"Boss, there is an important customer to meet tomorrow, you must attend."

During the intermission of the "My Neighbor Totoro" promotional event, Qiao Yinghong took the notebook and reported to Fang Xing.

"What customer is so important? Recently, I have been recording a good voice and running publicity. "Fang Xing generally doesn't like to rotate continuously.

Because every time I participate in a promotional event, I must sing a few songs to warm up, and if I don't have a good rest, it will have a great impact on my voice.

Therefore, even during the busiest publicity period, we will try to ensure sufficient rest time.

"It is the CEO of a car company, and the boss has won a lot of brand endorsements, mobile phones, clothing, and many types. However, there are no endorsements for automobiles yet. If you can win this field, you can broaden the endorsement territory. ”

Qiao Yinghong was originally born as an agent, and now after becoming a vice president, her development vision is also from the perspective of an agent.

Car endorsements can indeed broaden the scope of endorsements.

Fang Xing nodded and agreed, "Okay, then take time to meet tomorrow." ”

When talking.

Today's "My Neighbor Totoro" promotional event is in the second half.

Fang Xing, Liang Whale, and the main creative team of Nebula Animation returned to the stage and made games according to the host's guidance.

Since "My Neighbor Totoro" itself is an animated movie, and the theme is related to family love, although it has a fantasy color, it is actually a very warm story.

Therefore, this animated film has been a family carnival from the very beginning.

When Ark Culture was publicizing, it was recommended to take children to watch the movie.

Therefore, there are also many elements related to children in the publicity activities.

Among the passers-by who participated in the event, there were many children.

The host asked the parents of the children, and after getting permission, invited the family to the stage to play games together.

If you win the game, you can get a Totoro-themed toy.

However, as long as it is a game in which children participate, they will definitely win, and as long as they participate in the game, they will definitely get Totoro peripherals.

A little girl in a princess dress received the largest totoro plush toy, which was half a head taller than her on the ground.

"Got the biggest doll of the day, are you happy?" The host handed the microphone to the little girl's mouth.

"Happy!" The little girl grinned at the missing two front teeth, apparently having just changed her teeth.

"Look at the children so happy that their teeth are laughing out."

The host made a joke and then asked, "Then do you want to see Totoro on the big screen?" ”

"Yes!" The little girl nodded vigorously.

"On the first day of the Lunar New Year, let your parents take you to the cinema to watch "My Neighbor Totoro", okay?" The moderator continued to follow the rules.

"Good!" The little girl seemed to be unable to wait any longer, so she turned around and went to pull her father's pants.

The host handed the microphone to his father again and asked, "Will you take your child to watch "My Neighbor Totoro" on the first day of junior high school?" ”

This father is a real person, nodded and replied: "I will definitely watch it, but it may not be the first year of junior high school." ”

"Then it's decided, during the Spring Festival, major theaters across the country, "My Neighbor Totoro" is suitable for watching movies with babies." The moderator made another promotion.

……

After the game is over, it is time for the reporter to ask questions at the end.

Since "My Neighbor Totoro" is an animated movie, among the main creators, except for Fang Xing, the rest of the people are animators, not stars, and some are even shy.

Therefore, almost all of the reporter's questions were aimed at Fang Xing.

Reporter: "Fang Xing, "Langya Bang" has just finished broadcasting, the ratings have exploded, many people say that this drama has been booked for this year's drama king, what do you think of this statement? ”

Fang Xing smiled faintly and joked: "It depends on whether I make a drama in the second half of the year...... No, just kidding, it doesn't matter if the drama is the king or not, as long as the audience likes it. ”

Reporter: "In three months, it will be the time for the TV series Feixian Award, will "Langya Bang" participate in the election of the TV series Feixian Award?" ”

Fang Xing: "I haven't paid attention to this yet, I don't know if the company has applied, and I've been too busy with publicity recently." ”

Reporter: "If "Langya Bang" enters the competition unit of the TV series Feixian Award, what awards do you think are likely to win? ”

Fang Xing: "This ...... It's hard to say, there are too many factors that affect the award. What, today is the promotional event of "My Neighbor Totoro", let's ask a little bit about "My Neighbor Totoro", shall we? ”

Reporter: "It's not that "My Neighbor Totoro" hasn't been released yet, I haven't seen it, I don't know if it's good or not." ”

Fang Xing palmed his hand horizontally and swore an oath: "You don't need to know, you guarantee that it looks good." ”

Reporter: "You are so confident in "My Neighbor Totoro", do you think the box office of "My Neighbor Totoro" can surpass "Spirited Away"? ”

Fang Xing: "Now it's already starting to fight left and right." Moreover, one is a National Day file and the other is a Spring Festival file, which is not easy to compare. ”

For movies, the release schedule has a great impact on the box office.

In terms of the total box office alone, the total box office of the Spring Festival stalls must be the highest schedule of the year.

However, the competition for Spring Festival stalls is also the most fierce.

There are many movies that want to squeeze into the Spring Festival file every year, but in the end, there are only three or four movies that come out of the box office, and other movies will be reduced to accompaniment.

On the earth, every year during the Spring Festival, an animated movie "Bear Infested" will be released, and the box office performance is too stable, and it is the third at the box office of the Spring Festival file almost every year.

Gradually, "Bear Infested" has a nickname called "The Wall of Masterpieces".

Those who dare to squeeze into the Spring Festival stalls, but can't even beat "Bear Infested", can only be reduced to cannon fodder.

……

The reporter continued to ask questions related to My Neighbor Totoro:

"Fang Xing, there are a lot of popular movies in the Spring Festival file, do you think "My Neighbor Totoro" ranks among the top three at the box office?"

Fang Xing thought for a moment before replying: "It's hard to say, but I have confidence in My Neighbor Totoro." ”

Reporter: "Fang Xing, do you know who the competitors of the Spring Festival stalls are?" ”

Fang Xing: "I've seen the promotional posters of several movies, but I haven't had an in-depth understanding. ”

Reporter: "Then why are you so confident?" Many film critics have publicly stated that this Spring Festival file is a fight between immortals. ”

Fang Xing smiled and said, "Otherwise, what should I say?" I'm sure I'm going to have to have faith. ”

Reporter: "As you can see from the trailer, My Neighbor Totoro is an animated film with supernatural powers, isn't it?" ”

Fang Xing thought about it seriously and corrected: "To be precise, it shouldn't be described as supernatural power. It should be said that it is an animated film full of fantasy, just like a child's imagination, but the core of the story is down-to-earth. ”

Reporter: "So, what is the relationship between "My Neighbor Totoro" and "Spirited Away"? Is it a sister chapter, or a sequel? ”

Fang Xing: "It's not a sequel, and it's not a sister chapter." These are two different stories. ”

Reporter: "There are rumors that Penguin Pictures signed a guaranteed distribution contract of 2 billion, is this true?" ”

Fang Xing shook his head and replied, "No comment." ”

This issue belongs to the confidential content of the contract, although there are rumors in the circle, it is impossible for Fang Xing to admit this matter in person.

In fact.

Zhang Changfeng, president of Penguin Pictures, was also asked this question by reporters when he attended the event.

He also replied with "no comment".

Although it has not been publicly admitted, industry insiders are basically aware of it.

After all, the competition among film distribution companies is also fierce.

There were many companies that wanted to compete for the distribution rights of My Neighbor Totoro.

Even if Fang Xing is one of the shareholders of Penguin Pictures, there is no guarantee that the distribution rights of "My Neighbor Totoro" will be handed over to Penguin Pictures.

After Zhang Changfeng finally watched the finished film of "My Neighbor Totoro" in person, he signed a 2 billion guaranteed distribution contract, which scared other competitors away.

The 2 billion guaranteed issuance contract is quite scary.

This means that if the final box office of "My Neighbor Totoro" is less than 2 billion, Penguin Pictures will have to pay out of its own pocket to make up for 2 billion.

Of course, really calculated, Penguin Pictures does not need to pay 2 billion.

This guaranteed issuance contract is the guarantee of Ark Culture.

If the total box office is 2 billion, the final account of Ark Culture will not be 2 billion, but probably around 700 million.

In other words, if the box office of "My Neighbor Totoro" is zero, then Penguin Pictures also needs to pay 700 million box office shares of Ark Culture.

This means that this guaranteed distribution contract, in the extreme case, can make Penguin Pictures lose 700 million.

Of course, such a limit scenario is not possible.

Unless it is because of sensitive issues, it is banned from being released.

If this is the case, it is a force majeure and the contract will lose its validity.

From this, it can be seen how much pressure Zhang Changfeng is under to sign this contract.

It is precisely because of this pressure that he has been running on the front line during this time, supervising the distribution work.

……

It's not yet the Spring Festival.

"My Neighbor Totoro" has not yet been released, but the plush toys of "My Neighbor Totoro" are already a bit of a hit.

Because My Neighbor Totoro's full range of peripheral dolls are very cute.

When Ark Culture was running publicity, it would take a cart of Totoro peripherals every time, and send them wherever they went.

Many netizens who watched the trailer of "My Neighbor Totoro" and watched the hot search topic of "My Neighbor Totoro" began to be interested in Totoro dolls, began to buy them online, and then unboxed and shared, which gradually brought a small trend.

However, "My Neighbor Totoro" has not yet been released after all, so the situation has not spread very violently.

……

is approaching the Spring Festival, and it's not just "My Neighbor Totoro" doing publicity.

The movies that are ready to be released during the Spring Festival are all in full swing to promote.

There are some movies that have even been promoted on TV shows since half a year ago.

The promotion of "My Neighbor Totoro" is not so hard.

In fact, there is no need to fight, "Langya Bang" has just finished broadcasting.

Fang Xing's popularity is at the peak, and even participating in promotional activities can be on the hot search.

……

The movies that dare to be released during the Spring Festival are basically ambitious.

If you are not confident that you can fight your way out of the encirclement during the Spring Festival, you will not be able to squeeze this most competitive schedule of the year.

Therefore, almost all of the upcoming movies in the Spring Festival are big productions, special effects blockbusters, or big names gathered.

Among them, the two most popular movies are the special effects blockbuster "Frozen Warriors" filmed by Shengqi Entertainment.

The other is the comedy "Drunk Gold Fans" produced by Imaging Media and gathered by big names.

In addition to these two, there are four or five movies with great potential, but in terms of early popularity, they are not as good as these two.

Among them, "Frozen Warriors" is the most popular.

As early as a month ago, "Frozen Warriors" was on the hot search every few days.

Every time it is on the hot search, without exception, it is because of Jia Haochen.

"Frozen Warriors" is a special effects blockbuster invested and filmed by Shengqi Entertainment, starring Jia Haochen and famous action star Zhou Liwu.

This is an action special effects blockbuster.

Shengqi Entertainment's slogan is to let Jia Haochen hit Mr. 10 billion.

Jia Haochen, the "youngest Mr. 5 billion", is the most successful marketing case of Shengqi Entertainment.

The coffee position of a movie café brings too many resources.

Shengqi Entertainment relied on Jia Haochen's name of "the youngest Mr. 5 billion" and made a lot of money.

Mr. 5 billion is already so fierce, what if it continues to be amplified?

Shengqi Entertainment's strategy is very clear, to double 5 billion to 10 billion.

In this way, Jia Haochen is "the youngest Mr. 10 billion".

When the time comes, even if the actor sees it, it's hard to say who has a higher coffee position.

And this "Frozen Warrior" is a special effects blockbuster produced by Shengqi Entertainment that spent 500 million yuan, which was used to make Jia Haochen the ceiling of the domestic big screen.

Generally speaking, a movie with an investment of 500 million, including the cost of publicity and distribution, will have to be close to 2 billion at the box office to pay back.

For the title of "the youngest Mr. 10 billion", Shengqi Entertainment is full of courage.

Jia Haochen was originally a member of Shengqi Entertainment's top boy group INX.

However, the popularity of individual members in INX is too high, and people like Jia Haochen, who have already achieved results on the big screen, basically do not participate in group activities.

Of course, there is no talk of disbanding and flying solo now, and the group names are retained, but they develop separately.

The more popular the members, the less group activities they participate.

Those who stay in the group and rely on the group to receive resources are basically popular.

Since Jia Haochen broke out in the first movie, except for the anniversary party of Shengqi Entertainment, he has not been with other members of the group.

Because the value is different.

For a program, inviting INX to participate is one price, and inviting Jia Haochen is another, and the price difference is huge.

Sheng Qi Entertainment's ambitions don't stop there.

The Frozen Warriors is just the beginning.

According to Shengqi Entertainment's plan, it is necessary to use "Frozen Warriors" to create a "frozen universe" and make a series of movies.

"The Frozen Warriors" is only the first part.

Once this series of movies is successful, Jia Haochen will be the starring role, and there will be "Frozen Warriors 2" and "Frozen Warriors 3" in the future, and it will be more than just Mr. 10 billion.

……

It's early February.

Schools began to close one after another.

Fang Xing was also called by his parents many times to ask when he would bring his girlfriend home for the New Year.

Since the publicity campaign was scheduled until a few days before Chinese New Year's Eve, even if I went back, I would get the day of the Chinese New Year's Eve.

After discussing with Lu Xiang'er, Fang Xing asked Lu's father and Lu's mother for their opinions, and decided to go back to their hometown with Lu Xiang'er for the New Year this year.

(End of chapter)