"Dark Glory" has been cold in terms of stardom, which has led to a polarized impression of the show by the outside world.

Generally speaking, whether a TV series is good or not can be seen from the reactions of each David TV.

After all, the film selection departments of each David TV are all professional in this industry, and most of the ratings of TV series are accurate.

Although there are occasional times when you look away, it is a small probability event.

There are hundreds of TV series reviewed by TV stations in a year, but there are not many that are really eye-catching.

Therefore, the starry cold on "Dark Glory" made the gossip media begin to speculate that the quality of this drama is worrying.

In fact.

"Dark Glory" is indeed cold on the stars, but it is not that there are no TV stations willing to broadcast it, but more because the price and risk do not meet expectations.

In the final analysis, the purchase of a TV series by a TV station is actually a math problem.

The price of the episode must be lower than the expected income minus the risk factor in order to make the TV station pay for it.

The main problem why "Dark Glory" is cold on the stars is in the risk factor.

If the TV station wants to broadcast this drama, it will have to take a high risk, and it may even cause negative feedback from the audience.

In this case, TV stations are naturally reluctant to spend sky-high prices to buy.

In fact, there are still TV stations communicating with Ark Culture, but the price is not high.

Moreover, the two seasons of "Dark Glory" add up to a total of 16 episodes, due to the relatively small number of episodes and the high total price, the price of each episode basically belongs to the ceiling level of domestic TV dramas.

……

The reason why David TV is not so positive about "Dark Glory" is that in addition to the sensitive subject matter, there is another reason.

That is, Deng Huiling and Jia Haochen's "Nowhere to Hide" has also been completed, and the post-production is nearing completion, and they are also in contact with TV stations and video websites.

Compared with the two dramas, major TV stations are obviously more interested in "Nowhere to Hide".

The reason is simple.

The female number one in "Nowhere to Hide" is a single mother with a seven or eight-year-old son.

Just this character setting is in line with the taste of the main audience of the TV series.

Coupled with the blessing of Jia Haochen, a top performer, it not only caters to the main audience of the TV series, but also attracts fans and traffic.

From the starring role to the content, this TV series is closer to the standard answer of a hit drama.

Moreover, "Nowhere to Hide" is forty episodes, but the total price will not be much higher than that of "Dark Glory".

The TV station can buy 24 more episodes for the same amount of money, so the cost is much lower.

Therefore, it is completely reasonable that "Nowhere to Hide" is more popular with TV stations.

……

Since the official announcement of "Nowhere to Hide", all David TV has been like sharks that smell blood, throwing away "Dark Glory", and all of them have rushed over to compete for "Nowhere to Hide".

The gossip media began to add fuel and vinegar to the hype and choke the traffic.

["Nowhere to Hide" was robbed by the TV station, and "Dark Glory" was cold on the star. Song Li + Fang Xing lost to Deng Huiling + Jia Haochen? 】

[The latest revelation that the price of a single episode of "Nowhere to Hide" has reached 3 million, with a total price of more than 100 million. The new Flying Eagle Emperor is defeated by the nominee opponent? 】

Since the Flying Eagle Award Ceremony was at the beginning of the year, Fang Xing and Jia Haochen were nominated for Best Actor together, and finally Fang Xing won the award and was awarded the title of Flying Eagle Emperor.

Now, the TV series of the winners and nominees hit the schedule.

This is the breaking point of entertainment news, and the topic is full, how could the gossip media let go of this kind of showdown between the top streams.

Therefore, even if the producers of the two dramas don't want to use this hype, the gossip media will take the initiative to hype this topic.

It's early July, and it's summer vacation again.

The summer file is the time when many film and television dramas are on the air.

If nothing else, "Nowhere to Hide" and "Dark Glory" will enter the summer file, but it is difficult to say whether they will just hit the gear.

Both dramas have begun to warm up in the early stage.

However, Ark Culture has not yet begun to promote it, and "Dark Glory" and "Nowhere to Hide" are hot searches every day.

The whole network of self-media, rushing to hype and earn traffic.

This kind of shocking body title, the whole network swipes:

[Shocked! The stars in the new drama are cold, Fang Xing encounters Waterloo, and the strong alliance after the emperor's vision, why is this the situation? Who is dragging down whom? 】

Under this topic, all kinds of traffic fans, passers-by, and fun crowds are dancing wildly, expressing their opinions.

[Joining forces, it must be the uglier the more united. Just look at basketball, it's not good to stuff the stars of each team into one team. 】

[That's embarrassing, I was looking forward to the cooperation between Fang Xing and Song Li, but if a bad drama comes out, it will be really embarrassing. 】

[Originally, the Flying Eagle Award was shady, but it was Haochen who should have won the award, but he gave the garbage surnamed Fang. 】

[That's it, it's okay now.] The sea receded, and it was finally known who was swimming in the fruit. A drama that even TV stations don't want to broadcast, how bad is that? Laughed at me. 】

[Haochen Chong, use your strength to prove how blind the judges of the Flying Eagle Award are! ] 】

[Say an interesting thing, I swiped the comments for a day, and I can hardly see the account that helps Fang Xing speak, isn't this known as the top stream? ] Why don't you even have a fan? 】

[He's just a singer, what fans are there? ] The new drama hurried to the street and went back to singing. 】

[If you love him, you will hack him for a lifetime. The one who sings, your new drama is about to hit the streets, hurry up and practice your voice and get ready to sing. 】

[Isn't it a moment of ecstasy for fans?] Everyone is looking forward to his new drama hitting the streets. I'm sorry, Teacher Song Li, I've bothered you. 】

[Teacher Song Li, I'm sorry. 】

[Teacher Song Li, I'm sorry +1]

The musicians were all celebrating the countdown to Fang Xing's return to the music scene, and at the same time tacitly began to apologize to Song Li.

……

After a week of related topics dominating the hot search.

"Nowhere to Hide" was the first to be officially announced, landing on Xiangjiang Satellite TV and Kyoto Satellite TV, and the two stations were simulcast.

According to the revelations of the gossip media, the price of a single episode of "Nowhere to Hide" was raised to 3.8 million.

This price is very high, already close to the ceiling price.

Especially when the filming cost of "Nowhere to Hide" is not very high.

Since "Nowhere to Hide" is a drama about single mothers and online violence, it is more inclined to life dramas.

Moreover, except for Deng Huiling and Jia Haochen, the salaries of the actors invited are not high.

Deng Huiling and Jia Haochen's companies also invested in this drama, so their salaries are also discounted.

Therefore, the investment in "Nowhere to Hide" is 150 million, which is not a large investment in an S-level production.

And the price of a single episode of "Nowhere to Hide" is 3.8 million, and the total price has reached 152 million.

Just the price of the TV station's purchase has already paid for itself.

There will be income from video websites in the future, and this drama has already made money before it starts.

……

Subsequently, Xiangjiang Satellite TV, Kyoto Satellite TV, Tianji Film and Television, and Shengqi Entertainment officially announced that "Nowhere to Hide" was scheduled for July 20, and the two stations will be simulcast.

In addition, Penguin Video, Taro Video, Pea Video and other video platforms are also simulcast.

Meanwhile.

Shengqi Entertainment and Tianji Film and Television officially began to roll out the promotion of "Nowhere to Hide".

Deng Huiling and Jia Haochen appeared on the ace variety shows of Xiangjiang Satellite TV and Kyoto Satellite TV to promote the new drama.

Local promotion activities have also been launched one after another, and the promotional posters and trailers of "Nowhere to Hide" can be seen on the whole network for a while.

……

The other side.

TV stations, including Donghai Satellite TV, failed to compete for "Nowhere to Hide".

I can't get "Nowhere to Hide", but I still have to broadcast a TV series.

Therefore, TV stations such as Donghai Satellite TV, Jiangnan Satellite TV, and Jiangcheng Satellite TV began to contact other film and television companies to find TV series that could compete with "Nowhere to Hide".

According to the current popularity of "Nowhere to Hide", if you can't find a drama that can compete with this drama, it is equivalent to giving up the ratings in late July and August.

Then the whole summer file will be over.

Xiangjiang Satellite TV and Kyoto Satellite TV simulcast "Nowhere to Hide", and the broadcast time was chosen very ruthlessly.

Almost covered late July, and most of August.

Just by looking at the time of the set, you can see how ambitious Xiangjiang Satellite TV and Kyoto Satellite TV are, and the goal is to eat the entire summer file.

Ratings are the lifeblood of a TV station.

Once the ratings go down, it's hard to get up.

Therefore, even knowing that "Nowhere to Hide" is difficult to deal with.

Major TV stations still have to bite the bullet and buy dramas that can compete with them.

Even if you can't win, you can't lose too much, at least you have to stabilize the ratings of the summer file.

"Nowhere to Hide" has been taken away by Xiangjiang Satellite TV and Kyoto Satellite TV, and other TV stations naturally thought of "Dark Glory".

It's just that "Dark Glory" is not the only option.

In addition to "Dark Glory", film and television companies such as Fanfan Entertainment and Tianlong Film and Television also have several TV series to be broadcast, although they are not as popular as "Nowhere to Hide", but they also have great potential.

Of course, "Dark Glory" is also one of the optional dramas, and all major TV stations have film selection directors who are communicating with the marketing department of Ark Culture.

It's just that the price opened by the TV station is basically around 2.5 million per episode.

Due to the total investment of "Dark Glory" of 90 million, there are only 16 episodes.

If each episode is 2.5 million, the total price is only 40 million, less than half of the investment.

In fact.

The price of 2.5 million episodes is not low for an average TV series.

After all, in addition to TV stations, they can also get revenue from video platforms, plus revenue from interstitial advertising.

In fact, the price of 2.5 million per episode is enough to recover the investment cost.

It's just that the gap between this price and Fang Xing's psychological price is a bit big.

……

Due to the many previous cooperation with Donghai Satellite TV, the second season of "The Voice of China" was a huge success not long ago.

Therefore, Wei Shurong, deputy director of Donghai Satellite TV, came to Fang Xing for tea and talked about "Dark Glory".

The two are already familiar with each other, so they don't need those politenesses.

Small talk over tea.

"Haven't you decided which channel to broadcast the new drama on?" Wei Shurong took the initiative to ask.

"Actually, I don't care if you can do anything." Fang Xing really doesn't matter, as long as the price is right.

"We are also old friends, and there will definitely be cooperation in the future, it is not appropriate to press too low a price, but it is impossible to open to the upper limit set by the leaders of Taiwan. I'll give you a straight look. The leaders of the station held a meeting to discuss it, and felt that it could not exceed 3 million episodes. This is the line, and I can help you, so that's all I can do. 3 million episodes, broadcast exclusively on satellite TV. Wei Shurong leaned closer and said heart-wrenching words.

He was telling the truth.

Now the price offered by major TV stations for "Dark Glory" is generally 2.5 million per episode.

Donghai Satellite TV and Ark Culture have a long-term cooperation, and there will be a third season of "The Voice of China" next year.

Therefore, Wei Shurong did not hide it, and directly said the price ceiling of 3 million per episode.

The two sides have been working together for a long time, but one thing is the same.

The price of the third season of "The Voice of China" should be as much as it should be, and it will not offer a sky-high price to "Dark Glory" because of the relationship between "The Voice of China".

And the price of 3 million episodes is already 500,000 higher than the price of other TV stations.

Fang Xing shook his head helplessly: "Actually, I told Weitai early on that the reserve price of "Dark Glory" is 5 million per episode. ”

Wei Shurong suddenly shook his head and said: "This is impossible, the subject matter of this drama is sensitive and very risky, and 3 million is already the price given for the sake of long-term cooperation."

"Besides, if you think about it, "Nowhere to Hide" is only 3.8 million episodes.

"How is it possible for "Dark Glory" to open to 5 million episodes? This price is not negotiable at all. ”

In fact.

"Dark Glory" only has 16 episodes, and if it is 5 million episodes, the total price is only 80 million, which is almost half of the total price of "Nowhere to Hide".

Of course, due to the small number of episodes, the TV station will broadcast it in a few days, and it is indeed not cost-effective.

"I don't want to embarrass Weitai, in business, if you can't cooperate, you're still a friend." Fang Xing didn't force it.

Wei Shurong looked puzzled and asked, "What is Mr. Fang's plan?" Is there any other TV station willing to give a price of 5 million for an episode? ”

If there was really a TV station willing to open such a high price, the news would have spread in the circle a long time ago, so Wei Shurong felt unlikely.

Fang Xing shook his head and smiled: "No, I don't hide it, it's true that the price of Donghai Satellite TV is the highest." ”

"Then why don't you broadcast it on our channel?" Wei Shurong was even more puzzled.

"It doesn't have to be broadcast on TV stations, in fact, I understand your concerns, before this, there was no TV series of this type that was broadcast on satellite TV. So I'm not surprised that the stars on "Dark Glory" are cold. ”

Fang Xing paused, and said indifferently: "However, now the TV series doesn't have to be on the star, the video platform has basically been negotiated, and it is waiting for the finalization."

"If you really can't talk about TV stations, then it's good to broadcast them online."

The TV station cares about things, and the video website doesn't care at all.

When the audience sees a bad drama on TV, they will scold the TV station for broadcasting a bad drama every day.

However, when the audience sees a bad drama on a video website, they will only point to the fork, then scold the director, screenwriter and actors, and then watch another drama.

Therefore, the five major video websites such as Penguin Video, Taro Video, and Pea Video have all set up multi-platform simulcasts.

Now it's just a matter of finalizing it.

The reason why it hasn't been finalized yet is because it's still talking about the TV station.

Fang Xing also basically thought about it: "The video platform has been urged many times, since the TV station has not been able to talk about it, then the webcast will be good, so that the broadcast time will be more free." ”

(End of chapter)