"Nezha's Demon Boy Descends to the World" has continued to reverse the decline after the word-of-mouth effect, and when the box office should have fallen, it rose against the trend, all the way from fifth place to four, and finally led the Spring Festival box office.

27 days after the release of "Nezha", some netizens summarized the number of times this animated film has reversed, and there have been seven reversals, which is very rare.

As the box office of "Nezha" surpassed the highest box office record set by Fang Xing, it once again made this animated film the focus of public attention.

The word of mouth is there, the topic is also there, and the popularity continues unabated.

The follow-up box office is very stable, with a box office of 30 or 40 million on weekdays, close to 100 million on weekends, and even occasionally breaking 100 million.

"The Land of Ten Thousand Demons" is after entering the fourth weekend, the box office potential has been hollowed out, and the single-day box office is only one or two million, and after entering the second month, the weekday box office is only a few million, which has basically come to an end.

In this case, the gap between the box office of the two films is getting wider and wider.

According to this trend, the box office of "The Land of Ten Thousand Demons" was finally fixed at 3.7 billion.

"Nezha" exceeded 4 billion in one fell swoop, rushed to 4.5 billion, and won the box office championship of the Spring Festival movie without any suspense.

Moreover, according to the annual box office of movies in recent years, there are very few movies that can break through 4 billion, and it will take several years to release one.

Therefore, if there is no dark horse this year, "Nezha" has even booked the annual box office champion.

Judging from the data of the past five years, except for last year's "Infernal Affairs", which was released on the National Day and won the annual championship, the rest of the years were all films released during the Spring Festival that won the box office championship.

After all, the Spring Festival file is the biggest movie schedule of the year, and confident hit movies will be given priority to enter the Spring Festival file.

Therefore, it is normal for the annual box office champion to be in the Spring Festival stalls.

The box office data of this year's Spring Festival stalls is better than last year's, and it is much better.

In addition to "Nezha" winning the Spring Festival box office championship with a box office of 4.5 billion, there are two other movies with a box office of more than 2 billion.

"The Land of Ten Thousand Demons" ranked second with 3.7 billion dazzling data.

"Blade Men" has a box office of exactly 2.08 billion, ranking third.

The later movie data is not so good-looking, and it has not broken 1 billion.

The animated film "King Asura" only had a box office of 600 million and left early.

If it is really according to the propaganda, this animated film invests 500 million, it will lose at least more than 300 million.

It's just that the water of film investment is very deep, and it is a serious loss on the surface, but what is going on inside is something that laymen can't see through at all.

In fact.

During the Chinese New Year, Fang Xing and Liang Whale chatted over tea and talked about this "Asura King".

From the perspective of Liang Whale animation professionals, just looking at the picture quality and special effects of "King Asura", it doesn't take 500 million investment at all, and there is still a surplus of half cuts.

However, it's okay to talk about this kind of thing in private, and no one dares to say it in the open.

……

"Nezha" was a huge success during the Spring Festival, with a box office of 4.5 billion, breaking the highest record of a film produced by Ark Culture.

The box office of "Nezha" of 4.5 billion can bring 1.7 billion to Ark Culture, removing the production cost of 400 million, as well as publicity and distribution expenses, and the income can be 1.2 billion

Moreover, this is not counting the earnings after the online release.

Besides.

Animated films also have a characteristic, that is, the peripheral income is higher than other types of movies, and it is much higher.

For example, plush dolls, movies like "Infernal Affairs" are very limited.

"Nezha" is different, the protagonist's doll, the figure of the little white dragon, was all sold out during the Chinese New Year.

Even if Fang Xing asked the manufacturer to stock up in large quantities at the beginning, it couldn't withstand the explosion of "Nezha".

Based on comprehensive calculations, "Nezha" can bring nearly 2 billion revenue to Ark Culture.

This also increased the valuation of Ark Culture by 30% in the investment industry, exceeding 20 billion.

……

The success of "Nezha" also made the film market see the vast market of animated films.

Before "Nezha", animated movies have always existed, but they are not very popular.

Because there are many animated movies, they are all doing it with the idea of getting a ticket and dying.

Just like "The King of Asura", the investment figures are all bubbles, and the box office can reach 600 million just by marketing.

Just because there are many such animated movies, the audience has no confidence in animated films.

If it weren't for the fact that "Spirited Away" and "My Neighbor Totoro" gave the animated film market two shots in the arm a few years ago, the current situation would only be worse.

And the appearance of "Nezha" tells those film companies with facts that as long as they are made with heart, animated films can also reach the ceiling of the movie box office.

The film market is the same as other markets, when a commodity makes a lot of money, there will be countless followers.

Chasing the wind has always been the easiest way to make money.

Because you don't need to think, as long as you are fast enough, you can take a sip of soup.

Not every studio has the ambition to become a classic.

In fact, most film companies are trying to survive.

In any industry, the competition is fierce.

The film industry has been developing for decades and is already very mature.

Countless film companies went bankrupt and were acquired.

Prosperity and decline can be written into a history of Chinese cinema.

Therefore, those film companies that are struggling on the verge of losing money, when they see an outlet appearing, of course, they hurry up and catch up, and they can drink soup if they are fast, but if they are slow, they can't eat anything hot.

It's not just small companies, it's big companies too.

InBev Film and Television's just-released "Blade Warriors", the box office data is not bad, with a box office of 2.08 billion, which has recovered its investment and is a small profit.

The profit of "Blade Men" to investors is about 200 million, which is actually not bad.

It's just that if you compare it with the movie at the top, the gap comes out, and it is six times worse.

This also shocked InBev Film and Television.

An animated film won the box office champion of the Spring Festival stalls, and the box office profit exceeded 1.2 billion.

InBev Film and Television has a first-class special effects company in China, InBev Special Effects, and if you invest in an animation company, you are fully capable of producing animated films.

Now animated films are the outlet of the film industry.

Just after the New Year, the high-level meeting of InBev Film and Television directly established three animated film projects.

Of course, there is a big difference between the establishment of a project and the final production of an animated film.

InBev film and television projects are usually established first, and then start preparation, the preliminary preparation will be relatively slow, and at the same time start to evaluate the potential of each project.

Only one of the three projects may be made in the end, but this project has already gone through internal competition and is more guaranteed in quality.

Of course, if the project has great potential, it is possible to make all three projects.

This will also be adjusted according to market conditions.

Now animated films are the industry outlet, in case the market changes next year, the animated film project may be cut at any time.

……

Because companies in the film industry are chasing the trend of animated films, animators in the industry have become sweet and sweet overnight.

In headhunting companies, animators with a certain level of skill have their salaries increased by more than 50%, and some even doubled directly.

Even in the core team of Nebula Animation, there are many people who have received contact from headhunters.

Industry competition, poaching people is a very common thing.

Although Nebula Animation has been a huge success, it is normal for employees to be poached by other companies.

Fang Xing has long been accustomed to this situation, after all, people go to high places, as long as they fulfill their rights and obligations in accordance with the contract.

After the release of "Nezha", Nebula Animation has no major projects to produce for the time being.

The animation that is being done is some outsourced work.

This kind of work is mainly to maintain the daily operation of the company, and it is not very profitable.

This time the animation industry was shaken, and Nebula Animation was also affected somewhat, but relatively speaking, the impact was not great.

Because of the huge success of "Nezha", it means that Nebula Animation's performance bonus at the end of the year will be very amazing.

According to Fang Xing's instructions, Liang Whale revealed the year-end performance bonus to the employees of Nebula Animation at the time of the celebration party.

Even if some animators want to change jobs, they will definitely want to wait until they get this year's performance bonus before leaving, and by that time, no one knows what the animated film market will become.

……

Nebula Animation has no project to do, and Liang Whale is considering whether to go outside to pick up the project to do.

However, Liang Whale is a technical talent and is not good at pulling business, so he resists in his heart.

So, before that, he went to Fang Xing to talk about it.

"Mr. Fang, after the completion of "Nezha", Nebula Animation has been doing outsourcing work, and the revenue can maintain the company's operation, but there are no good projects to do. Should I go out and take on a project right now? "Liang Whale speaks very straightforwardly, and he will say whatever he wants.

Fang Xing likes his kind of character, and he never beats around the bush when he speaks.

Seeing his expression, Fang Xing smiled and asked, "Did you go online during the Chinese New Year?" ”

Liang Whale nodded: "Of course, I look at the box office data of "Nezha" every day. ”

"What about "Nezha"? Don't you have another anime that is also hotly discussed? Fang Xing reminded.

Liang Whale nodded and replied: "Yes, it is the rabbit animated short film made for the song "As Wished", and there are indeed many netizens discussing it. ”

Fang Xing continued to ask: "How do netizens discuss it? ”

Liang Whale scratched his head and replied with a smile: "There are many netizens who hope that the rabbit animation can be changed into a long story. ”

Fang Xing asked again: "Then what do you think?" Want to do it? ”

Liang Whale was stunned for a moment and asked, "Does Fang always want to do rabbit animation?" I wanted to do it, but I couldn't write such a good script. ”

The script of the animated short film was also given by Fang Xing, which is very suitable for the song "As Wished".

Liang Whale always thought that this animated short film was the animated version of the MV of "As Wished".

Nebula Animation occasionally produces animated MVs for singers under Ark Culture, which is not unusual.

Fang Xing said with a smile: "I'll come up with the script, if you're interested, make the rabbit animation a long story." ”

"Is it going to be an animated movie?" Liang Whale was a little puzzled.

Although the story of this rabbit animated short film is very touching, it is difficult to predict whether it will succeed if it is made into a movie.

After all, this style of painting will look a bit shabby when made into a movie.

Fang Xing shook his head and replied, "Make it a serial animation." ”

Liang Whale understood as soon as he heard it, if it was made into a serial animation, it would be reasonable, and nodded in agreement: "Okay, then do this, then I'll go back and prepare now?" ”

He is an impatient, and now that he has a goal, he wants to go back to work as soon as possible.

Fang Xing smiled, took out a Nezha figure, handed it over and said, "Shallowly, I gave it to Sister Xiaoyu." ”

The last time I watched a movie in the cinema, the two families were bumping into each other.

Asa remembers the sister she played with, so she wanted to give her a gift.

Liang Whale was stunned for a moment, and was a little embarrassed not to bring back the gift: "This ...... I didn't even bring any gifts. ”

"Don't worry about all the red tape and go back to the animation. When the first season is made, I'll look for a streaming platform, and I'll keep an eye on the production progress. Fang Xing said.

"Okay, I'll go back to the meeting to set up a project." Liang Whale happily walked away with the gift box.

……

Liang Whale returned to the Nebula Animation Special Effects Building and held non-stop meetings to discuss the establishment of new projects.

Next door to the Nebula animation is the Nebula special effect.

Now Nebula Special Effects is also holding back its strength, because Nebula Animation next door has made an animated movie with a box office of 4.5 billion, which makes the eyes of the employees of Nebula Special Effects widen.

Both companies are wholly-owned subsidiaries of Ark Culture, so it can be said that they are very close.

Therefore, if there is any gossip news in the morning of Nebula Animation, Nebula Special Effects can be known at noon.

Now Nebula Animation next door has released 4.5 billion movies, and there are no outstanding achievements on the Nebula special effects.

And, generally speaking, in the film industry, the odds of a special effects blockbuster are much higher than that of animated films.

But in one building, Nebula Animation came out first.

The Nebula special effects were naturally a little unconvinced.

In the office of the vice president of Nebula Special Effects, Sun Jianqi was very happy, fortunately, he signed a long-term contract before the Chinese New Year.

If it were to talk about the renewal now, he and his special effects team would be more passive.

The bargaining chips are mutual, and when one party has the initiative, the other party naturally becomes more passive.

Before the Chinese New Year.

Ark Culture has only two successful films, "Crazy Stone" and "Infernal Affairs".

Although it is already dazzling, neither film uses any special effects.

"Nezha's Demon Boy Descends to the World" is different, there are many special effects in animated movies, and these special effects are renderings made by Nebula special effects.

If the contract is negotiated now, it will be more difficult for Sun Jianqi's team to get preferential treatment.

In fact.

Fang Xing is very kind, and he didn't get stuck in their contract.

In fact, if Fang Xing is ruthless, he can completely stick to the contract and wait until the year to sign it.

However, Fang Xing has always given partners the opportunity to choose.

Sun Jianqi is willing to sign before the Chinese New Year, which means that he really wants to stay in Nebula Special Effects, so he deserves better treatment.

If he is still waiting for the price to sell, and he has to wait for the year to negotiate the contract, then the reduction of the salary is also his choice.

Sun Jianqi made the right choice, and he was very happy.

At the same time, I am also more confident in the culture of the Ark.

Because Ark Culture currently has three movies, 2.4 billion, 3.6 billion, and 4.5 billion, the box office of the three movies together has exceeded 10 billion, which is really amazing.