Approaching the Spring Festival, major film and television companies are promoting the movies released during the Spring Festival.

It can be said that all kinds of propaganda strategies have been brought up.

The most basic ways to run publicity are: local promotion, roadshow, network publicity, and TV publicity.

In this year's Spring Festival, there are two special effects blockbusters, "The Land of Ten Thousand Demons" and "Blade Warriors".

Both films are S++ big productions, especially "The Land of Ten Thousand Demons", which can be called the ceiling of domestic film investment.

The people invited are all movie celebrities and top traffic, and the whole movie uses special effects lenses almost all the way, in order to show the world view of the country of ten thousand demons, so the special effects are very expensive.

"The Land of Ten Thousand Demons" is still produced by a foreign special effects company, so the price is very high.

When promoting, "The Land of Ten Thousand Demons" claimed to have invested 700 million.

This is a very scary number, with an investment of 700 million, which means that the box office must reach at least 2 billion in order to return to the cost.

Moreover, this is just a return to the capital, not to make money.

The filmmaker threw so much money, definitely not just to recoup the cost.

However, in the current domestic film market, the number of movies that can reach 2 billion a year is no more than two hands.

In the film market, there are three relatively large schedules in a year.

One is the Spring Festival file, the other is the summer file, and then the National Day file.

In these three schedules, the probability of a 2 billion box office movie is relatively large, and usually one can reach 2 billion.

As for the May Day schedule and the New Year's Day schedule, because the holiday is relatively short, and it is not a festival for the audience to concentrate on watching movies, it is difficult to produce high-box office movies.

Therefore, the box office of 2 billion is a very difficult achievement to achieve.

Once the reputation of "The Land of Ten Thousand Demons" collapses, it will not even be able to recover the investment.

The investment in "Blade" is relatively small, but it also has 500 million.

In other words, the box office of "Blade" must reach 1.5 billion to recoup the investment.

However, "Blade Warriors" is a special effect made in China, and it is a special effect made by a subsidiary of InBev Film and Television, so a large part of the 500 million investment is earned by itself.

In fact.

According to the operation mode of the film and television company, the producer of "Blade Men" is InBev Film and Television, and the production of special effects is InBev special effects.

InBev Film and Television used its subsidiary to produce special effects, claiming that the special effects cost 200 million, but this money was actually used for publicity.

InBev Special Effects is a subsidiary of InBev Film and Television, and the special effects go through the internal accounts.

Of course, when settling accounts, the money for making special effects must be calculated according to the market price.

As a result, there will be less pressure on Blade to recoup its investment.

However, it also needs to reach a box office of 1.3 or 1.4 billion in order not to lose money.

InBev special effects is currently the first echelon of special effects companies in China, and its special effects technology is very good.

When "Blade Warriors" was promoted, it has always used this as a promotional slogan, the best special effects company in China, the special effects blockbuster produced, and the ceiling of domestic special effects films.

This slogan was shouted out, and it really interested a lot of viewers.

InBev special effects is the company that Sun Jianqi has come into contact with.

A year ago, Sun Jianqi's team was choosing between InBev special effects and Nebula special effects.

Fang Xing signed Sun Jianqi with a one-year unlimited short-term contract.

Some time ago.

When Sun Jianqi was talking about contract renewal, InBev special effects also talked to him.

InBev special effects are also very interested in Sun Jianqi, otherwise they would not have been in contact at first.

After all, Sun Jianqi does have a very mature special effects team, and joining any special effects company in China can improve the company's special effects technology.

InBev Film and Television also invests a lot in special effects, of course, it can't be compared with Fang Xing's method of throwing hundreds of millions of dollars every year.

After all, YingBev Film and Television is not like Fang Xing, which has the ability to turn stone into gold.

The film and television works produced by YingBev Film and Television are popular and some hit the streets, and the company's revenue is not bad, but unlike Ark Culture, as long as it is a film and television work produced by Fang Xing, the return on investment is more than 5.

A "Infernal Affairs" box office plus online channels, with a total revenue of more than 1.2 billion.

Movies with such a high return on investment are unavoidable for most film and television companies in the industry.

Most film and television companies have only one goal in making movies, to make as much profit as possible on the premise of ensuring that they do not lose money.

Therefore, although InBev Film and Television also threw money on special effects, it was not as ferocious as Fang Xing.

InBev Special Effects talked to Sun Jianqi a few times some time ago.

In fact, business cooperation is naturally business.

Sun Jianqi and Cheng Hongru, president of Nebula Special Effects, are old friends, but this will not affect Sun Jianqi to find a better way out.

Cheng Hongru is the same, when Sun Jianqi was not sure whether to stay, he had been in contact with the top special effects artists in China.

Everyone is looking for a better space for themselves to develop.

Fang Xing would not put all his eggs in Sun Jianqi's basket.

Sun Jianqi will also contact InBev special effects to see which side has a higher salary and more room for development.

In terms of recruiting Sun Jianqi, InBev special effects are indeed sincere, because this year's opponent is a special effects blockbuster like "The Land of Ten Thousand Demons".

"The Land of Ten Thousand Demons" is a special effect made by a foreign special effects company, and the level is indeed better than that of YingBev.

This makes "Blade" not the movie with the best special effects for this year's Spring Festival.

When the main selling point of a movie is special effects, once the level of special effects is not as good as the competition, the result will be very bad.

Even, there were rumors that "Blade Men" was going to skip gear.

For "Blade Men", it is actually possible to change the schedule.

"The Land of Ten Thousand Demons" has indeed spent a lot of money on special effects, and it has dominated the special effects film market for the Spring Festival.

If "Blade Warriors" chooses to change schedules, it can at least avoid "The Land of Demons".

However, in the end, YingBev Film and Television still decided to squeeze the Spring Festival file.

also because InBev Film and Television felt the pressure of special effects technology, so Sun Jianqi was given very good conditions.

On the contrary, Nebula Special Effects opened a market standard contract.

In contrast, if Sun Jianqi chooses to go to InBev special effects, he can get more in salary.

It's just that in InBev special effects, he has no autonomy, and the development space is relatively small.

What's more.

Ark Culture used a "Infernal Affairs" to tell him how the movie should be made.

Although the selling point of special effects films is special effects, if there are only special effects, this kind of movie can only deceive the audience once or twice, and no audience will be willing to enter the cinema in the future.

Therefore, Sun Jianqi has discovered that the movies made by Fang Xing are storytelling.

If you want to make a special effects blockbuster that tells the story well in the future, it is obvious that the Ark culture is more promising.

Therefore, Sun Jianqi chose to complete the contract renewal before the Chinese New Year.

……

The promotion of the film is in full swing.

Fang Xing first took the main creative team of "Nezha" and the voice actors to various David TV to record programs, and conquered the program groups of major variety shows with various magical dubbings.

Besides.

Fang Xing and the singers of the company will also start to prepare for the Spring Festival Gala.

The Spring Festival is approaching.

The top provincial satellite TV in China has to record the Spring Festival Gala.

Generally speaking, what the audience usually refers to is the Spring Festival Gala of CCTV.

The Spring Festival Gala of Central Television is broadcast live, and every year on Chinese New Year's Eve, it is broadcast nationwide, and all major provincial satellite TV broadcasts it.

In other words, the Spring Festival Gala on Chinese New Year's Eve is the exclusive possession of the Central Taiwan Spring Festival Gala.

However, other provincial satellite TV will also record the Satellite TV Spring Festival Gala, and choose to broadcast it at other times during the Spring Festival, and the time will be staggered between the satellite TVs, which will not affect each other.

The Spring Festival Gala of each David TV starts from Chinese New Year's Eve and ends on the second and third days of the Lunar New Year, almost every day.

These provincial satellite TV evenings were all recorded and broadcast, and they started recording a month in advance.

Since all David TV has to record the party, there are many singers invited.

Many singers who rarely appear on the camera will also participate in the recording of the party at this time.

There are many singers under Ark Culture and Radiance Entertainment, and many of them are frequent guests of various David TV parties.

Lu Ming, Shao Yu, Shen Pujia, Shen Xiyin, and Li Caiwei will basically be invited.

Similarly, Fang Xing was also invited to the party, but in fact, there were not many times to record the party.

However, this time is different, because it is necessary to promote "Nezha".

The finished film is of high quality, but if you want to be high at the box office, publicity is definitely indispensable.

Moreover, "Nezha" is suitable for a family to watch during the Spring Festival.

This type of movie, if it can be promoted at the Spring Festival Gala of provincial satellite TV, the effect will be very good.

Of course, it is impossible for provincial satellite TV to promote a movie casually.

It depends on how it is discussed.

Since Fang Xing got married and had children a few years ago, he has only appeared on CCTV's Spring Festival Gala once, and has not recorded the Spring Festival Gala of other provincial satellite TVs.

However, Fang Xing receives invitations from various David TV every year.

This year is no exception.

After the meeting and discussion of the management of Ark Culture, they all hoped that Fang Xing could record the Spring Festival Gala of a satellite TV, and then discuss with the leaders of Satellite TV to promote the movie at the party.

Fang Xing agreed to this propaganda plan.

It's just that when talking about TV stations, it's more troublesome.

Even if a TV station with a good relationship wants to promote the movie on the Spring Festival Gala of Satellite TV, the leaders of Satellite TV do not agree.

Fang Xing personally chatted with the leaders of Xiangjiang Satellite TV and Donghai Satellite TV, and then asked Wei Shurong, deputy director of Donghai Satellite TV, to meet for tea.

After that, Wei Shurong took him to meet with the Donghai Satellite TV Spring Festival Gala program team.

Fang Xing has always been very straightforward in doing things, and when he met, he directly enlarged his moves: "I will release two songs, looking for divas to cooperate, which diva wants to record the party, I will personally invite it." If one diva is not satisfied, then invite two. ”

This sentence is too powerful, and as soon as he opened his mouth, he helped invite the two divas to record the party.

The major provincial satellite TV recorded the party for only one purpose, that is, to compete for ratings during the Spring Festival.

This is a competition between provincial satellite TVs, and the competition is very fierce.

What level of guests can be invited directly affects the popularity of the party.

In this regard, Xiangjiang Satellite TV has an advantage.

Because Xiangjiang Satellite TV produced talent shows more than ten years ago, and many famous singers have been promoted.

These singers have a good relationship with Xiangjiang Satellite TV, so every time Xiangjiang Satellite TV records a party, there is no shortage of singers.

In contrast, Donghai Satellite TV will be a little stretched when inviting guests to sing at the party.

Right now.

As soon as Fang Xing opened his mouth, he would help invite the two divas, and he would also bring singers under Shangzhou Culture.

Moreover, there was some information hidden in Fang Xing's words.

That is, if Donghai Satellite TV disagrees, then Fang Xing will turn his head and go to Xiangjiang Satellite TV, or Jiangnan Satellite TV.

Xiangjiang Satellite TV definitely wants two divas, and Fang Xing also released two songs and sang them in person, so you don't have to think about how popular it will be.

Wei Shurong's eyes widened, he took a deep breath, and asked, "Are you sure you can invite the queen to sing?" ”

Fang Xing smiled and replied, "This is my business. ”

Wei Shurong and the director of the Donghai Satellite TV Spring Festival Gala glanced at each other and took the initiative to ask, "What conditions?" ”

has worked in the TV industry for so long, and it's not the first time they've cooperated with Fang Xing, they know Fang Xing very well.

In the past few years, the invitation party woke up to record the party, but basically shirked and had no time.

This year, I suddenly agreed to record the party, and it is impossible to be unconditional.

Fang Xing said directly: "Promote "Nezha" at the party. ”

Really.

In fact, Wei Shurong had already guessed.

Produced by Ark Culture and produced by Nebula Animation, "Nezha's Demon Boy Descends to the World" is now in the promotion period and is preparing to be released during the Spring Festival.

This matter is not a secret, Wei Shurong has known about it for a long time, so he also guessed Fang Xing's purpose.

"What level of publicity?" Wei Shurong asked.

There are many ways to promote a movie, such as inserting a movie message at the party, which is the easiest.

However, if that's all it takes, Fang Xing can spend money to buy advertising space, and there is no need to talk about it.

"The propaganda plan will be discussed in detail later, of course, it is not just a verbal broadcast." Fang Xing said.

Wei Shurong thought for a moment and asked, "I heard that Xiangjiang Satellite TV and Jiangnan Satellite TV have sent you invitations." ”

Fang Xing smiled: "I should have received an invitation from more than a dozen satellite TVs." ”

Anyway, if Donghai Satellite TV doesn't agree, more than a dozen satellite TVs, it is impossible for every one of them not to agree.

Moreover, the conditions have been opened to this extent, singing and helping to invite the diva, and two at a time, if this condition is heard by other satellite TVs, people will be snatched without saying a word.

Fang Xing added: "The publicity period is relatively tight, so you need to make a quick decision, I have cooperated with Donghai Satellite TV the most, so I came to you first." ”

The implication is that if Donghai Satellite TV doesn't agree immediately, you'll have to find other satellite TVs, after all, the propaganda queue is very tight, and there is no time to pull.

Wei Shurong clapped his hands and said: "I promise you first, but I have to go back to Taiwan for a meeting to make a final decision." In short, I will definitely help you convince other leaders in the station that you don't have to talk to other satellite TVs. ”

Fang Xing smiled and said, "It's still the courage of Weitai, then it's decided, I'll go back and prepare the song." I have to talk to the two divas, and the rest will be left to Weitai. ”

"No problem, don't worry, I'll take care of this." Wei Shurong replied.