Limited by the way of broadcasting, the number of episodes broadcast per day is fixed for TV dramas broadcast by TV stations.

Domestic satellite TV usually broadcasts two episodes a day.

Video sites are different, you can broadcast it however you want.

If you want to broadcast a few episodes a day, you can broadcast a few episodes, and you can play a lot of tricks.

If "Dark Glory" is on the star, for the sake of Donghai Satellite TV's face, it must follow the progress of satellite TV.

In terms of broadcast mode, there will indeed be a big limitation.

This is also the reason why Fang Xing considered webcasting.

What's more, now more and more viewers like to chase dramas on video platforms, after all, they can chase whenever they want.

You can also save a few days and read it in one sitting.

It's an experience that TV stations can't do.

……

When the high-level of Ark Culture held a meeting, an issue was discussed.

Do you want to cut the price and go to the stars?

Some high-level executives believe that earning more and earning less is earning, not to mention that the price of 3 million episodes is not low in the TV drama industry.

Even if it drops to 3 million per episode, the total price will be 48 million.

That's not a small amount.

However, in the end, Fang Xing decided to broadcast online.

Since this drama is worth 5 million episodes, it should not be reduced in price.

If it is not broadcast on TV stations, viewers will naturally flock to video sites.

In this way, the share of accounts obtained from video sites will naturally be higher.

In fact, the income will not be much lower than that of Shangxing.

After the decision, Ark Culture began to arrange for "Dark Glory" to land on major video websites on a selective date.

The start date has not yet been set, because overseas channels have not yet been finalized.

The marketing department of Ark Culture has newly established an overseas market team.

At present, Ark Culture does not have the ability to distribute overseas, so it must cooperate with overseas distribution companies.

The overseas marketing team is responsible for this.

So, the marketing department now has two directors.

The new director's name is Pang Yishan, who is a person who is looking for headhunters at a high price, has experience in overseas distribution of film and television dramas, and has cooperated with many overseas distribution channels.

However, his previous company was not large, and mainly took some low-cost domestic TV series to Southeast Asia for distribution.

His most successful cooperation should be regarded as pushing an ancient puppet onto Netflix.

This ancient puppet is not good or bad on Netflix, but it does make money.

Of course, Pang Yishan is in charge of overseas distribution, and whether the TV series is popular or not has little to do with him.

He has achieved the second-in-command position in his previous company, but it is true that the company has little room for development.

Therefore, when the headhunter approached him, it was said that Ark Culture was looking for a team with overseas distribution experience.

He was immediately moved.

What kind of company is Ark Culture?

It was an industry giant that swept the three fields of film and television songs.

What's even more terrifying is that this company has reached this level in less than four years since it was founded.

Ark culture should have content and capital.

This kind of company wants to poach overseas distribution teams, which is obviously a big move.

Therefore, as soon as Pang Yishan heard this opportunity, he personally went to Ark Culture to see Fang Xing, and then after handing over the work of the original company, he brought the team over to join the company.

……

Regular working meetings.

Fang Xing looked at the new director of the marketing department and asked, "Director Pang, how is the overseas distribution talk?" ”

Pang Yishan had already made preparations, opened the work log in front of him, and replied: "I am currently in contact with two overseas distribution companies, one of which is Netflix and the other is HBO.

"At present, the cooperation model proposed by the two companies is a bit different.

"HBO wants to buy out our show, and after the buyout, it's up to them to decide when it will air, whether to re-edit and dub it."

He paused, then continued: "HBO's price is $70,000 per episode. ”

When this price was spoken, the senior executives of the company present frowned and whispered.

The price of 70,000 dollars, converted into domestic currency, is about 500,000 per episode.

This price is much lower than the price of domestic Davids, even only one-tenth.

Pang Yishan explained: "If you have an understanding of overseas issuance, you will know that the price of overseas issuance is like this.

"After all, the TV series filmed in China are mainly distributed in China, and the income from overseas distribution is considered to be more profitable.

"The price of 500,000 episodes is not HBO's random price.

"They calculated the result based on the total investment in the TV series, and the price of 70,000 dollars is about one-tenth of the shooting cost.

"Don't think this price is too low, so far, the highest record of domestic TV series released overseas is 100,000 dollars per episode.

"And it's still the highest record, not the norm.

"If it's released in Southeast Asia, the price can be as low as a few hundred dollars per episode.

"Yes, you heard it right, it's only a few hundred dollars a set.

Therefore, the price of 70,000 dollars is still because Teacher Song Li has a certain reputation overseas, and the quality of the episodes is good, so that it can reach this price.

"Normally, HBO buys it back and decides whether to dub it in English based on the quality of the series.

"Of course, HBO is proposing a buyout, so we don't have to bear the cost of dubbing."

After Pang Yishan finished saying HBO's offer, the Ark Culture management present had different expressions.

It's really for the price...... It's embarrassing.

The price of an episode of 500,000 Huaxia coins is only 8 million.

Compared with the domestic price of hundreds of millions at every turn, it is simply a mosquito leg.

Of course, Fang Xing knew early on that overseas distribution was not so easy.

So I was mentally prepared, but I was still a little surprised to hear this offer.

Pang Yishan could see what the company's top executives were thinking.

He sighed and said: "Ladies and gentlemen, I have been doing offshore distribution for more than ten years, and the market is like this."

"I know that our company has a revenue of hundreds of millions of dollars for any drama filmed in China, so I don't look down on this overseas copyright fee at all.

"In fact, at present, domestic film and television companies carry out overseas distribution, the purpose is not to make money, but more of a means of publicity.

"A certain TV series, overseas distribution is in hand, the news is transferred to one hand, and when it returns to China, it will become an honor for film and television companies.

"If you want to make a lot of money from overseas issuance, there are no successful cases in China at present.

"It's basically about losing money and making money.

"Companies specializing in overseas distribution mainly rely on Southeast Asia to make money, relying on small profits and quick turnover."

Regarding the matter of overseas distribution, it is indeed mainly used for bragging in China, and it is true that it does not make much money.

Fang Xing also understood, so he didn't care, and then asked, "What about Netflix?" How to talk about it? ”

Pang Yishan turned the next page, and then reported: "Netflix has given two cooperation plans, the first plan is also a buyout, but the price is lower than HBO, only giving 50,000 dollars per episode.

"However, I flew to talk about it in person, and Netflix promised to redo the English dubbing, and the cost does not need to be borne by us."

The price was lower this time, but Fang Xing still asked patiently, "What about the second plan?" ”

Pang Yishan replied: "That is the streaming media account-sharing model, but if we choose this plan, Netflix requires us to bear the cost of English dubbing, and to recover the cost of publicity, and then divide the account." ”

When this plan was spoken, the senior executives of the company present whispered again.

"With this plan, we not only can't make money, but we even have to lose money."

The second solution is the streaming media account-sharing model, which is now the account-sharing model of many video websites.

There is nothing wrong with this model itself, but since it is an overseas release, it needs to be dubbed in English.

If you want to dub in English, you need to hire a voice actor, which comes at a cost.

In addition, overseas distribution also requires publicity and distribution costs.

If it is a buyout plan, the cost of English dubbing and publicity is borne by Netflix or HBO.

Ark Culture only takes the copyright fee, although it is not much, but it is an extra earning.

However, if you choose the streaming media account-sharing model, you will have to bear the cost of English dubbing and overseas publicity.

This expenditure may be tens of millions larger, and the specific amount depends on the intensity of publicity.

If it is a buyout plan, the copyright fee will also earn 8 million.

If you choose the account-sharing model, you will have to invest tens of millions.

Can this pay for itself?

……

After thinking about it carefully, Fang Xing asked, "If you do English dubbing, can you find someone to keep an eye on the progress?" ”

Pang Yishan replied: "It's not difficult to find people, as long as you are willing to give money." I can also fly over and keep an eye on Xuanfa myself. ”

After receiving a positive answer, Fang Xing decided: "Then choose the account-sharing model, we will be responsible for the dubbing and publicity costs, and hire a team to monitor the progress of the project." ”

The company's top brass present did not object to the decision.

Although many high-level executives feel that investing so much money in offshore issuance may not be able to recover the cost.

However, at present, "Dark Glory" has signed contracts with major video websites, and interstitial advertisements are already being discussed.

And the total investment of this drama is only 90 million, and it will definitely not be a problem to recover the cost.

The domestic income can completely cover the cost of overseas issuance, so it is only a matter of making more money and making less money.

After the overseas release was finalized, the English dubbing also went non-stop.

……

After everything is ready, "Dark Glory" is scheduled for July 28, and it will be broadcast simultaneously around the world.

Ark Culture, Lijing Culture, Radiance Entertainment and other official Weibo announcements were made at the same time, and @ the actors and crew of the whole play.

As soon as this Weibo was issued, it immediately detonated online public opinion and attracted countless entertainment media to repost it.

The entertainment media also dug deep into the news:

[According to people familiar with the matter, "Dark Glory" has been confirmed to land on Netflix and be released overseas at the same time. 】

Originally, a few days ago, "Nowhere to Hide" had just officially announced the start of the broadcast, and because of Jia Haochen's traffic, it was on the hot search list for several days.

As soon as "Dark Glory" was officially announced, it immediately rushed to the hot search list, squeezing Jia Haochen's hot search.

Related topics immediately attracted netizens to eat melons:

[It's really released overseas.,It's a bit awesome.] Didn't you say a few days ago that the stars on "Dark Glory" were cold? Why was it suddenly released overseas? 】

[Awesome hey. It was not enough for Fang Xing to engage in wind and rain in domestic entertainment, and he also stretched out his hand overseas. What's going on? 】

Among the many surprising comments, there are also some weird voices of traffic fans:

[Bragging or FX can blow, has been blown abroad.] 】

What the hell is FX? 】

[The initials of someone's name.] 】

[Can you speak well? If you have to use letters, it's really annoying. 】

There is also the inside story of traffic fans starting to pick up overseas distribution:

[What age is it, and there are still film and television companies bragging about overseas distribution? ] Laughed at me. 】

[There won't be anyone who doesn't know that overseas distribution is not profitable at all, right? 】

[It's so funny, overseas distribution is the same as publishing books at your own expense, it's just spending money to brag about it. 】

[It's not that there are no TV dramas in China that have been distributed overseas, basically in Southeast Asia, and some Chinese regions abroad to watch. 】

[Let me talk to you about popular science, at present, the highest overseas distribution price of domestic TV dramas is 100,000 dollars per episode. Even if it is calculated according to the highest price, it is only 10 million Huaxia coins. It's about the same as the price of two and a half episodes of "Nowhere to Hide", which can also be used to brag. 】

[This is still calculated according to the highest price, if it is calculated according to the average price, it will be terrible, 2000 dollars per episode. ] Guess what's the total price? A full 32,000 dollars, 224,000 Huaxia coins. It's awesome. 】

[A certain party released a new drama overseas and earned 220,000 Chinese coins. 】

After the news of the release of "Dark Glory" outside the sea came out, it was less than three hours.

The whole network was swiped by this comment:

[Fang Xing's new drama was released overseas, earning 220,000 yuan. +99】

Some are brushed by Jia Haochen's fans, and some are really fun people to follow.

In the ridicule of many netizens, there are also some more pertinent comments:

[The market for overseas issuance is like this, what's so funny about this? Moreover, none of the commentators knew the inside story, and the overseas distribution of Fang Xing's new drama was not a copyright sale at all, but a streaming media account-sharing model. That is, it is not necessarily possible to make money, and it may even lose money. 】

[Although it may lose money, this is a big step for domestic film and television companies to go overseas, and this is an admirable thing personally. 】

[Yes, sooner or later, someone has to take this step. On the contrary, I hope that Ark Culture can succeed, at least to change the current predicament faced by domestic film and television companies in overseas distribution. 】

[It is indeed a good thing, Ark Culture uses its own money to find a way out for overseas distribution for the entire industry, but there are people singing about it there, and the internal entertainment environment is really sad! 】

[This is the progress of the entire industry, and the people who sing the decline are a little blind. 】

……

In the heated discussion on the whole network, the time gradually came to July 20th.

This is the date of the launch of "Nowhere to Hide".

Because "Nowhere to Hide" is starring Deng Huiling and "the youngest Mr. 5 billion" Jia Haochen.

To have strength, to have traffic.

Therefore, this drama became popular before it was broadcast, and Tianji Film and Television and Shengqi Entertainment also spent a lot of money on publicity to build momentum for this drama.

As early as a week ago, the banner "Nowhere to Hide" appeared on the homepage of major video websites.

Even the number of views of the trailer has exceeded 100 million.

The popularity is high, which can be called the most TV series this year.

Evening prime time.

"Nowhere to Hide" was broadcast on Xiangjiang Satellite TV and Kyoto Satellite TV.

The senior management of all David TV is staring at the launch results of this drama.

Judging by the current momentum, "Nowhere to Hide" is likely to dominate the entire summer slot.

The senior management of each David TV needs to decide the broadcast plan of the TV series in the summer according to the ratings of the show.

(End of chapter)