Chapter 668 - Publicity for the Spring Festival stalls
Originally, Sun Jianqi's team did have the idea of riding a donkey to find a horse, wanting to gain a firm foothold in China first, and then decide whether to change to a better special effects company depending on the situation.
It's just that "Infernal Affairs" won 3.6 billion box office in the National Day file.
Sun Jianqi suddenly realized one thing, he was not riding a donkey to find a horse at all, but entering a company whose strength and potential were exaggerated.
The current situation is that Nebula special effects has the strongest special effects software and hardware foundation in China, and what is lacking is a stable team of special effects artists.
At the level of film production, "Infernal Affairs" has already swept the Golden Bottle Award to tell him that as long as Fang Xing wants it, there is nothing he can't get.
The box office of "Infernal Affairs" is 3.6 billion, of which the film side can get a share of the box office is almost 1.3 billion.
Of course, the 1.3 billion box office will be distributed to several film and television companies involved in the investment according to the proportion of investment.
Among them, Fang Xing's personal income in "Infernal Affairs" is the actor's salary of 25 million, plus the director's 7% share.
Therefore, Ark Culture still takes the lion's share, with a total revenue of nearly 1 billion.
Other words.
The 350 million burned by Nebula special effects last year can be earned back three times as much in one movie of "Infernal Affairs".
After Sun Jianqi saw "Infernal Affairs", he understood why Fang Xing was so bold.
It's really that the profits of Ark Culture's movies and TV series are too terrifying.
Moreover, with the explosion of "Infernal Affairs", the popularity of several actors from Ark Culture in the movie has indeed skyrocketed, the coffee position has soared, and the quality and price of endorsements and business activities have also risen.
The subsequent economic benefits are sustainable.
And that's not even counting the proceeds from the online release of "Infernal Affairs".
Two months after the release of "Infernal Affairs", it was released on the whole network in December.
However, the payment time for online release is three months, and this revenue has not yet been accounted for.
It is foreseeable that the online box office of "Infernal Affairs" will not be low, at least a profit of hundreds of millions.
Therefore.
When Sun Jianqi found out that "Infernal Affairs" was strong at the box office, he had already discussed with the team and wanted to renew the contract.
Even, they have begun to worry that Ark Culture will not renew the contract.
Because of this, Sun Jianqi did not dare to be too active.
Negotiation is a deep science.
Sun Jianqi and his special effects team, joining the company, in fact, in the final analysis, still hope to get a higher salary and better treatment.
The special effects artist also has to eat, and the salary must be the first element in the negotiation of the contract.
At the negotiating table, if one of the parties does not have a choice, it will inevitably be at a negotiating disadvantage.
A month before, Sun Jianqi wanted to talk about renewing the contract, but he didn't dare to take the initiative too much, so he could only endure it and occasionally talk to Cheng Hongru through the air.
As a result, he learned that Cheng Hongru was in contact with some top special effects artists in China.
Cheng Hongru did not hide it from him, and frankly admitted that it is impossible for such a large company as Nebula special effects to stop running because a team has left.
Sun Jianqi can take his team to leave at any time because of his short-term contract.
However, Cheng Hongru can't.
He is the president of Nebula special effects, and it is impossible to leave.
Moreover, now that the software and hardware strength of Nebula's special effects has reached the domestic first-class level, it is impossible for him to leave unless his brain has been kicked by a donkey.
Therefore, although Cheng Hongru and Sun Jianqi have a good relationship in private, in terms of interests, he and Fang Xing stand together.
Cheng Hongru does not hide Sun Jianqi and contacts other special effects artists, but he will not stop this work because of this.
If only that's it.
Sun Jianqi still has a choice, he can go to other special effects companies and have less autonomy, but the treatment will not be bad.
However, other special effects companies will definitely not develop the company according to his ideas, and he will only be a special effects artist in the special effects company at that time.
It wasn't until he saw the finished film of "Nezha's Demon Boy Descends" that he realized that he had fallen into passivity in this matter.
"Nezha's Demon Boy Descends to the World" is scheduled to be released during the Spring Festival, which is next month.
The campaign has begun, and the finished film has been produced and sent to cinemas in major cities across the country.
Copies of the film are sent to all cinemas in the country before they are released.
However, these copies are encrypted, and the key does not work until the day of release.
Moreover, the key will be invalid when it is released, and the key will only be extended when it needs to be extended.
Therefore, the finished film of "Nezha's Demon Boy Descends to the World" has already come out.
Nebula special effects and nebula animations have a lot of business dealings in themselves.
Even many of the special effects in this animated movie are made by Nebula special effects.
Therefore, Sun Jianqi can see the film.
After watching the finished film, he felt that the box office of this animated film would not be low.
Sun Jianqi has been a special effects artist for so many years and knows movies very well.
Not to say that the vision is 100% accurate, but 80% is definitely there.
Therefore, he thinks that the box office of "Nezha's Demon Boy Descends" is likely to explode.
Coupled with the animated films of the Ark Culture, there is a precedent.
The first two animated films both grossed more than 2 billion.
This time, "Nezha's Demon Boy Descends to the World" is at least 2 billion jumps, and if the reputation is good, the box office can be very high.
Sun Jianqi now wants to sign the contract before "Nezha", and when "Nezha" is released, once the box office performance is good, he will be even more passive at that time.
With the current strength of Ark culture and Nebula special effects, the software and hardware are at the domestic first-class level, and the level of film production is outrageously strong.
At an even rarer time, Nebula Special Effects is a newly emerging special effects company.
This kind of company has strong software and hardware strength and great potential.
When a top special effects artist comes, he has the opportunity to take charge of himself.
In addition, Fang Xing is willing to spend money, as long as Sun Jianqi dares to take people away now, some special effects artists are willing to join Nebula special effects.
A year ago.
Fang Xing needed to use a contract that was so lenient that there were almost no restrictions to hire Sun Jianqi.
A year later.
No longer needed.
Therefore.
At this meeting, the contract negotiated was a standard special effects industry contract.
Fang Xing did not deliberately lower the treatment, and he would not give special treatment again.
In fact, Sun Jianqi's team joined Nebula Special Effects, and he received special treatment, which would make the original employees of Nebula Special Effects complain.
For this reason, Fang Xing asked Cheng Hongru to give the original employees of Nebula Special Effects a salary grade.
Now, Nebula special effects have completed the software and hardware upgrades.
If you want to renew it, it's a standard contract.
Regarding the negotiation of the contract, Fang Xing does not need to participate in person, and the company's professional department is responsible for it.
The general direction of the contract is determined, in accordance with industry standards.
Even so, Sun Jianqi's vice president position also has options to take, and the salary is not low.
In fact, if Sun Jianqi was willing to join Nebula Special Effects sincerely and sign a long-term contract a year ago, he could get a higher salary.
However, at that time, Ark Culture had only produced one movie "Crazy Stone", which was considered to have good potential, but its strength was still uncertain.
At that time, there was a certain risk in signing a long-term contract.
After all, the Nebula special effects a year ago were only second-rate in China.
High risk and high return are the same in any industry.
Sun Jianqi also discovered not long ago that in just one year, he has become a passive party.
And, if it drags on for another month, it may be more passive.
The strength of the Ark culture far exceeded his original expectations.
……
The Golden Bottle Award ceremony ended, and "Nezha" began to run publicity.
Since there are no live-action actors in animated films, only voice actors, and some voice actors don't like to run publicity, and the effect of voice actors running publicity is relatively average, so when promoting, only Fang Xing personally leads the team to be influential.
The promotion of animated films is very different from live-action films.
If it is a live-action movie, Fang Xing can take the leading actor to record various variety shows.
The actors themselves are well-known, and the recording effect is also good.
The main creative team of animated films is all doing behind-the-scenes work, and most of their images are ordinary people, and many of them are also introverted.
The only one who can be closer to the entertainment industry is the voice actor.
In the entire creative team of "Nezha", only Fang Xing is well-known.
In the entire creative team, Fang Xing's popularity accounts for 99.9% of all cast and crew.
Except for Fang Xing, the main creative team is all doing behind-the-scenes work, and it is embarrassing to run publicity, especially the program team of the TV station is not easy to talk about.
The program team of variety shows must want to invite popular stars to participate in the show, and the voice actors who rarely show their faces are unknown to the audience, so there is no advantage in recording the show.
Even the program group of "Happy Weekend" is not easy to talk about.
Of course, Fang Xing's face must be there.
The program team of "Happy Weekend" hopes that Fang Xing will lead the team to platter publicity with another crew, so as to ensure that there are more stars in the guests of that episode of the show.
For this reason, He Hao also called Fang Xing in person: "Director Fang, I mentioned it with the director team, but the director team really didn't know how to record it, and I still wanted to invite a well-known star to record the show." ”
Fang Xing: "Understood, either that, I'll give you an idea for a show, I'll take voice actors to the show, and do dubbing games on the show." I've got a couple of fun dubbed videos for you to show the director.
"When the time comes, I can also personally dub a TV series on the show, which can be a hit TV series on Xiangjiang Satellite TV.
"Also, it's okay to sing, and it's also a must for voice actors to imitate singers to sing, ensuring that the content of the show is full."
After talking on the phone, Fang Xing sent some dubbed videos over.
These dubbed videos are funny, parody, and very informative.
In fact, in the voice actor industry, those top voice actors are as strong as monsters, especially imitating the voices of celebrities, imitating more than themselves.
After the video was sent, the next day.
Fang Xing received an invitation from the "Happy Weekend" program team to record a separate program for "Nezha" for publicity.
However, the game content of the show needs to be discussed, so you need to take half a day to try the game content.
In fact.
Dubbing is the content of the game, and it is enough to take it out alone to make a show, and only record one show, which can be fully supported.
Moreover, Fang Xing is still a first-class voice actor, who can play the dubbing flowers.
After getting the "Happy Weekend" program group, the programs of other satellite TV have also become simpler.
From this day on, Fang Xing led the team to start appearing on various David TV programs to promote "Nezha".
The Spring Festival is getting closer and closer.
Some companies are preparing for vacations, and some companies are rushing for performance.
The film and television company is actively promoting the movie released for the Spring Festival.
The Spring Festival file is the first film schedule in China, the annual box office champion, and many times it is in the Spring Festival file.
After all, this schedule is the most traditional festival in China, representing the culture and history of the Chinese people.
As the year approaches, every household is preparing for the festival.
Work and study all year round, and at this time, you must have a good rest and have a good time.
The student party is on vacation, and the adults are also on vacation.
Spring Festival and winter vacation, this movie schedule, even audiences who rarely watch movies will consider taking their children and friends to watch a movie.
And the Spring Festival stalls are also the main battlefield of family movies.
In the past two years, the film market has developed rapidly, and the box office has been rising.
Therefore, there are a lot of popular movies released during the Spring Festival this year.
Many film companies produce movies, regardless of the quality of the film, and want to squeeze the Spring Festival stalls.
Moreover, there is a feature of the Spring Festival stalls, even if the reputation of the movie is not very good, as long as the star is well-known, it can be a lot by rubbing the box office.
The reason is simple.
The Spring Festival is the one with the largest number of moviegoers in a year.
Especially in first- and second-tier cities, the traffic of cinemas is full.
The number of screenings of the film is fixed.
In other words, during the Spring Festival, in the cinema with a large number of visitors, as long as the movie is screened, it can basically be full.
For example, the audience wanted to watch movie A at first, but as a result, all the tickets for movie A were sold out all night, and only movie B next door still had tickets.
The audience will think, it's all here, and you can't go home in disgrace.
Although the B movie is not the most wanted to watch, but the main actor is a big star, so let's watch it. Watch the A movie again in a few days.
In the case of movie B, it will be jokingly called by netizens as a box office.
Even the score of this kind of B movie may be less than 6 points, which is basically the level of a bad movie, but the stars invited have feelings for many audiences, and they can also rub hundreds of millions of box office, or even seven or eight billion box office.
Therefore, the Spring Festival file is indeed the most favorite schedule for film companies.
Everyone wants to squeeze, and the competition is naturally fierce.
In the past, there was only one movie that wanted to rely on this method to rub a good box office, but slowly everyone wanted to rub it like this, and it was even more difficult to rub the box office.
Even so, film companies still like the Spring Festival stalls.
If the reputation is good and the quality is high, it can become a hit.
In case the word-of-mouth is not good, it can also make a return at the box office.
And the movies released during the Spring Festival this year are indeed fiercely competitive.
The two special effects blockbusters are both top-notch actors, and they claim to spend a lot of money to produce special effects when they are promoted, and they are all first-class special effects companies in China.
One is "The Land of Ten Thousand Demons" and the other is "Blade Warriors", with the former investing 700 million and the latter investing 500 million.
There are also two animated films, both of which are mythological themes, one is "King Asura", and the other is "Nezha's Demon Boy Descends" produced by Nebula Animation.
In addition, there is also "Smoke and Clouds of Las Vegas", which is full of big names, all of which are menacing.