Originally, after the box office data of "Crazy Stone" and "Halfway Marry" came out, the theater company wanted to cut the film schedule of "Crazy Stone" to less than 20%.

After all, on the first day, the box office of "Halfway Marriage" was higher than that of "Crazy Stone".

However, Zhang Changfeng personally talked to the theater manager on the phone and did his best to keep the schedule of "Crazy Stone".

Only then did the proportion of "Crazy Stone" on the second day remain at 23%, a decrease of only one percentage point.

The reason why Zhang Changfeng did this is also very simple, this summer, Penguin Pictures only has "Crazy Stone", a movie that can compete for the top three.

Penguin Pictures can only go all out to promote the film, and there is no other choice.

This time.

Fang Xing used the box office guarantee contract to squeeze out the role of "Marrying Halfway".

If before, Penguin Pictures signed "Halfway Marry", then now they have a choice.

Moreover, with the status of "Halfway Marry" director Li Kexin in the film industry, Penguin Pictures will definitely keep the film schedule of "Halfway Marry" instead of "Crazy Stone".

Now Penguin Pictures has no choice and must protect "Crazy Stone".

Therefore, the follow-up film schedule of "Crazy Stone" was retained, and the proportion of the lowest film schedule was not lower than 22%.

The box office on the third day directly surpassed "Halfway Marry", winning 109 million box office.

……

"Crazy Stone" does not have a top class, no big directors in the film industry, and no top crew in the film industry, but in this case, the counterattack was successful, and the box office surpassed "Halfway Marry".

also from this day on, the fans of the leading actors of "Halfway to Marry" began to go crazy and began to invade major online platforms, and when they saw the topic of "Crazy Stone", they went up and scolded.

At the same time, the whole network promoted "Halfway Marry", coercing and luring various means to let passers-by watch "Halfway Marry".

In order to increase the film schedule.

Zhu Yiting's fans began to buy tickets three days in advance to lock the theater to prevent the theater from changing the number of screenings.

If the tickets for a certain movie show have not been sold, it is possible for the theater chain to change the show and show other movies.

The film schedule is inherently dynamic.

However, if a movie ticket is sold for a certain show, even if only one movie is sold, then the theater is locked and can only show the movie, and cannot be changed.

Therefore, Zhu Yiting's fans began to organize lock-up activities in the fan group.

Every city mobilized fans to buy movie tickets for "Halfway Marry" three days in advance.

Only buy one ticket for each show, lock this show, and prevent the theater from changing the schedule.

This approach does have a little effect, making the schedule of "Halfway Marry" very stable and has never declined.

Due to the number of shows, the box office will be correspondingly more.

Therefore, in the next few days, the box office battle between "Halfway Marry" and "Crazy Stone" was very hot.

In the early hours of the morning and in the morning, "Halfway Marrying" often leads the box office, and then in the evening, "Crazy Stone" comes from behind, surpassing the box office, ranking second at the single-day box office.

Moreover, the box office gap between the two movies is not large, with a single-day box office difference of only a few million.

There are many summer holidays that do not have fixed holidays, so the rise and fall of the movie box office is mainly affected by weekdays and weekends.

On the fourth day of the release of summer movies, a working day was ushered in, and the box office of all movies was almost halved.

"Crazy Stone" accounted for 23%, with a single-day box office of 61 million, ranking second.

"Halfway Marry" accounted for 24% of the film schedule, with a single-day box office of 57 million, ranking third.

The gap between the two movies is very small, which makes fans of the starring role of "Halfway Marry" feel that there is still a chance to overtake, and the publicity is very hard.

On the fifth day, there was even a piece of news on Weibo.

A certain fan of Zhu Yiting threatened her parents with jumping off the building to take her to watch "Halfway Marry", and she went to watch it for the third time.

This news was on the top of the hot search and attracted widespread attention.

……

After the release of the film, the publicity work did not end.

For the sake of box office results, the crew will continue to run roadshows.

Hence the afternoon of the fifth day of release.

When Fang Xing was on the roadshow, he met an interview with an entertainment reporter.

Reporter: "Fang Xing, have you read the news?" ”

Fang Xing: "What news?" ”

Reporter: "It's the news that fans jumped off the building and threatened her parents to take her to the movies." ”

Fang Xing's eyes widened: "It's not necessary, right?" Recently, the roadshow has been very busy, so I haven't paid much attention to the news. ”

Reporter: "What do you think of this news?" ”

Fang Xing: "I didn't pay attention to this news, so I don't know what the situation is. Are you talking about "Crazy Stone"? ”

Hearing the reporter's question, Fang Xing was a little nervous, if there were really fans who threatened their parents to watch "Crazy Stone" by jumping off the building, then if this matter was big, there would be a big problem.

Reporter: "It's not "Crazy Stone", another movie. ”

Fang Xing: "I thought it was my movie, it scared me to death." ”

Reporter: "How do you feel if a fan jumps off a building and threatens her parents to take her to watch your movie?" ”

Fang Xing frowned, straightened his attitude, and said: "This answer can't be pinched and removed, if you want to report, please ensure that the answer is complete, thank you."

"On this issue, I would say that movies are a form of entertainment, not a necessity of life.

"So, if the audience likes it and thinks it's a happy thing, they can watch a movie happily with their friends and family.

"However, movies are not necessities of life, they are not wealth, rice, oil and salt, so you can watch it or not, there is no need to force it.

"It's the same with my films, 'Crazy Stone' is a comedy, and I hope this film can bring joy to the audience."

……

Even Fang Xing was asked this question by reporters.

"Halfway to Marry" is naturally also anxious.

However, Fanfan Entertainment has always been a professional company that operates fans and markets idols, so it is very experienced in public opinion and public relations.

After the incident came out, Fanfan Entertainment spent money to withdraw the hot search as soon as possible, and then issued a statement, calling on fans to watch the movie rationally.

Zhu Yiting also recorded a video to remind fans to watch the movie rationally.

This incident lasted only half a day before it was suppressed.

Even so.

still had some impact on the box office of "Halfway Marry".

The box office data for the sixth day is out.

"Crazy Stone" has a box office of 60.5 million, ranking second and very stable.

The box office of "Halfway Marry" was 51 million, a large decline, but the box office of the later movies has formed a fault, so it still ranks third.

Fans' crazy publicity, exhausted all kinds of means, and even did not hesitate to discredit "Crazy Stone", but it still could not reverse the trend of continuous decline in the box office.

Moreover, as the word-of-mouth of "Crazy Stone" continues to ferment, the phenomenon of spraying "Crazy Stone" on the whole network has begun to reverse.

More and more viewers began to evaluate this movie objectively.

[I saw a lot of people scolding "Crazy Stone" before, and I thought this movie was not good. But my colleague is a fan of Fang Xing, so he has to pull me to watch it. After watching it, I can only say that this movie should be the best comedy I've seen in recent years. 】

[I was almost deceived by some fans, "Crazy Stone" is so funny, the audience laughed more than a dozen times, it should be the movie I have seen the most laughter in the cinema. 】

[It's over, I have a hunch that it will be a bit difficult for Fang Xing to shoot a TV series in the future. 】

[I also feel this way, if I can make movies, it is basically difficult for him to make TV series anymore. 】

[But even if the movie is one a year, watch it for an hour and a half and it's gone.] If you make a TV series, you can watch at least thirty or forty episodes. It feels like a loss. 】

[The only regret is that Fang Xing only made a cameo appearance, just two lines, if you don't pay attention, you don't remember that this thing has been played. 】

[In this year's summer file, I just watched the top three movies. They are all accompanied by students, colleagues, cousins and cousins. "Flame Walker" looks at a special effect, there is nothing to say, it is worth the ticket price. As for the two comedies, I can only say that "Halfway Marry" is actually not bad, but unfortunately it met "Crazy Stone", and the gap was compared at once. 】

[I have to say that Fang Xing is really good at choosing actors. The actors selected in "Crazy Stone" are indeed a bit crooked, but the acting skills are good, and they are particularly in line with the role, and the plot is too funny. As for the idol stream comedy of "Halfway to Marry", in fact, I think Zhu Yiting and Liu Wenwen are not suitable for making comedies, the laughter is all in the plot and reversal, and the actors' own performances have no laughs. 】

……

The summer movie will be released for a week.

Film critics on major online platforms began to show themselves writing film reviews.

Two days ago, some film critics had already written film reviews.

These film critics are basically invited to the premiere by Fanfancy Entertainment and write film reviews with money, so the film reviews come out very quickly, and the film reviews are posted on the Internet for promotion within two days of screening.

And film critics who are not invited to the premiere will basically post film reviews and record film review videos three or five days after the movie is released.

Therefore, on Thursday, the reviews of film critics began to come out one after another.

The famous film critic Zhou Chengxiang wrote a film review of "Halfway Marry" a week ago.

Today's post is a film review of "Crazy Stone".

As soon as the movie review came out, it was hit by netizens again.

"There is a surprise in this year's summer file, which is the movie that I want to review today.

"The name of the movie is 'Crazy Stone,' and it's the work of a newcomer to the film industry.

"There is also a group of leading actors who may not have as many fans as me, just kidding, to prove that I also have humorous cells.

"This movie is indeed a surprise, with interlocking plots, dense laughs, and is simply a model of comedy.

"Although there are some places where it can be seen that the director's control of the film camera is a little jerky, but even so, this film is the best mainland commercial film so far this year.

"Yes, including the Spring Festival that has passed this year, this movie is still the best mainland commercial film in my personal opinion.

"Why is it specifically marked as the best mainland commercial film? Because of literary films, there is another film that has been nominated for awards abroad, and I appreciate it.

"However, literary films have always been niche films, not the same track as commercial films, and most audiences don't like to watch literary films.

"Speaking of 'Crazy Stone', this movie, it's hard for me to imagine that this is made by a rookie director.

However, when I checked the director's name again, it was a TV series director turned movie, so it was understandable.

"I have watched the director's TV series, and I personally like it, but I didn't expect him to turn to a movie and make works suitable for the big screen, which is really surprising.

"For TV drama directors, it is very difficult to move to the big screen.

"The movie is shown on the big screen, the picture is so big, a lot of details that you can't see on TV, you can see on the movie.

This also leads to the fact that the requirements for movies are much higher than those for TV series, and the acting skills of actors are also higher.

"The starring role of "Crazy Stone" is not well-known, but after I watched it, I felt that there were at least three or four actors in this movie who had very good acting skills, and they should develop well in the future.

"Speaking of the plot of the movie, this movie revolves around a piece of jade, constantly reversing, and there are frequent jokes, even I felt pleasantly surprised several times.

"In my personal opinion, this comedy can compete for three in the mainland comedy commercial films.

"There are a lot of qualifiers, and it's also for rigor.

"Even so, fans should be able to see that I have a high opinion of this movie.

"In the end, I'm glad that the film industry has welcomed another capable, passionate, and good storyteller."

……

As soon as this film review came out, the film review circle exploded directly.

Zhou Chengxiang's film reviews have always been known for their strictness, and the annual box office champions of previous years have been criticized for being incomplete.

However, now this "Crazy Stone" is a bit outrageously exaggerated, and even makes people suspect that this is a killing.

Under this film review, the discussion among netizens is very intense:

[Isn't this evaluation a bit exaggerated? Film history comedy to protect five for three? Is this going to heaven? 】

[No, Lao Zhou, did you collect the money? ] Is it to kill "Crazy Stone"? 】

[Actually, I thought this movie was good at the beginning, but I didn't dare to blow it too hard, after all, I felt outrageous if I blew it hard. However, if you think about it,

[Film history protects five and fights for three, this evaluation is too outrageous, right? ] 】

[To correct, Zhou Chengxiang's film review is still very rigorous, talking about the mainland film history comedy commercial film protection five competition three. ] There are three qualifiers, mainland film history, comedy, and commercial films. 】

[If you think about it, it seems that this is really the case. Mainland film history, that is to say, excluding the films of the Golden Age of Xiangjiang, counting mainland comedies, which are more stable than "Crazy Stone", seems to be able to be counted on one hand. 】

[What can be counted on one hand, if you only count comedies, I can't find any of them that are better than "Crazy Stone". 】

[Is it true?] You're blowing it so far and loud that I want to see it. 】

……

As film critics continue to post film reviews, there are more and more film reviews praising "Crazy Stone".

Two extremes began to emerge on the web.

On the one hand, film critics generally have a high evaluation of "Crazy Stone", but traffic fans are crazy to chase these film critics who praise "Crazy Stone".

While boasting, while scolding, the quarrel was very intense.

The evaluation of the circle of friends has also changed.

A few days ago, it was still the three movies "Flamewalker", "Halfway Marrying" and "Crazy Stone" that swiped the screen, and slowly became "Crazy Stone" swiping the screen alone.

After a week of word-of-mouth fermentation, it finally began to explode.

On the eighth day, it was the weekend again.

The box office on summer weekends will basically double that of weekdays.

The box office of "Crazy Stone" on the eighth day really ushered in the first outbreak, accounting for 24% of the film schedule, and the box office was 128 million, directly surpassing "Flame Walker", which accounted for 29% of the film schedule.

The box office of "Flamewalker" on the eighth day was only 105 million, and the gap widened in an instant.

"Halfway Marry" is a lack of fan box office stamina, and the box office did not rise on the weekend, with only 79 million box office, which is a lot of gap from breaking 100 million.

is just a one-day box office, and "Crazy Stone" kicked off the box office of "Halfway Marry" by nearly 50 million.

Also from this day, "Crazy Stone" relied on word-of-mouth, successfully counterattacked, won the single-day box office championship, and completely declared that "Halfway Marry" had no power to fight.

It also started from this day.

The cinema company finally saw clearly who was the king of this year's summer file.

The proportion of "Crazy Stone" has risen sharply since the ninth day.

Day 9.

"Crazy Stone" accounted for 35% of the film schedule, with a box office of 151 million, and the box office can reach a new high after a week of release.

The proportion of "Flame Walker" dropped to 24%, with a box office of 85 million.

The proportion of films scheduled for "Halfway Marriage" dropped to 19%, with a box office of 71 million.

Nine days after its release.

"Crazy Stone" began to show its true power, and the single-day box office doubled "Halfway Marry".

This makes the fun people on the major online platforms start to have fun:

[At first, I thought it was a scorching box office battle, but in the end, Fang Xing still killed his opponent. 】

[@给以挺投票票, summon a certain top-notch iron powder who sprayed me the day before yesterday, are you comfortable now? 】

[A top-notch fan: I'll top your lungs! ] 】

[Be kind, isn't the box office of others being doubled? ] But there are a lot of fans. 】

[Seeing the fans being shut up, I felt comfortable and decided to watch "Crazy Stone" again.] (End of chapter)