Chapter 597 "Mountains and Seas" finalized the broadcast platform, and five satellite TV simulcasts
After a meeting and discussion, Xiangjiang Satellite TV's evaluation of "Mountains and Seas" and "Spring River Plumbing" was more inclined to "Spring River Plumbing".
is mainly the viewing group of Xiangjiang Satellite TV, and the opinions are relatively unified, thinking that "Spring River Plumbing" is more suitable for the audience of Xiangjiang Satellite TV.
However, if you only talk about the two dramas themselves, the viewing group generally feels that after watching "Mountains and Seas", it is even more impressive.
Because the feelings expressed in this drama are more introverted than "Spring River Plumbing", and they are also deeper than "Spring River Plumbing".
It's just that the main purpose of watching TV is entertainment and passing the time.
In particular, the audience of Xiangjiang Satellite TV is mainly the audience of idol dramas.
In comparison, the makeup of "Spring River Plumbing" is more beautiful, and the makeup of "Mountains and Seas" looks like the face is full of wind and sand.
Therefore, Jiang Minghe also agreed with the decision of other leaders in the station to buy the premiere rights of "Spring River Plumbing".
Of course, striving for "Spring River Plumbing" does not mean that you will give up "Mountains and Seas".
Although these two are the same theme, if they can be won at a small cost, it is a better choice for the two dramas to be broadcast before and after.
Even if they can't grab "Mountains and Seas" in the end, Xiangjiang Satellite TV will compete, which can raise the price of "Mountains and Seas" and consume the budget of other TV stations, so they can win "Spring River Plumbing" more easily.
……
Similar discussions are taking place within major TV stations and video platforms.
After all, the price of these two dramas will not be less than 100 million, and "Spring River Plumbing" is even more likely to exceed 200 million.
Such a major decision must be discussed at the top level.
The viewing groups of various David TV and video platforms have similar evaluations of the two dramas.
Most people think that the feelings of "Mountains and Seas" are more profound, but the plot is very bitter.
"Spring River Plumbing" is closer to the thinking of modern people, the makeup is more modern, the picture is good-looking, and the scenery is also good.
Taken together, there is not much difference in the ratings of the two dramas.
The acting is basically online, just the difference between good and better.
Therefore, all David TV and video platforms are discussing which drama to compete for.
All TV stations and video platforms must be two dramas to talk about together, and if they can win together, they will naturally be happy.
If not, a priority will be made.
……
Tokai Satellite TV also held a meeting to discuss this issue.
And the leaders of Donghai Station are more inclined to "Spring River Plumbing".
If you look at the quality of the dramas alone, there is not much difference between the two dramas, but the styles are different.
However, there is one statistic that is crucial.
That is, "Spring River Plumbing" is 40 episodes, while "Mountains and Seas" only has 23 episodes.
This means that "Mountains and Seas" will basically be broadcast in two weeks, while "Spring River Plumbing" can be broadcast for almost a month.
The TV station broadcasts TV dramas every night during prime time except on weekends.
If the price difference between the two dramas is not much, it must be more cost-effective to buy "Spring River Plumbing".
Therefore, there are also leaders in Donghai Satellite TV who proposed "Spring River Plumbing".
However, Wei Shurong and Jiang Minghe are different, and they are determined to buy "Mountains and Seas".
Not only because Ark Culture is a company in the East China Sea, but also because Donghai Satellite TV is not like Xiangjiang Satellite TV, which mainly eats the idol drama market.
The audience of Donghai Satellite TV is more receptive to more profound TV series.
……
Of course, various TV stations and video platforms hold meetings to discuss and discuss, but whether they can buy the premiere rights of TV series is not something they can decide.
There are too many competing TV stations, and there will definitely be a situation where some TV stations can't get one of the two dramas.
On the side of the video website, Pea Video can basically be sure that it will broadcast "Mountains and Seas", as for whether it is an exclusive broadcast or a simulcast, it depends on whether other video websites are willing to spend money.
……
During this time, the top ten satellite TV stations in China have all sent people to the Ark Cultural Headquarters to contact.
Fang Xing met with many leaders of provincial satellite TV and talked about the premiere intention of "Mountains and Seas", but it has not yet been finalized.
Among the many TV stations that came to contact, there was one TV station that was more special.
That is Ning Provincial Satellite TV.
If it is ranked according to provincial satellite TV, Ning Provincial Satellite TV does not rank in the top ten in China.
This leads to the fact that Ning Provincial Satellite TV does not have any advantage when competing for popular TV series, cannot afford to give too high a price, and the audience base is relatively small.
Satellite TV with a relatively low ranking like this usually follows popular TV dramas, or premieres non-popular dramas, and rarely competes for popular TV series.
However, this time, Ning Provincial Satellite TV sent a deputy director to Ning Yunlai, hoping to premiere "Mountains and Seas".
Let's talk about it, but the price of Ning Provincial Satellite TV is not high.
If it is another TV station, it is estimated that when you hear the price, you can directly refuse, after all, this price can't even get back the investment.
However, Ning Province Satellite TV is a bit special.
Because "Mountains and Seas" was filmed in Ning Province, the poverty alleviation story told is also a matter in the Xihaigu area of Ning Province.
Therefore, Ning Provincial Satellite TV should be broadcast in a reasonable way.
If it can't be premiered, Ning Provincial Satellite TV will definitely follow suit.
However, when Fang Xing was filming in Ning Province, he received a lot of help from the local department, and this drama was filmed about the poverty alleviation work in Ning Province.
Therefore, Fang Xing communicated this matter with the superior department, and the superior department took the lead in talking.
The audience base of Ning Provincial Satellite TV is relatively small compared with the top-ranked provincial satellite TV.
If it is a multi-satellite TV simulcast, it is not too difficult for Jianing Provincial Satellite TV to be one.
Of course, because the audience base is smaller than other satellite TVs, it needs to be negotiated in terms of price.
If it is a top five provincial satellite TV simulcast such as Donghai Satellite TV and Xiangjiang Satellite TV, the premiere price is usually half a cent, but Ning Provincial Satellite TV can't give such a high price, otherwise it will lose a lot of money to broadcast this drama.
At this time, it will be much smoother for the higher-level department to take the lead in negotiation.
……
Due to the broadcast of "Mountains and Seas" this time, the higher-level departments took the lead in negotiating, and the negotiations went relatively smoothly.
Guo Chunlei, the leader of the State Administration of Radio and Television, invited the heads of several satellite TV stations to a meeting, and it was basically decided.
In the end, "Mountains and Seas" premiered on many provincial satellite TV at a price of 5 million for a single episode.
Moreover, there are a lot of satellite TV for the premiere this time, in addition to Ning Provincial Satellite TV, there are also Donghai Satellite TV, Jiangnan Satellite TV, Kyoto Satellite TV and Fu Province Satellite TV.
The situation of Fu Provincial Satellite TV is similar to that of Ning Provincial Satellite TV.
Fu Provincial Satellite TV is also not ranked in the top ten in domestic provincial satellite TV.
However, the story of "Mountains and Seas" takes place in Ning Province, and the poverty alleviation work in the Xihaigu area of Ning Province was arranged for one-on-one assistance in Fu Province.
Fu Province sent cadres to Xihaigu District of Ning Province to help Minning Village carry out poverty alleviation work, promote the export of labor services in Ning Province, and develop the economy.
Therefore, this drama tells the story of Ning Province, and at the same time, it also tells the story of Fu Province.
Since the higher-level departments took the lead in negotiating and let Ning Provincial Satellite TV premiere "Mountains and Seas", it is natural that one cannot favor one over the other, and Fu Provincial Satellite TV is naturally among the premieres.
Therefore, this time, there are five satellite TV for the premiere of "Mountains and Seas", Donghai Satellite TV, Jiangnan Satellite TV, Kyoto Satellite TV, Fu Province Satellite TV and Ning Province Satellite TV.
The meeting led by Guo Chunlei was also attended by Jiang Minghe, deputy director of Xiangjiang Satellite TV.
However, in the end, because there are too many TV stations simulcast, five satellite TV stations broadcast together, and each satellite TV will be able to share a lot less ratings.
Therefore, Xiangjiang Satellite TV finally decided to give up "Mountains and Seas" and go all out to fight for "Spring River Plumbing".
After all, Xiangjiang Satellite TV held an internal meeting to discuss, and it was originally more inclined to "Spring River Plumbing", but now five satellite TV broadcasts "Mountains and Seas", Xiangjiang Satellite TV naturally doesn't want to join in this excitement anymore.
In the end, "Mountains and Seas" sold the premiere rights for a single episode of 5 million, 23 episodes of the whole drama, and a total price of 115 million.
Although this price is not sky-high, it is already close to the price ceiling of a single episode of a TV series.
With the premiere rights alone, Ark Culture has recouped most of its investment.
Moreover, this price is actually the result of negotiations led by the State Administration of Radio and Television.
After all, it is the higher-level department that takes the lead in the negotiation, and this drama is a poverty alleviation theme advocated by the state.
Moreover, if the price is too high, it will cause Ning Province Satellite TV to broadcast this drama unprofitable.
Therefore, the final price was set at 5 million per episode.
……
The other side.
After "Mountains and Seas" finalized the satellite TV on the star, "Spring River Plumbing" became the target of other provincial satellite TVs.
Fanfan Entertainment hired a domestic first-class team to shoot the S+ production, and it is a new drama by Liu Shiying, the new queen of Jianlan TV.
From the beginning of this drama, it has been engraved with the gene of being popular.
Therefore, many provincial satellite TVs such as Xiangjiang Satellite TV, Jiangcheng Satellite TV, and Shencheng Satellite TV began to actively contact Fanfan Entertainment.
Moreover, this time, no higher authorities came forward to negotiate.
Fanfan Entertainment spent money on filming dramas, the purpose was to make money, and spent a lot of money to hire Liu Shiying, as well as many first-line actors, and they must recover their costs.
Therefore, the price of "Spring River Plumbing" is getting higher and higher under the competition of many satellite TVs.
soared to 5.5 million episodes, and was finally won by Xiangjiang Satellite TV, Jiangcheng Satellite TV, and Lanjiang Satellite TV, with a total price of 220 million.
The TV premiere rights of both dramas were sold.
After the news came out, major entertainment media began to report on it:
[Two popular dramas are scheduled to premiere on Satellite TV, "Mountains and Seas" is not low and "Spring River Plumbing", the price is less than half of the latter. 】
[The price doubles the opponent, how is "Spring River Plumbing" better than "Mountains and Seas"? ] 】
[The duel between the new Jianlan Emperor and the Queen, Fang Xing lost the first battle, and the price of Liu Shiying's new drama exceeded 200 million. 】
[Liu Shiying refused Fang Xing and chose "Spring River Plumbing", it is not unreasonable to be able to be popular through half the sky, and she can always choose the most correct one among many choices. 】
After these news reports came out, they quickly rushed to the hot search.
Originally, fans quarreled on the Internet every day because of the two dramas.
Now it's okay, the price of the premiere rights in the first game, "Spring River Plumbing" won.
Zhu Yiting's fan base, which is operated by Fanfan Entertainment, opened champagne on the spot and began to jump on the Internet:
[Double the killing to wake up, worthy of being upright. ] 】
[Is it useful to win the best actor in gladiolus? ] The price of the new drama is not too strong? 】
[I said before that the total price couldn't be beaten, because the number of episodes was small, but now it's okay, and the price of a single episode can't be beaten, what else do FX fans have to say this time? ] 】
Regarding the price of the premiere rights of "Mountains and Seas", people in the TV industry basically know what the reason is.
When a TV series is broadcast on the stars, the price of the premiere rights sometimes cannot be overpriced.
In fact.
It is not the first time that the drama of Ark Culture has had a higher department participate in the consultation.
When "Hurricane" chose the broadcast platform, it was finally broadcast on CCTV.
At that time, the price of a single episode was 4.5 million per episode, and if you let go of the competition of David TV at that time, the price could easily exceed 5 million.
However, in the end, Fang Xing still let "Hurricane" be broadcast on CCTV.
Without him, if it is broadcast on CCTV, "Hurricane" can pass the trial more smoothly.
If it is broadcast on other provincial satellite TV, "Hurricane" wants to pass the review, and a lot of content will have to be cut.
Therefore, CCTV bought the premiere rights of "Hurricane" at a relatively low price, but CCTV also ensured that "Hurricane" could pass the review smoothly.
This is an off-market factor that affects the price of a TV series.
This time, "Mountains and Seas" is similar.
This drama involves the poverty alleviation work of Ning Province and Fu Province, and it needs to be broadcast on these two satellite TVs, but these two satellite TVs are ranked outside the top ten in China and cannot afford the premiere rights of popular dramas.
The higher-level department takes the lead in negotiation, and the price naturally cannot be opened randomly.
Of course.
The higher-level department did not deliberately lower the price, and the price of 5 million was actually the result of calculation.
"Mountains and Seas" invested 150 million yuan, in addition to the actors' salaries, the majority of the expenditure is on location shooting.
Most of the scenes in the whole play were filmed in Ning Province, and they were all exterior locations.
The cost of filming exterior scenes is much higher than that of studio shooting, so the investment in "Mountains and Seas" is not low.
The price of a single episode of 5 million can recover the cost of 115 million.
Coupled with the income of the video website, even if this drama is not popular, it can also allow the producer to recover the cost.
Moreover, this is based on the fact that "Mountains and Seas" is not popular, if the drama becomes popular, the goal is certainly not just to recover the cost.
Therefore, the price of 5 million episodes is a more reasonable price for "Mountains and Seas".
Industry insiders know that the price is reasonable, but there is no premium.
"Spring River Plumbing" is different.
This drama is a complicated entertainment investment and shooting, and Liu Shiying, the new gladiolus queen, has joined in, if you want traffic, you want big names to have big names, so you can naturally ask for a price, and the final transaction price is indeed at a premium.
However, fans don't care about these insider stories.
Especially traffic fans, what they saw was the price of the two dramas, and then they began to mock "Mountains and Seas" wildly.
[Shi Ying's vision is really good, the dramas she has filmed ten years after her debut, except for the first few years, she didn't have to choose, and the heroine dramas she played later are all popular. I didn't choose "Mountains and Seas" this time, do you still need to think about the reason? 】
[Fang Xing plus Wu Zhikang, and a vote of the old drama bones of the national team, the publicity was terrible, but he was killed by the new drama. 】
[I thought that the best actor of Gladiolus had any gold content, that's it? 】
[Shi Ying chose to be right, if she chose FX, she would have to go to the place where the bird does not pull shi to eat sand for three months, and then be killed by Yiting! ] 】
[I now see the deflated appearance of FX fans, and my heart is quite comfortable.] 】
In the fan's binge, occasionally mixed in with some bizarre comments:
[FX is just a singer, where are the fans? ] 】
[Support Liu Shiying's big beauty to blow up and wake up, beauty is justice. ] 】
[I originally wanted to support Fang Xing, but you are a little trotter, the new drama is not with Xiangyu, I want to jump back! ] (End of chapter)