Chapter 599 Exclusive broadcast contract, sky-high price guarantee

"Your and my combined shares are already 46%, as long as we are unanimous, it is not difficult to pass the resolution of the shareholders' meeting."

If Gong Jianbin dares to put forward this plan, there is a way to get other shareholders to agree to this decision.

"Mr. Gong is very courageous, but to tell the truth, with a guarantee of 500 million, "Mountains and Seas" may not be able to achieve this account, and Pea Video will most likely lose money on this project." Fang Xing said what he really thought in his heart.

In fact.

Fang Xing's income on the network side of "Mountains and Seas" is expected to be about 400 million.

This is also the reason why Penguin Video dares to open a 100 million guaranteed contract.

In fact.

Penguin Video opened a guarantee of 100 million, and it was easy to pass the resolution of the executives.

Because "Mountains and Seas" is on a single video website, it does have the ability to reach 100 million in revenue.

Penguin Video opens this guarantee, which is given after calculation.

If it is a simulcast of multiple video websites, the income of the three major video websites should reach 100 million.

Coupled with other video sites, combined, the revenue should be 400 million.

Of course, this is an ideal earning, and if the audience doesn't like to watch it when it's broadcast, that's another matter.

Although Fang Xing has confidence in "Mountains and Seas", no one knows the result before the show starts.

Gong Jianbin opened a guarantee of 500 million, in fact, he wanted to broadcast this drama exclusively at a premium.

He thought about it, looked at Fang Xing's expression, and asked, "Brother Fang has no confidence in this drama?" ”

Fang Xing smiled faintly and replied: "There is confidence, but the guarantee of 500 million should be a premium." ”

Gong Jianbin snorted and said, "If you don't pay a premium, it's impossible for Brother Fang to agree." ”

Fang Xing thought for a moment and asked, "I have seen Mr. Gong's courage, but this plan is indeed a bit risky from the perspective of Pea Video." ”

Gong Jianbin explained: "If we talk about adventure, it's actually that we take risks together. ”

If this guaranteed exclusive broadcast contract is really signed, since Fang Xing holds 20% of the shares of Pea Video, one of the 500 million is Fang Xing.

Gong Jianbin then added: "In addition, the 500 million guarantee is the minimum guarantee of total revenue, not the guarantee of account sharing. ”

In fact.

The reason why Gong Jianbin is confident is because the total revenue of "Chasing the Murderer in the White Night" has reached 500 million.

Of course, the website and the producer have to share the account, so in the end, the producer will not get as much as 500 million.

The total revenue of the webcast of "Mountains and Seas" is 500 million, according to the S-level TV series, the filmmaker's 70% account sharing ratio, the income after account sharing is actually 350 million.

Gong Jianbin dared to open this exclusive broadcast guarantee contract, which was naturally the result of calculations.

Although it is a premium, it is not much.

If nothing else, if "Mountains and Seas" is a hit as expected, Pea Video should not have much money on this drama, but it will not lose too much.

Although it doesn't make money on this drama, Pea Video can use this drama to absorb VIP users in the summer file.

From the perspective of long-term benefits, the number of VIP users can be increased.

Of course, this will pull down the short-term profitability of the website.

If it is a listed company, it is difficult to pass the resolution of the shareholders' meeting to reduce the company's financial report.

However, Gong Jianbin and Fang Xing's combined shares reached 46%, and it was not difficult to persuade one or two shareholders to pass the resolution of the shareholders' meeting.

This is also the reason why Pea Video can take an aggressive approach.

This kind of strategic plan, put on Penguin video, simply does not work.

In other words, it was impossible for any listed company to sign a VAM agreement with Fang Xing at the beginning, and there was no follow-up cooperation.

Moreover, Pea Video and Ark Culture have cooperated in three dramas: "Chasing the Murderer in the White Night", "The Darkling" and "Residual Sin".

In these three dramas, Pea Video has invested in it, and coupled with the 30% account sharing ratio of the website, Pea Video has made a lot of money in these three dramas.

Even if "Mountains and Seas" completely hits the street in the end, the pea video can support it.

There is another reason why Gong Jianbin dared to make this decision, that is, he and Fang Xing were already on the same chariot.

Of the 500 million guarantees, 100 million belongs to Fang Xing.

As long as Fang Xing agrees, it means that this drama will not lose.

Fang Xing thought for a moment and replied, "If Mr. Gong really thinks about it, I don't object." However, on the shareholders' side, I can only lobby Mr. Gong himself, and besides, it's better to do things faster, other video sites are also urging me to sign a contract, and it won't take long. ”

Gong Jianbin heard Fang Xing's attitude clearly, snapped his fingers, and said, "Very good, your words are enough." I'll deal with the other shareholders tomorrow, and you can find a contract later. ”

Fang Xing saw his bold look, and was a little curious: "Mr. Gong's style of doing things really surprised me." ”

Like Gong Jianbin 's style of doing things, if the decision is right, the website will develop very quickly, but once the decision is wrong, the speed of website decay will be very amazing.

Gong Jianbin smiled and asked, "You want to say I'm gambling, right?" ”

Fang Xing smiled and said that it was this idea.

"It's a big gamble, but I never fight an unprepared battle, I believe in your ability, "Chasing the Murderer in the White Night" can succeed, and "Mountains and Seas" will definitely succeed." Gong Jianbin is very sure of this.

Of course, he doesn't just believe in Fang Xing's ability, he has carefully watched "Mountains and Seas", so he believes that this drama will not be bad.

……

The next day.

Gong Jianbin got rid of the other shareholders, after all, he and Fang Xing's shares have reached 46%.

And Gong Jianbin actually has the voting rights of several other shareholders in his hands, so as long as Fang Xing agrees, he can fully control Pea Video and will not be clamped by other shareholders.

Among the shareholders of Pea Video, it is not that there is no objection.

With such a big guaranteed contract, the risk is too great.

Day 3.

Gong Jianbin asked people to draw up the contract and took the team to Ark Culture to discuss the details of the contract.

The general direction of this exclusive broadcast guarantee contract has been determined, but the details still need to be discussed.

Since the two companies have cross-shareholdings, it was smooth when the contract was negotiated.

Both parties would not pick the terms so rigidly, and they would back down a little bit with each other, and the contract was quickly finalized.

Discuss for a morning, revisit the contract in the afternoon, and sign the contract directly.

The day after the contract was signed.

Pea Video is on the homepage of the website banner trailer, "Mountains and Seas" is scheduled for July 12th, and Pea Video will broadcast exclusively on the webcast.

As soon as the news came out.

Other video sites were shocked.

Originally, "Mountains and Seas" was planned to be simulcast on multiple platforms, but Pea Video suddenly won the exclusive broadcast right.

Regarding the guaranteed exclusive broadcast contract of "Mountains and Seas", it is not a secret in the industry.

As long as you ask people in the industry a little bit, you can know some insiders.

Therefore, the senior management of Penguin Video and Taro Video soon heard that Gong Jianbin angrily smashed 500 million yuan and signed a guaranteed exclusive broadcast contract.

It is claimed to be 500 million, but this is the total revenue guarantee, and the final guarantee to the filmmaker is actually 350 million.

This price is a premium no matter how it is calculated.

Moreover, "Mountains and Seas" must be a big hit.

In case of dismal results in the launch of "Mountains and Seas", it will directly cause a huge loss for Pea Video.

Don't look at the valuation of Pea Video is already 15 billion, once it loses heavily in "Mountains and Seas", it will still face the risk of breaking the capital chain.

Therefore, this guaranteed exclusive broadcast contract is very risky.

In other words, penguin videos and taro videos would never dare to open such a high guarantee.

Penguin Video's 100 million guarantee is already very bold.

After all, video sites have to consider the possibility of dismal results for TV series.

……

When Li Xueying heard the news, she was in the office, discussing "Spring River Plumbing" with the team.

learned that Gong Jianbin smashed a guaranteed contract of 500 million yuan and broadcast "Mountains and Seas" alone.

She just sighed.

In business, although she and Fang Xing have a good personal relationship, this friendship cannot make Fang Xing give up the company's interests.

What's more, Gong Jianbin really dared this time, with a revenue guarantee of 500 million, in exchange for Li Xueying, she really didn't dare to sign.

Because the risk is too great.

According to the revenue guarantee of 500 million, "Mountains and Seas" is a big hit, and the video website can't make any money, once it hits the street, it will be a huge loss.

If Li Xueying really dares to sign a guaranteed contract of 500 million, once "Mountains and Seas" hits the street, then she can directly write a resignation letter.

Therefore, hearing the news, Li Xueying could only smile and continue to discuss the plan of simulcasting "Spring River Plumbing" with her subordinates.

"Mountains and Seas" can no longer be obtained, so "Spring River Plumbing" must be grasped in hand, and the guaranteed price can even be raised.

"I think the guaranteed contract for "Spring River Plumbing" can be opened to 120 million. If you can't get "Mountains and Seas", you have to increase the budget of "Spring River Plumbing". "The marketing director speaks his mind.

Li Xueying nodded in agreement and said: "120 million guaranteed, there is a little risk, but the risk is within the tolerable range, let's talk about it according to this amount." ”

……

Not only Penguin Video, but Taro Video learned that "Mountains and Seas" was taken away by Gong Jianbin for the exclusive broadcast rights, and also hurried to talk about "Spring River Plumbing".

In fact.

The major video websites have always had the producers of "Spring River Plumbing", that is, Fanfan Entertainment, the contract framework has basically been negotiated, and the final signing is missing.

Suddenly, there was news that Pea Video would broadcast "Mountains and Seas" exclusively, which made other video websites feel threatened, so they took the initiative to increase the minimum amount of "Spring River Plumbing".

indirectly let "Spring River Plumbing" reap a wave of benefits.

In addition to the penguin video and taro video, the pea video is also talking about "Spring River Plumbing".

Pea Video broadcasts "Mountains and Seas" exclusively, which does not mean that "Spring River Plumbing" cannot be broadcast.

Therefore, Gong Jianbin personally contacted the senior management of Fanfan Entertainment, hoping to simulcast.

Merely.

Pea Video has already broadcast "Mountains and Seas" exclusively, and this killing move came very quickly.

It is naturally impossible for Penguin Video and Taro Video not to fight back, so Penguin Video and Taro Video have joined forces to improve the guarantee, but they require Fanfan Entertainment to sign exclusive terms and exclude Pea Video from participating in the simulcast of "Spring River Plumbing".

This kind of exclusivity clause, which is common in business, is usually used to curb competitors.

……

Two days after the official announcement of "Mountains and Seas", Pea Video was broadcast exclusively, Fanfan Entertainment, Penguin Video, Taro Video, Xiangguo Video, and Lanjiang Video also followed the official announcement, and four video websites simulcast "Spring River Plumbing".

"Mountains and Seas" is simulcast by five satellite TVs, and the network is broadcast exclusively by Pea Video.

and "Spring River Plumbing" is simulcast by three satellite TVs, and the network is simulcast by four websites.

The scramble for the two dramas has come to an end, and they are scheduled for July 10 and July 12 respectively.

Satellite TV and video platforms broadcast simultaneously.

This also announced that these two dramas will occupy the summer file, if nothing else, the summer file is the world of these two dramas.

Moreover, it is impossible for a dark horse to compete with these two dramas.

After all, the top five provincial satellite TV and video platforms all broadcast these two dramas, even if there are other dark horse TV series, there is no TV station to broadcast them, the audience base is there, and this year's summer file is the battlefield of these two dramas.

……

After the official announcement of the finalization of the two dramas, it aroused heated discussions among the audience and netizens.

[It's dry!] It's really dry! I'm still worried that the two dramas will stagger the schedule, but I didn't expect them to be so rigid. I don't know if the drama is good or not, but the melon is really delicious. 】

[If the drama is good, watch the drama, if the drama is not good, you can eat melons, anyway, it is not a loss. 】

The fun of netizens is so simple.

Moreover, the drama of Ark culture has always had a stalk.

The play is exciting, and the outside of the play is even more exciting.

Some netizens also began to plan the summer file and which video site to open VIP.

【it!】 Why aren't the two dramas broadcast on the same website? If you want to watch two dramas, you have to open two members? Is this a pit for me? 】

[It's embarrassing now, I'm now a VIP of Penguin, and I originally opened it to watch the drama of Ark Culture, but now you tell me that Penguin Video does not broadcast the new drama of Ark Culture. 】

[My pea video VIP, I still watched the Misty Theater, and I can continue to watch "Mountains and Seas", but the problem is that I can't watch "Spring River Plumbing". 】

[Both are poverty alleviation dramas, take a wait-and-see attitude for the time being, this kind of ZZ task drama is estimated to be very dull, and the word-of-mouth is not good, so don't watch it directly, and save money on monthly cards. 】

[Indeed, I also suspect that these two dramas are not good. Poverty alleviation work is certainly full of positive energy, but TV dramas are mainly for entertainment, and dramas can be dull. 】

[I'll watch two episodes for free first, open VIP if it's good, and open which one is better.] 】

……

After "Mountains and Seas" was finalized, Fang Xing and the crew began to run publicity and record TV shows in succession.

Since "Mountains and Seas" is simulcast by five provincial satellite TV stations this time, it is necessary to record the programs of five TV stations for publicity.

Sometimes, the recording times of the five TV stations collided together, and the crew could only be divided into two groups to participate in the recording.

Running publicity is busier than filming, Fang Xing flies in the sky every day, and can only go home once every few days.

Lu Xiang'er has a big belly, and she actually hopes that Fang Xing can stay at home to accompany her, but running publicity is part of the work, and this drama is the hard work of thousands of people in the crew, and all the main creators of the crew are running publicity, so Fang Xing naturally can't be lazy.

Therefore, when Lu Xianger couldn't see Fang wake up, she could only call every night and tell the story of prenatal education on the phone.

Fang Xing listened and listened, and sometimes fell asleep.

(End of chapter)