The box office of the summer file, unlike the Spring Festival file and the National Day file, will be concentrated in the first three days of the violent outbreak.

The Spring Festival and National Day files are all because there are long holidays, whether it is going to school or going to work, the audience has time to watch movies during these two holidays.

Therefore, the Spring Festival and National Day files, in the first three days of the schedule, the box office will be very fierce, and a single movie can explode a box office of two or three hundred million.

The summer file is different, because the summer file does not have a fixed holiday for office workers.

Throughout the summer, for two months, as long as the movie is not released, you can go to see it.

Therefore, the box office of the summer file will not be concentrated in two or three days.

Of course, when a hit movie is released, the box office will still explode.

If multiple hit movies are released at the same time, the outbreak will be more violent.

June 30th.

The special effects blockbuster "Flamewalkers", a big director, top actors, and a big production "Halfway Marry", as well as Fang Xing's return to the first movie "Crazy Stone".

All three are big hits, so on June 30th, the summer box office began to explode.

On the Maoyan Pro APP, the box office changes of the movie are displayed in real time, and they are refreshed every few seconds.

The box office of the special effects blockbuster "Flamewalkers" ranked first from the beginning.

The proportion of film scheduling is there, 30% of the film scheduling, the special effects film with the highest summer schedule, S+ big investment, and a big production of 300 million.

Moreover, at a more critical time, there are no other competing special effects blockbusters in the summer file.

There is still one special effects film, but it is not a big production, and the main creative team is also average, and it has been accompanying from the beginning.

Therefore, "BlazeWalker" has no similar competing products in this summer's file, and the box office on the first day is very high.

Of course, there are still competitors.

"Halfway Marry" followed at the box office, and "Crazy Stone" ranked third.

Wait until the next morning.

The box office data of the first day of the summer file was summarized, and major entertainment media began to report the box office on the first day.

"Flamewalkers" 131 million.

"Halfway Marry" 115 million.

"Crazy Stone" is 97.5 million, almost breaking 100 million.

This box office data came out, which immediately caused heated discussions on the whole network.

The fans of "Halfway Marry" are getting more and more crazy, and the whole network bombards all the people and companies related to "Crazy Stone".

[24% of the film schedule, but the box office is not as good as "Halfway Marry", and the bad film "Crazy Stone" still has such a high face as the film schedule. FX is a dog thing, and it has taken shamelessness to the extreme. 】

[The film schedule is high, the box office is low, it is clear at a glance. I look at the NC fans of FX, what else is there to say. 】

[The biggest laughing stock in this year's summer file, spending money to buy films, the box office is so lazy! ] 】

[Crush! Easy crushing. 】

[Give me a hard slap in the face, I just want to see him hit the street, the worse the better.] 】

Among the many mocking voices, there are also some voices that speak for "Crazy Stone".

[I just finished reading "Crazy Stone", just one word, good-looking! ] 】

Under this comment, 99+ were scolded by crazy fans.

[Good-looking? How to look good, how to have a high schedule and a low box office? 】

[Your aesthetic needs to be improved. 】

[If you have money to earn together, ask for a group number. ] 】

[It's started, it's started, I've started to buy the water army again, and I've brushed up on it.] 】

There are also some viewers who have watched both movies and posted their comments on the two movies:

[I watched both of them, no way, my girlfriend wants to watch "Halfway Marriage", and Fa Xiao wants to watch "Crazy Stone", so I can only watch both. ] Let's take a look at the movie ticket first to avoid being used as a water army.

Both movies are actually not bad, judging from the appearance of the actors, "Halfway Marry" won steadily, the leading actors are all handsome guys and beauties, and they meet the aesthetics of female audiences.

However, I personally prefer "Crazy Stone", there are many laughs, and the actors are more ordinary, but they are actually more suitable for the big screen. The key is that the acting skills are very good, and it is a rare comedy in recent years. 】

Under this long comment, he was also scolded by fans for 99+ articles.

[Advanced Pull! first said that the two movies were good, and then began to blow "Crazy Stone", which looks like a boast, but in fact, it is just stepping on one hand. 】

[Where did the picture come from?] Also posted movie tickets, did you go to the cinema to watch it? If you have watched two movies, dare you say that "Crazy Stone" is better than "Halfway Marry"? Hurry up and get your eyes right. 】

[I think we should treat the brain. 】

[In the bad movie FX, the actor is either a crooked melon and a cracked date, or a greasy middle-aged man. Can you watch this kind of movie? 】

……

Obviously, the box office champion on the first day was "Flamewalker", but the most noisy ones were "Halfway Marriage" and "Crazy Stone".

No way, the first-day box office of "Flamewalkers" is indeed the first.

The traffic fans of "Halfway Marry" can't ride the face of "Flamewalker", and the box office of the two movies is not the same type, and the competition is not so fierce.

"Crazy Stone" is different, it is also a comedy, and there were rumors of rushing the film a month ago.

The producer of "Halfway Marrying" Entertainment has been holding on to "Crazy Stone" for hype when it was promoting, forming a phenomenon that the two movies are incompatible and have been inseparable.

The box office data on the first day was released, "Halfway Marrying" was scheduled with 22%, but the box office exceeded 24% of the film "Crazy Stone".

In this case, how long will you wait if you don't ride your face?

Therefore, the traffic fans of "Halfway Marrying" are attacking on the whole network, as long as they see comments that say good things about "Crazy Stone", they will be cursed.

As a result, public opinion on the Internet has almost formed a one-sided trend.

It seems that they are all scolding "Crazy Stone" for its high schedule and low box office.

……

When the movie is released, various production companies are paying attention to the box office data of the movie.

Ark Culture is no exception.

"Boss, the box office on the first day came out, and it was a difference of several million yuan, which was lower than "Halfway Marry". Do you want to increase publicity? Qiao Yinghong was a little worried.

The first day's schedule accounted for the second place, but the box office was third.

Judging from this data alone, it doesn't seem very good.

Fang Xing saw this box office data, but he was very calm, and said: "Don't worry, this box office is quite good." ”

This is not to comfort the company's employees, Fang Xing really thinks so.

The starring role of "Crazy Stone" is basically not well-known.

The most well-known in the entire crew is the director and guest king Liang Youhua.

Moreover, Fang Xing was very kind when he was promoting, and when he was promoting, he did focus on promoting Liang Youhua, but it was clearly marked that Liang Youhua was a cameo.

This is also the reason why many viewers don't buy it.

In addition, Lin Yingxue is also a cameo.

It can be said that well-known actors are all cameos.

The leading actors are all "unknowns" and have no ability to carry the box office.

When the audience watches a movie, they have to buy a ticket, and they buy a ticket, walk into the cinema, and start watching it to know if the movie is good.

It belongs to spending money first, and then knowing the quality of the goods.

In this case, the audience can only tell the quality of the film through limited information, and the first thing to bear the brunt of is the starring cast.

The starring lineup is not famous, which has made many viewers uninterested.

Fang Xing knew this from the beginning, so he was not surprised by the box office on the first day, and even felt that it was already good: "The box office data is what I expected, the leading actor does not carry the box office, which is already good." ”

"Then why did the boss sign such a high guarantee and get the film? If the box office ...... "Qiao Yinghong is worried that if this movie really hits the street, the company's loss will be very large.

Fang Xing was very calm: "This movie is worth this schedule." If I don't strive for 24% of the films, but sign the 12% of the films given by Penguin Pictures at the beginning, the result will be a box office of 50 million on the first day, and the box office performance will not be good or bad, the proportion of scheduled films will slowly decline, and I will lose the opportunity to break out. ”

No matter how good a movie is, if it is not scheduled, it is impossible to have a box office.

The first day of most movies is the highest schedule.

Even if "Crazy Stone" relies on its quality to make the film schedule grow slowly, but the first 12% of the film schedule, even if it rises all the way, will not rise by 20%.

It's different now, 24% of the film schedule starts, and the box office proportion is nearly 100 million, although it is not the highest, but the attendance rate is not low.

Even if the theater company wants to reduce the film schedule a little, it will not drop too much.

According to Fang Xing's prediction, even if it falls, it will definitely not be less than 20%.

In other words, if it starts with 12% of the film schedule, then the upper limit of the proportion of the film schedule will not reach the current lower limit.

Not to mention.

Fang Xing is confident in "Crazy Stone", and the box office results will get better and better.

……

Due to the madness of fans, the illusion that the whole network is spraying "Crazy Stone" has been formed on the Internet.

Relatively speaking, the evaluation of the circle of friends is much more normal.

After watching the movie, many viewers will post a circle of friends to share it.

Therefore, on this day, the circle of friends was swiped by three movies, and the number of dynamics of the circle of friends of the three movies is almost the same.

The other two are normal, after all, there are more positive comments on the Internet.

Only "Crazy Stone" is scolded by the whole network, but the circle of friends is the opposite.

[The best comedy I've ever seen in "Crazy Stone"? 】

People who see this circle of friends, compared with public opinion on the Internet, will feel very strange, and can't help but ask under the dynamics of the circle of friends:

[Really? The Internet is all scolding, saying that this is a bad movie, with a high schedule and a low box office. 】

People who post Moments updates will generally reply:

[I don't know why it's noisy on the Internet, anyway, I watched it and thought it was good, not to mention the best comedy in ten years. At least for three years. 】

[Is the evaluation so high?] Is it true? 】

[Old classmate, don't you take money to send it to Moments? ] 】

[I have that spare time, I might as well write a few more codes, and finally take a weekend off and watch a movie.] 】

[In other words, can you watch this movie?] 】

[Not only can I see it, I personally think it's a pity not to watch it.] There is a hunch that these leading actors are going to be popular. Fang Xing is indeed very good at praising people. 】

A similar circle of friends spreads in many small circles.

has made the reputation of "Crazy Stone" polarized on online platforms such as Weibo and the circle of friends.

Followed by.

Due to the impact of box office trends.

The next day's schedule began to change.

"Flamewalker" won the first-day box office, so the proportion of scheduled films increased slightly by 32%.

"Halfway Marrying" was ranked third on the first day and second at the box office, so the film schedule also rose, reaching 23%.

"Crazy Stone" has a slight decrease in the proportion of films, to 23%.

Seeing the proportion of this film schedule, although the film schedule of "Crazy Stone" has declined, the top fans are still dissatisfied and feel that the decline is too small.

The next day's movie box office was released.

"Flamewalkers" has a box office of 128 million, and the box office has declined, but it still occupies the throne of the single-day box office champion.

"Halfway Marry" had a box office of 109 million, which also saw a slight decline in the box office, but it was still in second place.

"Crazy Stone" had a box office of 102 million, becoming the only movie among the first three movies to rise at the box office, and it was the first time that the box office exceeded 100 million in a single day.

This data is out.

The top fans of "Halfway Marriage" still jump their faces and output, mocking "Crazy Stone" for not being as good at the box office as "Halfway Marriage".

Followed by.

By the third day.

The word-of-mouth of the three movies began to slowly ferment.

The proportion of film scheduling has not changed much.

Wait until the box office comes out on the third day.

"Flamewalkers" had a box office of 118 million, maintaining the position of the single-day box office champion.

The box office of "Halfway Marry" remained stable, with 108 million.

The box office of "Crazy Stone" officially counterattacked on the third day, surpassing the original second place, reaching 109 million.

As soon as this box office data came out.

Zhu Yiting's fans are even more crazy, because the proportion of the two movies is the same, but "Crazy Stone" counterattacked at the box office, surpassing "Halfway Marry" Although it is only a little more, it is indeed exceeded.

Fans began to question that "Crazy Stone" stole the box office, and even asked for P pictures to spread rumors.

[It's started, it's started again.] FX is a dog thing, the TV series brushed points, and when it came to the movie, it began to steal the box office. 】

[What a shame! Why can someone be nauseous to this extent? 】

With the reversal of the box office of "Crazy Stone", some viewers who were originally afraid to speak began to comment:

[One thing to say, I've watched both movies.] In terms of the leading actor's fame and appearance, it was indeed "Halfway Marry" that won. But when it comes to the plot of the movie, there is also the density of laughter. "Crazy Stone" can throw off "Halfway Marry" a few streets. Anyway, if I want to watch it a second time, I will watch "Crazy Stone" a second time, and "Halfway Marry" will definitely not watch it a second time. 】

[After watching all three movies, "Flamewalkers" can be regarded as giving him special effects money, and the plot is at a passing level. "Halfway Marry" may be a new idol comedy, Liu Wenwen is indeed beautiful, and it is not a loss to buy a ticket. However, among the three movies, the only one that won by the movie itself was "Crazy Stone", if this movie blows big, it has already touched the ceiling of mainland comedy films. 】

[Why two days ago, the whole network was scolding, and in the past two days, the wind has suddenly begun to change direction, blowing so hard, who should I believe? ] 】

[Don't believe anyone, just go and see for yourself.] Anyway, I personally evaluate the summer file "Crazy Stone" first, the laughter and reversal are too ingenious. Really use the plot to win, not by the top stream, nor by special effects. This kind of film should be supported, otherwise in the future, film companies will make money with their hearts and make movies with their feet. 】

[That's right, for the sake of the healthy development of the film market, we must also support "Crazy Stone", a movie that uses the story with heart and relies on the plot to conquer the audience, why should it lose to the top money-making films? ] 】

(End of chapter)