Morning of January 4th.

The employees of Hallym Media seem to be covered with a layer of haze.

Because last night's ratings data came together.

After Chen Wenhan saw the ratings data, he was furious and asked all the management of Hanlin Media and Pengcheng Capital to hold a centralized meeting, and if they dared not to participate, they would directly report criticism internally and deduct the year-end bonus.

In the large conference room of Hallym Media.

Chen Wenhan sat in the boss's position, his face gloomy and terrifying.

The company's senior executives present did not dare to speak.

In front of them, there are the ratings data of major TV stations in the past two days.

These data not only include the ratings of "Furong Tent Warm Spring Festival", but also include the ratings of the golden theaters of 33 provincial satellite TV stations, including "Langya Bang".

On this ratings data, the curve chart of "Furong Tent Warm Spring Festival" is an irregular slash, going all the way down.

"Who's going to tell me! What's going on with this ratings data? Chen Wenhan poked his finger the conference table.

No one answered.

Chen Wenhan turned to the director of the publicity and planning department and asked, "How do you do the publicity of the planning department?" Your planning department has the greatest responsibility. ”

The director of the planning department had a very ugly face, took a deep breath, and retorted: "Mr. Chen, the role of early publicity is to increase the ratings of the TV series.

""Furong" was broadcast on Jiangnan Satellite TV with a rating of 1.35%, which is not low.

"In the whole year of last year, Jiangnan Satellite TV launched only two dramas with ratings of more than 1.35%.

"From this point of view, the publicity of our planning department has already been effective......

Boom!

Before he could finish speaking, Chen Wenhan slapped the table and scolded: "Are you shirking responsibility?" Then tell me, why are the ratings going all the way down?! ”

The director of the planning department bowed his head expressionlessly.

He actually wanted to say in his heart: "Because the drama is too bad, I still have to touch the egg against the stone." ”

But when he says that, he really doesn't have to do it.

The conference room was quiet for a while.

An old fritter in the top management of Pengcheng Capital said: "Actually, the reason is not necessarily on us, yesterday was the last day of the New Year's Day holiday, and the audience either went to travel and just came back, or they were ready to go to work, and they didn't have time to watch the drama."

"It's common for this kind of holiday ratings to fluctuate, and it might be fine in two days."

This senior executive of Pengcheng Capital, who was there when Chen Lipeng managed the company, can be regarded as a "remnant of the previous dynasty".

Chen Wenhan picked up the data on the table and smashed it, scolding: "Keep your dog eyes open, have the ratings of other TV stations dropped?" ”

This high-level executive of Pengcheng Capital was scolded so much that he was very dissatisfied with the current second lord, but his position was suppressed, and he could only bow his head and endure it.

In fact, in the management of Hanlin Media and Pengcheng Capital present, not no one can see the problem in the ratings data.

It's just that no one wants to tell the truth, because at this time, telling the truth has no benefit except to anger Chen Wenhan and attract firepower.

……

Zhang Jiankun is the director of the production department of Hanlin Media through a headhunting company with a high salary.

Since Chen Wenhan's goal is to build an entertainment dynasty, content output is a major core.

Therefore, the production department will be an important department of Hallym Media.

However, the production department needs to have a unique vision, as well as rich experience, and a broad network of contacts in the entertainment industry.

Such talents, in the entertainment industry, can be mixed anywhere.

Therefore, it is not easy to poach such people.

However, Chen Wenhan has always been generous.

As long as you are willing to spend money, headhunters will naturally be able to help poach the right people.

Zhang Jiankun is the director of the production department who was dug through a headhunting company.

In this single order alone, the headhunter made nearly seven figures.

The reason why Zhang Jiankun is willing to come to Hanlin Media is that he feels that this company has just been established, but his background is very thick, and if he joins now, he will be the company's veteran in the future.

Moreover, in the conditions offered by Chen Wenhan, in addition to the annual salary of one million, there are also options, as well as a project commission with a high proportion.

Only then did Zhang Jiankun be dug up.

Zhang Jiankun is indeed capable and connected in the film and television industry.

If there is a breakdown, he can always find a new owner.

Therefore, he does not need to be afraid of Chen Wenhan.

When all the company's executives bowed their heads and were silent, he coughed, picked up the ratings data and said:

"Data is a fun thing, and it never lies.

"The ratings are down, and the reason is also written on the data chart.

"The ratings of advertising time have not risen back.

This is very clear compared with the competing product "Langya Bang" in the same period.

"The ratings of "Langya Bang", in advertising time, the ratings also decreased, which is common sense in the industry.

It's just that the ratings of "Langya Bang" will rise back in a few minutes because of the decline in advertising time.

"Comparing the two ratings data, it is not difficult to come up with the answer."

When Chen Wenhan heard Zhang Jiankun's voice, the anger on his face became even stronger, but when he first dug Zhang Jiankun, it took a lot of effort.

Therefore, he didn't dare to point at Zhang Jiankun's nose and scold, but asked in a deep voice: "Does Director Zhang want to say that "Furong" is not as good as "Langya Bang"?" ”

Zhang Jiankun glanced at him, his eyes were flat and firm, and replied: "This shows that "Furong" is not attractive enough to the audience.

"After the audience changed the stage, they were not attracted back by the show.

"You can also see it from the ratings of the third and fourth episodes.

"The third episode had a rating of 1.03%, and by the fourth episode, the rating dropped to 0.95%.

"The ratings have dropped all the way from the first episode, with a drop of more than 30%, which also shows that the show is not attractive enough."

The sudden appearance of a truth-telling person in the company was very abrupt.

Although what Zhang Jiankun said is indeed the truth, the truth is ugly.

Even if Zhang Jiankun's adjective is "not attractive enough", which is quite euphemistic, it still can't change the fact that the truth is ugly.

Chen Wenhan clenched his fist under the conference table, suppressing the anger in his chest.

If it weren't for the fact that no one in the company could replace Zhang Jiankun, Chen Wenhan would have wanted to slap him up.

Zhang Jiankun is 46 years old this year, and has been in the film and television industry for more than 20 years.

He could see that telling the truth now would definitely make Chen Wenhan unhappy.

However, he was not afraid of offending Chen Wenhan, so it was a big deal to break up.

He chose to come to Hallym Media because he felt that this company had just been established and had an S-level project in his hand, and as long as this project was done well, the company would develop rapidly.

It's just that if Hanlin Media is so rotten that he can't even tell the truth, he doesn't think there is any need for this company to stay any longer.

Therefore, he said directly: "On the chart of the ratings data, there is another bit of information that is very important. Every time the ratings of "Furong" decline, the ratings of "Langya Bang" will rise slightly.

"The two TV series, when they were promoted in the early stage, were promoted as competitors.

"Many viewers will watch the two dramas together and compare them.

Therefore, a large part of the ratings lost by "Furong" were sucked away by "Langya Bang".

"In the film and television industry, no matter how good a TV series is, it will not be the best.

"When it's time to admit that your work is not so good, you have to admit it, and then find a way to make up for it."

Chen Wenhan laughed angrily: "Yes, yes, the TV series I made is not as good as the surname Fang, I just want me to admit that it is not as good as him, right?" ”

Zhang Jiankun coughed and said, "Mr. Chen, it's best not to bring personal emotions to the work meeting." ”

Boom!

Chen Wenhan slapped the table again, kicked his right foot, and turned the transfer to the side, his chest rose and fell, suppressing the anger in his chest.

The atmosphere of the meeting became a little awkward.

Liu Shijie hurriedly spoke to relieve the embarrassing atmosphere: "Now is not the time to shirk responsibility, what should be done now is how to solve the problem."

"If the ratings are down, then find a way to bring them up, and there is no point in arguing about responsibility now."

Zhang Jiankun continued: "I agree with Mr. Liu's statement, now we should consider how to increase the popularity of the show."

"However, I don't recommend continuing to promote it on TV, it is not in the company's interest."

The senior executives of the company present showed puzzled expressions.

Liu Shijie continued: "Director Zhang is right, the premiere rights of "Hibiscus" have been sold to the TV station. The price is fixed, and regardless of the ratings, it does not affect the company's earnings. ”

This sentence is a bit absolute.

The higher the ratings of the show, the higher the indirect benefits.

However, with this money, it is better to invest in a place with higher returns.

Zhang Jiankun took over the topic and said: "Now, the performance department will immediately contact the starring actor of "Furong", and from today, online interactive live broadcast will be conducted on the video platform where "Furong" is broadcast, attracting audiences and fans to watch "Furong".

"The most important thing is Ma Hongcheng and Sun Xinru of Shengqi Entertainment, the two of them have high traffic, and they have the best effect on interactive live broadcasts on video websites."

After he finished speaking, he looked at the other high-level executives in the conference room, and then said: "Regarding the docking work of Shengqi Entertainment, I am personally responsible, and the performance department is responsible for contacting other leading actors. ”

Zhang Jiankun has a wide range of contacts, and he also knows people in Shengqi Entertainment, so he took the initiative to take this job.

Actually, this job is not easy to do.

Because the entertainers of Shengqi Entertainment are really every inch of money.

The entertainers of Shengqi Entertainment have very intensive working hours, basically one job after another.

Even five or six times a day.

Looking for entertainers to attend the event, they all ask for money.

However, conducting interactive live broadcasts on video platforms and watching dramas with the audience is not a formal event.

Therefore, this work is not easy to define.

Of course, if you don't have any money, you can invite whoever you want.

It's just that the investment in the project "Furong Tent Warm Spring Festival" has exceeded 150 million.

Moreover, now that the ratings are not good, continuing to invest will only increase the losses.

What's more, Hanlin Media's funds have been invested in "Furong Tent Warm Spring Festival", and now the funds are not abundant.

Therefore, the best way is to use the online interactive live broadcast as the promotion of "Furong Tent Warm Spring Festival", which can be done without spending money.

The film contract signed by the actor and the producer usually includes terms to cooperate with the promotion.

However, when such clauses are enforced, they are generally not very strict.

If the actor has other jobs, it is also common for them to be absent from promotional activities.

Of course, it takes so much effort to shoot a new drama for four or five months, and the actors also want the drama to be a hit, so they are usually willing to participate in promotional activities.

……

Zhang Jiankun's ability is indeed there, and after communicating with Shengqi Entertainment, he successfully made sense that Ma Hongcheng and Sun Xinru would conduct interactive live broadcasts on the video platform during the break and watch the drama with the audience.

"Furong Tent Warm Spring Festival" is broadcast at night, and there is relatively little work during this time period.

Artists can indeed use this break time to interact online and increase the popularity of TV dramas.

It's just that Ma Hongcheng and Sun Xinru were very dissatisfied when they heard this request at first.

Because of this work, there is no money to take, and it also encroaches on their rest time.

Although they acted in this drama, this kind of thankless work is not happy for anyone.

However, the senior management of Shengqi Entertainment has agreed to this event, and the work has been arranged, and Ma Hongcheng and Sun Xinru, as artists, can only obey.

……

Eight o'clock in the evening that day.

Ma Hongcheng logged on to Penguin Video with his mobile phone and interacted with the audience in the special area of "Furong Tent Warm Spring Festival".

This activity immediately attracted a huge amount of traffic.

After all, he is a popular member of a popular boy group and has a lot of fans.

Moreover, this kind of activity where you can interact with idols has a huge attraction for fans.

In the evening of the same day, the fifth and sixth episodes of "Furong Tent Warm Spring Festival" aired, and Ma Hongcheng's activities attracted millions of fans to interact with Penguin Video.

Moreover, Penguin Video also gave the homepage recommendation.

That night, as soon as the fifth and sixth episodes of "Furong Tent Warm Spring Festival" were broadcast, the number of broadcasts began to soar.

exceeded 10 million views in an hour, and the soaring number of broadcasts was very terrifying.

The broadcast volume of "Langya Bang" is not so exaggerated, and the broadcast volume of episodes five and six maintains the data of the first two episodes, with a slight increase.

In the special area of "Furong Tent Warm Spring Festival", Ma Hongcheng's fans brushed various support barrages in the play, and their popularity was hot, and the popularity rushed to the first place.

["Hibiscus" is so good-looking, the most worthy drama of this year. 】

[Hongcheng is handsome. 】

[Good news! The number of broadcasts of "Hibiscus" skyrocketed, and the fifth episode exceeded 10 million in one hour, and the broken drama next door was only 5 million, laughing to death. 】

[The dog cubs in "Langya Bang" yesterday were quite arrogant, and they were suppressed today. 】

[Comfortable! 】

[Comfortable +1]

……

Meanwhile.

When Fang Xing was watching the drama at home, he received Qiao Yinghong's WeChat voice:

"Boss, the opponent has held an online interactive activity for the starring role, which has caused the number of broadcasts to skyrocket, breaking 10 million in an hour, do you want to do something to deal with it? Or we will also hold an online event to interact with the audience and fans. ”

Even if Qiao Yinghong is at home after work, she has been paying attention to the broadcast of "Langya Bang".

This drama is now a key project of Ark Culture, so it is natural to pay attention to it at all times.

Fang Xing didn't care about this: "Actually, it's not necessary, it's useless to engage in such bells and whistles." ”

When Ma Hongcheng conducted an interactive live broadcast of "Hibiscus Tent Warm Spring Festival", the number of broadcasts did skyrocket fiercely.

It's just that when I wake up after sleeping, everything is calm again.

The next night.

The fifth episode of "Langya Bang" has 24 hours of playback, 70 million.

The fifth episode of "Hibiscus Tent Warm Spring Festival" exceeded 10 million views in one hour, and then exceeded 20 million views in 24 hours.

It is directly pressed on the ground and rubbed, and it is crushed 3.5 times.

As Fang Xing said, the bells and whistles of "Furong Tent Warm Spring Festival" are useless.