohu.
Tang Xiaolong and the brothers introduced a job to "Gao Qiqiang" and asked him to teach a lesson.
And this person is the son of Xu Jiang, the boss of Bai Jinhan.
At this point in the plot, the first major turning point of this drama appears.
"Gao Qiqiang" took this job and wanted to teach Xu Jiang's son a lesson.
As a result, Xu Jiang's son, who played with high-voltage electric fish, died in the fish pond by leakage.
"Gao Qiqiang" didn't want to kill, but he was swept into this whirlpool, and it was the son of the black boss who died.
When the crisis came, in order to protect his younger brothers and sisters, and in order to save his life, "Gao Qiqiang" had to begin to change under the impetus of the situation.
β¦β¦
The plot of the third and fourth episodes was only broadcast until Xu Jiang's son died in the fish pond, and then it came to an abrupt end.
After the two episodes were broadcast, the audience suddenly realized that the back was gone!
On Weibo and other online platforms, the barrage on video platforms is full of complaints from the audience:
[That's gone?] γ
[What's the situation?] Which goods are cut, cut me off here! γ
[Can anyone tell me which website to open a membership on so that I can watch four episodes in advance?] γ
[Want to see it in advance? I have VIP all over the network, but there is a trailer, but there is not one more episode. γ
[This drama is really disgusting, every time I watch it, I feel so broken that I can't help it. γ
[Video sites, hurry up and add more.] Can't I add money to open a platinum VIP? γ
[I just finished watching TV, and immediately ran up to watch the barrage. Seeing that everyone was scolding, I was relieved. γ
β¦β¦
In the many discussions about the slow two episodes a day, there are also some viewers who are discussing the plot.
[Isn't there anyone discussing the plot? Is this electric fish guy dead? γ
[I think I'm dead, right?] The behavior of electric fish is more than innocent. γ
[The behavior of electric fish is indeed relatively bad. Of course, there should be no sin to death. However, the electric fish alone is an eradication of the fish pond, from fish fry to bugs, all aquatic life is extinction. This has long been banned. γ
[No, this product appeared for a few seconds, and it died like this? Will Gao Qiqiang rescue him in the next episode, and then become the benefactor of the black boss, and then become bigger and stronger step by step. Looking at the introduction of the characters in this play, Gao Qiqiang seems to be such a route. γ
γit!γ It seems possible to guess this. γ
[No possibility, although there is no lens to show that the electric fish is dead, but this electric fish is very scary, a few thousand volts, he shook a few times in the water in the lens, and it is basically necessary to rescue. γ
[Didn't anyone see it?] When this person was electrocuted, he sold fish to pee, it couldn't be that he just urinated on the wire, so he short-circuited and leaked, right? γ
γit!γ When you say that, I suddenly think it's very likely. Brother Qiang killed people as soon as he soaked in urine? If that's the case...... It's God! γ
[Is there another possibility, Brother Qiang deliberately urinated on the electric fish machine, and directly blackened. ] γ
[It shouldn't be intentional, judging from the first episode, Gao Qiqiang's initial character should be a kind citizen, and he will be oppressed by the Dragon and Tiger brothers. It is impossible to blacken so quickly, there should be a process of transformation so that the characters can be full. γ
[Anyway, if you sell fish and electrocute people with a soak of urine, this plot will be fun.] γ
After the fourth episode was broadcast, netizens were enthusiastic about discussing the plot.
That same evening.
Regarding the topic of selling fish for the old one, the urine electrocuted electrocution, and the fish fishing was also on the hot search.
Some netizens joked, saying that the fish seller did not deal with the electric fish, and the gun went off and killed people.
The fun people are all playing memes.
However, most of the audience still felt that Gao Qiqiang should not have electrocuted people on purpose.
With this question, the audience began to look forward to the fifth episode.
β¦β¦
The next day, Saturday.
The previous day's ratings data is aggregated.
The ratings of "Hurricane" were stable, with an average rating of 1.32% for the two episodes.
There is a slight increase, but not much, which is considered a normal fluctuation range.
When this rating came out, fans of "Operation Black Wind" became more and more arrogant:
[As expected, the ratings didn't rise at all, that's basically it, the show is settled. γ
[The ratings of the first broadcast of CCTV were a few bits, and they were so arrogant at the beginning, where did they come from? ] γ
[When "Operation Black Wind" is launched, you will know, if "Hurricane" meets "Black Wind", how will it be and how will it die. γ
β¦β¦
Meanwhile.
"Hurricane" has been launched and has been launched on major video platforms.
Therefore, interstitial advertising is also actively negotiating.
The first season of "Hurricane", that is, the first 13 episodes of the interstitial commercial, was sold before it even started.
However, the advertising space for the 14th to 39th episodes is still there and has not been sold.
This is the normal advertising investment process of Ark Culture, which usually sells the first half of the insert advertisement first, and the second half of the insert advertisement is discussed after the TV series starts.
In this way, as long as the drama is popular, the price of the insert advertisement will double.
Of course, there are risks in doing so, in case the drama hits the street, the ratings and online broadcast volume are not good, then the interstitial ads may not sell, or the price will plummet.
Therefore, this strategy has both risks and benefits.
"Hurricane" has aired four episodes.
Ark Culture, major video platforms, and advertisers are all negotiating interstitial advertising.
However, so far, the price of the interstitial advertising has not been negotiated.
Because, the brands that buy advertising themselves don't understand TV dramas, so they only look at the data.
The ratings of the first four episodes of "Hurricane", although not bad, did not have a big explosion.
With a rating of 1.32% at the highest level, in the eyes of advertisers, the price of a TV series at this level is usually 1.5 million a piece.
The advertising industry has developed so far that it is very mature.
There is a market standard for what level of ratings and what the advertising price is.
Therefore, the current ratings performance of "Hurricane", the price that advertisers can accept, is 1.5 million per episode.
However, Ark Culture's expectations for "Hurricane" are relatively high, and the psychological expected price is higher than the advertiser's opening price, so the price is not negotiated.
β¦β¦
After the launch of "Hurricane", the publicity activities began to slowly decrease.
Fang Xing finally had time to rest for a few days, go on a date with Lu Xiang'er to eat, go shopping, and watch movies.
Then, watch "Hurricane" together in the evening.
"You've really lost a lot of weight. No, I've decided to feed you back, the way you look on TV is really uncomfortable. Lu Xianger looked at "Fang Xing" in the TV series, and then looked at "Fang Xing" in front of her, feeling a little distressed.
"Do you still have the ability to feed me? Just the dark dishes you make? Fang Xing began to tease her.
Lu Xiang'er suddenly became angry, crossed her waist and snorted, "What do you mean?" Are you laughing at my cooking? β
Fang Xing held back a smile and said, "No, you have to have this thing before you can be ridiculed." None, what am I laughing at? β
"You wait, I'll cook it myself tomorrow." Lu Xiang'er made a decision immediately.
The two fought for a while.
Lu Xianger remembered a serious matter: "By the way, what is the price of the interstitial advertisement of "Hurricane" now?" I would like to ask, do you want to buy it now? β
Fang Xing thought for a moment and replied: "I heard the people from the company's marketing department say in the group, it seems that the advertiser has opened 1.5 million episodes, but this price is lower than expected." β
Lu Xiang'er then asked, "Then how much does your company plan to want?" β
Fang Xing replied casually: "What I meant when I had a meeting before was to talk slowly according to the data broadcast of the TV series, and not to sell it in a hurry." However, the reserve price is 3 million. β
When Lu Xiang'er heard this price, she immediately glared: "It costs 3 million." No wonder the price is not negotiable, it is twice as bad. β
"The price is really not negotiable at the moment, wait for it, anyway, there is still almost a week to go, so there is no hurry." Fang Xing's state of mind is very stable.
Lu Xiang'er thought for a moment and asked, "Then if you buy insert advertisements for 3 million now, can you talk about it?" β
"This can be, higher than the market price, and it meets the company's expectations, and it can be traded." Fang Xing nodded and replied.
Lu Xianger pouted and asked, "Then do you think the Chuanliu brand wants to buy insert advertising?" β
Fang Xing thought for a moment, didn't answer directly, and asked, "What do you think?" β
"It's not like I don't know, your drama is so expensive every time it is advertised." Lu Xiang'er began to use the beauty trick, hugged Fang Xing's arm and began to be coquettish.
Fang Xing pointed to the TV and asked, "Do you think it looks good?" β
Lu Xiang'er sat up straight and nodded seriously: "It's good-looking, I really want to watch the next episode now, but I don't dare to watch the trailer, for fear of being spoiled, it's very uncomfortable." β
Fang Xing looked at her with a smile in his eyes: "Then you should already have an answer in your heart." β
Lu Xiang'er nodded slowly and said, "I know, then I'll tell my dad quickly and let him talk about advertising, otherwise it will be too late." β
She knows too well the drama of Ark Culture, and now the ratings of "Hurricane" have not begun to explode, and now there are still 3 million to talk about the interstitial advertisement, if you wait until the ratings start to explode, it will not be a matter of 3 million.