The Spring Festival stalls are over.

In the end, there was no big hit movie, and the box office champion of the Spring Festival stalls "Journey to the West" had a box office of 2.6 billion.

In fact, the box office results are very good, but there are not as many box office champions as last year's Spring Festival.

The second-highest box office movie in the Spring Festival stall is the comedy "Circus Surprise Night", with a box office of 1.9 billion.

followed by "Bear Infested" with a box office of 860 million, ranking third.

The next three movies are 820 million, 730 million, and 560 million, and they are basically in a state of loss, and the box office can't beat "Bear Infested".

Originally, there were five popular movies in this year's Spring Festival, one mythological special effects film, one science fiction film, two comedy films, and one romance film.

As a result, only the mythological film "Journey to the West" and the comedy "Circus Surprise Night" passed the "wall of masterpieces" of "Bear Infested", and the other three popular movies failed to turn over.

Therefore, this year's Spring Festival stalls have a new standard for measuring bad movies, and those who can't beat "Bear Infested" at the box office can be regarded as hitting the streets.

The final box office of "Bear Infested: Raiders of the Lost Ark" also surprised the industry.

Obviously it's just a theatrical version of a TV cartoon, and the industry is generally not optimistic about it before its release, and they all feel that the box office of 100 million is sky-high.

However, in the end, it won the box office of 860 million and became the box office dark horse of the Spring Festival.

The gambling agreement signed by Fang Xing and Zhang Changfeng is 600 million box office.

According to this gambling agreement, if the final box office of "Bear Infested: Raiders of the Lost Ark" does not reach 600 million, Ark Culture also needs to share the box office with Penguin Pictures according to the box office of 600 million.

In other words, if the box office of "Bear Infested: Raiders of the Lost Ark" does not reach 600 million, Ark Culture will have to post money to make up for the box office, and the loss will be very large.

At that time, when this VAM agreement spread in the industry, most people felt that Ark Culture was at a loss this time.

After all, the box office of 600 million is not a box office figure that can be reached casually.

Even among the popular movies in this year's Spring Festival, there is one that has less than 600 million.

There are two more, which barely exceed 600 million.

In the eyes of the audience, you will only see a certain blockbuster movie with a box office of billions.

But in fact, for the film industry, the goal of film and television companies to make movies is 90% of the box office target of 500 or 600 million.

A box office of 600 million means that a film with an investment of less than 200 million can recover its investment.

The cinema films produced by the film industry in a year, with an investment of more than 200 million, are actually a minority.

For most movies, 600 million box office is already an unattainable number.

"Bear Infested: Raiders of the Lost Ark Bear Soldiers" got 860 million solidly and completed the bet.

The film produced by Ark Culture has once again become a commercial model.

Even the theatrical version of a young cartoon can get such a high box office.

made many filmmakers begin to doubt the market.

It also made many film industry practitioners look at this animated film again.

At first, many people in the film industry were not interested in watching this animated film.

After all, it's a young cartoon, and few adults will watch it unless they have to accompany their children.

But the success of such a theatrical version of the cartoon made many film industry practitioners start to watch this animated movie seriously.

After watching it, many practitioners in the film industry changed their minds and felt that although there were operational reasons for the success of this theatrical version of the cartoon, the quality of the film itself was also a key factor.

At least, this theatrical version of the cartoon can be watched by adults, not to mention how exciting, at least it is at a level that can be watched.

……

After the Spring Festival holiday, major film and television companies began to work one after another.

Due to the success of "Bear Infested: Raiders of the Lost Ark", many animation companies have seen a new market trend.

As a result, many companies that produce serialized animations have begun to launch theatrical projects, wanting to catch up with this outlet.

However, there are also many animation companies that are calmer and do not blindly follow the trend.

Because after so many years, basically no film and television company has succeeded in following the trend of the outlet created by Ark Culture.

Ark Culture's "Nezha's Demon Boy Descends" was a success, winning 4.6 billion box office.

Countless film and television companies are looking for animation companies to cooperate, follow the trend and produce animated films, and spend a lot of money, but few succeed.

There are one or two companies that have produced animated films that are barely successful, and the box office is only four or five billion, which is only a fraction of that of "Nezha".

Then there is "The Wandering Earth 1", which opened the sci-fi market for Chinese films.

There are also many film and television companies that follow the trend, and dozens of science fiction film projects are launched a year.

But this time it was even worse, none of them succeeded.

Therefore, major film and television companies have gradually discovered a rule, and there is no way to follow the outlet created by Ark culture.

Because while Ark Culture is opening up the genre film market, it has also made this market extinct.

The reason is very simple, the opening work is a ceiling work, and the movies made by following the trend cannot be compared at all.

Zhuyu was in front, once the sea, except for Wushan is not a cloud.

Later films, as long as the quality is not comparable to the films opened up by Ark Culture to open up the market, there is no chance of success.

Therefore, Fang Xing opened up the market for science fiction films, but at the same time, the threshold of this market was too high.

The threshold is high to the ceiling, how can other film and television companies turn over?

Therefore.

Companies in the film industry have learned wisely and have not continued to blindly follow the trend.

……

After the success of "Bear Infested: Raiders of the Lost Ark", Fang Xing held a celebration banquet for Nebula Animation.

At the same time, at the celebration banquet, it was announced that the second animated film of "Bear Infested" was approved, and the production plan for the fourth season of "Bear Infested" was also arranged.

Nebula animation is full of energy up and down.

Fang Xing also announced that in the future, the animated film "Bear Infested" will be a fixed program for the Spring Festival every year, and one will come every year to continue this "wall of masterpieces".

Besides.

There is also the second season project of "That Rabbit", which is about to start production.

Nebula Animation is a new year, and the project is full of arrangements.

This means that the bonus at the end of the year is also full.

……

After the Spring Festival holiday.

The post-production of "The Wandering Earth 2" began to be carried out in a hurry.

Fang Xing personally communicated with Sun Jianqi about the special effects, especially the space elevator, and the special effects strive to be realistic.

The space elevator crisis is the first climax of "The Wandering Earth 2", and after this special effect is made, it can set a high tone for the movie.

Besides.

The post-production of "Three-Body Problem 2" is also underway.

This part is mainly Zhang Yigao is responsible, after Fang Xing saw the shooting materials and the special effects samples produced, he felt that it was not bad, and put forward a few opinions, so he handed it over to Zhang Yigao to be responsible, and concentrated on the later stage of "The Wandering Earth 2".

"The Wandering Earth 2" completed filming years ago.

However, the dubbing has not been done yet.

After the Spring Festival holiday, you need to re-knock the actor's schedule to dub.

The schedule of dubbing is relatively easy to arrange.

Because there is no need for a set, there is no need for other actors to play, which actor has time, come directly to dub, and put it back if there is no schedule.

In addition to the dubbing, there is also a soundtrack.

Among them, Fang Xing is responsible for the production of three theme songs.

The first theme song "People Are _", this song has high requirements for singing skills.

This is not a problem for Ark culture.

There are too many singers who can sing, and there are also those with the right timbre.

Fang Xing directly asked Lu Ming to come over and sing "People Are _", recorded a sample, and asked him to go back to practice, and directly entered the recording studio to officially record in two days.

The second theme song is "Thin Water Flows", and Fang Xing is ready to sing this theme song with Liu Hanyi.

The third theme song "I'm in", Fang Xing came in person.

By the time all three songs were recorded and the soundtrack was almost made, it was almost summer vacation.

The production of special effects is also nearing completion.

This time, "The Wandering Earth 2", there are more than 3,000 special effects shots alone, and almost 300 million yuan was spent on special effects alone in half a year.

The post-production has reached the end of the day, and the release schedule can basically be considered.

In terms of time, it is definitely not in time to catch up with the summer file

However, it can catch up with the National Day file.

After Fang Xing held a meeting to discuss, he finally decided to put "The Wandering Earth 2" in the Spring Festival file.

At the beginning, Qiao Yinghong proposed to put the National Day file.

Because the second animated film of "Bear Infested" has been scheduled to be released during the Spring Festival, and once a year, it will be made into a fixed program.

If "The Wandering Earth 2" also enters the Spring Festival file, it will be a competition between its two own works.

Although the two movies are of different genres, there will still be a situation of squeezing each other when competing for film scheduling.

Therefore, if it is released on different schedules, it can be more relaxed in terms of film scheduling.

However, Fang Xing finally felt that "The Wandering Earth 2" was more suitable for the Spring Festival, even if it squeezed the schedule with "Bear Infested".

It is preliminarily determined to enter the Spring Festival file, and the next step is to talk about the issuing company.

Since the first animated film of "Bear Infested" was released, Fang Xing had already bundled the release of "The Wandering Earth 2" to Penguin Pictures.

However, the distribution contract for "The Wandering Earth 2" has not yet been signed.

The contract of "Bear Infested" gave the priority of "The Wandering Earth 2" to Penguin Pictures.

If Fang Xing repents now, it is okay, but he has to pay liquidated damages.

The commercial cooperation was originally like this, although the first part of "Bear Infested" and "The Wandering Earth 2" were bundled and signed to Penguin Pictures.

However, if Penguin Pictures does not work hard at the time of distribution, Fang Xing also has the right to repent, and of course needs to pay liquidated damages.

Of course, if there are no special circumstances, it is definitely better to continue to cooperate.

After all, Fang Xing and Zhang Changfeng's friendship is not bad.

Of course, friendship is friendship, and business is business.

When the distribution contract of "The Wandering Earth 2" was officially signed, the conditions for the change of negotiations still had to be discussed.

Especially on the first day of filming.

In the film industry, there are many classics of film history that have been scheduled.

Theatrical movies are not the same as online video platforms.

On the video platform, as long as the audience is willing to click on it, there will be playback.

However, theatrical movies need to be screened in theaters to have a box office.

And the period when a movie has the highest box office is often a few days before its release.

The first-day film schedule is low, and even if the follow-up can counterattack, the box office will definitely not be as good as the movies with the same quality on the first day.

Fang Xing has always been very domineering in terms of striving for film scheduling.

"Mr. Zhang, you know my style, 30% of the films." As soon as Fang Xing spoke, he almost scared Zhang Changfeng away.

If it were to be changed to another movie, Zhang Changfeng might really be scared away.

The Spring Festival stalls will be 30% filmed, and those who don't know think it's a layman.

If it is a summer file or a National Day file, 30% of the film schedule can be done.

After all, there are not as many popular movies released in these two schedules as there are during the Spring Festival.

The movies released during the Spring Festival can reach 20% on the first day, which is a big hit.

If the film schedule can reach more than 25% on the first day, it will definitely be an S++ big production with money and resources.

In fact.

Fang Xing's "The Wandering Earth 2" does meet the standards of S++ productions.

It is claimed that it is all 700 million investments.

Among them, 100 million is counted as an investment in Nebula special effects.

Zhang Changfeng sighed and said, "Brother Fang, you do this kind of embarrassing thing every time. I'll be honest. On the first day of the Spring Festival file, you can only write 22% on the contract, and I verbally promise you to try to get 24%, which is already the limit. ”

Fang Xing smiled and said, "This is not the limit, you have other ideas." ”

Zhang Changfeng also confessed: "I won't hide it from you, the second part of "Bear Infested", Penguin Pictures also wants it." ”

The first theatrical animated film of "Bear Infested" was released by Penguin Pictures, and it signed a bet of 600 million at the box office.

Now the second part of "Bear Infested" is already in production.

Although compared with "The Wandering Earth 2", the second part of "Bear Infested" is definitely not a big hit, but it is also a box office of hundreds of millions, how can Penguin Pictures let it go.

Therefore, what Zhang Changfeng means is to spare a little film schedule for "Bear Infested".

Fang Xing directly made his attitude clear: "I have decided to sign "Bear Infested" to other distribution companies, "The Wandering Earth 2" is to be released, then it must be the highest schedule, there is no other possibility. ”

Zhang Changfeng frowned: "Can't you give both to Penguin Pictures?" ”

Fang Xing spread his hands and said: "I have to protect the schedule of my two movies, I can take a step back, "The Wandering Earth 2" 28%, "Bear Infested" 10%, these two figures will not drop." If Mr. Zhang can eat it, I'll have no problem. ”

As soon as Zhang Changfeng heard this number, he knew that it was impossible.

The two films add up to 38%, and even if Penguin Pictures smashes the pot and sells iron, it can't guarantee such a high proportion of films.

Zhang Changfeng frowned and asked, "Isn't there room for negotiation?" ”

Fang Xing affirmed: "There is no room for negotiation, Mr. Zhang can choose one of the two." ”

It is said that it is a choice between two or others, but in fact, there is no choice.

Moreover, even if Penguin Pictures only releases "The Wandering Earth 2", it is not easy to get 28% of the film schedule.

"Brother Fang always makes me so embarrassed." Zhang Changfeng really doesn't know how to evaluate it.

"However, I have never let Mr. Zhang suffer." Fang Xing said with a smile.

This is true.

Every time Fang Xing talks about the distribution contract, the required film schedule is ridiculously high, but the box office results are worthy of the film schedule every time.

Moreover, every time a VAM contract is signed.

It can be said that the two are cooperating, and Zhang Changfeng hardly needs to take any risks.

This is also the reason why Zhang Changfeng likes to cooperate with Fang Xing.

If you have money to make and don't have to take too many risks, who would refuse this kind of good thing?

After Zhang Changfeng thought about it, he said, "That's it." 25% of the contract was signed, and I verbally promised to get 27%. Higher film schedule, it's really impossible. Spring Festival stalls, you know. ”

In fact, at the beginning, Zhang Changfeng didn't dare to sign 25% of the film schedule.

This film schedule is really very difficult for the Spring Festival file.

At present, the Spring Festival file has won the highest first-day film schedule, and 26% is the special effects blockbuster "The Land of Ten Thousand Demons" with an investment of 700 million yuan in the past few years.

It can be seen how tense the first day of the Spring Festival file is.

The reason why Zhang Changfeng dared to sign a 25% film schedule was because he heard the grapevine that after "The Wandering Earth 2" was confirmed to be released during the Spring Festival, two movies that were originally intended to squeeze the Spring Festival file were withdrawn. (End of chapter)