"The Wandering Earth 2" was filmed until Chinese New Year's Eve, when it was officially completed.

didn't hold a finale banquet, so I took a holiday first and let the crew go home for the New Year.

I plan to wait until the movie is released and hold a celebration banquet to gather people.

Since Fang Xing has been in the crew in the second half of this year, he occasionally has to take a break to talk about the Spring Festival release of "Bear Infested: Raiders of the Lost Ark", so he has no time to pick up the Spring Festival Gala of any TV station.

However, there are many singers under Ark Culture, and their singing skills are very good.

Lu Ming, Shen Pujia, and Shen Xiyin recorded as many as seven or eight provincial satellite TV Spring Festival Galas.

As soon as he has the opportunity, he will promote "Bear Infested: Raiders of the Lost Ark".

After all, during this year's Spring Festival, Ark Culture has only such a movie released.

Moreover, it is a theatrical version of an animated film to compete in the Spring Festival file.

The industry is generally not optimistic.

However, Fang Xing negotiated a contract with Zhang Changfeng for a box office of 600 million, and if the final box office does not reach 600 million, Penguin Pictures will also share the account according to the box office of 600 million.

That said, Ark Culture is likely to lose money on this animated film.

If the box office of "Bear Infested: Raiders of the Lost Ark" hits the streets, then the loss may be hundreds of millions.

Although Penguin Pictures did not announce the 600 million box office gambling contract signed with Ark Culture, this kind of thing is not a secret in the industry.

The day after the signing, the news spread in the industry.

In many film and television industry groups, there are industry insiders discussing.

"The theatrical version of "Bear Infested" dared to sign a box office bet of 600 million, which is too bold."

"Didn't the industry's prediction for the theatrical version of "Bear Infested" say that the box office would be at most 100 million? It's several times worse than 600 million. Is there any new news coming out, the theatrical version of "Bear Infested" is very good?"

"There is no new news, the gossip I heard from inside Penguin Pictures said that Fang Xing and Zhang Changfeng talked about it personally. Fang Xing took a 600 million gambling contract in exchange for 10% of the first-day film schedule, what a ruthless person."

"! If according to the prediction, the theatrical version of "Bear Infested" only has a box office of 100 million, then plus the cost of publicity and distribution, Ark Culture will have to lose one or two hundred million."

"It may be less than 200 million, but it should be more than 100 million."

"I feel that it will be close to 200 million, because the publicity investment of Ark Culture is very large, and the land is widely promoted, and I am very willing to spend money."

"What is the origin of this "Bear Infested"? Although the ratings of the tV version are good, there are few theatrical cartoons that can be successful, and the basic plate of 100 million should be difficult to change."

"The VAM contract was mentioned by Fang Xing, maybe he is very confident in the theatrical version of "Bear Infested"."

"I feel that he doesn't understand the market for animated films, and thinks that "Nezha" can explode 4.6 billion at the box office, and "Bear Infested" can too."

"Nezha" and "Bear Infested" are completely two different concepts, and the production cost is five or six times different."

The industry has already seen the trailer of "Bear Infested: Raiders of the Lost Ark".

In terms of animation refinement, "Bear Infested: Raiders of the Lost Ark" and "Nezha's Demon Boy Descends" are indeed not the same dimension.

"Nezha's Demon Boy Descends to the World" took three and a half years from project approval to completion, with an investment of 400 million.

"Bear Infested: Raiders of the Lost Ark" invested 70 million and took seven months to produce.

It is true that the two animated films are very different in terms of investment and production time.

As a result, the industry simply doesn't compare two animated films together.

This is also the reason why the industry is not optimistic about "Bear Infested: Raiders of the Lost Ark".

Small investment, short production time, and the theatrical version of the tV cartoon, all factors combined, it seems that there is no possibility of a high box office.

In fact.

The industry's prediction of a movie is accurate in most cases, and even if there is an error, the error will not be too large.

Therefore.

This time, the industry's predictions and the ticket signed by Fang Xing

The gap reached 6 times.

In the eyes of most film and television industry practitioners, even if "Bear Infested: Raiders of the Lost Ark" hits, a box office of 200 million is already the limit, and 600 million is absolutely impossible.

"One thing to say, although the theatrical version of "Bear Infested" is likely to lose, Ark Culture can indeed afford to lose, and any TV series or movie can earn several times."

"Indeed, the strength of Ark Culture is convincing, and the release of "The Wandering Earth 2" is estimated to be more than 4 billion plates."

""Three-Body Problem 2" has also been completed, and when it is broadcast, the results should not be bad."

……

In the midst of the doubts of the industry, Ark Culture continued to promote "Bear Infested: Treasure Hunting Bear Soldiers", and the publicity efforts were indeed overwhelming.

Outside the buses in many big cities, the patterns of Xiong Da and Xiong Er are sprayed.

Ground pushes are paved all over the city, large and small.

According to the ferocity of this kind of publicity, those who don't know think it's a special effects blockbuster with an investment of four or five billion.

During the entire promotion period of "Bear Infested: Raiders of the Lost Ark", Fang Xing didn't participate much, because he stayed in the crew to shoot "The Wandering Earth 2".

Filming was not completed until Chinese New Year's Eve, and the crew went home on vacation.

Fang Xing, like last year, spent the Spring Festival at home with his family.

Shallow and a year taller, like a beautiful little princess, everyone likes it when they see it.

Last year.

Fang Xing took the family to the cinema and could only watch animated movies that made adults want to sleep.

This year is finally different, with the release of "Bear Infested: Raiders of the Lost Ark".

Moreover, when Qianqian was at home, he liked to watch the tV version of the cartoon "Bear Infested", and every night when his father came home, the first thing he did was to hold his father's hand and talk about what Xiong Da and Xiong Er did today.

On the eve of the Spring Festival, when her grandparents took her out to buy New Year's goods, there were many posters of "Bear Infested" at the door of the supermarket.

On the shelves of supermarkets, there are also many products printed with the "bear infested" pattern.

When you see it, you have to take it off and put it in the shopping cart.

Grandparents spoil their granddaughters too much, as long as their granddaughters are happy, no matter what they buy, they will pack and take them home.

……

During the promotion period of "Bear Infested: Raiders of the Lost Ark", the third season of the "Bear Infested" cartoon also came to an end.

The third season of "Bear Infested" on the CCTV Children's Channel cannot be implanted with movie advertisements.

However, in order to do publicity, Nebula Animation directly bought the advertisements of CCTV Children's Channel, and after the third season of "Bear Infested" was broadcast, it directly put on a 15-second advertisement to promote the Spring Festival file "Bear Infested: Raiders of the Lost Ark" to be released in cinemas across the country.

This ad threw a lot of money, but it worked very well.

The children of many families know that "Bear Infested: Raiders of the Lost Ark" was released in cinemas during the Chinese New Year, and they can only go to the cinema to watch it, not on TV.

Therefore, before the Chinese New Year, many children have asked their parents to take them to the cinema to watch "Bear Infested".

It's not just the CCTV children's channel.

The children's channels of other provincial satellite TV also bought advertisements when they followed the third season of "Bear Infested" in the second round.

In addition to TV stations, there are also video sites.

However, the video website did not buy an advertisement, but when signing the webcast rights, it directly produced a 15-second advertisement for "Bear Infested: Raiders of the Lost Ark" and placed it at the end of the cartoon.

Therefore, the promotion of the "Bear Infested" animated film can be said to be all-round without dead ends, and the goal is to let all audiences who like to watch "Bear Infested" know that the animated films of the "Bear Infested" series are going to be released in cinemas.

With such ferocious claims.

It's finally the first day of the Lunar New Year.

The Spring Festival movie was officially released.

Fang Xing, as in previous years, takes his family to the cinema to watch a movie on the first day of the new year every year.

In previous years, it was basically an animated film produced by other film and television companies, but most of them were young animations, and adults were drowsy after watching them.

This year is different.

An animated film with the Ark culture was released.

Therefore, before the family left, Fang Xing booked a ticket on his mobile phone.

Since it is an afternoon show, there are not many people, so it is not difficult to book tickets in advance.

Before you go.

Liang Whale called and asked if he wanted to watch "Bear Infested: Raiders of the Lost Ark" together.

After all, it was made by Nebula Animation, and Liang Whale must be watched.

The two families had also watched movies together before.

So, Fang Xing booked three more tickets and watched them with Liang Whale's family.

Arrived at the cinema.

The two families meet.

Liang Xiaoyu took Qianqian to catch the doll machine in the studio.

Qianqian likes to catch dolls very much, especially a dolphin plush toy that Fang Xing caught for her, she has to sleep with it every night.

Fang Xing sat with Liang Whale in the rest area of the studio, waiting for the movie to start.

This cinema is the largest in Ningyun District and has a large number of visitors.

In the afternoon, there was a lot of spectators.

The top three popular movies released this year are basically sold out in the afternoon, and there are only some corner spots.

The viewing experience in the corner position is actually very bad, so unless it is particularly full, the audience is reluctant to buy tickets in the corner position.

Relatively speaking.

"Bear Infested: Raiders of the Lost Ark" has more tickets than other popular movies.

But.

When parents start showing up in the cinema with their children, the situation begins to change.

Parents come in with their children and ask what movie they want to watch.

Many children look at the posters in the movie theater and point to the posters of Xiong Da Xiong II and shout, "I want to watch "Bear Infested."

Parents who take their children out to watch movies during the Spring Festival are basically ready to watch boring young cartoons.

Therefore, as long as the child insists, most parents will compromise.

The difference is just which cartoon to watch.

There are two animated films this year, one is "Bear Infested: Raiders of the Lost Ark" and the other is "Havoc in Huaguo Mountain".

This "Havoc in Huaguo Mountain" is a mythological animated film that follows the trend after the success of "Nezha".

The investment is not small, there are 200 million.

There is also a lot of publicity, but it is not as ferocious as "Bear Infested: Raiders of the Lost Ark".

Originally, it was difficult to get 10% of the film schedule on the first day of "Bear Infested: Raiders of the Lost Ark", but Fang Xing gambled with a box office of 600 million and won such a high schedule.

In disguise, the scheduling of other movies has decreased, and the one that has decreased more is this "Havoc in Huaguo Mountain".

After all, they are all animated films, and if they are competing with each other, it will indeed have a greater impact.

The distribution company of "Havoc in Huaguo Mountain" also lined up for employees to do publicity in the most prosperous cinema on the first day, buy tickets to watch "Havoc in Huaguo Mountain", you can draw a lottery, and have a chance to get a Monkey King doll on the first day.

This activity is really effective, and many families have bought tickets for "Havoc in Huaguo Mountain" for the sake of the Monkey King doll.

However, there are also some children who insist on watching "Bear Infested" when they see the poster of Xiong Da Xiong Er, and there is no need to discuss.

Therefore, since the afternoon, the tickets for "Bear Infested: Raiders of the Lost Ark" have been selling better and better, and they are selling three or four, or even four or five.

……

Fang Xing and Liang Whale were in the studio, and they saw many parents with their children, all of whom wanted to watch "Bear Infested".

Both of them were very happy to see this.

The tV version of the cartoon of "Bear Infested" really played a big role.

At least among the children, this cartoon is very popular.

……

The other side.

The animation company that produced "Havoc in Huaguo Mountain" is Tianyi Animation.

At the beginning, "Havoc in Huaguo Mountain" was expected to get 10% of the film schedule.

However, "Bear Infested: Raiders of the Lost Ark" suddenly came out, and a gambling contract with a box office of 600 million ate 10% of the scheduled films.

As a result, "Havoc in Huaguo Mountain" finally only got 8% of the first-day film schedule.

This makes Tianyi Animation very unhappy.

However, Tianyi Animation is still confident.

Because as long as you are a practitioner in the film and television industry, you can see that the theatrical version of "Bear Infested" is unlikely to get such a high box office.

10% of the scheduled films are only scheduled on the first day, and after the box office on the first day is pitted, the next day's film schedule will be cut in half.

When the time comes, the scheduled films spit out by "Bear Infested" will definitely be cheaper as a competing product "Havoc in Huaguo Mountain".

After all, there are only two animated movies released during the Spring Festival this year, and when "Bear Infested" hits the streets, the rest of "Havoc in Huaguo Mountain" will eat the most dividends.

So Tianyi Animation is not in a hurry, and uses all its resources to prepare to ensure the attendance rate on the first day, and then counterattack from the second day.

It's evening.

The number of movies in the evening is the golden field, especially on holidays, the popular cinemas are basically full, and the tickets can be sold out of any movie shown in the cinema.

Therefore.

The evening performances of "Bear Infested Treasure Raiders" and "Havoc in Huaguo Mountain" were basically sold out.

The timely box office data on the Maoyan App is also constantly changing.

When it first started, the top five hit movies were the highest-grossing films.

"Bear Infested: Raiders of the Lost Ark" ranks sixth in the box office because of the proportion of films, so it also ranks sixth at the box office.

"Havoc in Huaguo Mountain" followed closely behind, filming seventh.

Tianyi Animation saw that the box office of "Bear Infested: Raiders of the Lost Ark" on the first day was very good, and it was worthy of 10% of the film schedule, and the single-day box office reached 80 million.

This was a bit of a surprise to the top management of Tianyi Animation.

However, Tianyi Animation has not lost confidence.

The box office on the first day of the Spring Festival does mainly depend on the film schedule, after all, no matter what movie is shown in the cinema, the tickets can be sold out, even if it is a big bad movie.

However, word of mouth can't deceive people.

Tianyi Animation does not believe that a theatrical version of tV animation can win an orthodox animated movie.

Therefore, waiting for the word-of-mouth to come out the next day, I suppressed "Bear Infested".

Merely.

Things weren't quite what Tianyi Animation expected.

That night, after watching the movie, many viewers posted on Moments to share their viewing experience.

Of course, in the circle of friends posted by the audience, the proportion of "Bear Infested: Raiders of the Lost Ark" is not high.

After all, there are five more popular movies ahead, and most of the audience is discussing popular movies.

Only a few parents who accompany their children to watch animated movies will share their viewing experience of "Bear Infested: Raiders of the Lost Ark".

[Watching cartoons with my children, I originally planned to sleep in the cinema, but I ended up watching the entire "Bear Infested" movie. 】

[The movie "Bear Infested", not to mention that it is very good. But it was really beyond my expectations, and I was able to see it. It's an adult perspective that can be seen, and the child is really crazy. 】