After signing the endorsement contract of Honor, Fang Xing was busy filming commercials.

At this time, the second season of "Hurricane" also started.

The three seasons of "Hurricane" were filmed at one time, so when it was broadcast, there was no interruption.

The first season is over, followed by the second season.

The timeline of the second season is 2006.

So, between the first and second seasons, there is a six-year time span.

At the end of the timeline in 2000, the master of "An Xin" and "Li Xiang", the captain of the criminal police "Cao Chuang", was instructed by a mysterious person to kill "Xu Jiang" and kill him.

As a result, "Xu Jiang" and "Cao Chuang" both died at the eucalyptus scene.

When "Li Xiang" arrived, "Cao Chuang" had already been shot.

There are many suspicious points about this shooting.

Moreover, there are big people in high positions behind them.

In order to maintain the reputation of his master, "Li Xiang" refused to tell the truth, insisting that "Cao Chuang" died in the line of duty.

It is also for this reason that there have always been suspicious points in this shooting, and there has been no investigation clearly.

Moreover, there is a force from the higher that presses this eucalyptus to quickly knot.

From 2000 to 2006, "An Xin" insisted that the shooting was suspicious, and repeatedly wrote materials to ask for a re-investigation of the case, but there was no result.

For this reason, "An Xin" and "Li Xiang" were originally good brothers, but gradually became suspicious.

"An Xin" insisted on re-investigating the shooting, but if the truth was really investigated, it would damage the reputation of the master "Cao Chuang".

As a result, "An Xin" was ostracized by his colleagues in the police department.

During this period, "Gao Qiqiang" recognized the retired black boss "Uncle Tai" as his godfather and became a new generation leader in Jinghai City.

From 2000 to 2006, in the past 6 years, "An Xin" has been investigating "Gao Qiqiang", but has never been able to obtain tangible evidence.

The plot of the second season, which began in 2006.

This year, the higher-level departments planned to build a high-speed railway, passing through Mangcun.

"Gao Qiqiang" received the news in advance and prepared to develop the Mangcun Resort project.

However, the village chief of Mang Village, "Li Youtian", and his son "Li Hongwei", are not fuel-efficient lamps.

The plot of the second season revolves around the Mangcun Resort project.

……

The plot of the second season is very tense and exciting.

And the actors of "Li Youtian" and "Li Hongwei" have very good acting skills, and they have simply brought both characters to life.

As soon as "Li Hongwei" appeared, he pointed to the earthy and arrogant image of the people, which impressed the audience very deeply.

A few days after this character appeared, the emoji of "Li Hongwei pointed to people" began to circulate on the Internet.

Due to the popularity of the first season, as soon as the second season started, the popularity was very high, and the ratings and broadcast volume were not any dramas that could compete with each other in the same period.

The "Chuanliu" brand headphones bought the insert advertisements for the first three episodes of the second season.

At the beginning and end of the first three episodes, there will be clips of Lu Xianger listening to music according to Bluetooth headphones, with an intoxicated expression, like listening to fairy music.

As soon as the second season of "Hurricane" was launched, the effect of the advertisement was immediate.

The sales of the new Bluetooth headset of the "Chuanliu" series have been on the rise.

After the first three episodes were broadcast, by the fourth episode, the interstitial ad was replaced by the new flagship of the Honor mobile phone this year.

The insert advertisement in the second season still uses the advertising film of honor spokesperson Jia Haochen.

Jia Haochen is a celebrity spokesperson signed by Honor Mobile a year and a half ago, after Fang Xing's endorsement contract expired.

When Honor signed the second season of "Hurricane" insert commercial, he had not signed a new spokesperson, so the second season insert advertisement used Jia Haochen's commercial.

Jia Haochen is a member of the top boy group INX of domestic entertainment giant Shengqi Entertainment.

Although he was born in a boy group, Shengqi Entertainment is good at praising its artists, developing in various fields of film and television songs, and has achieved remarkable results.

When Jia Haochen was a trainee, he practiced acting classes, and after his debut, in addition to group work, he would also take on film and television dramas.

Moreover, his luck was very good, he starred in a movie with a box office of 2.3 billion the year before last, and was immediately praised as a movie coffee by Shengqi Entertainment.

In the film and television industry, movies are at the top of the chain of contempt.

In the past few years, the film industry has formed a standard model, in which the cast is dominated by powerful actors, but a top stream will be added to attract traffic and harvest fans at the box office.

Although the film industry has used many examples to prove that traffic stars can't resist the box office, inviting a traffic star to play the second male, the third male, or even the fourth male has a very good effect.

What's more critical is that traffic stars want to brush their faces on the big screen, so the salary will be very low.

For traffic stars, as long as they can star in high-box office movies, they will make money even if they are downside down.

Jia Haochen is a standard, successful example of brushing his face on the big screen.

The year before last, he starred in the Chinese New Year movie of the third male and got a box office of 2.3 billion.

Last year's Chinese New Year stalls, even luckier, were the third male again, with a box office of 3.1 billion.

Combined, the box office of the two films exceeded 5 billion.

Shengqi Entertainment began to create his character of "Mr. 5 Billion" and "Future Actor", and suddenly became a movie café at the top of the chain of contempt.

In addition, Jia Haochen is a member of the domestic first-line boy group INX, and originally had a large number of fans.

After the characters of "Mr. 5 Billion" and "Future Actor" came out, fans almost blew up their idols, and they all thought that Jia Haochen was right.

……

The interstitial advertisement for the second season of "Hurricane" still uses Jia Haochen's commercial.

For this reason, Jia Haochen's fans also publicized everywhere, calling on fans to watch "Hurricane".

Moreover, because of the relationship between "Operation Black Wind", Jia Haochen's fans also had conflicts with Feng Heyu's fans.

The two fans began to tear apart, and Jia Haochen had the upper hand.

After all, the film industry belongs to the top of the chain of contempt, and Jia Haochen's identity as a movie café suddenly became a weapon to despise Feng Heyu's TV café.

However, this situation did not last long.

It was rumored that the honor mobile phone was replaced, the spokesperson was replaced, Jia Haochen was replaced, and Fang Xing was signed.

After the news came out, Jia Haochen's fans suddenly felt that they had been backstabbed by Honor's mobile phone, and began to attack everywhere on Weibo and other platforms, rushing to Honor's official Weibo to ask for an explanation.

Jia Haochen's fans are very fanatical, and this matter is about to make a big fuss.

Honor's CBO Li Changyan personally contacted Jia Haochen's agent and discussed.

Jia Haochen's personal studio posted a Weibo to ask fans not to make trouble, saying that the endorsement contract between Jia Haochen and Honor has not ended, and the cooperation has been very pleasant.

With Jia Haochen's personal studio speech, the matter calmed down.

However, this Weibo also confirms that the new spokesperson of honor has indeed changed from Jia Haochen to Fang Xing.

Jia Haochen's fans are still very unhappy, and they don't tear up with Feng Heyu's fans, and they start to wake up and "Hurricane" yin and yang.

There are even several hot searches:

[Fang Xing snatched Jia Haochen's mobile phone endorsement! ] 】

[Why is Fang Xing so shameless? 】

[Back then, did Jia Haochen snatch Fang Xing's endorsement? ] 】

These topics are very easy to arouse discussions and tearing up by fans, so related topics almost dominate the hot search list.

For several days in a row, the hot search list was swiped by "Hurricane" and "Fang Xing robbed Jia Haochen of endorsement".

On major online platforms, there was a lot of scolding.

Jia Haochen's fanatics are huge in scale, so they have formed the illusion that the whole network is scolding Fang Xing.

Ark Culture has never specialized in fans, so Fang Xing has no fanatical fans, most of them are fans of fun and passers-by.

Occasionally, passers-by will refute one or two sentences, and they will be drowned out by Jia Haochen's fanatical fan remarks:

[One thing to say, this is not called grabbing endorsements, this is just the end of endorsements and the signing of a new spokesperson. If you want to rob it, the year before last, did Jia Haochen also rob Fang Xing's endorsement? 】

[Is it useful to explain this to fans?] Before the endorsement contract of his idol ended, he began to attack the new spokesperson of the brand, is this a scolding mother? 】

[Correcting one thing, grabbing endorsements, it should refer to the brand originally wanted to sign A, and then B suddenly came out and snatched the endorsement away in some way, which is called robbery. 】

[Moreover, there is no provision that the brand cannot sign two spokespersons, unless there is a provision in the endorsement contract.] 】

Since Jia Haochen's endorsement contract is still a few months away, if the fans' behavior at this time causes the honor company to suffer losses.

Then Jia Haochen's image will be very bad in the eyes of the brand.

So Shengqi Entertainment immediately took action and let his fan operation team control the fans.

Jia Haochen's personal studio also issued articles continuously, praising Honor as an excellent partner, and repeatedly emphasized that there is no such thing as grabbing endorsements.

After two days of trouble, the incident finally calmed down.

Jia Haochen's fans were restrained and did not go online to vent their emotions.

However, there are still fans who are indignant that Jia Haochen failed to renew his contract as an honorary spokesperson.

Fanatics discuss it in the fan base, and the more they discuss, the more unbalanced it becomes:

"Why does Fang Xing compare with Haochen? The box office of the movies starring Haochen is 5 billion, what does Fang Xing have? ”

"That is, I don't know if the senior management of honor has a problem with their brains, and they actually changed their faces to endorse."

"Everyone boycotts "Hurricane" together, this bad drama can also be popular, and Fang Xing's performance is ugly."

……

After several days of online public opinion, Fang Xing didn't have time to pay attention.

I've been filming commercials, and according to the plan, the commercials are going to be put into the interstitial commercials for the third season of "Hurricane", so the time is very tight.

After three days of continuous filming and three days of post-production, the commercial film was finally driven out.

In the afternoon of the same day, I called someone from the honor company to come over to review the film.

This time, Li Changyan and Liu Qinglin led the team together.

After watching the commercial, Fang Xing and Li Changyan sat down to drink tea and chat.

"Mr. Li, are you satisfied with the finished film? Is there anything that needs to be changed? Fang Xing took the initiative to ask.

"Brother Fang's film and television shooting ability, what else is there to say. Can you invite a big director in the film and television industry to shoot a commercial film, can this be bad? Li Changyan replied happily.

Ark Culture has produced four popular TV series before and after, and at the beginning, the crew was still a little young.

Now, a big project like "Hurricane" with an investment of more than 300 million yuan can be completed, and it is indeed easy to shoot an advertising film.

Subsequently, Li Changyan mentioned another matter: "A few days ago, there was a lot of trouble on the Internet about changing the spokesperson, you know, right? ”

Fang Xing did hear the assistant and the people in the crew mention it, but he didn't pay attention: "I heard about it, but I don't have time to pay attention." ”

Li Changyan continued to ask: "What do you think about this matter?" ”

Fang Xing shrugged and replied, "I don't have any opinion, it's just a new spokesperson, do you need to have any opinions?" ”

Li Changyan rubbed his eyebrows with his fingers and said, "A few days ago, Jia Haochen's fans made a lot of trouble, and I didn't sleep for two days. ”

】

He is the Chief Brand Officer of Honor, and it is his job to maintain the brand image.

The fans of the spokesperson made a lot of trouble, and even once wanted to discuss the official Weibo of the brand.

Li Changyan did work overtime twice, communicated with Jia Haochen's personal studio, and Shengqi Entertainment, asking the other party to calm down public opinion.

That's how things can be settled so quickly.

"Then Li has to have a good rest." Fang Xing doesn't care about this, just do his own thing, anyway, along the way, he has been sprayed by some traffic fans until now, and he has long been used to it.

Li Changyan thought about it for a while, and then said: "At the meeting yesterday, some company executives said that the interstitial advertisements for the third season of "Hurricane" should continue to use Jia Haochen's commercials. In order to appease Jia Haochen's fans. ”

After hearing this, Fang Xing raised his eyebrows and said with a smile: "Mr. Li doesn't need to discuss this matter with me, the interstitial advertisement for the third season of "Hurricane" has been signed to your company, and you can put any advertising film you want to put in it."

"As for my commercial, it has also been filmed, and if your company thinks that there is no problem with the commercial, then I will pay the difference.

"Your company has the right to decide how to use the advertising film and when to use it, without contract negotiation."

After Li Changyan listened, his expression relaxed slightly: "Brother Fang is still so easy to speak. ”

In fact, he was worried that if Jia Haochen's commercial film was put into the third season of "Hurricane", it would cause Fang Xing's dissatisfaction.

Fang Xing said with a calm expression: "I really don't care, it's just that a large part of the value of the insert advertisement is reflected in the actors of the series." Anyway, it depends on your company's decision, I can do it. ”

Lee Chang-yeon certainly knows this.

In fact, the interstitial advertisements for many TV series are filmed by actors in TV dramas, and even made up to look like the characters in the play when filming.

If Honor really put Jia Haochen's commercial into the insert advertisement of the third season of "Hurricane".

Then, this interstitial advertisement has nothing to do with "Hurricane", and it will not be able to produce a linkage effect, and the effect of the interstitial advertisement will be greatly reduced.

Li Changyan sighed and said, "The company's senior management held a meeting yesterday to discuss this matter. I'm worried about that, too. ”

Fang Xing leaned on the back of the chair and said, "Actually, things are not that complicated, anyway, I have no opinion on my side." Mr. Li took the advertising film back to your company's senior management to see, how to decide in the end, just notify our company. However, it's best to decide by tomorrow afternoon, as the interstitial ad will have to be cut into the episode. ”

Li Changyan thought of the commercial he just watched, and suddenly had an idea: "The commercial film shot by Brother Fang is indeed very good, I will take it back to other senior executives of the company to see." I'll give you an answer tomorrow. ”

After saying this, Li Changyan left in a hurry and returned to the Honor headquarters.