"Mountains and Seas" is scheduled to be broadcast on July 12 in the summer.

Donghai Satellite TV, Kyoto Satellite TV, Jiangnan Satellite TV, Ning Province Satellite TV, Fu Province Satellite TV, five satellite TV simultaneously broadcast.

Generally speaking, even if it is a hit drama, there are usually not so many TV stations that are simulated.

There are three or four satellite TV simulcasts, which is considered a lot.

After all, multiple satellite TV broadcasts a drama at the same time, which will lead to scattered ratings.

If the drama is not a big hit, the ratings of a single station may not be as high as that of satellite TV that broadcasts non-popular dramas alone.

Therefore, the situation of simultaneous simulcasting of five satellite TV stations is relatively rare.

However, if you look closely, "Mountains and Seas" is actually three satellite TV competing for the premiere rights.

Ning Provincial Satellite TV and Fu Provincial Satellite TV premiered simultaneously because the higher-level departments participated in the consultation.

After all, the story told in "Mountains and Seas" is the story of poverty alleviation in Ning Province and Fu Province.

……

This time, the provincial satellite TV competition for poverty alleviation dramas is indeed fierce.

Because this is a theme advocated by the state, all major provincial satellite TV stations have tasks, and at least one poverty alleviation drama will be broadcast this year.

For the major provincial satellite TVs, there are only two choices, broadcast a high-quality poverty alleviation drama and show your face in front of the higher authorities.

Or, buy an ordinary poverty alleviation drama and broadcast it in non-prime time to complete the task.

The latter's perfunctory attitude is too obvious, so the top-ranked satellite TV basically chooses the former.

This also leads to this year's high-quality poverty alleviation dramas, and the competition is very fierce.

The first to bear the brunt is "Mountains and Seas" and "Spring River Plumbing", in addition, there are two other films that are also more competitive, but not as good as "Mountains and Seas" and "Spring River Plumbing".

After "Mountains and Seas" was scheduled for the simulcast of the five David TV, it didn't take long for "Spring River Plumbing" to officially announce the simulcast of the three David TV, which was set for the summer of July 10.

Because the two dramas were already full of topics before they started.

In this case, bundling the two dramas to stir up the heat is the easiest way to warm up in the early stage.

You can spend the least amount of money and get the highest amount of heat.

Moreover, Fanfan Entertainment is very good at this type of marketing.

Therefore, after discussing with Xiangjiang Satellite TV, Jiangcheng Satellite TV, and Lanjiang Satellite TV, Fanfan Entertainment is also scheduled to be broadcast in the summer.

At the same time, marketing was started to bundle the popularity of "Mountains and Seas".

Time.

Major entertainment media, self-media, and entertainment big V are all forwarding and marketing the topics of "Spring River Plumbing" and "Mountains and Seas".

Starting from Liu Shiying and Fang Xing, the two Jianlan Award Best Actress and Best Actor, various topics were released.

[The pinnacle showdown after the gladiolus sees the emperor, who is the real material. 】

[What kind of drama is "Mountains and Seas"? can't tolerate a Liu Shiying. 】

[How picky is Fang Xing about the heroine? Liu Shiying couldn't satisfy his appetite. 】

[Between Fang Xing and Zhu Yiting, Liu Shiying's choice of Zhu Yiting was forced to do so? Or is it like a torch? 】

Besides.

There is also the topic of Wu Zhikang and Zhu Yiting, which has also been debated on the whole network.

In "The Lonely Suspect", Wu Zhikang and Zhu Yiting played the first and second men respectively, and the two of them also had fanatical CP fans, and even polluted other video barrages for a time.

With the end of the Jianlan Award ceremony, at first the fans marketed that the two were the first male and the second male, but slowly Zhu Yiting's fans were not satisfied with this, and the tone changed abruptly, and began to market "The Lonely Suspect" is a double male lead, and both are male leads.

Now, the two who exploded in "The Lonely Suspect" did not cooperate for a second time, but acted in "Mountains and Seas" and "Spring River Plumbing" respectively.

CP fans, fanatical fans, because of this matter, often start a scolding war.

And in these fan groups, only Fanfan Entertainment is operating fans.

Wu Zhikang has never responded positively to this hype, and even has some disgust, but as a public figure, it is not good to show too much malice to the audience and fans, so he did not publicly express his dissatisfaction.

This is also one of the reasons why Wu Zhikang is reluctant to take "Spring River Plumbing".

Now, two people play important roles in two dramas, and some fan groups immediately make up a series of scenes of falling in love and killing each other.

makes the popularity of the two dramas before the broadcast the most TV dramas this year.

……

In the Ark Cultural Headquarters.

Fang Xing spent all this time at home with his wife, after all, Lu Xiang'er is getting older and older, and because he is a public figure, it is inconvenient to travel many times.

Pregnant women need to exercise consistently during the third trimester of pregnancy, which will help with childbirth.

Therefore, as long as Fang Xing has time, after dinner, he will accompany Lu Xianger for a walk in the community.

The post-production of "Mountains and Seas" has all ended, and the dubbing has also been recorded.

Fang Xing didn't have much work to do, but every two days, he still had to go to the company and listen to Qiao Yinghong's report.

"Boss, the preliminary warm-up of "Mountains and Seas" has begun, this is the publicity schedule, I have tried to give the boss less schedule, but the itinerary is still quite full." Qiao Yinghong also took care of Fang Xing's imminent delivery, so the publicity work, whether Fang Xing could or not, tried not to arrange it.

"It doesn't matter, it's definitely tiring to run publicity. I was also given a copy of the itinerary for the roadshow, and I participated depending on the situation. Fang Xing glanced at the schedule, mainly to record TV programs, and the roadshow was arranged relatively rarely.

However, at least there are relatively few roadshows arranged for Fang Xing, which does not mean that the crew will not run roadshows.

In fact.

When every drama is promoted, it is even more tiring than when filming.

For all the staff of the crew, a drama may be half a year, or even a year's effort, if the hard work is wasted because of insufficient publicity, no one can accept it.

Therefore, as long as there is time to run publicity, I will try to participate.

Qiao Yinghong put a roadshow schedule on the table, and then said: "This is the roadshow schedule, the boss just needs to participate depending on the situation, and the content of the roadshow has been arranged."

"Also, Fanfan Entertainment has begun to tie us up for hype, so we haven't done much publicity, and the popularity of "Mountains and Seas" is very high.

"Should we tie up with them as well, it's really effective and saves money."

Regarding the topic of "Mountains and Seas" and "Spring River Plumbing", Fang Xing saw it a few days ago.

After all, the whole network is now arguing about the topic of these two dramas, even if Fang Xing doesn't watch it, Lu Xianger will see it, and then can't help but start talking.

Fang Xing thought about this question.

Bundling other dramas to hype topics is indeed a money-saving and effective hype method, but this kind of hype method is not so upright.

If it was another type of TV series, Fang Xing might agree, but the poverty alleviation drama still counted.

Poverty alleviation dramas should still be based on traditional propaganda strategies, and Fang Xing has confidence in this drama and does not need to engage in this kind of crooked ways.

"No, just follow the normal publicity process. We don't need to do this, others want to hype, don't mix, just don't respond. Fang Xing decided.

"Okay, there is also Mr. Gong of Pea Video who wants to meet you and ask when it is convenient." Qiao Yinghong then asked.

"I'll see you during working hours. The dinner will not be scheduled. Fang Xing replied.

"Understood." Qiao Yinghong nodded and agreed, and went out to arrange work.

……

The next afternoon.

Fang Xing and Gong Jianbin met at the Zhengshan Tea Garden in Ningyun Cultural Industry Park.

This tea house is famous for its black tea and has an elegant environment.

Not long after the completion of the first phase of the Ark Cultural Headquarters Park, this teahouse opened a branch in Ningyun next door.

Gong Jianbin usually likes to taste tea, so he chose this place.

"Brother Fang, I haven't even been able to make an appointment for dinner recently." As soon as he came up, Gong Jianbin teased first.

"Isn't it like there's someone in the family to take care of?" Fang Xing snorted.

"I understand this, and at my age, I know more and more about the importance of family. It's right to spend more time with her now, otherwise you'll have to listen to her complain a lot in the future. Gong Jianbin had the expression of a person who came over.

"Listening to Mr. Gong's meaning, it seems that I have experienced it myself." Fang Xing looked at him with interest.

Gong Jianbin waved his hand and said: "It's all in the past, I was busy with work in my early years, and I didn't have time to accompany the birth, just because of this matter, I took it out every time I quarreled."

"She waited a day in the delivery room to see me, saying that I would never experience her loneliness.

"Hey...... Fortunately, now that the child is older, there are only a few complaints left.

"So, Brother Fang, don't follow the old path of my brother, and spend more time with me at home, women are indeed very vulnerable at this time."

Fang Xing laughed and said, "It seems that Mr. Gong still remembers it vividly." ”

Gong Jianbin changed the topic: "Okay, let's not talk about this." Is it time to sign the webcast contract of "Mountains and Seas"? ”

Fang Xing nodded and replied, "This should be almost discussed, right?" Satellite TV has already set the file, so the broadcast plan has to be arranged according to the time of satellite TV. ”

Gong Jianbin nodded and replied: "This is for sure, what I want to talk about today is, is there any possibility of exclusive broadcasting?" ”

Fang Xing thought at the beginning that Gong Jianbin might want to talk about this.

Now with the relationship between Ark Culture and Pea Video, if there is any website that can broadcast the drama of Ark Culture alone, then basically only Pea Video has a chance.

Fang Xing said with a smile: "The vice president of Penguin Video came to talk to me two days ago, saying that they must be simulcast. ”

Needless to say, Gong Jianbin also knows about this matter.

With the quality and popularity of the current drama of Ark Culture, it is a website that wants to broadcast it exclusively, and the question is whether it has that strength.

Gong Jianbin nodded and said: "I think so, if Pea Video can broadcast "Mountains and Seas" exclusively, then this drama is our advantage, and we can win more VIP users." At the same time, if you win the simulcast of "Spring River Plumbing", you will win the battle of the summer file. ”

For video websites, the number of VIP users is the same as the ratings of TV stations, which are both lifelines.

A hit drama, if it is broadcast on every video website, then why should the audience go to Pea Video to watch it instead of Penguin Video?

If a video site can solve this problem, it will stand out from the crowd.

However, this problem, if it is so easy to solve and can be solved by every website, it is equivalent to not being solved.

Therefore, there is only one hard word to solve this problem, and that is unique resources.

If Pea Video can broadcast "Mountains and Seas" exclusively, it can also simulcast "Spring River Plumbing".

Then this year's summer file, the pea video is really stable.

Because VIP users, on Pea Video, can watch two dramas, while on other video sites, they can only watch one.

The audience is not stupid, it must be to open a VIP on Pea Video.

Therefore, the exclusive broadcast of "Mountains and Seas" is definitely beneficial to Pea Video.

But the problem is that being good for Pea Video doesn't mean it's good for Ark Culture.

Ark Culture is a company with thousands of employees.

The entire crew of "Mountains and Seas" adds up to several thousand people.

The company wants to make money, and the employees also have to get paid.

Broadcast "Mountains and Seas" alone, Pea Video is happy, but the employees of Ark Culture may not be happy.

After all, if "Mountains and Seas" is simulcast on multiple video platforms across the network, it can get benefits from multiple video websites.

If only Pea Video is broadcast exclusively, then you can only get revenue from Pea Video.

If both broadcast models sign the same contract, it is obviously a simulcast on multiple websites, which is more profitable.

Just because Fang Xing is the second largest shareholder of Pea Video cannot ignore the interests of the company.

Fang Xing smiled and said, "Mr. Gong, if you know Mr. Li's conditions, you may be a little surprised. ”

Gong Jianbin dared to come over to find Fang Xing, naturally it was impossible to come empty-handed, kept a calm smile, and said: "I heard about some, Penguin Video has opened a guarantee of 100 million, this news is accurate, right?" ”

The investment in "Mountains and Seas" is 150 million, and the premiere rights of satellite TV have been sold for 115 million, if you add the 100 million guarantee opened by Penguin Video, this drama has a stable revenue of 215 million, even if the revenue of other video websites is zero, it has recovered its costs and made a steady profit of 65 million.

Fang Xing nodded and replied, "Yes, the opening is guaranteed to be 100 million." ”

In fact, the video website gave a guarantee of 100 million yuan for a 23-episode TV series, which is already a terrifying number.

After all, this is not an exclusive broadcast guarantee, but a simulcast guarantee.

Penguin Video didn't consider exclusive broadcasting at all, and opened this 100 million guarantee, just to ensure that it can be simulcast.

This kind of guaranteed contract is very rare in the industry.

After all, a drama is really likely to lose money for a video website with a minimum guarantee of 100 million.

What's more, the story of "Mountains and Seas" is very bitter, and the audience probably doesn't like to watch it, once the results of this drama are average, then Penguin Video will be a net loss in this drama.

Since Gong Jianbin knew that Penguin Video had opened a guarantee of 100 million yuan, and wanted to talk about exclusive broadcasting, he was obviously prepared.

Fang Xing was curious about what cards he wanted to play.

The gap between solo broadcast and multi-platform simulcast is still too big.

Multi-platform simulcast, not just two websites, can be five, six, seven or eight, each website will give publicity resources.

If the publicity resources are in place, the more audiences will be attracted.

Therefore, if the contract is on the same topic, the advantage of multi-platform simulcast is much greater.

Gong Jianbin thought for a moment, stretched out five fingers, and said, "What if it's a guaranteed exclusive broadcast of 500 million?" ”

Fang Xing raised his eyebrows, he didn't expect Gong Jianbin to show such great courage.

"Is Gong always serious? Are you sure that this kind of decision can be passed by the general meeting of shareholders? ”

(End of chapter)