The headquarters building project of Ark Culture in Ningyun Cultural Industrial Park has been launched, and it is planned to cost 2 billion yuan in three years.

Therefore, Fang Xing now needs to make as much money as possible, reduce the loan ratio of the project, and optimize the company's asset structure.

Three years ago, I endorsed Honor mobile phone, and the cooperation was very pleasant.

Later, it was not continued, just because the brand needed to change the face to attract more potential customers.

This is a conventional strategy in the celebrity endorsement industry.

For brands, they actually prefer to sign short-term endorsements.

For example, a mobile phone brand launched a flagship model this year, signed a star who had a hit drama this year as an endorsement, and used the popularity of the star to promote the mobile phone.

When the new generation of flagship models goes on sale next year, look for the most popular celebrity endorsement next year.

However, the celebrity side prefers to sign a longer endorsement contract.

If the endorsement contract is long, the endorsement fee will be lower.

However, long-term endorsement is actually risky for the brand.

Especially the current traffic stars, because of a drama, it became popular, but there was no new drama, and they became angry very quickly.

If the celebrity is cool because of his bad deeds during the endorsement period, the brand is considered to be unlucky.

Even if there is a compensation clause in the endorsement contract, the negative impact on the brand is huge.

Especially in recent years, the state has begun to control the chaos in the entertainment industry, and there are bad artists every year.

Therefore, brand spokespersons are becoming more and more cautious.

Besides.

Brands also need to get new faces to tap into potential customers.

A celebrity endorsement has been for a year or two, and the fans who are willing to pay for the star have basically been dug out.

At this time, brands need new faces to broaden their customer base.

Taking into account a variety of factors, celebrity endorsements have basically formed an industry standard of signing every two years.

Of course, how to sign it depends on how the brand and the celebrity agent talk about it.

Fang Xing endorsed Honor mobile phone three years ago, and that endorsement was a very successful endorsement for Honor.

Because, Fang Xing was born three years ago, winning three Golden Melody Awards in a row, the annual singer of the top music variety show, the Spring Festival Gala, and international competitions, and he is simply a god template.

The endorsement signed by Honor Mobile when Fang Xing was just rising, was taken by the spokesperson all the way.

As Fang Xing's strength and popularity become higher and higher, the endorsement price has also risen, reaching a very exaggerated number.

After two years of endorsement, Honor Mobile also needs a new spokesperson to tap new customers.

Therefore, after the endorsement contract expired, it was not renewed.

Of course, Honor did not choose to renew the contract, and there is another more hidden reason.

A large company of honor's level has news channels in the investment industry.

Therefore, the senior management of Honor's company knew that the Ark culture had a festival with a certain capital, and the open and secret battles were very fierce.

Even unconventional methods such as tax audits have been used.

Honor has nothing to do with both sides of the fight, and has been supporting Fang Xing during the endorsement contract.

However, Honor is not a company that can make decisions based on personal feelings, and the company's decision-making level will inevitably tend to be rational.

Therefore, Honor's senior management is not sure whether Fang Xing can withstand this wave of suppression from capital, and for the sake of safety, it is a very rational decision not to renew the contract after fulfilling the endorsement contract.

……

Regarding these hidden reasons, Fang Xing didn't know, and even if he knew, he didn't think there was anything wrong.

The grievances between myself and Pengcheng Capital and Dingsheng Capital are originally private grievances and do not need other companies to intervene.

In the shopping mall, as long as you don't fall into the ground, it is the greatest kindness.

This time, Li Changyan invited him to dinner, and the endorsement contract proposed was signed together with the advertising contract for the third season of "Hurricane", and the price and terms were very sincere.

After finishing the general framework of the contract, Li Changyan added a cup of coffee and said:

"Brother Fang, the advertisement for the third season of "Hurricane" is definitely going to be sold, and it is only a week.

"It's not interesting to pull each other, and if you sign an endorsement, the shooting of the advertising film is more demanding and the time is very tight.

"I'll give you a thorough explanation, the advertising price of the third season of "Hurricane" is 5.2 million for a single episode, and I can make a decision.

"The endorsement price is 36 million for two years, and this price is basically set."

After Fang Xing listened to the price he offered, he knew that the other party had opened the top price.

According to the current market price, the price of Fangxing's endorsement brand is about 35 million for two years.

This price is basically the ceiling of the domestic endorsement price.

There may be individual kings and divas whose endorsement prices are higher than this, but they are all exceptions.

The advertising price of the insert in the third season of "Hurricane" was opened by a company to 5 million per episode.

Therefore, Li Changyan directly gave the price of 5.2 million, which is already the highest price.

What's more, when the two contracts are negotiated together, some preferential treatment should be given.

Li Changyan didn't even lower the price because of this, and gave the highest price.

"Mr. Li is indeed very sincere, is this something that your company has already discussed in a meeting?" Fang Xing still wanted to ask clearly.

"Not yet. However, I can basically make a decision on this matter, as long as Brother Fang agrees, go back to have a meeting, and sign the contract on the same day. Lee Changyan is sure of this.

After all, he is the CBO of Honor, and brand endorsement belongs to his scope of work.

And the interstitial advertisements for the third season of "Hurricane" are now very sought-after, and many companies are competing.

As long as you can win the advertisement for the third season of "Hurricane", the price of 5.2 million is not high.

Fang Xing nodded, thought about it, and replied: "If the two contracts are signed together, the contract amount will exceed 100 million." ”

"Isn't that more bold?" Li Changyan replied with a smile.

If according to the price mentioned by Li Changyan, the advertising price of the third season of "Hurricane" is 5.2 million per episode, then the total price of 13 episodes is 67.6 million.

Add to that the 36 million endorsement contracts, and the total amount will be 103.6 million.

A contract of this level, even for Honor and Ark Culture, is a super big contract.

"In this case, then Mr. Li can go back to the meeting, if it is confirmed, the contract is sent to Ark Culture, and after the company's legal counsel has read it, it can be signed. In terms of price, I won't raise the price either. After all, time is tight, and if you endorse it, the advertising film does need to take a little more time. Fang Xing did not hesitate, since the two sides have cooperated, they know each other very well.

This cooperation, Li Changyan's sincerity is also very strong, so it will be finalized.

"Just wait for Brother Fang's words, happy cooperation, I'll go back to the company now, later, send the contract over, let's find a time to sign the contract." After Li Changyan finished speaking, he got up and shook hands, and then immediately returned to the company to convene a meeting of senior management.

Since the amount of the two contracts exceeds 100 million, even if he is the company's CBO, when making such a big decision, he needs to hold a high-level meeting and go through the motions.

Moreover, this time the time is tight.

Therefore, this time it is not just the insert advertisement of the third season of "Hurricane".

If it's just an interstitial advertisement, with the shooting ability of Ark Culture, if you rush to work, you can shoot a short film of the interstitial advertisement in one day.

After all, the short film of the interstitial advertisement is actually very simple, and it doesn't even need a plot, just find an actor to make up and shoot an advertising slogan.

Endorsements are different.

If it is an endorsement contract, then the advertising film has to be shot seriously.

Even at the level of Ark culture, it would take a week for filming and post-production to come out.

Therefore, the time is very tight.

After Lee Chang-yeon returned to the company, he convened a meeting of the top management to announce new endorsements and the interstitial advertisement for the third season of "Hurricane".

When the senior management of Honor first heard that a new spokesperson was going to be signed, they thought that they were talking about a spokesperson, and they might not sign until next year.

But I didn't expect that this time the matter was so urgent.

"Isn't there a rush?" A senior executive objected to the decision.

After all, in such a short period of time, it is indeed not safe to sign a large contract with an amount of more than 100 million.

"In terms of advertising shooting, Ark Culture is in charge. If the endorsement advertisement can't be on for a week, the interstitial ad for "Hurricane" can be a short film first. The official advertising film will be released later. Li Changyan proposed this plan.

In fact.

The current spokesperson contract of Honor Mobile has not ended, and it will not end until the second half of the year.

However, the brand sign-off spokesperson is generally signed months in advance.

Or even sign a spokesperson for next year this year.

As long as the current contract content is fulfilled according to the endorsement contract, there is no problem.

"Time is indeed a bit tight, but as far as I know, many manufacturers are competing for the insert advertisement for the third season of "Hurricane", and if it can be negotiated, it would be a good idea to sign the two contracts together." After careful consideration, the president decided that this plan was feasible.

Li Changyan smiled and said, "To be honest, if it weren't for me and Fang Xing getting to know each other, this contract wouldn't have been negotiated." I just received news this morning that the blue factory mobile phone also wants the insert advertisement for the third season of "Hurricane", and the price may go up. ”

The high-level meeting didn't last long before the matter was laid out.

The interstitial advertisement for the third season of "Hurricane" has too many competitors.

If it weren't for the previous cooperation, Li Changyan couldn't even find Fang Xing to talk to.

Being able to sign two contracts together is already the best solution.

Therefore, after the high-level decision, Lee Changyan immediately asked the in-house counsel to start preparing the contract.

……

The other side.

After Fang Xing returned to the company, he also held a meeting and called Zhang Yigao over to prepare for the shooting of the commercial.

Although the honor company has not yet sent the contract, Li Changyan is very sincere.

There is a high probability that this contract will be completed.

Fang Xing promised that the advertising shooting was responsible for Ark Culture.

Now the time is very tight, and the preparation of the crew to shoot the commercial must begin.

Halfway through the meeting, the assistant to the president walked into the conference room with a faxed contract, and said, "Mr. Fang, the contract of honor company has been sent." ”

Fang Xing stretched out his hand to greet the person in charge of the company's legal department and said, "Go through the contract and raise any questions." If there is no problem, just write back to Honor. ”

"Then I'll go back and go through the contract with other legal counsel, and I'll talk back to Mr. Fang later." The person in charge of the legal department immediately went out with the contract in his hand and went back to the office of the legal department to work.

Fang Xing snapped his fingers and asked, "Is the contract copied?" ”

The assistant nodded hurriedly: "Xiao Xu is making copies, I will send the first copy first, I'll go and take a look." ”

The assistant hurried out, and then quickly took the copied contract in and distributed it to the company's top management.

Fang Xing opened the contract and looked at it.

The content of the two contracts is similar to what Li Changyan talked about before.

Fang Xing only needs to look at the general framework of the contract, and as for the details, the company's legal counsel will check it.

More than an hour later, the head of the legal department returned with two contracts.

On the contract, some key clauses have been circled with a pen.

"Mr. Fang, our legal department has preliminarily gone through the contract, and there is no problem with the contract as a whole, only a few key clauses that need to be mentioned to Mr. Fang."

Fang Xing beckoned him to sit next to him: "Sit down and say." ”

After the person in charge of the legal department sat down, he pointed to the circled place with a pen and said: "Mr. Fang, in the advertising contract for the third season of "Hurricane", there is a clause that says that the advertising short film is shot by our company, and it is indicated that the main actor of the advertising short film is Mr. Fang himself. ”

Fang Xing nodded and said, "This Li Changyan has mentioned, and I agree." ”

The two parties negotiated an endorsement contract, so Fang Xing, as the spokesperson, appeared on camera to shoot advertising videos, which is a very reasonable request.

In the contract of the honor company, this article is written into the contract, which is just to prevent Ark Culture from grabbing people to shoot because of the hurry.

After the head of the legal department finished talking about the contract for the third season of "Hurricane", he turned to the endorsement contract, and then said:

"Mr. Fang, there is a breach of contract clause in the endorsement contract.

During the contract, if Party B damages Party A's brand image due to personal reasons, Party B has the right to terminate the contract and claim compensation.

"The amount of compensation is not specified here, if something does go wrong and the compensation is claimed through litigation, Honor has the right to claim compensation equal to the contract amount, that is, 36 million."

Fang Xing nodded slowly and asked, "Is there a problem with this clause?" ”

The person in charge of the legal department thought about it and replied: "Strictly speaking, in the past two years, similar contract terms have basically been the standard for endorsement contracts.

"It is also because in the past few years, there were more scandalous celebrities, and many brands suffered heavy losses.

"In the subsequent endorsement contracts, such an article will basically be added, and some of them will require a higher amount of compensation.

"However, just like going to litigation, the court will calculate the amount of compensation according to the actual situation."

After a pause, the person in charge of the legal department added: "To put it bluntly, the brand is worried about negative news from the spokesperson, which is a clause to protect the rights and interests of the brand. Now the endorsement contracts of big brands basically have this one. ”

"It's okay, is there anything else?"

Fang Xing was not worried about this.

The current celebrity endorsement, if it is because the celebrity has a scandal and damages the interests of the brand, it is very reasonable to be asked for compensation.

"There's nothing left, the framework of this contract is loose and there are no major problems. At present, we have only gone through the preliminary review, and tonight our legal department will work overtime to review it carefully. The head of the legal department said.

"That's fine, send a letter back to Honor, and ask them to make an appointment to sign the contract." Fang Xing saw that there was no problem with the contract, so he made a decision, and then arranged for Zhang Yigao to prepare the crew and prepare to shoot endorsement advertisements.