Chapter 629 Premiere, the box office is released

After the broadcast of "Happy Weekend", several leading actors of the crew of "Crazy Stone" performed very funny on TV and won the favor of many audiences.

This also made many viewers look forward to "Crazy Stone", and more and more people on the Internet expressed their desire to go to the cinema to watch it.

Originally, when "Happy Weekend" recorded by the crew of "Halfway Married" was broadcast a week ago, the popularity of "Halfway Marriage" became the most anticipated movie by the audience in the summer file.

Now it's "Crazy Stone".

This made Fanfan Entertainment feel huge competitive pressure.

is also a comedy, it is also released in the summer, and "Happy Weekend" was recorded before and after, and even the date of the screening is the same.

This kind of competitive situation that has been opened close to the face can no longer tolerate any party to back down.

Now these two movies are competing for the highest-grossing comedy in the summer file, and whoever loses will have a declining schedule.

After the broadcast of "Happy Weekend", Fang Xing asked the company to arrange the premiere.

Due to the tight time, the screening will be held in a few days, so after the meeting and discussion, the premiere will be held on June 27, and the screening will be opened at the same time.

After Ark Culture announced this decision, it began to invite famous film critics and senior filmmakers in the circle to attend the premiere.

The news has just been announced, and then Fanfan Entertainment also announced the premiere time, which is set for June 26, one day earlier than Ark Culture.

This frame is obviously trying to suppress the Ark culture in everything.

The time has been set, and the invited moviegoers have also sent invitations, and there is no way to change the time.

……

It's June 26th.

Fanfan Entertainment's "Halfway Marriage" preemptively held its premiere, inviting well-known film critics, senior media people, reporters, Weibo film and television Vs, and self-media from major online platforms to participate in the premiere.

Moreover, Fanfan Entertainment played the entire movie directly at the premiere, and invited film critics and media people to evaluate and promote the movie.

On the day of the premiere, all the leading actors of "Halfway Marriage" were present.

In particular, the appearance of Zhu Yiting made the screams at the premiere cover the sky for a while.

Outside the venue, there are countless fans guarding the gate, just wanting to see their idols.

After the premiere.

The marketing team of Fanfan Entertainment sent small gifts one by one, thanking the film critics and media people who participated in the premiere, and hoped to write more film reviews.

Some film critics with more than one million fans, the leading actors of the movie also stepped forward to shake hands warmly, giving enough face.

Subsequently.

Zhu Yiting walked out of the premiere scene, faced the large group of fans outside, waved his hand in thanks, and spoke loudly with the microphone: "Thank you for the support of the fans, "Halfway Marriage" will be screened tomorrow, will everyone go to the cinema to watch it?" ”

"Yes!" Fans screamed loudly in reply.

There were even some fans who shouted the slogan of watching the movie: "Marry halfway, only marry to stand up!" ”

The madness of the fans at the scene was spectacular, and there were even fans who were ready to wear wedding dresses to watch the movie.

……

The premiere of "Halfway Marry" ended, and a film critic wrote a film review and posted it on the Internet that night.

Among them, the film review of the well-known film critic Zhou Chengxiang was also on the top of the hot search.

Zhou Chengxiang is one of the famous film critics in China, a relatively professional film critic, and a Chinese opera class, and he also worked behind the scenes in the film and television industry in his early years, writing film reviews in his spare time.

Later, he became famous for writing film reviews, and became a full-time film critic.

Zhou Chengxiang has more than one million fans on the whole network, and it can be said that he is a film critic in the first echelon in terms of professionalism and popularity.

After he wrote the film review, he posted it on multiple platforms.

Among them, the film review posted on Weibo rushed to the hot search.

"I am honored to be invited by the crew to attend the premiere of "Halfway Marry".

"At the end of the premiere, the organizer also gave a souvenir, thank you very much.

"Next, I will talk about this movie from a personal point of view, I will try to avoid spoilers, but if you can't avoid it, please watch Ke Haihan.

"'Halfway Married' is a road comedy, that is, the film has elements of both a road movie and a comedy.

"There are not many similar movies, road movies and comedies are relatively easy to combine themes.

"Halfway Marry" also did a good job.

"The director is Li Kexin, and we are Chinese opera alumni, so we have known each other for a long time.

"Director Li is very talented, the script of "Halfway Marriage" is very cleverly polished, and the plot is interlocking, which can be said to make the audience inseparable from the screen.

"The actors' performances are also passing, although they are not comedians, but it is completely okay to use the performance of evidence to shape comedy, and "Halfway Marry" also did a good job.

"If you have to pick any shortcomings, it should be said that the last two rival scenes of the male and female protagonists, when you need to release your feelings, you don't release enough.

In addition, the leading actor's line skills need to be improved.

"Overall, it's a movie worth watching for the summer vacation."

Netizens who often read Zhou Chengxiang's movie reviews know very well that Zhou Chengxiang's film reviews are usually strict.

Even movies that are regarded as classics can be found by him.

After all, there is no such thing as a movie without flaws in this world.

Therefore, netizens have formed a consensus that Zhou Chengxiang said that it was a movie worth watching, which is already good.

Under this film review, many netizens began to participate in the discussion:

[Lao Zhou said that it can be watched, then it should be watchable. 】

[At present, Lao Zhou commented that the movies that can be watched will not be lower than 7 points after release, so this movie should be popular. 】

[It seems that there are movies to watch in the summer file.] 】

Although Zhou Chengxiang was born in a Chinese opera class, he is recognized as a highly professional film critic.

However, in this film review, the shortcomings of this movie are mentioned.

still makes some Zhu Yiting's fans feel dissatisfied.

[What is a passing acting? With Ting's acting skills so good, it's just a passing grade for you? Nine out of ten actors in domestic entertainment have failed their acting skills. 】

[That is, there is not a single work in the resume, and I still graduated from Chinese opera. Look at Yi Ting's masterpieces, what qualifications do you have to evaluate Yi Ting's acting skills? 】

[This product even said that the starring line's lines need to be improved? ] Are you hinting at our brother? When Yi Ting debuted, he was a big vocal, and there would be problems with dubbing? You figure it out before you speak! 】

[Not necessarily, what he said was that the leading actor's line skills needed to be improved, maybe he was talking about the heroine. Yi Ting's acting skills are so good, who dares to criticize casually? 】

[Forget it, for the sake of his face that he said that "Halfway Marrying" is worth watching, Jimei should not scold too harshly, just criticize two sentences. 】

……

There are also many netizens who can't hold back when they see the remarks of these fans:

[It's so funny, I haven't finished high school now, and the traffic idols who made their debut as trainees have actually begun to criticize film critics who graduated from Chinese opera. 】

[No, Zhou Chengxiang, who has won the Film Critics Award at the Film Awards Ceremony, professional industry insiders dare not say anything, why are fans still unhappy? ] 】

[I took it.] Zhou Chengxiang even dared to mention the shortcomings of the actor's acting skills, and the actor said that he was taught on the Internet. The current traffic idols, are they so crazy? 】

……

When the topic of fans, netizens, and film critics is arguing.

The premiere of "Crazy Stone" also began.

Ark Culture also invited senior filmmakers, media professionals, and film critics in the industry to attend the premiere.

At the same time, there are also screenings of "Crazy Stone" and "Halfway Marry".

The two movies were filmed almost at the same time, and the cinemas of major cities across the country all screened these two movies in the golden field.

Since the publicity of the two films is sufficient, as soon as the screening is opened, many cinemas are full.

Some viewers came to the cinema and thought about which of the two movies they wanted to see, but when they asked for movie tickets, they were already sold out.

The number of screenings is relatively small, so tickets are easily sold out.

In some third- and fourth-tier cities, the audience for movies is relatively small, but there are occasional movie tickets left.

However, the remaining movie tickets are basically from "Crazy Stone", and "Halfway Marry" is indeed full.

The reason for this is simple.

"Halfway Marry" has a large traffic, a big director, and the first echelon of domestic entertainment with fan combat effectiveness.

The number of screenings is already small, and fans alone can completely cover it.

Therefore, on the first day of screening, there was a situation where "Halfway Marrying" was full, and "Crazy Stone" occasionally had spare movie tickets.

Therefore.

At the end of the first day of screening, some netizens who watched the screening took pictures of the viewing situation in the cinema and posted it on the Internet.

["Halfway Marrying" was full, but "Crazy Stone" was not full. 】

More than one netizen took photos to share the situation of watching the movie, but many netizens were posting.

The big cinemas in the first-tier cities are full of both movies.

In the third- and fourth-tier cities, the gap began to widen.

The number of viewers of "Crazy Stone" is significantly less than that of "Halfway Marry".

After this situation appeared, Zhu Yiting's fans began to carnival, retweeting and liking wildly.

made this topic quickly top of the hot search.

If you don't look at the photos, just look at the Weibo title, it will look like "Crazy Stone" is crowded, and no one watches the movie.

Even if some netizens said that there are many people watching "Crazy Stone", this can't stop the traffic fan carnival.

After all, the number of viewers of the screening is indeed more than "Halfway Marry".

Even if it's just a little win, it's a win.

By the next day.

The previous day's on-demand box office data was shown on Maoyan.

"Crazy Stone" was screened on the first day and had a box office of 8 million.

"Halfway Marry" is 12 million.

As soon as this data came out, Zhu Yiting's fans became even more crazy, forwarding it all over the network, even to the extent that the whole network swiped the screen.

[Crush! On the first day of screening, the box office crushed 50%. FX, where did you get the courage to touch our brother? 】

[That's it! It's a shame, isn't it? 】

[Laughing at me, directly crushing 50% of the box office, is this still blowing? ] 】

[FX is a dog thing, and it will also brush up on the score, and when it comes to spending money to buy tickets, the original form will be revealed in an instant. 】

Immediately afterwards, fans began to rush to the theater company's Weibo, demanding that the schedule of "Crazy Stone" be cut.

Originally, the purpose of the screening was to let the theater company evaluate the quality of the movie, and then carry out the follow-up film scheduling according to the film results.

Therefore, the screening results will indeed have a certain impact on the film schedule.

However, the number of screenings is inherently small, and the samples are small, and the conclusions drawn may not be accurate.

Theater managers have been in this industry for so many years, and looking at the data is not just as simple as watching the box office.

In fact, there is a rule for the top movies, that is, the box office of screening and pre-sale is very strong, and even hundreds of millions of pre-sales.

Fans bought tickets for the next few days a few days in advance, so the advance ticket office was particularly amazing.

It's just that after two or three days, the fans' money will run out, and the box office will be cut in half.

Therefore, the theater company arranges the film schedule, not only to see the box office data of the screening, but also to see the audience's feedback.

An important job of the cinema company is to send employees to the theater to record the audience's viewing of the movie.

Especially in the screening venue, the theater manager will also go to the scene to see it in person.

Moreover, the content of the record is very detailed.

For example, if a comedy is screened, the employees of the theater company will record the number of times the audience laughs collectively in the theater.

According to the number of laughs in the audience, it can be objectively fed back whether a comedy is liked by the audience.

The audience feedback recorded by the theater company is so detailed, it's not just as simple as taking a look at the box office data.

……

On June 28, the screening continued.

On this day, due to the number of screenings more than the day before, the single-day box office of "Halfway Marriage" rose to 20 million.

The box office of "Crazy Stone" is also rising, but it is still less than the former, reaching 13 million.

It's June 29th.

Due to the increase in the number of screenings, the box office of the two films continued to rise.

"Halfway Marry" 25 million, "Crazy Stone" 18 million.

For three consecutive days of movies, the box office of "Halfway Marriage" was higher than that of "Crazy Stone".

Zhu Yiting's fans are clamoring for the theater company to cut the schedule of "Crazy Stone", which is getting louder and louder.

Tomorrow is June 30th, the official release date of the two films.

Naturally, the film schedule was arranged a day in advance.

On June 30, the first batch of five popular movies in the summer file was released.

The most popular ones are "Flamewalkers", "Halfway Marry" and "Crazy Stone".

The schedule of the three films is 30%, 22%, and 24% respectively.

"Crazy Stone" still got 24% of the film schedule steadily, and it didn't drop at all.

This made the fans, who had been spraying for three days, even more angry, and scolded Fang Xing for operating in the dark box and buying the theater to arrange the film.

In fact.

The theater company asked "Crazy Stone" to be screened, because it was worried that the film would not be able to support the film schedule, and the theater manager would have to be reprimanded by the leaders at that time.

However, the theater manager does not require the screening score of "Crazy Stone" to be better than other films, as long as the screening score meets the requirements of the film schedule.

And the screening results and audience feedback of "Crazy Stone" are not bad, although the box office figure is lower than that of "Halfway Marry", but the audience feedback is good and fully meets the standard.

Therefore, the theater manager did not change the schedule of "Crazy Stone" and continued to schedule it according to the initial 24%.

The movie was officially released, and the real box office battle officially began. (End of chapter)