After the Lantern Festival, "My Neighbor Totoro" won the box office championship for two consecutive weeks, with a total box office of 3.1 billion.

A new movie was released later, and "My Neighbor Totoro" came down from the position of single-day box office champion.

Just at the box office, Ark Culture can get 10 billion from "My Neighbor Totoro".

However, the box office is not the most profitable part of "My Neighbor Totoro", and the peripheral toys of "My Neighbor Totoro" are directly sold out.

……

Finally went back to his hometown, Fang Xing has been staying at home, sleeping until he wakes up naturally every day, and life is quite comfortable.

Even after the Lantern Festival, I didn't mean to go back to work.

"If I don't go back, I won't be able to start school in time!" Lu Xiang'er was huffing.

She is still in graduate school and will report back to school after the Chinese New Year.

"Isn't there still a few days, what's the hurry?" Fang Xing is very satisfied with the days when he has eaten and slept and eaten enough.

The key is that Fang's mother also changes her method every day to make delicious food, and Fang Xing has made up for the weight lost in the previous performance of "Langya Bang".

At this time.

Fang's mother was downstairs, and she opened her throat and shouted: "Fang wake up, someone is looking for you, hurry down." ”

"Who? Isn't it all over the year, why are there still people who pay New Year's greetings? Fang Xing felt a little strange, put on his coat and went downstairs.

When I arrived at the living room on the first floor, I saw a middle-aged man in a suit and leather shoes with shiny leather shoes.

The point is not to know people.

Fang Xing asked suspiciously, "Hello, we shouldn't know ......?"

The middle-aged man in a suit and leather shoes hurriedly stepped forward to shake hands: "Hello, Mr. Fang, my name is He Yuliang, and we are meeting for the first time." ”

"Hello, please be seated." Fang Xing shook his hand and then asked him to sit down.

Fang's mother had already poured the tea and placed it on the coffee table.

Although I don't know each other, I came to visit when I first left, and I brought large boxes and small boxes of gifts, so even if I don't know each other, I should be polite.

"Mr. He came to visit, is there something wrong?" Fang Xing took the initiative to ask.

He Yuliang took out a business card and handed it to Fang Xing, and introduced: "I am the CBO of Datang Automobile, and I took the liberty to come to the door today and disturb me. ”

Fang Xing glanced at the business card, slightly surprised.

I didn't expect that just after the Lantern Festival, there would be a CBO from a car company coming to the door.

The CBO is the Chief Brand Officer of a business.

From the perspective of position, the level of CBO is equivalent to the vice president of the enterprise, mainly responsible for the construction of corporate culture, brand strategy formulation, brand management and operation.

"Mr. Nahe came to visit, is it on behalf of your company, or ......" Fang Xing was not quite sure about the purpose of the other party's visit.

He Yuliang waved his hand and replied: "It's not on behalf of the company, today I personally came to visit Mr. Fang, I want to know Mr. Fang, please forgive me for being presumptuous." ”

Fang Xing responded with a smile: "That's it, then it's a pleasure to meet Mr. He, or stay for dinner today." ”

He Yuliang hurriedly waved his hand: "Don't bother, I have a meeting to rush back in the afternoon." I came to visit today, I am very happy to meet Mr. Fang, I wonder if it is inconvenient for Fang to get Mr. Fang's personal contact information? ”

Fang Xing raised his eyebrows and paused for three seconds.

Generally speaking, celebrities will prepare two mobile phone numbers and WeChat accounts, one is a work account and the other is a private account.

The more high-ranking celebrities, the more so.

No way, popular celebrities, if you don't distinguish between work and private accounts, then phone calls and messages will be very busy.

"Yes."

Fang Xing didn't hesitate for too long, and added his contact information on private WeChat.

"Thank you, Mr. Fang, then this year, thank you very much." After He Yuliang finished speaking, he got up and said goodbye and left.

When Fang's mother heard that the guests were leaving, she came out of the kitchen and shouted enthusiastically, "Don't you want to leave after eating?" There are a lot of dishes at home. ”

Every year during the Chinese New Year, chicken, duck and fish are cooked a lot, and if you can't finish eating it, you can put it in the refrigerator and eat it until the next month.

So Fang's mother said that there are many vegetables at home, which is true.

Seeing the guests leave, Fang's mother turned around and asked casually, "Who is this big boss?" ”

"Vice President of an automaker." Fang Xing replied casually.

"Car companies? Changfeng car? They still dare to come! As soon as Fang's mother heard that it was from a car company, she immediately became angry.

"Why are you still angry?" Fang Xing felt a little funny.

"You don't need to say it, in the future, our relatives, whoever dares to buy Changfeng's car, we will break off our relationship." Fang's mother had a very resolute expression.

"No, it's just a big deal to buy a car."

Fang Xing really didn't care at all, and asked curiously, "Mom, what's wrong with Changfeng Motors?" Such a big temper? ”

Fang's mother waved her hand and said, "I've read the news, is Changfeng Motors playing tricks on us?" didn't look for my son to endorse, but even found a spokesperson who wore earrings, was neither male nor female, ugly singing and ugly.

"Son, don't worry, we don't have the same knowledge as them, we don't endorse such a tasteless car."

Fang Xing suddenly felt very funny: "Mom, things are not like what gossip news writes. Besides, I didn't sign an endorsement contract, and I can invite whoever I want, and it has nothing to do with us. ”

"I don't care, I dare to come and give gifts, I'll throw these out." Fang's mother had a very temperamental posture, ready to move out all the things sent by He Yuliang.

"No, Mom, it was the vice president of Datang Automobile who came just now, not Changfeng Motor." Fang Xing hurriedly explained.

"Datang Motors?"

Fang's mother finally reacted, knowing that it was an oolong, and slapped her thigh and laughed.

At this moment, Fang's mother reacted again and asked: "I came to the door after the New Year, is Datang Automobile looking for you to endorse?" ”

"Probably. If you can't talk about it at that time, don't you hate Datang Automobile? Fang Xing shook his head, feeling funny.

Fang's mother shook her head and corrected: "I'm not such a stingy person, you said that if Changfeng Automobile looks for Xu Zhiwen and Huang Anhua to endorse, I won't be angry." These are of the same grade as my son, but if you invite someone who is neither male nor female, and sings ugly, then it won't work, who will be buried? ”

"Okay, I see, the key is not the star you like." Fang Xing was even more speechless.

Fang's mother laughed and said, "Of course, my son's endorsement is the best." ”

"Okay, it's over the New Year. I'm almost going back to work. Fang Xing stretched his waist and stayed by his parents' side for a long time, and the whole person was lazy.

"Go back so soon? Can't stay longer? Fang's mother was suddenly a little reluctant.

"Pull it down. Stay a few more days and you should get tired of it. Fang Xing still remembers that school used to be like this.

In the first few days of going home during the winter and summer vacations, it must be my mother's heart, I eat it every day, and after staying for a month, I start to ask when I will go back to school.

Moreover, Lu Xianger is indeed going back to school to report.

……

What surprised Fang Xing was that there would be a vice president of a car company who would come to visit just after the Lantern Festival.

Originally, Fang Xing thought that he would talk about some serious things, but he didn't talk about anything serious, just visited and got to know him.

This style of doing things is very comfortable.

In fact, Fang Xing could probably guess that the vice president of Datang Automobile came to visit, and there was a high probability that it had something to do with the endorsement.

Of course, the endorsement of a car company is not something that can be determined in a few words.

The situation of car companies is a little special, and it is not the same as products such as mobile phones.

A mobile phone is a few thousand dollars more expensive than a few thousand yuan.

It's not cheap, but it's not too expensive.

In the case that there is no major problem with the quality of the product, it is easy for consumers to choose a certain mobile phone because of celebrity endorsements.

Cars are different.

A family car costs hundreds of thousands at every turn.

This price, for most families, is not a whim to buy it.

Therefore, celebrity endorsements will not have that much influence on car sales.

It is also for this reason that many cars are not endorsed.

Of course, if the marketing strategy is done well, asking celebrities to endorse it is also possible to have an impact on product awareness.

Moreover, celebrity endorsements are also part of the corporate culture.

For example, Changfeng Motors, the last endorsement invited was L.burst, the champion of the third season of "Super Rapper".

This endorsement is a good reflection of Changfeng Motor's current corporate state, that is, Dong Sihan, the daughter of Changfeng Motor, has a great right to speak.

Many of Changfeng Motor's decisions are made by Dong Sihan.

In this case, Changfeng Automobile's marketing plan and corporate behavior will also reflect the character of the chairman's daughter.

Then, Dong Sihan's personal cultural ideas will be integrated into the corporate culture of Changfeng Motor.

And inviting underground rapper L.burst to be an endorsement is the external manifestation of this ideology and culture.

This change in corporate culture is carried out imperceptibly.

If you take a closer look at the new models released by Changfeng Automobile in the past year, you will also find this feature.

Changfeng Motor's new models this year are obviously more feminine, and there will be some strange color schemes.

These are the changes that Dong Sihan brought to the company after he entered the management of Changfeng Automobile.

Of course, this change is not good, it is still bad.

If Changfeng Motors can grasp the consumption psychology of young women, it may be able to find a new path.

……

As for the visit of He Yuliang, CBO of Datang Motors.

Fang Xing thinks it may have something to do with the reporter's interview with the last propaganda campaign a year ago.

That time, a reporter asked about the endorsement of Changfeng Motors and L.burst.

At that time, the reporter mentioned that L.burst was going to make a promotional song for Changfeng Motors, and asked Fang Xing what he thought.

The reporter also asked if there were car companies looking for Fang Xing to endorse them, would Fang Xing also make promotional songs for car companies.

Fang Xing's answer at that time was: "Possibly." ”

At that time, this interview was also on the hot search.

Fang Xing was just talking and playing at the time, anyway, he was answering reporters' interviews, just talking casually, and he didn't take it seriously.

However, now the vice president of Datang Automobile has come to visit, and it seems that he has taken this matter seriously.

……

After the New Year.

Fang Xing and Lu Xiang'er returned to the East China Sea.

The employees of Ark Culture have already started to work and are busy with work related to "My Neighbor Totoro".

"My Neighbor Totoro" is still being released, and the audience feedback that the production and sales of movie peripherals need to be watched.

Since the sixth day of the new year, the company's employees have returned to work one after another.

Fang Xing didn't come back until the third year.

The first regular working meeting that came back summarized the box office data of "My Neighbor Totoro".

After the regular meeting, Qiao Yinghong mentioned to Fang Xing alone: "Boss, there are two vice presidents of car companies who want to invite you to dinner." ”

"How are there two?" Fang Xing blinked, he didn't expect it to become two.

"It's two, Datang Pilot and Xingtu Auto." Qiao Yinghong replied.

"This vice president of Datang has gone to my hometown to pay New Year's greetings before, so let's go to Datang's appointment first."

Fang Xing thought that He Yuliang, the vice president of Datang Automobile, had gone to visit his hometown, and this meal must be eaten.

Thereupon.

Two days later, I made an appointment with the Cloisonne Hotel and had dinner with the high-level leaders of Datang Pilot.

When Fang Xing and Qiao Yinghong arrived at the hotel, He Yuliang went out to greet them warmly.

"Welcome, welcome. Let me introduce first, this is Zhou Ningshan, the president of our Datang Pilot. ”

"Mr. Zhou is good." Fang Xing reached over and shook his hand.

"Hello Mr. Fang, congratulations on the big hit." Zhou Ningshan first complimented him when he opened his mouth.

Being able to say that the movie was a big hit shows that he at least understands the situation of Ark culture.

"Where, where." Fang Xing said politely.

Once seated, the food and drinks are served.

According to the usual practice, Qiao Yinghong raised her wine glass first and said, "Two bosses, we must protect our throats when we wake up and sing, so we can't drink, and today's wine belongs to me." ”

"No, no, no, today's wine, we did it, the two of you are free. Let's not come to the wine table culture, eating is to eat happily. "Zhou Ningshan is generous and does not advise drinking.

"It's definitely not okay to drink it at all, but it's really not okay to drink too much, so I drank this one." Fang Xing picked up the wine glass and drank.

"Good! Mr. Fang, it's really atmospheric. Zhou Ningshan got up, picked up the juice, and poured Fang Xing's cup full.

After three rounds of drinking, the chat gradually became lively.

He Yuliang slowly turned to the topic: "Maybe Mr. Fang also guessed that our Mr. Zhou read Mr. Fang's news and heard Mr. Fang say that if he cooperated with a car company, he would produce a brand promotion song, so he took the liberty to visit."

"I don't know, what does Mr. Fang think of our Datang pilot? Is there any possibility of cooperation? ”

This is a very straightforward question.

Pilot is a sub-brand of Datang Automobile, the main model is SUV, focusing on car performance, which reflects the word "pilot".

Unfortunately.

Datang Pilot and Changfeng Journey, these two models happen to be competing models.

The long-term wind journey started relatively early, so the market share is higher.

years ago.

Changfeng Automobile broke the news that it might ask Fang Xing to endorse it, but in the end, it was an underground rapper who was invited.

Because at this time, Changfeng Automobile was also on the hot search, which caused a lot of controversy, and even Changfeng Motor's official Weibo was scolded by netizens to comment.

In this matter, Fang Xing, strictly speaking, has nothing to do with the endorsement incident of Changfeng Motors, but he was still involved.

Datang Pilot paid attention to this matter, so he found Fang Xing and wanted to cooperate.

Fang Xing didn't agree immediately, but he didn't refuse either: "But try it, your company can come up with a business plan first, and if it is appropriate, you can communicate in depth." ”

He Yuliang suddenly smiled, took out a document bag from his briefcase, handed it to Fang Xing, and said, "This is the business plan, Mr. Fang will take it back first." If you are not satisfied with anything, you can notify us to modify it. We are very sincere to cooperate, and Mr. Fang can ask for anything. ”

(End of chapter)