With the word-of-mouth of the movie on the first day of the Spring Festival, it came out.

As expected, the special effects blockbuster "Journey to the West" led the box office list.

However, one of the five hit movies fell behind on the first day.

The romance film "Winter with You is Warm" is not highly evaluated, and the attendance rate on the first day is at the bottom of the five movies.

The starring lineup of this movie is very good, and the total box office of the male and female protagonists is over 10 billion.

So although the subject matter of this movie is not a big hit, it is already one of the popular movies.

It's just that the audience's reputation on the first day was not very good, and many viewers complained with two words [refund money!] 】

Originally, with 13% of the proportion of scheduled films, the real-time box office of "Winter with You Are Warm" on the Maoyan APP has always been higher than that of "Bear Infested: Raiders of the Lost Ark", but the gap between the two is very small.

Occasionally, "Bear Infested: Raiders of the Lost Ark" will surpass "Winter with You as Warm" and lead for a short time.

However, the real-time box office on the Maoyan APP is not a summary of the box office of all channels, and there will be a slight deviation.

The first-day box office can only be counted after all the box office channels are summarized on the second day.

So, the next morning.

The box office data on the first day of the Spring Festival stalls is counted.

"Journey to the West" led the Spring Festival with a box office of 260 million.

This was followed by another sci-fi film that chased the wind and two comedy New Year films.

The fifth place, but it is not "Winter with You Warmth", which has been leading on the Maoyan APP yesterday, is "Bear Infested: Treasure Raiders and Bear Soldiers" with a box office of 83.2 million.

"Winter with You is Warm" was squeezed to the sixth, 81.5 million box office.

The difference between the two is less than 2 million box office, which can be said to be very small.

The seventh-highest box office movie is the animated film "Havoc in Huaguo Mountain", with a box office of 68.2 million.

The competition for this year's Spring Festival movies is very even.

Except for the trend of "Winter with You Warm" falling behind, the box office of other movies is worthy of the film schedule.

Even the animated film "Havoc in Huaguo Mountain", which ranked seventh at the box office, has an attendance rate of 40%.

This means that the quality of the movies in this year's Spring Festival stalls is good, but the box office of the leading "Journey to the West" has not particularly exploded.

In other words, this year's Spring Festival file, there have been no big hit movies, six or seven good quality movies are fighting, and it is still unknown who will be able to stand out from the encirclement in the end.

……

The cinema company will adjust the proportion of films scheduled for the second day according to the box office and attendance rate of the film on the first day.

The contract signed by the producer and the distributor, even if the proportion of the film schedule is written into the contract, can only guarantee the film schedule on the first day, but cannot guarantee the film schedule for the entire release period.

Movies with a high box office on the first day and a high attendance rate will naturally increase the proportion of films scheduled on the second day.

On the contrary, it will be reduced.

Among the five popular movies, "Winter with You is Warm" has shown a trend of falling behind.

The theater company is very pragmatic in arranging the film schedule, since the attendance rate is not high, the audience feedback is not good, and the film schedule will inevitably decline the next day.

The film schedule on the second day of "Winter with You is Warm" dropped directly from 13% to 9%.

Of the 4% of the films that were spit out, half of them were eaten by the top three movies at the box office.

Besides.

"Havoc in Huaguo Mountain" had a good attendance rate on the first day, but there were relatively few films scheduled on the first day.

And the distribution company of "Havoc in Huaguo Mountain" made efforts to strive for the theater to schedule films.

"Bear Infested: Raiders of the Lost Ark" is worthy of the first-day box office, and there is nothing particularly eye-catching in the data, but the overall is not bad.

In fact.

The industry's predictions for "Bear Infested: Raiders of the Lost Ark" are all based on the market.

The family carnival animated film market for the Spring Festival is actually not large, and a large part of it will be robbed by other movies.

Prior to this, no theatrical animated film with a similar positioning had been successful.

The audience has not developed the habit of taking children to watch animated movies during the Spring Festival.

Therefore, the industry's prediction of "Bear Infested: Raiders of the Lost Ark" itself is not a problem.

The VAM contract signed by Fang Xing can only guarantee the number of films scheduled on the first day, but cannot guarantee the follow-up.

If the box office of "Bear Infested: Raiders of the Lost Ark" is not good on the first day, the proportion of scheduled films is very likely to be cut in half on the second day.

However, to the surprise of the industry, "Bear Infested: Raiders of the Lost Ark" received 10% of the scheduled films, although the box office data was not particularly explosive, but it was worthy of the film schedule.

Therefore, the theater company did not cut the schedule of "Bear Infested: Raiders of the Lost Ark" the next day, and continued to give 10% of the film schedule.

The distributor of "Havoc in Huaguo Mountain" made great efforts to eat part of the film schedule of "You Are Warm in Winter", and finally increased the film schedule to 10%.

In this way, the two animated films, standing on the same starting line, started competing again.

Originally.

The producers of "Havoc in Huaguo Mountain" are very confident.

They smashed 200 million yuan to make an animated movie, and it is definitely not good to fight a blockbuster movie like "Nezha", but it can't beat a theatrical animation with an investment of tens of millions?

Outcome.

The family movie-watching boom on the second day directly stunned the producers of "Havoc in Huaguo Mountain".

Originally, many parents didn't want to take their children to watch "Bear Infested: Raiders of the Lost Ark".

The reason is simple.

This kind of poorly made cartoon can be watched for free on TV, so why spend money to go to the cinema to watch it?

This is not an isolated idea, but a universal phenomenon.

Although many children want to watch "Bear Infested: Raiders of the Lost Ark", if a family goes to see it, they have to buy three or four movie tickets, which is more than 100.

For more than 100 yuan, watching a cartoon that can be watched for free on TV, no matter how you think about it, you feel that it is a big wrong.

This idea has become the main reason to prevent many parents from buying tickets to watch the "Bear Infested" movie.

However.

After the first day of release, parents who have watched "Bear Infested: Raiders of the Lost Ark" have positive comments on the circle of friends.

[My big treasure and two treasures like to watch, most of the seats in the afternoon are seated, almost all of them are family movies, there are a lot of children, anyway, the children on the scene are not happy. 】

[I don't know if I've become naïve, but I actually saw it.] 】

[You are not a special case, I actually watched it with relish with my girl. 】

Since the reviews of the circle of friends are all positive.

And the evaluation of the circle of friends, although the sample is not high, can at least ensure that it is not marketing.

Therefore, most parents trust the evaluation of the circle of friends.

Because the first day of "Bear Infested: Raiders of the Lost Ark", the reviews were very good.

Many parents who were originally hesitant to take their children to watch it finally couldn't bear their children's begging, so the family set out to take advantage of the Spring Festival to drive to the cinema to watch "Bear Infested".

Therefore, there are many more families who go to the cinema to see "Bear Infested" the next day than on the first day.

From the afternoon onwards, many sessions began to fill up.

There are even families who can't buy tickets for the most recent movie shows, so they can only buy the evening ones in advance.

If it's any later, you won't even be able to buy a ticket for the night.

……

The next day.

From noon.

"Bear Infested: Raiders of the Lost Ark" has sprung up by virtue of word-of-mouth.

Originally, "Havoc in Huaguo Mountain" also wanted to use 10% of the film schedule to rub according to "Bear Infested".

Outcome.

It was six o'clock in the afternoon.

The box office of "Bear Infested: Raiders of the Lost Ark" has reached 50 million, and this is not yet the golden field at night.

The box office of "Havoc in Huaguo Mountain" has been suppressed, with only 40 million box office.

This gap is a bit big, and it is basically impossible to surpass it just by relying on the box office of the golden field at night.

As expected.

Wait until the morning of the third day of the Lunar New Year.

The box office statistics of the second year of junior high school are out.

With the help of word-of-mouth, the box office of "Bear Infested: Raiders of the Lost Ark" successfully exceeded 100 million, with a box office of 101 million.

And "Havoc in Huaguo Mountain" only had a box office of 80.3 million in the end, and it was firmly pressed down.

See this box office data.

The industry was a little confused, because "Bear Infested: Raiders of the Lost Ark" not only received 10% of the scheduled films, but the box office also rose against the trend the next day.

This is completely beyond the expectations of industry insiders.

At the beginning, the industry's prediction for the theatrical version of "Bear Infested" generally believed that the basic market was 100 million.

Now, it took only one day to complete this indicator.

Although there is a gambling contract and 10% of the credit for the first day of the film, it can have this box office, which shows that "Bear Infested: Raiders of the Lost Ark" is indeed popular with the market.

And "Havoc in Huaguo Mountain" is in an awkward position.

Originally, the producer of "Havoc in Huaguo Mountain" felt that he had got the same schedule as "Bear Infested" the next day, and he could ride on the head of "Bear Infested" and output it fiercely.

As a result, he was directly pressed and rubbed on the ground by "Bear Infested".

Due to the good box office results on the second day, the attendance also increased.

Therefore, the film schedule on the third day of "Bear Infested: Raiders of the Lost Ark" has risen slightly to 11%.

"Havoc in Huaguo Mountain" failed in the counterattack, and the film schedule dropped on the third day, returning to 8%.

……

The Spring Festival box office war has entered its third day.

"Bear Infested: Raiders of the Lost Ark" once again stabilized the box office of 100 million by virtue of a slight increase in the proportion of films.

The box office of "Havoc in Huaguo Mountain" fell to 60 million, and it began to fall behind, completely losing its qualification to compete with "Bear Infested: Treasure Raiders Bear Soldiers".

It's not just "Havoc in Huaguo Mountain".

The comedy "Strange Family", which was originally the fourth largest at the single-day box office, was directly surpassed by "Bear Infested: Raiders of the Lost Ark" with 13% of the film schedule, and the single-day box office fell to fifth.

And "Bear Infested: Raiders of the Lost Ark Bear Soldiers" became the fourth movie at the single-day box office during the Spring Festival on the third day of the Lunar New Year.

The next two days.

The proportion of "Bear Infested: Raiders of the Lost Ark" continued to rise slightly, from 10% to 11% at the beginning, then to 12%, and then to 13%.

Originally, it was very cautious to schedule films, after all, no one knows when this strange theatrical version of the cartoon will collapse.

However, "Bear Infested: Raiders of the Lost Ark" just picked up the film schedule, and the box office has been very stable.

On the fourth day of the Lunar New Year, the single-day box office of "Bear Infested: Raiders of the Lost Ark" surpassed the sci-fi film "Crisis at the Center of the Earth" and became the third place in the single-day box office list.

No one thought that such a theatrical cartoon would rush all the way from sixth place to third place.

Of the five popular movies, three have already been killed by "Bear Infested".

The romance film "Winter with You is Warm", the comedy "Strange Family", and the sci-fi film "Crisis at the Center of the Earth".

The three movies, in terms of directors and casts, are actually very good.

However, it was three movies with good casts, but they were killed by a strange theatrical version of "Bear Infested".

Industry insiders looked at this cartoon, which ranked third on the single-day box office list, and began to suspect that they couldn't understand this film market.

Also from this day.

began to pay attention to this film and television UP master to pay attention to this "Bear Infested: Raiders of the Lost Ark".

Gradually, some film and television UP began to call this "Bear Infested" "the wall of masterpieces".

However, this title is not mainly used to praise "Bear Infested", but to spray those popular movies that can't beat "Bear Infested".

The three popular movies that can't beat "Bear Infested" need to have traffic, investment and investment, heat and heat, and fans and fans.

However, it was obviously a big advantage, but as soon as the battle started, he was pressed to the ground by a bear and rubbed.

The film and television UP masters of major online platforms began to use "Bear Infested" as the standard for bad movies.

Especially the film and television UP masters who like to complain about bad movies, it's so joyful.

Li Xiaobin, the owner of "Huskies Love to Watch Dramas", also likes to complain about bad movies more and more.

Sometimes, when evaluating a good movie, the film and television UP master is timid.

If this good movie is still being released, then the film and television UP owner needs to consider whether spoilers will affect the audience's viewing experience.

After all, when reviewing a good movie, the audience is usually recommended to watch it in the cinema, so it is obviously inappropriate to have too many dramas.

However, complaining about bad movies is different, anyway, it is not recommended for the audience to watch bad movies, so go full throttle, don't worry about spoilers, and complain with all your might.

This time, Li Xiaobin complained about the three popular movies of "Bear Infested" that couldn't be beaten during the Spring Festival, and the number of views of the three videos exceeded one million in one day.

"I want to complain about a movie today, yes, the third bad movie I complained about during the Spring Festival this year, the sci-fi film "Crisis at the Center of the Earth".

"Actually, looking at the name of this movie, I am very interested.

It's just that before I had time to watch it, I suddenly found that the box office of this movie was blown up by "Bear Infested".

"Can you believe this?

"A science fiction film with an investment of 400 million yuan was rubbed on the ground by a theatrical cartoon with an investment of tens of millions.

"I have to say it again.

"This "Crisis at the Center of the Earth" does not have the power of a bear."

During the Chinese New Year.

A new buzzword has appeared on the Internet, "the power of a bear".

"Bear Infested" has been turned into a mathematical unit.

As long as the box office can't beat "Bear Infested", it is called "the power of a bear".

And "Bear Infested" also has an additional nickname, "The Wall of Masterpieces".

In the video, Li Xiaobin let go of his hands and feet and complained:

"I really doubt that the director and screenwriter have ever studied high school physics.

"It's simple, some very simple physics common sense, this movie can be wrong.

"For example, the gravity of the center of the earth, please the center of the earth has no gravity.

"Since the 4.7 billion box office of "The Wandering Earth", many film and television companies have begun to engage in sci-fi films, but they are all following the trend and have not figured out why they want to make sci-fi films.

"The success of "The Wandering Earth" only made these film and television companies see that science fiction films can make money, but they don't see why "The Wandering Earth" can make money.

"Anyway, last year, there were few sci-fi films that could be watched.

"It seems that we have to wait for Fang to wake up for next year's Spring Festival, and use "The Wandering Earth 2" to teach these film and television companies how to shoot sci-fi films." (End of chapter)