On the first day of the new year, Fang Xing had a very happy time with his family.

Many practitioners in the film industry are not so idle.

Because the Spring Festival is the most important battlefield for the film industry.

As long as there are film companies that are released during the Spring Festival, they are all staring at the box office on the first day of the Lunar New Year.

For a movie, the box office on the first day of release will determine the fate of more than half of a movie.

The beginning was unfavorable, and the examples of a late headwind reversal were not impossible, but they were very few.

This year's Spring Festival stalls are particularly competitive.

The five heavyweight movies, and even "Nezha's Demon Boy Descends" are already relatively at the bottom of the five popular movies.

After all, the first two special effects blockbusters, one with an investment of 700 million, the other with an investment of 500 million, and a casino movie with a crowd of actors.

Even competitors of the same type have invested 500 million.

The intensity of this competition can be imagined.

This also led to the first day of filming of "Nezha's Demon Boy", which was not high, only 13%.

This proportion of films was won by Zhang Changfeng, president of Penguin Pictures, with great effort.

and "Infernal Affairs", which accounts for more than 28% of the film schedule, it seems that there are too few films in "Nezha's Demon Boy Descends".

However, Fang Xing understands this kind of film scheduling situation very well.

Because the Spring Festival file and the National Day file are completely different things.

"Infernal Affairs" is a National Day file, there are only three popular movies, and the three movies eat up more than 95% of the film schedule, so the three movies can be close to 30%.

The Spring Festival is the biggest movie schedule of the year, and there are many popular movies.

Let's not talk about other movies, just talk about the five most popular movies, the total investment of the five movies has exceeded 2.6 billion, if calculated according to the value of investment, "Nezha" can get this number of films if it can't be taken.

Of course, the scheduling of a movie depends not only on investment, but also on the quality of the movie, as well as the director and starring lineup.

However, for the cinema chain, the total investment in the film is an important reference data.

Because of the total investment in the movie, there are many things that can be reflected on the side.

Under normal circumstances, the larger the investment, the stronger the crew, the stronger the cast, and the more box office appeal the director.

After all, a film and television investment company is not a good money boy, and it is impossible for a crew with no potential to invest so much.

Of course.

There are also many cases of big investment making bad movies, but this situation will ruin the reputation of the filmmaker and director, and if there are more bad movies, the investment will be less and less in the future.

Therefore, the total investment in films is an important factor affecting film scheduling.

Therefore, on the first day of the Spring Festival, "The Land of Ten Thousand Demons" is at most 26%, followed by "Blade" with 19%.

"Nezha" is one of the five popular movies, and the proportion of films scheduled is relatively small, which is about the same as the 15% of the films scheduled in "King Asura".

In terms of the distribution of film scheduling, it is indeed a special effects blockbuster, and "Smoke and Clouds of Lasthes" with actors and actresses has more advantages.

After all, animated movies are usually not the main course.

The film industry has developed for so many years, and in the important schedules of each year, it is rare for animated films to win the box office championship.

Therefore.

Before the start of the Spring Festival, most industry insiders believed that the box office champions would be produced in "Land of Demons" and "Blade Warriors".

If these two special effects blockbusters collapse, it will be the top of "Smoke and Clouds of Las Vegas".

As for the two animated films "Nezha" and "King Asura", it is generally believed that they will compete for the top three at the box office.

Among them, the propaganda offensive of "Asura King" is very fierce, as early as a month ago, the cooperative drink of "Asura King" was sold all over the streets and alleys.

The group of elementary school students in particular is keen to discuss the Asura King.

After all, the character image of "Asura King" has both the characteristics of cartoon characters and dark attributes, which is very in line with many children's imagination of the Shura world.

If it weren't for Donghai Satellite TV's Spring Festival Gala, which brought a lot of popularity to "Nezha", the box office battle between the two animated films on the first day of the Spring Festival might have been won or lost.

……

After watching "Nezha" in the cinema, Liang Whale was still very worried about the box office.

After all, the film schedule of "Nezha" is the bottom of the five popular movies.

Although the audience's response was very good when watching the movie, Liang Whale was never at ease.

"Mr. Fang, do you think the box office of "Nezha" can rise?" He couldn't help but ask.

In fact, he knows very well that it is only the first day of release, and no one knows the answer to this question, so he asks this just to find a psychological support.

Fang Xing smiled and said, "Don't be so nervous, it's already been released, and it's too late to be nervous now." ”

Liang Whale nodded and replied, "I know, but I just can't control myself." This is the hard work of hundreds of people for more than three years, and if it really fails, my heart can't stand it. ”

Fang Xing stretched out his hand and patted him on the shoulder, and said comfortingly: "Don't be so nervous, this one has failed, there is the next one, as long as you do it carefully, the audience will be able to see it sooner or later." Besides, I am very confident in "Nezha", and maybe I can break a few records. ”

Liang Whale felt that Fang Xing's heart was too big when he heard it, but he was really not so nervous in his heart, and said with a smile: "I don't dare to think about breaking the record, as long as I can recover the investment, it will be considered a success." ”

"Nezha" invested 400 million, and the box office of 1.2 billion was needed to smooth out the publicity and recover the investment.

Liang Whale doesn't dare to think about anything else now, only dares to think about the box office of 1.2 billion.

As long as the investment can be recovered, plus the follow-up online release, peripheral income, and long-term income, then "Nezha" will still make money.

As long as you can make money, even if you don't make much, there will be the next animated movie.

As he spoke, his hand kept refreshing, staring at the real-time box office on the Maoyan APP.

It's already half past three in the afternoon.

Although it has not yet reached the prime time of the evening, the growth law of the user group data such as box office data is relatively stable.

The box office of the morning and afternoon shows accounts for about one-third to one-half of the day's box office, and the difference is not too big.

Now, the box office data displayed on the Maoyan APP.

"The Land of Ten Thousand Demons" is far ahead without suspense.

The proportion of scheduled films is there, and the box office cannot be low.

Therefore, the real-time box office of "The Land of Ten Thousand Demons" is leading with 120 million, and according to the law, the box office of "The Land of Ten Thousand Demons" on the first day will not be less than 300 million.

"Nezha" ranked fifth with a box office of 70 million, which is completely in line with the order of the proportion of films.

……

On the first day of the Lunar New Year, the audience is watching a movie at the same time.

On the other hand, the two songs "As Wished" and "Years", three days after landing at the top of the new song list, officially rushed to the hot song list and began to fight left and right on the hot song list.

Looking at the normal trend of popularity value, these two songs are obviously going to start the chart domination mode, depending on which one dominates the first position on the list.

The more popular these two songs are, the more popular they will naturally drive the popularity of "Nezha".

In the studio.

Many viewers came to see the movie, and they watched the Spring Festival Gala of Donghai Satellite TV a few days ago, and they especially wanted to watch "Nezha".

It's just that after coming to the studio, movie tickets are not easy to buy.

After all, "Nezha" only accounts for 13% of the film schedule, and only one of the eight movies screened is "Nezha".

Besides.

There are also many families who bring their children to watch "King Asura".

Since both are cartoons.

Some families can't buy tickets for "Nezha", so they have to turn their heads and buy "Asura King", which are all cartoons anyway, and there is not much difference between taking children to watch them.

Of course, there are also some families who originally wanted to watch "Asura King", but they couldn't buy tickets, and just in time for "Nezha" to have tickets, they will also change their plans to watch "Nezha".

However, the largest audience is still "The Land of Ten Thousand Demons".

is known as an epic special effects masterpiece with an investment of 700 million, and young audiences are the first choice for this movie.

Moreover, the proportion of films scheduled in "The Land of Ten Thousand Demons" is also high, many of them are giant screens, and there are many seats in the screening hall.

……

By the next day.

The box office data on the first day of the Spring Festival stalls is summarized.

The five popular movies are not bad at the box office, and they all conform to the rules of film scheduling.

"The Land of Ten Thousand Demons" has a box office of 360 million, the first day box office champion.

"Blade Men" had a box office of 260 million, ranking second at the box office on the first day.

"Smoke and Clouds of Las Vegas" had a box office of 220 million, ranking third at the box office on the first day.

"Asura King" has a box office of 200 million, ranking fourth.

"Nezha's Demon Boy Descends to the World" has a box office of 190 million, ranking fifth.

This box office data comes out, and it seems that the box office of the five popular movies is in line with the law of film scheduling, but one of them has fallen behind.

A lot of traffic fans began to ridicule "Nezha".

Because "Nezha" is the only one in the box office on the first day that did not break 200 million.

However, netizens who really understand the data can recognize it at a glance, and it is actually "Smoke and Clouds of Las Vegas" that really falls behind.

Because "Las Vegas Smoke" and "Blade" account for the same proportion of films, both are 19%, but the box office is 40 million lower than "Blade".

The same schedule of films, the box office is so much lower, which is already very telling.

It's not just a matter of box office.

The word-of-mouth of Spring Festival movies began to appear one after another.

The audience's evaluation of "Smoke and Clouds in Las Vegas" is generally not high, and they all say that this is a movie that is just bad money, the cast is very strong, but the plot is very collapsed.

Cinema companies have always looked at the data to schedule films.

From the next day.

The schedule of "Smoke and Clouds in Las Vegas" began to drop significantly.

The spit out film schedule was absorbed by the other four films.

"Nezha" didn't eat much of the film schedule, but the film schedule also rose to 15%.

……

The second day of the Lunar New Year.

Liang Whale fulfilled his promise to his daughter and took her to watch "The Asura King" in the second year of junior high school.

After reading it, he asked his daughter again: "Is it good-looking?" ”

Xiaoyu: "Average. ”

Liang Whale: "How does it compare with "Nezha"? ”

Xiaoyu: "Of course "Nezha" is good-looking. ”

Liang Whale: "Comfort Dad again, right?" ”

Xiaoyu glanced at his father: "No, it's such a big person, and I still need to be comforted." ”

……

The next day's box office was released.

"The Land of Ten Thousand Demons" has a box office of 330 million, still ranking first.

"Blade Men" has a box office of 230 million, ranking second.

"Asura King" has a box office of 210 million, ranking third.

The box office of "Nezha's Demon Boy Descends" is 210 million, and there is only a few hundred thousand box office difference between "Asura King", and the gap is very small.

"Smoke and Clouds of Las Vegas" was the first to fall behind, and the box office dropped to 190 million, ranking fifth.

The third day of the Spring Festival.

Film critics on major online platforms began to publish film reviews of five popular movies.

Some are written as a movie by movie, and some are written together.

Li Xiaobin's "Husky Loves to Watch Dramas" has formed a team, divided into five groups of people who watched five movies and commented.

Therefore, Li Xiaobin's speed of publishing film reviews is basically the fastest on the whole network.

Among the five movies, the fastest is "Smoke and Clouds of Las Vegas".

In the film review video, Li Xiaobin turned on the spit mode:

"Today I want to talk about the movie released during the Spring Festival, and the first thing to talk about is the one where the big names gather.

"That's right, "Las Vegas Smoke".

"This movie, I'm going to turn on the spit mode, because this movie is really not vomiting and unhappy.

"In one word, this movie is 'rotten'.

"In two words, 'bad movie'.

"To describe it in three words, 'big bad movie'.

"In four words, it's ugly.

"Originally, when I saw the starring lineup, I was scared.

"There are too many actors and actresses, all of them are big names, and then I glanced at the director, and suddenly felt reasonable.

"The director is very strong, and he has made more than 100 movies, some classic and some bad.

"That's right, this director has made more than a hundred films, and I didn't say the numbers wrong, it's that scary.

"According to the 30 years of admission, you have to make more than five movies a year to reach this number, which is so terrible.

"So the director has a wide range of connections, and it's normal to be able to invite so many big names.

"It's just that this kind of big bad movie can deceive the audience at most once, and it's hard to have a second time.

"As for the plot, I can say that there is no plot at all, that is, the actor killed all sides in the casino.

"As for the sense of suspense, there is no such thing, and the IQ of the character will definitely not be much higher than that of my dog.

"Well, my family is not a husky, it's a border herder, because I'm the husky.

"Bian Mu's IQ is equivalent to that of a seven-year-old child, I don't mean to insult a seven-year-old child, I mean to say, you are very smart and can fully understand all the plots of this movie."

This complaining video is alive on the Internet.

But soon Li Xiaobin received a request from the filmmaker of "Smoke and Clouds in Las Vegas" and ordered the video to be taken off the shelves.

Followed by.

Instead of removing the video, Li Xiaobin's team uploaded a second film review video.

"This video is commented on "Nezha's Demon Boy Descends to the World".

"I was originally optimistic about this animated movie, but the industry doesn't seem to be so optimistic, of course, compared with those big productions of 700 million, it is normal for this movie to not be optimistic.

"However, after reading it, I was very pleasantly surprised.

"There are still people in the film industry who are serious about the story, and they are so moved.

"First of all, Nezha is an animated film that is both creative and in-depth.

"First of all, it is worth mentioning the picture, with the picture of "Nezha", it can be said to be the first echelon level in domestic animated films.

"It seems that the money that Fang Xing threw on Nebula Animation was not in vain.

"I took a look at the company that makes the special effects, Nebula Effects.

"I heard from a friend that Nebula Special Effects spent 350 million to upgrade special effects technology last year, and it looks good.

Then talk about the theme of the movie, the story of "Nezha" is to explore the aspects of fate, choice, family, and friendship.

"First of all, fate, Nezha in Chinese mythology, does conform to the word 'magic boy'.

"Don't watch the Journey to the West theme film and television dramas, Nezha is a cute and cute image, but a bear child who makes a big fuss in the East China Sea and turns the dragon tendons upside down, don't feel that there is nothing wrong just because he is a child, so I think the description of the magic boy is appropriate.

"Of course, there are a lot of adaptations in the movie, which can be regarded as a rewriting of the story.

However, the sense of fate still exists, Nezha and Little White Dragon were given a different identity by fate, but he was not bound by fate, but through his own efforts and choices, he finally defeated fate.

Secondly, the film's depiction of family and friendship is also successful. The affection between Nezha and his parents, as well as the friendship between him and other partners, are all shown just right, without being overly sensational, but on point.

"Finally, the art style of the film is also very unique. The use of 3D ink painting style makes the film present a unique visual effect.

"I think this film style is right, it not only shows the animation technology, but also combines the unique charm of Chinese culture, which is of artistic value.

"Finally, this movie is good-looking, and it is also suitable for families to watch with children.

"Moreover, it is not a movie made specifically for children, and it is very suitable for adults to watch, even for young parents nowadays, I think I should watch it.

"At the end, a teaser, the next video to review the movie.

"That's right, another animated film, King Asura.

"This "Asura King" can only be said to be the opposite of "Nezha" in some characteristics.

"Nezha" uses the perspective of animation to present the world of adults.

"And "Asura King" uses a dark animation style to present a childish worldview."

(End of chapter)