When the Spring Festival stalls were released for 12 days.

The total box office of "The Land of Ten Thousand Demons" reached 2.61 billion, temporarily ranking first in the Spring Festival box office.

"Blade Men" has a total box office of 1.98 billion, but it is not the second highest-grossing film in the Spring Festival stalls.

Because two days ago, the total box office of "Nezha" had already surpassed "Blade Men".

After the box office was summarized on the 12th day, the total box office of "Nezha" has reached 2.42 billion.

Up to now.

"The Land of Ten Thousand Demons" still maintains the first place in the total box office of the Spring Festival, but the gap with "Nezha" is less than 200 million.

This gap is not big, but it is not small.

If it is 20 days after its release, there is still a gap of 200 million, then the Spring Festival box office champion of "The Land of Ten Thousand Demons" is basically stable.

It's just that it's only been in theaters for 12 days now.

Generally speaking, after 12 days of a movie's release, the single-day box office will drop to about one-third of the first-day box office.

The box office of "Land of Ten Thousand Demons" does conform to this law.

The box office is less than one-third on weekdays and more than one-third on rest days, and on average, the single-day box office is about one-third of the first-day box office.

However, "Nezha" does not conform to this rule.

On the weekend of the 12th day of release, the single-day box office soared to 210 million, even higher than the first-day box office.

The reason for this is simple.

The first is that word of mouth has risen, and the box office has a lot of stamina.

The second reason is also the most critical reason, there are too few films scheduled on the first day.

"Nezha" was only 13% scheduled on the first day, and among the five popular movies, the film schedule was at the bottom.

Three days before the Spring Festival stalls with full passenger flow in theaters, the film schedule is equal to the box office.

This has become the rule.

Three days before the Spring Festival, audiences across the country are basically on holiday, and there are many people watching movies, and everyone is crowded into these three days.

Basically, whatever movie is shown in the cinema, the audience will watch whatever movie, and the venue is full.

This makes it no longer important whether the movie is good or not, as long as there are more films, the box office will be high.

"Nezha" has only 13% of the films scheduled on the first day, so naturally it can't be compared with the movies with 26% of the films.

Therefore, it is not that the box office of "Nezha" is too high after 12 days of release, but that there are too few films scheduled on the first day, resulting in a low box office on the first day.

The combination of two layers of reasons creates this situation.

"Nezha" was released for 12 days, and the single-day box office was still higher than the first-day box office.

By this time.

No matter how stupid the theater manager is, he can see who is the king of the Spring Festival stalls.

The box office results of "The Land of Ten Thousand Demons" are really good, if nothing else, it could have won the box office championship of the Spring Festival.

In fact.

"The Land of Ten Thousand Demons" has defeated "Blade Warriors", which was originally ranked second, "Las Vegas Smoke", which ranked third, and "King Asura", which ranked fourth.

In terms of record, "The Land of Ten Thousand Demons" has already defeated three opponents.

It's just that when people never expected it, the real opponents of "The Land of Ten Thousand Demons" were not the first three, but the fifth "Nezha's Demon Boy Descends to the World".

Moreover, the stamina of the fifth child is a bit terrifying.

The situation is already clear, and the theater manager naturally knows who is the boss, so from the 13th day, the film schedule began to tilt towards "Nezha".

Day 13.

The film schedule of "Nezha" has risen to 40%.

The film schedule of "The Land of Ten Thousand Demons" dropped to 27%.

Since there are no heavyweight new films released, and the movies "Blade Warriors" and "Smoke and Clouds in Las Vegas" have been semi-withdrawn.

Therefore, the film schedule is basically divided between "Nezha" and "The Land of Ten Thousand Demons".

The two movies have also entered the final battle stage, and they have to decide the final victory.

"The Land of Ten Thousand Demons" is still the highest-grossing movie in the Spring Festival, with an extra box office of almost 200 million.

This box office advantage is subtle.

If "The Land of Ten Thousand Demons" can stabilize this box office gap, it has a chance to retain the throne of the box office champion of the Spring Festival stalls.

Only, the 13th day is Sunday.

After the box office of "Nezha" broke 200 million the day before Saturday, the box office was still rising on Sunday, relying on 40% of the high-ranking films, and won 220 million box office.

"The Land of Ten Thousand Demons" is in accordance with the normal box office law, slowly declining, with a box office of 150 million on Sunday, and the single-day box office gap has further widened, reaching 70 million.

After the two-day holiday, it was Monday on the 14th day.

The box office of movies on weekdays will decline, and the same is true for the two movies, the box office on weekdays will drop directly to the level of 10 million.

"Nezha" 70 million box office.

"The Land of Ten Thousand Demons" has a box office of 50 million.

The box office gap on weekdays is not large, and according to this trend, "The Land of Ten Thousand Demons" still has a box office gap of more than 100 million.

In order to maintain the position of the box office champion of the Spring Festival, the producer of "The Land of Ten Thousand Demons" began to carry out more radical promotional activities, began to charter the venue to increase the box office, and made appointments with film critics on major online platforms.

"The Land of Ten Thousand Demons" is still the highest-grossing movie in the Spring Festival so far, and it is also the most popular.

And special effects blockbusters also have the widest audience.

Therefore, film critics will definitely write film reviews, but not necessarily when they will be written.

The producer of "The Land of Ten Thousand Demons" made an appointment, so that many film critics rushed out of the film review in order to make money and posted it on the Internet.

The producer of "The Land of Ten Thousand Demons" is very confident in the quality of the film, so he took the initiative to request the manuscript, hoping to make the reputation of "The Land of Ten Thousand Demons" stand up and drive the box office stamina.

And that's exactly what happened.

can maintain the position of the box office champion of the Spring Festival stalls for half a month, and the quality of the movie must be online.

The film reviews issued by film critics are basically based on praise.

[In the history of Chinese films, the special effects ceiling "The Country of Ten Thousand Demons" is worth watching. 】

[After spending 300 million yuan for special effects, "The Land of Ten Thousand Demons" did not disappoint. 】

["The Land of Ten Thousand Demons" created a grand world view and allowed me to see a bizarre and mythical world. 】

["The Land of Ten Thousand Demons" uses practical actions to tell the film industry how special effects blockbusters should be made. 】

[Spring Festival box office champion, "Country of Ten Thousand Demons" deserves this honor. 】

[Interview with the director and special effects director of "The Land of Ten Thousand Demons", how the monsters in the world of ten thousand demons are trained. 】

["The Land of Ten Thousand Demons" defeated "Blade Warriors", the special effects ceiling, and it deserves its name. 】

Most of these film reviews are praised.

After all, many film reviews are actively requested by the producer, and the film critic takes the money, so he naturally wants to say more good things.

Of course, professional film critics will still comment from a professional point of view.

If a movie is so bad that there is no place to boast about it, it is impossible to write such a film review.

"The Land of Ten Thousand Demons" is indeed the ceiling level in China in terms of special effects.

Therefore, most film critics focus on praising special effects and part of the plot.

When comparing with other movies, it is basically compared with "Blade Men".

After all, both movies are special effects films, and both have a large investment.

Before the Spring Festival began, the audience and the industry basically regarded "Land of Demons" and "Blade" as two competing movies.

So, the critics do this comparison and understand what the problem is.

However, the film critics who commissioned the manuscript by the producer consciously avoided comparing "The Land of Ten Thousand Demons" with "Nezha's Demon Boy Descends".

Even in most film reviews, "Nezha" will not be mentioned.

……

The producer of "The Land of Ten Thousand Demons" took the initiative to ask for the promotion of the film review, which really had an effect.

There are many voices on the Internet praising the good special effects of "The Land of Ten Thousand Demons".

And, it really is.

Viewers who have watched "The Land of Ten Thousand Demons" will basically agree with this.

Therefore, the gimmick of the Chinese special effects ceiling of "The Land of Ten Thousand Demons" successfully standed.

This made many viewers who have not yet watched "The Land of Ten Thousand Demons" have the idea of going to take a look.

After all, special effects blockbusters have a wide audience, especially young audiences, who haven't even seen the best special effects blockbusters at present, so isn't there something missing this Spring Festival.

Therefore, from the 15th day, the box office of "Land of Demons" began to show a rebounding trend.

Day 15.

"Nezha" 65 million box office.

"The Land of Ten Thousand Demons" has a box office of 62 million.

The box office of the two movies can't close the gap.

It's the 19th day.

It's a rest day again.

Both films have risen at the box office.

"Nezha" has a box office of 120 million.

"The Land of Ten Thousand Demons" has a box office of 110 million.

And the total box office of the two movies exceeded 3 billion.

The total box office of "Land of Ten Thousand Demons" is 3.18 billion box office.

"Nezha" 31.2 box office.

There is still a box office gap of 60 million.

This box office gap is delicate because the two films have been in theaters for 19 days.

The box office is in its final stages.

Generally, after 19 days of movie release, it is difficult to maintain a single-day box office of more than 100 million.

But the box office of the two movies on the rest day broke 100 million.

"Nezha" relied on a good reputation and showed strong stamina.

"The Land of Ten Thousand Demons" did a good job in the second phase of marketing, seizing the publicity gimmick of the domestic special effects ceiling and attracting a wave of audiences.

In addition, the film team of "The Land of Ten Thousand Demons" engaged in charter activities, which really stabilized the box office.

By this time, the gap between the 60 million box office was becoming more and more subtle.

Normally.

The movie will be released within a month.

In other words, there are still ten days left for the release time.

In ten days, can you close the gap between the 60 million box office?

This gap does not seem to be big, but "The Land of Ten Thousand Demons" will not give up easily, and various publicity, marketing, and charter activities have been held with only one purpose, to maintain the throne of the box office champion of the Spring Festival stalls.

On the side of the Ark Culture, there are no special activities.

Because, Ark Culture just came back to work after the New Year.

Fang Xing also did not carry out promotional activities, and the cartoon, without the participation of big-name stars, except for Fang Xing, no one else can pull the heat, and can only rely on the movie itself.

Therefore, the competition for the Spring Festival box office champions of the two films is very fierce.

Whoever wins the final box office champion is likely.

Of course.

In the Ark culture, there must be people who are in a hurry.

It can even be said that most of the employees of Ark Culture are staring at the box office of the two movies, watching the gap always remain at 60 million, and they are so anxious that they have used their strength, but it is useless.

Qiao Yinghong walked into Fang Xing's office and asked: "Boss, the box office of "Nezha" is only 60 million short of "The Land of Ten Thousand Demons". ”

Fang Xing was looking at the documents squeezed out during the New Year, thought for a while, and replied, "I'm not available." ”

Qiao Yinghong spread her hands and said: "Then there is no one else to do publicity, among the main creators of "Nezha", you are the most well-known." ”

Fang Xing looked up at her and said with a smile: "It's useless to do this, be direct, discuss with the theater chain, and apply for an extension." As long as the postponement news is announced, "The Land of Ten Thousand Demons" will be automatically abandoned. ”

Qiao Yinghong frowned and said, "If we postpone it, "The Land of Ten Thousand Demons" will definitely be postponed as well." ”

Fang Xing chuckled: "That's not important, just apply, make an official announcement when the extension is confirmed, I guarantee that "The Land of Ten Thousand Demons" will not continue to spend money on marketing." ”

Qiao Yinghong knows her boss's personality too well, and when she says that she is not free, she is too lazy to engage in these vain marketing.

Therefore, she didn't make any further suggestions, and did what Fang Xing said, and sent someone to contact the theater to apply for the extension of "Nezha".

"Nezha" was released for 19 days, and the box office exceeded 100 million.

The box office momentum is so fierce, and the theater company also wants to make money, so it will definitely agree to postpone.

It's not just "Nezha".

The filmmaker of "The Land of Ten Thousand Demons" is not stupid, and also applied for an extension.

After 19 days of release, the box office of the two movies could exceed 100 million, so they were naturally postponed.

There is no suspense in this.

According to Fang Xing's instructions, after confirming the postponement, Qiao Yinghong directly announced the postponement of "Nezha" for one month.

If Fang Xing expected the same.

After seeing the news of the postponement of "Nezha", the filmmakers of "The Land of Ten Thousand Demons" stopped spending money on marketing, and the charter event ended.

After all, spending money on marketing and chartering events all cost money, and they are very expensive.

Of course.

If you can keep the throne of the box office champion of the Spring Festival stalls, all the money thrown out can be earned back by this name.

Merely.

When the official announcement of "Nezha" was postponed, the filmmakers of "The Land of Ten Thousand Demons" already felt that it was difficult to keep the throne of the box office champion of the Spring Festival stalls.

Because so far, the Ark culture is like a Maitreya Buddha, and no strategy has been used in the whole box office war.

There was no marketing, no money spent on publicity, and no film critics to make appointments.

Even after the year, Fang Xing did not come out to do publicity.

Now both films have been postponed.

And the box office gap is only 60 million.

The filmmaker of "The Land of Ten Thousand Demons" has already analyzed that as long as Fang Xing shows up for publicity, even if it is just to record a program on TV, the gap of 60 million can be easily smoothed out.

The current Ark culture is like holding a big hand in his hand, never playing, just waiting for the final blow.

No matter how much "The Land of Ten Thousand Demons" struggles, as long as Fang Xing plays the cards at the end, all the previous efforts of "The Land of Ten Thousand Demons" will be in vain.

Therefore, the filmmakers of "The Land of Ten Thousand Demons" are also very sober, and now the amount of money spent is in vain, and they can't resist Fang Xing to do a publicity casually.

Therefore, "The Land of Ten Thousand Demons" gave up very simply.

After "The Land of Demons" gave up marketing and charter activities, the single-day box office of the two films began to widen the gap.

Day 26.

The films discussed during the Spring Festival, in addition to the Spring Festival holiday, entered the third weekend.

The single-day box office of "Nezha" is still strong.

With the help of Liang Whale and other Nebula animation creators shouting vigorously online, the box office of "Nezha" broke 100 million again on the rest day.

After "The Land of Ten Thousand Demons" gave up marketing and chartering, the box office began to swim naked, and the single-day box office on the rest day was only 70 million.

Day 27.

On Sunday, the box office of "Nezha" broke 100 million again.

The box office of "The Land of Ten Thousand Demons" dropped to 65 million.

The total box office of "Nezha" exceeded 3.6 billion, surpassing "The Land of Ten Thousand Demons" and officially leading the Spring Festival box office.