"Do You Know" is very popular among various Davids, which is already a public thing.

When the competition is on the surface, things are simpler, and that is bidding.

Whichever satellite TV offers a higher price, the premiere right will be given to whichever one.

Not only Donghai Satellite TV, Xiangjiang Satellite TV, and Jiangnan Satellite TV, but also Kyoto Satellite TV, Shencheng Satellite TV and other top-ranked satellite TV are also interested.

In short, eight of the top ten provincial satellite TVs in China are in contact with Ark Culture.

The remaining two did not participate in the competition, because the TV series schedule for the next six months was full, and seeing that the competition was so fierce, I knew that this drama would definitely be topped to a sky-high price, so I simply did not participate.

The price of a single episode of "Do You Know" has risen all the way from 5 million to 5.2 million, and then to 5.5 million.

Several satellite TVs still refused to give up, raising the price of a single episode to 5.8 million all the way before satellite TV left the show one after another.

The price of a single episode of 5.8 million is indeed the ceiling price of the current TV drama market.

The price of 5.8 million episodes, multiplied by the length of 73 episodes, is as high as 420 million.

This price, even for provincial satellite TV, is a scary number.

Moreover, buying a TV series does not mean that the ratings are necessarily good.

There are also examples of sky-high TV dramas, and the ratings are also on the street.

Therefore, the higher the price, the higher the risk.

As the price rises higher and higher, some TV stations feel that the competition is not enough, and they do not want to take such a big risk, so they begin to withdraw one after another.

Because the price is too high, some TV stations are beginning to consider the simulcast model.

Multiple simulcasts can reduce competition and keep prices from continuing to rise.

Moreover, if multiple stations are simulcast, the premiere price can be shared among several satellite TVs.

This is a way for TV stations to reduce competition.

Of course, the effect of multi-station simulcasting, and the effect of exclusive broadcasting, are still much worse.

If there are multiple simulcasts, it can only ensure that the ratings will not be sucked away by other TV stations.

However, if the solo drama becomes popular, it can boost the ratings.

In Donghai Satellite TV and Jiangnan Satellite TV, Xiangjiang Satellite TV is still very insistent on the idea of exclusive broadcasting.

Therefore.

Xiangjiang Satellite TV took the lead in raising the price of a single episode to 6 million per episode.

This price spread in the circle and caused a lot of turmoil.

In some WeChat groups in the TV industry, many people are discussing:

"Mr. Tao, did you really raise the price to 6 million?"

"This ...... I don't know, but the station does want to broadcast it solo. ”

"This is a private group, I promise not to reveal the news, give me an accurate word."

"I really don't know. However, at present, Taili still wants to buy, especially Deputy Jiang, who is very resolute. ”

"How many points did the Xiangjiang Satellite TV viewing group score in the end?"

"What about you? How many points did you score on Jiangnan Satellite TV? ”

"It's past 9 points, S+."

"I'm over 9 points too."

"No wonder they all went crazy, it turned out that they all scored more than 9 points."

"The first two days were still 8.9 points, but after reading it again, the evaluation improved again."

"Then is this sentence comparable to "Langya Bang"?"

"It's not the same type. The male lead actor of "Langya Bang", the female lead actor of "Do You Know". However, in the current market environment, the viewership potential of the heroine is better, after all, the audience who follows the drama is still female. ”

The current TV drama industry has indeed formed this phenomenon.

More and more TV series are targeting female audiences.

Especially people in the film and television industry know this best, male audiences are typically demanding and spend less money.

Of course, TV dramas for male audiences are also a big market, but this market has relatively high requirements for scripts and actors.

For example, suspense dramas, in comparison, are more inclined to male audiences.

Ancient puppet dramas, on the other hand, are more biased towards female audiences.

Two types of dramas, obviously the former is more difficult to film.

……

After Xiangjiang Satellite TV raised the price to 6 million per episode.

Donghai Satellite TV and Jiangnan Satellite TV joined forces and offered a higher price, 6.1 million per episode.

This price is already dancing on the ceiling of the unit price of TV dramas, and the more it rises, the more frightening it becomes.

Relatively speaking, Donghai Satellite TV and Jiangnan Satellite TV have joined forces, so if the two satellite TVs simulcast, even if the price reaches 6.1 million per episode, the two satellite TVs only need to pay half of each other's money, that is, 3.05 million per episode.

If only 3.05 million episodes are released, this pressure will be much less in an instant.

Therefore, Donghai Satellite TV and Jiangnan Satellite TV are also very confident.

At this price, Xiangjiang Satellite TV is also very uncomfortable.

Jiang Minghe was bound to win this drama, but the price exceeded the upper limit of the price discussed by the leaders of the TV station.

Moreover, now Xiangjiang Satellite TV is competing with two satellite TVs with one satellite TV, and the price pressure is double, and the risk is also doubled.

Therefore, Jiang Minghe has begun to feel a little anxious.

The senior management of Xiangjiang Satellite TV met again to discuss, and after obtaining permission, Jiang Minghe raised the price again and raised the unit price to 6.15 million.

This price is too high, so Xiangjiang Satellite TV's bidding only dares to increase by 50,000.

After Xiangjiang Satellite TV made a bid, Donghai Satellite TV and Jiangnan Satellite TV were not to be outdone, and raised the price again by 6.2 million per episode.

Moreover, Donghai Satellite TV and Jiangnan Satellite TV do not require bundling of video platform contracts.

Xiangjiang Satellite TV requires the contract of the video platform to be bundled, and requires "Know" to be broadcast on Xiangguo Video.

In comparison, Donghai Satellite TV and Jiangnan Satellite TV have higher prices and looser contracts.

This also leads to the lack of competitiveness of Xiangjiang Satellite TV.

The price of 6.2 million has exceeded the upper limit of Xiangjiang Satellite TV.

The total investment of "Know" is 220 million.

According to the investment amount, in terms of the market price of TV series, the price of a single episode is 3 million.

At the beginning, the price of 3 million opened by Wei Shurong was calculated according to the market situation.

TV stations buy popular dramas from other film and television companies, and they basically buy them at this price.

Because of this, this price is called the market price.

It's just that the dramas of Ark Culture have never been based on market conditions.

Originally, this "Do You Know" was not filmed by Fang Xing himself, and the major TV stations thought that the price would not be so outrageous.

However, when the bidding really began, everyone found out that Fang Xing was still the same Fang Xing, and he doubled the market price before starting to talk.

The price of 6.2 million episodes is indeed too high.

Jiang Minghe also knew that if this price continued to rise to power, the leaders of the station would definitely not agree.

However, he was sure that the ratings of this drama would explode, so he insisted on buying it.

After thinking about it, he went back to Taiwan and held another meeting and decided to simulcast multiple stations.

After the meeting, Jiang Minghe personally talked to Wei Shurong.

The two are old rivals and old acquaintances.

There is competition between TV stations, but there is also cooperation.

Xiangjiang Satellite TV and Donghai Satellite TV have simulcast TV series more than once.

As long as the TV series is of high quality, it is better to have multiple simulcasts than not being able to drink a mouthful of soup.

Wei Shurong also doesn't want the price to continue to rise, the price continues to rise, and he is also under great pressure.

Therefore, in the end, Wei Shurong took the lead, Donghai Satellite TV, Xiangjiang Satellite TV, Jiangnan Satellite TV, and three satellite TVs, at a price of 6.2 million episodes, premiered "Do You Know".

The three satellite TVs only need to pay one-third of the premiere money, 150 million each.

After the three satellite TV stations were negotiated, other TV stations were no longer able to compete with these three satellite TVs.

In the end, "Do You Know" was set for January 2, and it will be broadcast on New Year's Day.

Three satellite TV stations broadcast simultaneously.

After the official announcement of the news, it caused another round of turmoil in the industry.

The contract has been signed, and it is no secret in the industry about the price of a single episode.

Soon spread that the final price of a single episode was 6.2 million, an absolute sky-high price.

For a time, major entertainment media rushed to report:

[The sky-high premiere rights of "Do You Know", with a single episode of 6.2 million and a total price of 450 million, breaking the premiere price record for feature TV series. 】

[What is the charm of Fang Xing? Can a part-time TV series be so competitive? 】

[January is the world of "Do You Know"? Are there any other TV series that dare to compete with "Know"? 】

Soon, some entertainment media turned out that there was already a drama scheduled to start on New Year's Day, one day earlier than "Know", which will be broadcast on January 1.

Unfortunately, this costume drama called "What Year Tonight" is a new drama by Xiao Lunsheng and Ma Hongcheng, the top in the TV circle.

Xiao Lunsheng was originally a signed artist of Ruide Film and Television, and later after Ruide Film and Television fell, Xiao Lunsheng came out independently to open a studio.

Due to the large scale of fans, after becoming an independent studio, he is willing to spend money to operate, so his popularity has been maintained well, he has always been the top fresh meat, and the resources are also good.

This "What Year Is This Night" is a drama cooperated by Xiao Lunsheng and Shengqi Entertainment artist Ma Hongcheng, and is a S+ production invested by Shengqi Entertainment.

This drama was originally planned to be broadcast on New Year's Day and get off to a good start.

Moreover, this drama has been set a month in advance and has begun to warm up.

Now, "Do You Know" suddenly entered the New Year's Day schedule, which suddenly shook the industry.

Xiao Lunsheng's studio agent immediately went to Shengqi Entertainment for a meeting to discuss the response plan.

Xiao Lunsheng's agent was nervous.

Because this drama is the first S+ big production after Xiao Lunsheng came out independently and opened a studio.

Therefore, this drama must not be pounced on for Xiao Lunsheng.

Once this drama pounces, it will be very difficult for him to turn over later.

After all, after opening a studio independently, there is no longer any resources from a large company to take, so he can only rely on his personal popularity to compete for resources.

In this case, the results of the drama are very important.

""Do You Know" is about to enter the New Year's Day schedule, and it collides with our drama, something must be done, otherwise the ratings will definitely be affected."

"We can only increase investment in publicity, and from today onwards, all roadshows must be fully participated."

Many big-name stars did not follow the group roadshow throughout the whole process.

After all, when there is a business event, it must be a priority.

It's just that now the pressure of competition is great, and Shengqi Entertainment, as an investor, can only coordinate as much as possible if it puts forward a roadshow request.

The senior management of Shengqi Entertainment began to discuss that some variety show resources should be taken out in advance to promote the crew of "What Year Tonight".

However, a different view was also raised.

Chen Juqi, vice president of Shengqi Entertainment, thought for a moment and said: "I have another idea, if the competitiveness of "Know" is so great, it is better to simply change the schedule. ”

As he spoke, the conference room fell silent for three seconds.

When Xiao Lunsheng's agent heard this proposal, he thought it was okay and agreed: "Changing the schedule is also a good way, and it will definitely be better if you can avoid "Know". ”

If the two hit dramas collide, it will definitely affect the ratings of both dramas.

After all, there are so many viewers in the country, and the audience is scattered, and the ratings data naturally cannot reach the original peak.

Therefore, the shift period is indeed a feasible solution.

"However, the preliminary warm-up has begun, and a lot of publicity funds have been spent, and now the schedule is changed, at least tens of millions of dollars will be lost, and it will also make the audience lose confidence in the show." A senior executive of Shengqi Entertainment questioned.

Changing the broadcast schedule will indeed make the audience lose confidence in the show.

Fans will also be disappointed.

After all, fans are waiting to watch the drama on New Year's Day, but they suddenly say that it will not be broadcast, which will definitely cause negative emotions among fans.

"It depends on which plan has a greater loss, whether it is a big loss from the head-on collision with "Know", or a big loss of tens of millions." Chen Juqi raised this point of discussion.

"Compared with the loss of publicity and distribution funds, I think the audience's loss of confidence in the drama is more serious." A senior executive raised concerns.

Chen Juqi shook his finger and said: "No, as long as it is operated well, it can inspire empathy in the audience." My plan is to release the news and say that there is a problem with the review of "Tonight and What Year", and it has to be withdrawn because of the negative news of a certain artist.

"In this way, the audience thinks that we have to withdraw the file, not voluntarily, and naturally there will be no negative emotions.

"Fans will also sympathize with their idols and work harder to publicize, hoping that the show can be launched."

Xiao Lunsheng's agent now only wants to ensure the results of this drama, so he agreed: "I think this plan is okay." ”

A director of the film and television production department of Shengqi Entertainment asked: "The question is, what excuse is used to say that the review is not passed?" In case the Radio and Television Bureau issues a statement to refute the rumors, it will become a joke. ”

Some TV dramas have used this method before, saying that they failed the review and could not be broadcast, which made the audience and fans sympathetic.

As a result, within a few days, the State Administration of Radio and Television issued a voice, saying that the show had passed the trial three months ago.

The producer of this drama can be a laughing stock overnight.

The audience and fans all knew that they were tricked by the filmmaker, which indirectly caused the audience to have disgust with the show, which affected the subsequent broadcast results.

Chen Juqi is full of confidence in this: "This is simple, it doesn't need to be said that it can't be reviewed, and don't mention the higher departments, as long as the news is released, it will be said that there is a supporting role in the play that has broken out black material, and the episode needs to be adjusted, and the broadcast time is to be determined." ”

The plan was quickly approved by all members.

After "Do You Know" was scheduled to be broadcast on New Year's Day, within two days, Xiao Lunsheng and Ma Hongcheng's S+ production "Tonight and What Year" suddenly broke out negative news about a supporting role.

Shengqi Entertainment immediately issued an announcement that the broadcast time of "Tonight and What Year" is to be determined.

As soon as this was written, it immediately caused a shock among the audience and fans.

All day long, Weibo hot searches are all about this topic.

And the revelation of the black material is indeed true.

It's just that the inside story is a little different from the outside rumors.

This supporting role has a contract dispute with Shengqi Entertainment, and Chen Juqi has been talking to his agent for more than a month, but he has not reached an agreement.

Therefore, he directly made a ruthless move to expose the black material of this supporting role, and by the way, he used this news to change the broadcast schedule of "What Year Tonight".

As soon as the news came out.

The audience and fans all ran to scold this supporting actor:

[It's over, my brother's new drama, won't be martyred because of this ugly monster? ] 】

[Don't.] 】

[There don't seem to be many supporting roles in this role, so it should be able to be broadcast if it is cut, right? ] You must not be martyred. 】

After public opinion rose up.

The popularity of "Tonight and What Year" has not decreased because of the shift period, but the fan publicity has become more active.

Qiao Yinghong has a lot of connections in the circle, so she naturally knows the truth, and told Fang Xing about it in private.

"Shengqi Entertainment and Xiao Lunsheng's agent was afraid of colliding with "Know", so they escaped, and I heard that it has been scheduled to be broadcast in February."

Fang Xing just smiled after hearing this, this time these top-notch dramas finally knew who couldn't be messed with.

(End of chapter)