Originally, Wei Shurong wanted to take his family to watch "Nezha's Demon Boy Descends to the World", but after chatting, he found out that what his son wanted to watch was "King Asura".

The promotion of "Asura King" is very powerful, and the target user positioning is accurate.

The filmmaker aims at watching movies for the whole family, and to achieve this goal, as long as it can solve the problem of children's preferences, it is easy to succeed.

On a festival like the Spring Festival, if you go to the cinema as a family unit, what kind of movie will you watch?

Of course, children can watch whatever movies they want.

Whether the movie is good or not is secondary, and whether the child is happy or not is the key.

Therefore, as long as the children are taken care of in the animated movies of the Spring Festival, the basic box office will start at one billion.

The promotional strategy of "Asura King" accurately captures this characteristic.

All kinds of posters and cards are distributed around elementary and middle schools.

As early as a month ago, the topic of "Asura King" spread in elementary school, and even sparked a wide discussion.

The three trailers released by "King Asura", as well as two small theaters, are all aimed at elementary school students.

Among the elementary school classmates, for nearly a month, they have been discussing whether the Flame Shura is powerful or the Cold Wave Shura is powerful.

As for the Chinese myth of Nezha, it is not so impressive among the post-10 generation of primary school students.

Since there is a lot of discussion among classmates, I don't go to see it during the Chinese New Year, and when school starts, how can I greet my classmates?

Therefore.

Wei Shurong wanted to take his family to watch "Nezha" at first, but at the request of his son, he changed the movie to "King Asura".

Originally, Wei Shurong wanted to see what kind of story Fang Xing's hard-working movie was about.

However, this purpose could not be more important than the son's preference.

So the plan can't keep up with the change.

The movies released during the Spring Festival this year are indeed highly competitive.

Two special effects blockbusters "The Land of Ten Thousand Demons" and "Blade Police", plus a big name "Las Vegas Smoke", as well as two animated films "King Asura" and "Nezha's Demon Boy Descends to the World".

These five are all big productions, known as "The Country of Ten Thousand Demons" with an investment of 700 million, and "Blade Warriors" with an investment of 500 million.

"Smoke and Clouds of Las Vegas" did not announce the amount of investment, but the cast is too strong, there are many big names, actors, and actresses, although many of them are starring in the face of the producer, but the salary cannot be too low.

Therefore, industry insiders speculate that the salary of "Smoke and Clouds of Las Vegas" will not be less than 200 million, and according to the regulations of the higher authorities, the salary cannot exceed 40% of the production cost, so this movie is also an investment of nearly 500 million.

"The King of Asura" is not far behind, the propaganda says that it took 5 years to make and cost 500 million.

Among these movies, "Nezha" is the one with the least investment, which lasted three and a half years and had a production cost of 400 million.

Of course, these 400 million are the cost on the books.

Since many of the special effects of "Nezha" are produced by Nebula special effects, the money can be regarded as earning for its own company.

According to the market price, the production cost is indeed 400 million.

Therefore, the box office pressure of "Nezha" is also very high, and it must reach at least 1.2 billion box office to recover the investment.

The box office of 1.2 billion may not seem exaggerated in the eyes of the audience, and more than a dozen movies can reach this box office every year.

However, in the film industry, the box office of 1.2 billion is already a very good box office result.

In the film industry, more than 3,000 films are produced every year, and only one-tenth of them can be released in theaters.

And there are less than 50 movies that can break 100 million at the box office.

In other words, the movies that can break 100 million at the box office every year only account for 1.6%.

Breaking 100 million is so little, and breaking 1 billion is even less, only 0.3%.

In other words, if "Nezha" wants to recover its investment, it has to make the 0.3% movie.

With a probability of 3 in 1,000, you can imagine how difficult it is.

This is also the reason why Liang Whale and other main creators of "Nezha" are desperately running for publicity during the publicity period.

On Chinese New Year's Eve, Fang Xing finished the last roadshow and advertised that he would go home for the New Year on vacation.

But Liang Whale still spontaneously took the main creator and carried out several promotional activities, as well as online live broadcast activities.

Because the pressure on the creators is too great.

In three and a half years, it cost 400 million, if the box office of "Nezha" hits the streets, then Nebula Animation will face a big shock.

What makes Liang Jing and other main creators feel the pressure is doubled, as well as the strength of competitors.

The publicity of "Asura King" is much more ferocious than that of "Nezha".

Especially before the broadcast of Donghai Satellite TV's Spring Festival Gala, most of the animated movies discussed on the Internet were "King Asura".

"Asura King" cooperated with a beverage company with a large sales volume half a year ago, and the drink bottles were full of character patterns of "Asura King".

Liang Whale even suspected that half of the 500 million cost of "Asura King" was smashed into the publicity.

The ferocity of the push was so fierce that even Liang Whale's daughter said that she wanted to see it, because her classmates wanted to see it.

Later, his daughter still felt the pressure from her father and took the initiative to go to watch "Nezha" instead of "King Asura".

Liang Whale just smiled and booked movie tickets for two animated movies with his mobile phone: "Let's watch both, watch "Nezha" for the first time, and watch "King Asura" for the second year of junior high school, is this okay?" ”

The daughter was very well-behaved, and agreed with a smile on her face: "Okay! ”

Actually, which one to look at first, it doesn't have much impact.

However, Liang Whale is still a little selfish, hoping that the box office of "Nezha" on the first day of the Lunar New Year can be higher.

Because the box office on the first day of release is the most important, because the box office on the first day will affect the proportion of films scheduled on the second day, and then form a chain reaction, affecting the subsequent film schedules all the way.

Although their family's movie tickets were a drop in the bucket for the box office on the first day.

But he insisted.

……

Since "The King of Asura" has not yet been released, Liang Whale has not seen this movie, and has only seen three trailers and two small theaters.

From the professional point of view of animation production, King Asura is actually one level lower than "Nezha" in terms of modeling and special effects, and his style is also younger.

In the trailer of "King Asura", the main characters introduced, the modeling images of Flame Shura and Cold Stream Shura, have a five-headed body ratio.

This head-to-body ratio is characterized by a young age.

In "Nezha", Nezha's childhood image has a smaller head-to-body ratio, but because of the age of the characters, the head-to-body ratio of adult characters is more than seven heads.

However, the box office performance of a movie does not depend entirely on the quality of special effects.

There are also many examples of special effects blockbusters hitting the streets.

Liang Whale was curious why her daughter wanted to watch "Asura King", so she asked: "Why do you want to watch "Asura King", is it very good?" ”

The daughter replied as a matter of course: "My classmates have to watch it, if I don't watch it, they will speak, and I won't be able to interject." ”

Liang Whale: "Is it just that?" What about your preferences? Do you like watching Asura King yourself? ”

The daughter shook her head: "I don't know, the Shura card is very beautiful, I want to see it too." Well...... Dad's movies are also good, and they must be even better. ”

Liang Whale smiled, seeing that his daughter was coaxing him to be happy.

……

Regarding the fierce propaganda offensive of competitors, Fang Xing has also heard about it.

However, unlike Liang Whale, Fang Xing was not so stressed.

Anyway, it will be released in two days, whether it's a mule or a horse, and we'll know when the time comes.

Besides, "Nezha" has already been produced, and now the tension can't change anything, just face it with a calm mind.

……

Chinese New Year's Eve is here.

Thousands of families eat reunion dinners and watch the CCTV Spring Festival Gala.

This year's CCTV Spring Festival Gala is also doing well, especially the language programs are of high quality, and the two sketches are out of the circle.

The song program is actually okay, but the two songs of Donghai Satellite TV "As Wished" and "Years" are in front, which led to the song program of the Spring Festival Gala of CCTV failed to surprise the audience, and naturally the perception declined.

Whether the show is good or not, it really needs to be compared to create a gap.

After the broadcast of the CCTV Spring Festival Gala, the five songs of the Donghai Satellite TV Spring Festival Gala Fang Xing Group were on the hot search again.

Many netizens are ridiculing:

[Put Fang Xing's five songs on the CCTV Spring Festival Gala, then this year's Spring Festival Gala is the best Spring Festival Gala in recent years. 】

[I also think it's strange, Fang Xing, this group of singers, the Spring Festival Gala is also a highlight, why don't you want the Spring Festival Gala program group? ] 】

[Is it possible that Fang Xing has to go to the East China Sea Satellite TV Spring Festival Gala? ] 】

[Isn't that obvious?] Donghai Satellite TV Spring Festival Gala, I have seen the movie title of "Nezha" more than a dozen times before and after, and changed it to the CCTV Spring Festival Gala, can you do this? 】

[Fang Xing really made a lot of money in order to promote the animated movie. 】

[Nebula Animation's animated movies do have a saying, the first two animated movies are good, and this time it shouldn't be too bad, right? ] 】

[It's hard to say.,The animation style has changed.,This time it's 3D animation.] 】

[Nezha's image of dark circles made me stunned, is this staying up late Nezha? 】

Regarding the topic of Nezha's dark eye image, it has been discussed on the Internet very much in the past few days, and there is also a new stalk "staying up late Nezha".

……

Fang Xing is at home and keeps the New Year with his family.

However, before midnight, Qianqian fell asleep in Fang Xing's arms.

On the Spring Festival evening of CCTV, the host began to count down the seconds, and when he was preparing for the New Year's Eve, Fang Xing glanced down at his daughter, and saw that she was still asleep, so he didn't wake her up.

However, it may be that the countdown is louder.

When he counted down to three seconds, he opened his eyes in a daze and looked around.

Fang Xing grabbed her little hand and applauded together, three-two-one, and then lowered his head and smacked on her face.

The grandparents took out brand-new red envelopes and issued New Year's money one by one: "Well-behaved, smart and clever." ”

This time.

Fang Xing's mobile phone also rang with bells, all of which were New Year's text messages.

Start the new year with a lively start.

Holding the red envelope, he was still drowsy.

Fang woke up and carried her back to sleep.

……

The next day.

New Year's Day.

The box office war for the Spring Festival stalls officially kicked off.

Fang Xing booked tickets for the noon show, took the family out to play in the morning, and then went to the movies after eating at noon.

When I was in the studio, I also met Liang Whale.

Both of them were dispatched in unison.

However, Fang Xing and Lu Xiang'er are wearing masks, otherwise they may attract onlookers if they are recognized by passers-by.

Liang Whale is more relaxed, although three animated movies have been made, but in fact, the audience will not remember what he looks like.

Liang Whale's daughter, Xiaoyu, is twelve years old, holding shallow hands and wanting to play together.

Although he wore a mask, when he was in the studio, he still aroused the suspicion of passers-by, and many passers-by took pictures with their mobile phones.

However, there was no one who came forward to ask for a group photo.

At noon, the audience was not full, but they were also seated.

Fang Xing's ticket was booked in a relatively later position.

Liang Whale's family is on the other side of the two rows of seats.

The two bought tickets for the same show, but the positions were not connected.

After the movie began, the audience burst into laughter from time to time.

Fang Xing occasionally observes the audience's reaction, after all, he has watched the film many times, and he actually knows the plot well, so his attention is not entirely on the movie.

Liang Whale's reaction was even more extreme, watching the audience the whole time, and even taking a notebook to remember.

The audience is watching the movie, and he is watching the audience.

Liang Whale is an active painter, and many scenes in the movie are made by him, so his familiarity with the movie is calculated by frame.

Moreover, the film results are too important to him.

The other party woke up and said that even if "Nezha" is not good at the box office, it will not have much impact.

Last year, "Infernal Affairs" won the annual box office championship, and also won the actor in one fell swoop.

Animated films hit the box office and can continue to make other films.

Liang Whale is an animator who can only produce animation, and if "Nezha" fails, it is equivalent to the failure of Nebula Animation, and he has to bear the greatest responsibility.

Therefore, the entire creative team, he is under the most pressure.

In three and a half years, the hard work of hundreds of colleagues cannot be wasted.

At the beginning of the movie, some viewers complained that Nezha's image of staying up late was too alternative.

However, as the plot progresses, the audience begins to be attracted to the plot and focuses on watching the movie, with laughter coming from time to time.

In the end, Nezha grew up and shouted the sentence: "My life is up to me!" ”

The emotions of the audience were mobilized, and they felt the spirit and will revealed in the movie.

After the movie ended, many viewers took the initiative to applaud.

It's rare for moviegoers to applaud.

It only appears occasionally at full shows.

After watching the movie, Liang Whale looked at his daughter and asked nervously, "What does Xiaoyu think?" ”

Liang Xiaoyu gave a thumbs up and praised: "It's good-looking, it's very good." ”

Liang Whale smiled and asked, "Are you comforting Dad?" ”

Liang Xiaoyu shook his head: "Oops! Dad is not confident at all, such a big person needs to be comforted. When school starts, I want to talk about Nezha with my classmates, not about Shura. ”

Liang Whale is very happy, at least he has been recognized by his daughter.

Coming out of the screening room.

Liang Whale waited at the door, and after seeing Fang Xing, he asked, "Do you want to have tea together?" ”

Anyway, it's a good choice to come out to play, and it's also a good choice for two families to drink tea together.

So the two families moved together and found a shop to sit down and drink tea.

However, the children couldn't sit still, so they let their grandparents take them to the garden activities.

(End of chapter)