After having dinner with the two CEOs of Datang Pilot, Fang Xing took the plan and went home to read it slowly.

Judging from the business plan, Datang Automobile is indeed very sincere.

Just a few days after the New Year, the plan was taken out, obviously done overtime during the New Year.

Of course, from the perspective of Datang Automobile, they really want to promote this brand marketing project as soon as possible.

Because Datang Pilot and Changfeng Journey are two models that compete head-to-head.

Both models are SUVs, and there is a high degree of overlap in target customers.

A few years ago, Changfeng Motors released a rapper spokesperson, which caused a lot of controversy.

If there is controversy, there will be a topic, which will make many people pay attention to the brand of Changfeng Journey.

If the performance and quality of the model of the long wind journey are excellent, it is possible to convert attention into sales.

Of course, if Changfeng Motors does not handle the controversy of the new spokesperson well, it may also cause customer dissatisfaction and lead to a decline in sales.

In short, Changfeng Motor's brand marketing this time is still unknown whether it wins or loses.

At least, so far, Changfeng Motor's official Weibo has been scolded to the comment, indicating that Changfeng Motor's brand marketing this time is facing a great risk.

As a competitor, Datang Automobile is very fast, and immediately asked Fang Xing to talk about brand endorsement.

Of course, this brand marketing plan is still only a paper plan, and no one knows whether it can be negotiated.

……

Changfeng Motors has suffered protests from many car owners, causing a public relations crisis.

Fortunately, during the Chinese New Year, there is a natural cooldown period.

It also gave Changfeng Motors half a month's reaction time.

It's Wednesday.

Changfeng Motors released the latest endorsement news.

L.burst, as the music brand official of Changfeng Motors, produced a promotional song "Speeding" for Changfeng Motors.

As soon as this song was released, the press release of the whole network from the media also swiped the screen and began to promote the song.

Since L.burst won the championship a few years ago, the popularity has not dissipated, coupled with the promotion of Changfeng Motors, many netizens have paid attention to this song.

Moreover, many Changfeng owners were dissatisfied with L.burst as the spokesperson of Changfeng Motors.

Now L.burst has released the promotional song of Changfeng Motors.

If you don't even listen to it, you just start scolding, it doesn't seem appropriate.

So many netizens began to click on this song and try to listen to it.

Since this song is a promotional song of Changfeng Motors and is used to promote the Changfeng Motors brand, the song is released on the whole network in the form of free.

Songs released for free still have a certain advantage in popularity.

Coupled with Changfeng Motor's investment in promotion, this song quickly appeared on the new song list after its release.

……

At the same time as the release of the promotional song "Speeding", Changfeng Automobile held a promotional song press conference to officially introduce the song to the media.

Ten o'clock in the morning.

Exhibition hall on the first floor of Donghai Times Square.

On both sides of the exhibition hall, more than a dozen major models of Changfeng Automobile are placed as a whole.

However, today is not a car show, but a press conference for the brand promotion song "Speeding", so there are no car models arranged.

It was almost half past ten.

Dong Sihan, vice president of Changfeng Motors, appeared with L.burst.

L.burst was very respectful, making a gesture of please, and asked Dong Sihan to go first.

Dong Sihan and other senior executives of Changfeng Automobile came to their seats and sat down.

As the protagonist of today's press conference, L.burst sat next to Dong Sihan and faced hundreds of reporters at the scene.

Because of today's press conference, it has something to do with entertainment and finance.

Therefore, the reporters present spanned two news fields, including financial news reporters and entertainment news reporters.

Dong Sihan faced the reporter and took the lead in speaking: "Thank you to the media friends who are here today, today is the press conference of Changfeng Motor's brand promotion song "Speeding".

This promotional song was personally written by Mr. L.burst and produced for Changfeng Motors.

"Now, let's take a look at the big screen and let's listen to this song together."

The projector starts playing a video of Speeding.

The footage of the video is a promotional video of the journey of the Changfeng SUV model.

In such a short period of time, it is impossible to shoot the MV.

Moreover, as the brand promotion song of Changfeng Motor, the protagonist is the car, and you can directly use the promotional video of Changfeng Journey, and there is no need to shoot another MV.

Therefore, this video was re-edited with the Long Wind Journey promotional video and then synthesized into the audio track of "Speeding".

Changfeng Automobile is still willing to spend money, at least the quality of this song is very good in terms of mixing and synthesizing mastering.

In fact.

The song "Speeding" has been released online.

Many journalists have already heard the song in advance.

However, Dong Sihan wanted to play this song on the spot, which was also a reasonable procedure for the press conference, so the reporters at the scene listened to the song patiently.

Airplanes! Airplanes! Airplanes......

At the beginning of the video, the Long Wind Journey SUV appears, and then the roar of the engine is heard.

Followed by.

A rap made with electric music appears: "The journey is an example of speed, the palm holding the steering wheel begins to burn, and there is only the word end in the eye."

"My speed is out of the charts, I'm trying to shut you up and stop screaming, my speed is racing, it's so funny that my opponent can't eat the exhaust......

“Speeding！ Speeding！ The speed of the car crushes the opponent, and you dare to shout with me if you don't have to do your best! ”

The rap mixed with electronic music makes the texture of the sound like fried fries, and there is a strange sense of expansion.

……

The music finishes.

Dong Sihan smiled, obviously very satisfied with this song, gestured to L.burst next to him, and introduced: "This is the song written and composed by L.burst, he is the pioneer of the times in the field of music, and our Changfeng Automobile will be the pioneer of the times in the field of automobiles." ”

Followed by.

The topic was thrown to L.burst, and L.burst began to talk about the process of making this "Speeding".

After the speech, it was time for the reporter to ask questions.

A large part of the reporters on the scene are financial news reporters.

Financial news reporters are relatively mild, and the questions they ask are not so sharp, and they ask some relatively normal questions.

For example: "Will there be more cooperation between Changfeng Motors and L.burst in the future?" ”

This kind of comparison is not a nutritious problem.

Entertainment news reporters frowned when they heard these questions.

In the news media, entertainment reporters are more ruthless in asking questions.

Especially after the media company Agitation News became popular, entertainment news also began to roll.

And today, stirring news is also mixed in.

In fact, many entertainment companies nowadays, when holding press conferences, often exclude stirring news, just because they are worried about stirring up news and doing things.

Changfeng Automobile obviously has no experience in this area, and when it held a press conference, it invited all the reporters present and arranged all the seats.

The reporters who stirred up the news crowded into the first row.

Of course, as a reporter, I still have to let the organizer finish the main content of the press conference.

After entering the reporter's question session, after several reporters from financial news asked questions.

The agitated news reporter stood up, grabbed the topic, and began to ask: "May I ask Mr. L.burst, not long ago, there was a rumor that the brand spokesperson that Changfeng Motors wanted to invite at the beginning was Fang Xing, and you snatched the endorsement from Fang Xing's hands, is this matter true?" ”

About this matter, there was already a debate on the Internet before the Chinese New Year.

Therefore, the brokerage companies of Changfeng Motors and L.burst have anticipated and thought of the answer strategy to this question in advance.

After discussion, Dong Sihan took the microphone and answered this question: "About the endorsement, let me answer."

"I am responsible for the brand marketing project of Changfeng Motors this time, from inviting spokespersons to producing promotional songs, I and my team are responsible for docking.

"The invitation to Mr. L.burst to be the music brand officer of Changfeng Motors was also proposed by me and passed a high-level resolution.

"As for other rumors on the Internet, don't pay too much attention to it, please refer to the official announcement of Changfeng Motors."

How could the agitated news reporter just let her go, and continued to ask: "So, Miss Dong, why did you choose L.burst instead of Fang Xing?" They are both singers, whose music do you think is better? ”

Dong Sihan's face did not change, kept smiling, and replied: "I appreciate Mr. L.burst's music very much, and I also watched the program of "Super Rapper", so I had the idea of inviting brand endorsements.

"L.burst represents the avant-garde music of the moment, the trend of music.

"This is exactly in line with the goal of Changfeng Motor, what Changfeng Automobile wants to do is to lead the trend of the automotive industry."

Stirring news reporter: "Miss Dong, some netizens said that the lyrics written by L.burst are very inferior, even if you have read the secondary school, you can't write them. ”

When L.burst heard this question, his expression, which had been indifferent, began to show a trace of anger.

Dong Sihan continued to smile: "I don't know where you heard the statement, if someone has said such a thing, then I think his opinion is too superficial."

"Since L.burst can win the championship, it shows that his music has been recognized by the public.

The music instructor in the "Super Rapper" program also said that L.burst's songs have pushed the ceiling of domestic entertainment rap songs.

"Moreover, Changfeng Motor's goal is to develop to the open sea, and L.burst has a high reputation in the open sea, which is in line with Changfeng Motor's development strategy."

Stirring News Reporter: "This is a question I want L.burst to answer, how much do you think Speeding will score?" ”

L.burst smiled and replied confidently: "This song is the top of all my songs, and it can score at least 9." ”

Stirring news reporter: "Your brokerage team has been marketing you to push up the ceiling of internal entertainment rap, what do you think is the ceiling of internal entertainment rap?" ”

L.burst replied without changing his face: "Yes, it's me, the strongest rap label in China, are you not convinced?" ”

The agitated news reporter continued to ask: "So, before you push the ceiling of domestic entertainment rap, which song is the ceiling?" ”

L.burst waved his hand and said, "That's not important, it's all ordinary songs." ”

Stirring News Reporter: "So what do you think of "Nocturne"? This is also a rap song, and it has topped the music charts. As far as I know, your song hasn't topped the music charts so far.

"Although rap songs have their own limitations, and it is more difficult to reach the top of the music charts, "Nocturne" does it, but your so-called rap ceiling does not."

L.burst's face suddenly turned cold, and he replied, "Is the music billboard all about music?" Most of the songs on it are saliva songs, don't you know? ”

Stirring news reporter: "You mean, "Nocturne" is a saliva song, isn't it? ”

L.burst immediately noticed that there was a trap in this problem and immediately denied it: "I didn't say that. ”

The agitated news reporter had already seen the headline of the news, how could he let him go, and continued to ask: "Since "Nocturne" is not a saliva song, and it has topped the music charts. And you, as the ceiling of domestic entertainment rap, why didn't you top the music list? ”

L.burst replied with a cold face: "The music charts don't mean anything. Music is artistic, there are a lot of great songs, and they never appear on the music charts, because when the artistry reaches a certain height, it is not something that the public can appreciate. The level of music appreciation of the public is not at that height, you know? ”

The agitated news reporter picked up a piece of paper and began to read the lyrics on it: "My speed has exploded, my efforts to make you shut up and stop screaming, my speed is soaring, and the appearance of the opponent not eating the exhaust is so funny."

"Just this lyric, do you think the artistic level is high? Has it reached a height that the public cannot appreciate? ”

This lyric is a sentence in Changfeng Motor's promotional song "Speeding".

L.burst heard this question, as an underground rapper, what he wanted was confidence and attitude, so it was impossible to coax it, and replied head-on:

"I'm very happy with the lyrics, I can write them, and you can't, that's the difference between you and me, understand?"

The agitated news reporter raised his eyebrows and said, "That's right, I really can't write such lyrics." Since you're so happy with the song, do you think "Speeding" has any hope of hitting the charts? ”

L.burst pondered for a moment and replied confidently, "Of course! I'm confident that it won't be long before "Speeding" will be on the hit charts. ”

The agitated news reporter had already gotten the answer he wanted, and began to turn to Dong Sihan and continue to ask: "Miss Dong, there were rumors before that Changfeng Motors invited L.burst to be the brand spokesperson, which was to chase stars with public funds, what do you think of this statement?" ”

Dong Sihan frowned, and retorted coldly: "Inviting Mr. L.burst to serve as the music brand officer of Changfeng Automobile is a decision in line with Changfeng Motor's development strategy, and this proposal was voted and passed at the Changfeng Automobile Work Conference, and there is no situation you said." ”

The agitated news reporter looked at a message on his mobile phone with his mobile phone, and continued to ask: "I just received the news that Datang Automobile and Xingtu Automobile are in contact with Fang Xing, hoping to invite Fang Xing to endorse him."

"Miss Dong, what do you think of this news?

"Datang Pilot and Changfeng Journey have always been the two most competitive models in the market.

"If Fang Xing serves as the spokesperson of Datang Pilot, will it have an impact on Changfeng Motors?"

Dong Sihan replied confidently: "I believe that L.burst will inject new vitality into Changfeng Motor, he is the best partner of Changfeng Motor, and no one can replace it." As for the marketing strategies of my competitors, I never pay attention. ”

(End of chapter)