Chapter 468 Car Brand Endorsement
As the Spring Festival approached, Fang Xing had two meals with several senior executives of Changfeng Motor, one of the five major automobile brands.
I had a good meal several times, and I probably talked about serving as the brand spokesperson of Changfeng Automobile.
However, the collaboration has not yet been finalized.
There is still a week before the Spring Festival.
The chairman of Changfeng Automobile personally invited him to dinner at the Cloisonne Hotel.
Fang Xing asked Qiao Yinghong and Guo Keda to go with him.
This time it is to see Dong Yijun, chairman of Changfeng Motors, if this time the conversation is good, then the cooperation will be basically stable.
Six o'clock in the evening.
Fang Xing and the three of them arrived at the Cloisonne Hotel a little early, and after reporting the name of the box, a waiter led the elevator all the way to the box booked by Dong Yijun.
The box door was open, and when the assistant to the chairman of Changfeng Motors saw that someone had arrived, he immediately got up to greet Dong Yijun.
"Mr. Fang, Mr. Qiao, and Mr. Guo are so early, Chairman, this is Mr. Fang, the president of Ark Culture......"
Dong Yijun got up to meet him, looked at Fang Xing, stretched out his hand and said, "I've only seen it on TV before, but real people look younger." ”
"Mr. Dong is also very young." Fang Xing reached over and shook his hand.
Then, Dong Yijun waved behind him, let a lady in an evening dress to the side, and introduced: "This is the vice president of our Changfeng Motor, Dong Sihan." ”
"Mr. Xiao Dong is so beautiful. Sure enough, the tiger father has no dog girl. Qiao Yinghong was worried that Fang Xing would call the wrong name, so she rushed to say hello first.
"Where, where." Dong Yijun has heard a lot of this kind of compliment on their father and daughter, but no matter how much he hears this kind of words, he will still be very happy.
This Dong Sihan is naturally the daughter of the chairman of Changfeng Motors, and now he has served as the vice president of Changfeng Motors.
Dong Sihan still looks very young, but the woman wears makeup, and it is sometimes difficult to distinguish whether she is young.
However, it can probably be seen that he should be about thirty years old.
Fang Xing reached over and shook Dong Sihan's hand: "Hello." ”
Dong Sihan just shook his hand politely, and then let go.
After the greetings, the guests and hosts sat down together.
"Sihan, you sit here, you young people have a lot of common topics, you can talk more. Don't you love music? This is a big singer, let's see if you can collide and make a beautiful project. Dong Yijun asked Dong Sihan to sit next to Fang Xing.
After the food and drinks are served.
Dong Sihan raised his goblet and gestured to Fang Xing.
Out of politeness, Fang Xing also quickly picked up the cup and explained in a low voice: "I can't drink very much, let's drink less." ”
He took a sip as he spoke.
It is impossible not to drink at all on this occasion, but Fang Xing still tries to drink as little as possible, especially if he does not drink white.
At this wine table, most of them are veterans of the wine field, drinking and chatting very lively.
Only Fang Xing's side is quieter.
Fang Xing was not used to this kind of entertainment, which was why he brought Qiao Yinghong and Guo Keda over.
These two can talk to anyone, and they can talk to each other.
With them in their support, the atmosphere is never awkward.
Dong Yijun urged several times and asked Fang Xing and Dong Sihan to find a topic to talk about.
Dong Sihan took the initiative to find a topic and said: "I heard that you are a singer, have you watched "Super Rapper"? ”
This is a very popular music variety, rap, and it has made its third season.
Fang Xing himself is engaged in music, he must know about this show, and occasionally brush up on some clips of the show.
"I've seen a little bit." Fang Xing nodded and replied.
"This show is very popular in the circle of international students in Australia. By the way, do you know how to rap? It's hard to be a singer if you can't rap now, right? Dong Sihan asked again.
Fang Xing frowned, smiled politely, and said modestly: "A little." ”
Dong Sihan said with a smile: "It's going to be good at all, what about freestyle?" ”
"No, I haven't tried." Fang Xing shook his head and replied.
"That's a shame. Who is your favorite in the latest third season of "Super Rapper"? I think Burst is really good, I think he's going to win for sure. Dong Sihan began to output her views.
Fang Xing was slightly embarrassed.
Because I almost didn't watch this show, the reason why I knew about it was because I was always exposed to relevant videos in the work environment.
Fang Xing also had the impression of this burst in his mind.
This one, called burst, whose full name is L.burst, is the favorite to win the third season of "Super Rapper".
The recent hot search is a freestyle.
Because this freestyle is widely spread on short video platforms, Fang Xing has seen it a few times.
After listening to it, I feel that it's okay to be able to sing an improvised rap, but the content of the lyrics doesn't need to be evaluated.
Dong Sihan was output.
Fang Xing couldn't answer a word.
Gradually, Dong Sihan understood that the topic was not talked about in one place, and she gradually lost interest.
After Dong Yijun drank some wine, she liked to show off her daughter.
The senior management of Changfeng Automobile understands it, and they all help compliment it at the wine table: "Our Xiao Dong studied MBA abroad, and only returned to China a few years ago, and he was responsible for several important projects as soon as he came back......
"This time I am looking for a brand spokesperson, Mr. Xiao Dong is also one of the persons in charge, you have to give Mr. Xiao Dong a drink."
……
Push the cup and change the lamp, and the guests and hosts will enjoy the meal.
It wasn't until nine o'clock that the show ended.
Qiao Yinghong drank a little too much, and she walked a little shaky.
Back in the nanny car, Fang Xing asked the driver to send Qiao Yinghong back first, and then to himself.
Qiao Yinghong didn't get drunk, and said excitedly: "I drank well tonight, Mr. Dong is very happy, I think this cooperation should be done." ”
Fang Xing thought for a moment, shook his head and said, "Not necessarily. ”
"Any questions?" Qiao Yinghong frowned with a puzzled expression.
Fang Xing shook his head and said, "Wait and see, if it can be done, there will be news in a few days." ”
……
The other side.
The two senior executives of Changfeng Automobile helped Dong Yijun to get into the car in a shaky manner.
Dong Sihan was the one who drank the least, so he was the most sober, and sat in the back seat and said, "You guys go back by yourself, I'll just send my dad back." ”
The two high-level executives closed the car door and waved their hands to wait for Dong Yijun's car to leave before they each tried to find a way to go home.
In the car.
Dong Sihan took out a bottle of water from the car, handed it over and said, "Drink some water." Do you want to induce vomiting? ”
"What do you want to vomit? Isn't it a waste to spit it out? Dong Yijun waved his hand, took a sip of water, and then burped.
Although he drank a lot, no one actually dared to pour him wine, so he was not completely drunk.
The sedan drove onto the main road, lowered the window a little, and the night breeze blew, which made me more energetic.
Dong Yijun asked very happily, "What do you think of this Fang Xing?" He is now very well-known, and asking him to be a spokesperson is helpful for the brand image, but I heard that his endorsement contract is not easy to negotiate. ”
Dong Sihan frowned and remained silent and did not answer.
Dong Yijun turned his head to look at her and asked, "Why don't you speak?" ”
Dong Sihan shook his head and smiled: "This person may not be able to keep up with the trend of young people now, I talk to him about the most trendy music programs now, but he can't answer a few words." ”
Dong Yijun suddenly frowned and wondered, "Is this the case?" But he went to the Spring Festival Gala. ”
"There are many celebrities who have been to the Spring Festival Gala, do you have to invite a contemporary spokesperson?" Dong Sihan asked rhetorically.
Dong Yijun still didn't understand: "But this person is really well-known." ”
Dong Sihan showed a confident smile, shook his finger and said, "Dad, you're old." You don't know what's popular now, I think our company should open up the market for young people, and we should invite more suitable spokespeople. ”
Dong Yijun frowned and asked, "But ......?"
Dong Sihan interrupted his questioning and said, "Dad, leave the matter of asking for a spokesperson to me, don't you feel at ease when I do things?" Make sure to find a brand ambassador who is the best fit for our company. ”
"Okay, okay, I'll leave this matter to you." Dong Yijun agreed.
……
A few days passed.
The recording of the third season of "Super Rapper" has ended, but it has not yet aired.
Although it was not broadcast, the results of the final have already come out, and it is not difficult to know who will win the championship.
Dong Sihan's optimistic favorite, L.burst, really won the championship of the third season of "Super Rapper".
At the high-level meeting of Changfeng Motors, Dong Sihan took out a brand endorsement plan and officially announced:
"I formally propose to invite L.burst to become the brand spokesperson of our Changfeng Motors, and the title of the position announced to the public is Music Brand Officer."
As soon as this proposal came out, it immediately aroused heated discussions among the high-level leaders of Changfeng Motors.
"Mr. Dong, this person ...... Who is this star? I don't seem to recognize it. ”
"Is this a man? But look at the photo and wear earrings. ”
Due to the fact that there are many gender-neutral idols in the entertainment industry in recent years, this Changfeng Automobile executive was not very sure of his gender when he saw the photo.
Dong Sihan motioned to the assistant to put out the PPT and officially explained: "This star is called L.burst, and he is the champion of the third season of "Super Rapper".
"However, the finals episode has not yet aired.
"He's already very popular right now, and when the finals are broadcast, his popularity will be at its peak.
"Therefore, now is the most appropriate time to talk about endorsements, I am worried that after the finals are broadcast, there will be too many competitors, and it will be difficult to negotiate endorsement contracts."
In the face of the company's senior management's questions, Dong Sihan answered them one by one, and finally decided to invite L.burst to serve as the music brand officer.
In the end, the senior executives of other companies looked at Dong Yijun and waited for Dong Yijun to make a final decision.
Dong Yijun did not make a decision immediately, but temporarily dismissed the meeting and prepared to make a decision at the next meeting.
After the meeting, Dong Yijun's father and daughter communicated privately several times, and at the second high-level meeting, Dong Sihan's plan was officially approved and L.burst was invited to serve as the spokesperson.
L.burst had just won the championship, and the show had not yet reached the finals, when suddenly an endorsement contract from Changfeng Motor, one of the five major car brands, was smashed on the head, and the contract was signed in the shortest time.
Subsequently, the third season finals of "Super Rapper" aired.
L.burst won the championship.
Subsequently, Changfeng Motors announced the news of inviting L.burst to serve as a music brand officer.
As soon as this news came out, it quickly became a hot search and caused heated discussions on the whole network.
[Yes, I just won the championship, and I signed a car endorsement, which is a bit powerful. 】
Who is this man? Is the prince of Changfeng Motors? 】
[I checked it, and I did underground rap, and it seems that I won a championship yesterday. 】
[As soon as I won the championship, the endorsement news came out, obviously a contract signed before winning the championship. 】
[Isn't this LB the one that came out with grass powder and black material before?] Does Changfeng Motors ask a spokesperson not to do an investigation? 】
[In the future, the owner of the Changfeng car will drive on the road, is it necessary to have a road battle with other car owners? 】
There are all kinds of discussions.
As netizens discussed more and more, opinions began to polarize.
In particular, some long-windmill owners are the most emotional:
[The Long Wind Journey DS60 just mentioned, just give me this, and return the money in the day!] 】
[The owner of the Changfeng car suffered a backstab, and he drove this car to the company in the future, how to say hello when he saw someone? ] 】
[Let me tell you a secret, the princess of Changfeng Automobile came back from studying abroad a few years ago, and now she is the vice president of Changfeng Motor. Chasing stars with public funds, you know! 】
[What do I say, Changfeng Automobile has produced so many strange things in the past two years. 】
[It's really chasing stars with public funds. 】
[Chasing stars with public funds is not the main problem, but why is it an underground rapper? ] 】
[Is Princess Changfeng aesthetically problematic? Can't you invite a normal star? Even if it's a normal traffic star. 】
In the midst of the many insults, there were also many voices in support of Changfeng and L.burst.
After all, the third season of "Super Rapper" has just finished broadcasting, and the popularity is still there, and there are many fans.
Therefore, many fans sprayed with netizens on major online platforms:
[L.burst is very good, rap ceiling, the first person in freestyle, looking forward to the cooperation between L.burst and Changfeng Motors. 】
[Changfeng Motor's vision is very good, L.burst has won the championship, isn't it good enough? ] You low-headed men, is it so difficult to admit that others are excellent? 】
Among the many discussions, the discussion of car owners in the automobile forum is the most pragmatic:
[The Changfeng journey I am driving now is the last Changfeng, and I will be a dog when I buy Changfeng in the future. 】
[Changfeng Motor's technology is very good, why do you want to backstab the owner like this? ] 】
[What a fuck! Just because I'm the owner of the car, my phone also pushes me this LB rap video, and I'm annoyed. 】
[Who came up with the idea?] I thank his whole family! 】
[I'm going to pick up the car, but I was still hesitating whether to raise the long wind journey or the star PLUS, but now it's okay, don't worry about it. 】
[No, who came up with the idea to ask such a thing to be spokesperson?] 】
[There is a saying that it is the daughter of Changfeng Motors, and it seems that she is the vice president. 】
[That's chasing stars with public funds? ] 】
[I don't know if others like it or not, anyway, I vote with my feet, change the car next year, and take another look at Changfeng's car and count me as losing. 】
[No, anyone would really like this kind of underground rapper? 】
[Of course there is, for the sake of rappers, there are people who have cheated and divorced, and chasing a star with public funds is not a matter. 】
Public opinion on the Internet is becoming more and more intense.
There are even many car owners who have begun to complain on the official website of Changfeng Motor.
Especially on online platforms such as Weibo, many Changfeng car owners even directly post car keys and car photos, and openly oppose spokespersons.
Things are a bit big, and there are too many negative comments and messages.
Dong Yijun found that the situation was wrong, and quickly notified the public relations department to work overtime, closed the comment area of the official channel, and began to deal with the matter coldly.
(End of chapter)