The first season of "Hurricane", that is, the first 13 episodes, will be broadcast in a week.

When the time comes, the second season will begin.

And the second season of the ad has not been sold.

Advertisers want to talk about the interstitial advertising of TV series at the lowest price.

And the producer of the TV series naturally hopes to sell it at a higher price.

So, it's a game.

And there is one of the most critical factors in this game, which is time.

After the advertising contract is signed, it still needs time to shoot advertising videos for the brand, so the time is very tight.

In addition, "Hurricane" has been on the air for two days.

This means that Ark Culture must sell the insert ads within three or four days, otherwise it will be too late.

Advertisers know this too.

Therefore, from the perspective of advertisers, as long as they can calm down and drag on for two more days, Ark Culture must reduce the psychological price and promote cooperation.

Of course, this is not a two-way game, but a multi-party game.

Therefore, there is more than one brand, and there is competition between brands.

Just when the producer and the brand are pulling on the price.

Dachuan Audio's "Chuanliu" series took the lead in winning the first three episodes of the second season of "Hurricane" at a price of 3 million.

The total transaction price is 9 million.

This price has nearly doubled the current ratings performance of "Hurricane".

As soon as this news came out, major brands felt the pressure.

In this kind of pulling stage, I am afraid that a certain brand will suddenly achieve a premium achievement.

This will give other brands the "illusion" that the "product" is very sought-after.

Moreover, this time, the 9 million insert advertisement that was traded with Dachuan Audio, Fang Xing also gave away an advertising video in friendship, and shot an advertising video for the new headphones of "Chuanliu".

……

Some brands have already bought the insert advertisements for the second season of "Hurricane", which has made other brands interested in the advertising space of "Hurricane" nervous.

The advertising industry has its own circle.

The advertising department of many brands began to inquire about the situation in the circle.

As a result, in various WeChat groups in the advertising industry, some people began to discuss:

"What's going on? How did the interstitial ad for the second season of "Hurricane" sell? Is the price really 3 million? ”

"It should be sold, I just happened to know Zhang Yigao, the contracted director of Ark Culture, who has already begun to prepare to make a commercial film. The specific price is not clear, I heard that the total transaction price is 9 million. ”

"9 million, how many episodes of the ad price?"

"The news I heard was three episodes, and it was a small brand of headphones."

"Three episodes are 9 million, isn't this more than double the premium? It won't be the Ark culture's left-handed and right-handed acting, right? ”

This kind of left-handed inverted right-handed, forming a very sought-after strategy for interstitial advertising is a common means in many industries.

The purpose is to make the buyer feel that the competition is increasing, and he is forced to sell in advance and close the deal at a premium.

"There is this possibility, this small brand is actually the brand of Fang Xing's girlfriend, and there is indeed the possibility of joining forces to make a show."

"Do you want to follow?"

"The price of 3 million per episode is too much of a premium, even if I want to follow, the president of our company can't get through."

"Indeed, the ratings of the first four episodes of "Hurricane" are only above average, and the advertising price of 1.5 million episodes is the most standard. The premium is doubled, and I can't keep up. ”

……

The heads of the advertising departments of major brands are looking around for news.

Honor mobile phone this year's flagship phone,It's about to go on sale,Just a few days ago,The press conference just ended。

At this time, advertising cooperation is being sought everywhere.

In fact, Ark Culture and Honor Mobile have cooperated many times.

The year before last, Fang Xing also served as the image spokesperson of Honor mobile phone.

Therefore, Liu Qinglin, the head of the advertising department of Honor Mobile, knows several senior executives of Ark Culture.

Knowing is understanding, and business cooperation still depends on the price.

Therefore, Liu Qinglin, the person in charge of honor advertising, can only talk about it through normal channels if he wants to take the insert advertisement of the second season of "Hurricane".

At most, you can inquire about the psychological price from acquaintances in Ark culture.

The advertising price of the second season of "Hurricane" is 3 million per episode, which is no secret in the advertising circle.

Liu Qinglin knows that this price is currently a premium, but a lot of premium, so even if he wants to achieve it, he has no power to decide.

Because of the large advertising budget, it is necessary to have a high-level signature.

Liu Qinglin thought about it again and again, and knocked on the door of the CBO office with the documents.

"Mr. Li, about the promotion plan of this year's flagship machine, I have an advertising budget here, and I want to talk to you about it."

"Sit, is it about the second season of "Hurricane" interstitial commercial?" Lee Chang-yan had already guessed what was going on.

In fact, the advertising strategy of this year's HONOR flagship was discussed at a high-level meeting a long time ago.

Honor and Ark Culture have cooperated many times, and the cooperation has always been very pleasant.

After all, the TV series produced by Ark Culture before are all hits, as long as it is a brand that cooperates with Ark Culture, there is nothing unpleasant.

Therefore, this year's "Hurricane" TV series produced by Ark Culture has naturally become an important partner of Honor mobile advertising.

At present, the interstitial advertisements for the second season of "Hurricane" are being intensively attracting investment, but the price premium is too much, and there is no brand deal.

Liu Qinglin, as the head of Honor's advertising department, has been paying close attention to this matter for the past two days.

He heard Li Changyan take the initiative to mention this matter, nodded and replied: "It is indeed this matter, and the news I have received so far is that a small brand has purchased the first three episodes of the second season of "Hurricane" for 3 million.

"Therefore, I decided that maybe I could consider talking about this cooperation as soon as possible, and if we continue to pull it, there may be variables."

Li Changyan pondered for a moment and asked, "Have you seen the launch data of "Hurricane"? ”

Liu Qinglin nodded: "Not only have I seen it, but I have also studied it carefully." ”

Li Changyan then asked: "Then what do you think, what do you think of the ratings data of "Hurricane"? ”

"The ratings of the CCTV TV drama channel are on par with the upper middle level." Liu Qinglin replied.

"What else?"

This conclusion is on the surface, and Li Changyan can see it at a glance without Liu Qinglin saying it.

Liu Qinglin continued: "The ratings of the third and fourth episodes have increased slightly, but the increase is small and negligible. ”

Li Changyan nodded and asked, "So according to market standards, what should be the price of the second season of "Hurricane" insert advertisement?" ”

"1.5 million episodes, judging by the current ratings." Liu Qinglin replied.

"Then at what price do you plan to cooperate with Ark Culture?"

"Hmm...... It should take 3 million episodes to talk about it. ”

Liu Qinglin also felt that this sentence was not very confident, after all, the premium was more than doubled.

If you change to another company and sign this kind of advertising contract, you will be investigated by the company if you don't do it, and whether you will eat kickbacks.

"Do you think the price of 3 million per episode is appropriate?" Lee Changyan did not immediately object, but continued to ask him what he thought.

Liu Qinglin pondered for a moment and replied: "Mr. Li, I think so, the TV series produced by Ark Culture in the past are all popular dramas. The interstitial ad dragged on to the end, and the price will become more and more outrageous.

In addition, Dachuan Audio has made a deal with Ark Culture.

"I know that there is a nepotism between Dachuan Sound and Ark Culture, and many people think that this may be Ark Culture making a show for us.

"However, after thinking about it, I found a problem.

"If Ark Culture really wants to show us, why look for Dachuan Audio? Wouldn't it be better to find a brand that has nothing to do with Ark culture? ”

After listening to this, Li Changyan agreed with his inference, but still shook his head and said: "Your idea does make some sense, but just like this, it is impossible to pass more than double the advertising budget at a premium." ”

Liu Qinglin continued: "Mr. Li, there is another reason why I propose to sell the deal at the price of 3 million episodes.

"The ratings for the first two episodes of "Hurricane" are 1.27%, and the ratings for the third and fourth episodes are 1.32%.

"It seems that the increase is really small, so small that it is negligible.

But the ratings did not decline, but rose a little bit, which shows that "Hurricane" is attractive to the audience.

"And, for a more important reason.

"The third and fourth episodes of "Hurricane" are broadcast on Friday.

"Friday is the battlefield of provincial satellite TV variety shows, and the ratings of TV dramas in this time period will be affected.

Moreover, this Friday happened to be the live broadcast of Xiangjiang Satellite TV's "Singing" annual peak night, and the ratings were sucked by Xiangjiang Satellite TV.

"In this case, the ratings of "Hurricane" have not decreased, but have also increased slightly, and I think it will not be long before the ratings of "Hurricane" will blow out.

"Once the ratings of "Hurricane" explodes, the price of the interstitial advertisement will not be able to negotiate for 3 million per episode."

After listening to his explanation, Li Changyan groaned.

Liu Qinglin's analysis is indeed reasonable, but it is still difficult to use this to convince the company's top management.

After a moment of silence, Liu Qinglin added: "Actually, I also watched "Hurricane", I personally think it is very good, and I really want to watch it.

"As far as my personal preferences are concerned, I think the ratings of "Hurricane" will explode.

"Of course, that's just my personal opinion, just a suggestion.

"As for whether to win the insert advertisement for the second season of "Hurricane" in advance, I have to ask Mr. Li to make the decision."

Li Changyan thought about it seriously.

As the company's CBO, he actually has the right to sign and win the interstitial advertisement for the second season of "Hurricane" at a premium.

It's just that it's a big gamble.

Once the ratings of "Hurricane" really begin to "Hurricane", then he will be considered bold when he signs the advertisement of "Hurricane" in advance.

However, once the ratings performance behind "Hurricane" is mediocre, he will be a little embarrassed in front of the top management of other companies.

Li Changyan thought for a moment and asked: "What is the price of the last TV series of Ark Culture, the price of the insert advertisement?" ”

"The highest price has been auctioned for 5 million episodes, but there is still no market." Liu Qinglin replied.

"Okay. I'll sign, you go and talk, 3 million per episode, and take all the remaining advertising space in the second season of "Hurricane". Li Changyan made a decision immediately.

】

"Okay, I'll personally lead the team to talk."

Liu Qinglin got permission and immediately returned to the advertising department and took people to Ark Culture to negotiate advertising business.

……

In the afternoon of the same day.

Honor Mobile signed the remaining interstitial advertising space in the second season of "Hurricane", with a total transaction price of 30 million.

After the signing was completed, the person in charge of the advertising department of the brand called Ark Culture from time to time to inquire about the interstitial advertisement of "Hurricane".

As a result, all the replies were that all the advertisements for the second season of "Hurricane" were sold.

The news quickly spread in advertising circles and caused heated discussions.

"Who bought the commercial for the second season of Hurricane? Is it a premium? ”

"You're not well-informed. The honor company bought it, which should be used to promote the upcoming flagship phone. ”

"What's the price?"

"An episode is 3 million, and the total transaction price is 30 million."

"It's really more than double the premium, which is outrageous."

"Doesn't this raise the price!"

There are also people in the advertising industry group @Liu Qinglin.

Liu Qinglin had no choice but to reply: "It is indeed a turnover of 30 million." If in a few days, the ratings of "Hurricane" are not good, everyone can laugh at me. ”

Some people in the group began to joke: "Mr. Liu, are you taking kickbacks?" With so much at a premium, can the company agree? ”

Liu Qinglin explained: "The boss signed, this kind of focus project, who dares to reach out." ”

……

The next two days.

"Hurricane" aired episodes 5 to 8.

In the play, "Gao Qiqiang" began to confront "Xu Jiang".

The plot is tense and exciting.

While sympathizing with the plight of "Gao Qiqiang", the audience began to hope that "Gao Qiqiang" could win from this encounter.

Moreover, in these episodes, another important female character "Chen Shuting" appeared.

The woman behind this black boss is beautiful, vigorous, and very skillful.

After the appearance, it quickly attracted the attention of the audience.

After the eighth episode aired.

More and more viewers are discussing the plot on the Internet, and the characters discussed, in addition to "Gao Qiqiang", "Gao Qisheng" and "An Xin", have added another "Chen Shuting".

"Hurricane" also started from the fifth episode, and the ratings began to "hurricane".

The fifth and sixth episodes have an audience rating of 1.63%.

Episodes 7 and 8, with an audience rating of 1.95%.

The increase in ratings is very large.

By Monday, many brands were reacting and starting to notice that something was wrong.

Originally, the ratings of "Hurricane" were 1.27%, and the advertising price of the insert was 1.5 million according to market standards.

Moreover, there is also a part of the influence of the Ark culture in this price.

Therefore, at the beginning, major brands were reluctant to buy interstitial advertising at a premium of double the premium.

But when a new week begins.

The ratings of "Hurricane" began to explode, rising from 1.27% to 1.95% in two days.

This growth rate makes people feel familiar.

This is also the case with several TV series produced by Ark Culture before, with medium ratings at the beginning of the broadcast, and after a few episodes, they were out of control.

If it continues to rise at this rate, the ratings will break two in sight.

Many brands are beginning to regret that they did not buy the advertising space of "Hurricane" at a premium earlier.

Now the ratings of "Hurricane" are starting to take off, and the price is also skyrocketing.

However, even if it is a sky-high price, brands can't buy it if they want to.

Because the insert advertisement for the second episode of "Hurricane" has been served by the honor company.

As a result, major brands began to look at the insert advertisements for the third season of "Hurricane".

It's just that Ark Culture's response is: not to talk about the advertising business of the third season of "Hurricane" for the time being.