Xu Xiuwen likes to do things boldly.

To put it simply, do it boldly and disperse early.

And Xu Chengde is much more cautious.

Xu Xiuwen handed over the appointment of seven department managers to him.

Eventually, he promoted the former deputy chiefs of each section to the new manager.

In some departments, where there is no deputy section chief, or when the deputy section chief leaves, the most senior person in the department is promoted.

There is a reason why Xu Xiuwen did not hand over the sales department to Xu Chengde.

After learning about the situation of the winery, Xu Xiuwen found a very incredible situation.

Bright Distillery has a sales department, but there are only five sales staff in the entire sales department.

In the past, the reputation of the Bright Distillery was famous all over the country, and countless people came to line up outside the distillery every day to buy wine.

At that time, there really wasn't a need for that many salespeople.

But then the distillery declined, and everyone still had the same old idea, waiting for others to take the initiative to buy at the distillery, without thinking about increasing the number of sales and letting the salesmen go out to expand the market.

It's not hard to explain why the distillery gets worse and worse and ends up going bankrupt.

The people at Guangming Distillery don't pay attention to sales, but Xu Xiuwen doesn't.

With the experience of his previous life, Xu Xiuwen is very aware of the importance of sales to the factory or company.

An excellent sales can bring a factory back to life and take a business to the next level.

The most typical example is Miss Dong.

She used to be just an insignificant salesperson.

Mingzhu air conditioner is just an ordinary home appliance company.

But it is precisely because of Miss Dong that Mingzhu Air Conditioner has gradually developed into a leading home appliance company.

So Xu Xiuwen planned to reorganize the sales department.

The original salespeople were all not young, and at first glance, they knew that they were the type of people who ate and waited for death.

Xu Xiuwen was all expelled, and none of them remained.

Xu Xiuwen plans to recruit a new batch of sales as soon as possible.

It doesn't require a lot of sales experience, it's important to be young enough.

As for not having done sales before, it doesn't matter.

Xu Xiuwen knew each other in his previous life and had also been in contact with sales from all walks of life. I also have a good understanding of the experience and sales skills of sales.

He casually shares it with the people at this time, which is enough to make the other party a good salesperson.

……

On the morning of April 1, Xu Xiuwen came to the distillery, gathered the managers of various departments, and held the first meeting of the new distillery.

In a conference room in the winery's office building.

All the new managers arrived.

If you talk about who welcomes the new boss the most in the field.

That's definitely for these managers without a doubt.

The oldest of them is the manager of the production department, who has 20 years of experience like Xu Chengde and is the backbone of the winery.

But even so, because they don't come to work, they have always been ordinary employees.

Now that the new boss has arrived, he has been promoted to manager.

So he welcomed the new boss more than anyone else.

The scheduled meeting time was nine o'clock.

Xu Xiuwen just stepped into the door of the conference room at nine o'clock.

The seven managers in the room all looked at the new boss.

It was the first time they had met their new boss.

Seeing that the new boss turned out to be such a young man, there was a whisper in the conference room.

Xu Qian and Zhao Yatong also attended the meeting.

Xu Qian knocked on the table and said, "Quiet." ”

Many employees in the factory know Xu Qian.

When they knew that Xu Qian was the secretary of the new boss, they all couldn't help but have the same idea.

What is the relationship between Xu Chengde and the new boss?

Xu Chengde became the factory director, and his daughter became the secretary of the new boss.

I have to think about it.

Is it really ......?

Xu Xiuwen didn't know the minds of the seven managers.

He knocked on the table and said, "Let's introduce ourselves." ”

The boss spoke, and the seven managers did not despise Xu Xiuwen because he was young.

Hundreds of employees have been laid off in the past three days.

They still have a family to support, and they don't want to follow in their footsteps.

Seven managers, you look at me, I look at you, I don't know who started first.

Xu Chengde stood up first and began to introduce himself.

With Xu Chengde taking the lead, the back will be smooth.

After everyone finished introducing themselves, Xu Xiuwen stood up, looked around and said: "My name is Xu Xiuwen, I don't like nonsense, since I bought the winery, I have only one idea, that is, to make money from the winery." If you have any thoughts, please let me know. ”

Then the seven new managers began to speak.

After a circle, there was a lot of gossip, but it was all about the scene, and there was not a single idea that fell into practical and feasible terms.

Xu Xiuwen was a little helpless.

These people are in the environment of the winery, and their thinking is solidified.

One by one, they are only afraid of offending people, and they can't think of an effective way to save the factory.

He glanced at Xu Qian and nodded at the latter.

After Xu Qian saw it, she also nodded.

Immediately, Xu Qian stood up and read the manuscript and said: "There were many problems in the past of the winery, and in order to avoid these problems, Mr. Xu reformulated the rules and regulations. ”

"First, employees must sign in every day to and from work, and late arrivals and early departures will be deducted from the day's wages, and if they occur three times, they will be deducted from the monthly salary, and they will be directly dismissed if they exceed five times.

Second, employees must wear uniform clothing to and from work, especially in the workshop, and are not allowed to wear civilian clothes into the workshop. ”

Third, it is necessary to strengthen supervision and management, which requires the cooperation of the Ministry of Security. If an employee steals from the warehouse, he will be fined and dismissed if he is discovered, and if the warehouse is stolen, all responsibility will be borne by the security department.

Fourth,......

Xu Qian said eight new regulations in a row.

After finishing speaking, she took the initiative to stop and give everyone time to accept it.

Seeing that the managers did not object, Xu Qian continued: "The second is the issue of the name of the wine, the reputation of Bright Wine has been broken, and many people think that Bright Wine is inferior when they hear it, and it is difficult to sell it. So you have to change the name of the winery, what do you think? ”

Many of the regulations that Xu Qian said before, the managers did not oppose them.

But at this moment, I heard Xu Qian say that she wanted to change her name.

Everyone couldn't sit still.

Babbling opinions.

To sum it up, you can't change the name of the winery.

Bright wine is a decades-old signboard, and these old employees also have a deep affection for Guangming Distillery and can't accept changing the name of the wine.

Xu Xiuwen didn't tell anyone about the name change.

Even Xu Chengde knew it for the first time.

So Xu Chengde's first reaction was also against the name change.

When everyone was arguing, Xu Xiuwen never spoke.

Everyone's voices gradually quieted down, and everyone looked at Xu Xiuwen to see what he said.

Xu Xiuwen looked at everyone's expressions, and he said: "The name of Guangming Distillery is a decades-old signboard, and this one can indeed not be changed. ”

Hearing this, the old employees of the distillery breathed a sigh of relief.

But then, Xu Xiuwen's voice changed.

"But the name of the wine has to be changed, and it must be changed immediately," he said. In the past, the distillery used inferior raw materials to make wine, resulting in uneven quality of wine, and the reputation of wine was ruined, so it was abandoned by the market and abandoned by the public. If you can't sell it, you don't have any meaning in existing. ”

Xu Xiuwen's words left everyone speechless.

In the past, some people in the distillery made money and purchased inferior raw materials to make wine, which ruined the reputation of Bright Wine.

Otherwise, with the quality of Bright Wine, even if it gnaws at the old roots, it will not be difficult for the distillery to continue in just over ten years, and it will end up bankrupt.

Xu Xiuwen continued: "If the winery survives, the wine can survive, and if the winery can't survive, what's the point of keeping the name of the wine?" If you can't let it go, when the distillery develops in the future, we can make a nostalgic "old light". ”

What Xu Xiuwen said is reasonable and well-founded.

The seven managers, plus Xu Chengde, quickly accepted his claim.

Seeing that all the managers agreed to change the name of the wine, Xu Xiuwen smiled secretly in his heart.

Mr. Shuren still understands the Chinese people.

He said: The temperament of the Chinese people always likes to be harmonious and compromised, for example, if you say that this house is too dark, and say that you will open a skylight here, everyone must not allow it. But if you advocate tearing down the roof, they will reconcile and be willing to open the skylight.

That's what Xu Xiuwen did.

He didn't even think about changing the name of the factory, he just wanted to change the name of the wine. But if it is mentioned directly, it is estimated that many people will oppose it, even including Xu Chengde.

But when he said to change the name of the factory, everyone disagreed, and it was easy for him to change the name of the wine.

Xu Xiuwen continued: "I have already thought of the name of the wine, and it is called vintage puree. ”

The name of the vintage puree is not what Xu Xiuwen thought, but the name of the series of wines of the old tribute wine in the previous life.

Wuliangye even fought a lawsuit with Lao Gongjiu for this name, and finally lost the lawsuit.

The vintage puree is an innovative liquor product launched by Laogongjiu in 2008.

In other words, there is no trademark yet.

For the success of the vintage puree series, although the quality of the wine is the most important, a good name is also an important factor in success.

Since Lao Gong Liquor can make Lao Gong Liquor vintage puree, Xu Xiuwen can also make a Bright Liquor vintage puree.

Take the road of Lao Gongjiu, so that the other party has no way out.

Moreover, the original vintage series is also very convenient for launching different vintages of wine in the future, which can occupy the market at different prices, which is very conducive to the development of the distillery in the future.

After Xu Xiuwen finished speaking, he took the initiative to stop and observe everyone's reactions.

Several managers did not object.

Xu Xiuwen was quite satisfied with this.

It seems that none of these managers are thorns.

Xu Xiuwen turned his head to Xu Qian and said, "Xu Qian, you arrange for someone to register a new trademark as soon as possible." ”

Xu Qian said: "Okay, Mr. Xu." ”

Xu Xiuwen nodded and said, "You can go on." ”

Most of the content on the manuscript that Xu Qian read was determined by Xu Xiuwen.

So this manuscript is not for him, but for the rest of the people present.

Xu Qian continued: "Then we have to do a good job in the market positioning of the product. In order to save costs, the wine bottles were not designed and the packaging was simple, so the cost was low, but the price of the wine could not be sold, and the profit was not high. Mr. Xu felt that the bright wine that would be reproduced in the future could not continue to do so. The low-end market is indeed very profitable, but the low-end market is the most competitive, and we have no advantage in terms of channels, output, and price. So we have to take the mid-to-high-end route in the future, and the wine bottles and outer packaging need to be redesigned, how to come to the high-end. We want our customers to think that this is a premium wine as soon as they see our packaging and bottles. ”

What Xu Qian said was actually Xu Xiuwen's idea.

Abandon the original low-end wine market and invest in the mid-to-high-end market.

There's no way around it.

If you want to gain a foothold in the low-end wine market, you must rely on channels first.

There are many channels and dealers, so you don't have to worry about selling at all.

In this regard, Bright Distillery has no advantage.

Secondly, looking at the output, the Bright Distillery is gone, and after laying off so many people, the output is not expected to be very high.

Then there is the price, the big winery can make small profits but quick turnover, but in doing so, the early investment is large, and the later profits are not high, and the bright winery is in a worrying situation, so it is difficult to take the road of small profits and quick turnover.

But it's not the same to take the mid-to-high-end route.

The early production can be a little smaller, and then the quality of the wine can be guaranteed, and the reputation of the wine can be beaten out first.

And the positioning of the high-end, which means that the profit is large.

In this way, it is possible to save the dying sick seedling of the Bright Distillery.

After Xu Qian finished speaking, all the managers present were silent.

Everyone pondered the feasibility of doing so.

Xu Chengde is the person who knows the factory best.

In the past, Bright Wine was indeed like Xu Qian said, taking the low-end route and making low profits.

Many efforts were made by the distillery, but it was never able to reverse the decline of the distillery.

As soon as Xu Xiuwen came up, he made drastic changes.

There is no guarantee that this will bring the Bright Wine back to life.

But at least there is hope.

If it continues as before, even Xu Chengde does not have much confidence in the winery.

Xu Chengde is not a tangled and hesitant character.

He quickly made up his mind.

Xu Chengde said: "I agree with this proposal. ”

The managers present were not stupid.

Xu Qian removed the identity of Xu Chengde's daughter, and the other layer of identity is the secretary of the new boss.

What she said naturally represented the meaning of the new boss.

Now the new boss and the factory director are in favor of it, and if they oppose it, isn't it a lantern in the toilet?

No matter how stupid they are, they can't be so stupid.

And deep down, they can't help but look forward to this proposal.

Managers have expressed their support.

Seeing this, Xu Qian continued: "The last point is the task of the sales department. ”

The managers were stunned.

There was no sales manager in the conference room.

To be precise, not only is there no manager, but there are no employees, and there is not a single employee in the entire department. Several previous employees were fired.

Xu Qian continued, "Guangming Distillery used to be famous all over the country, and at that time you could sit in the factory and wait for others to come to buy, but now the situation is different, except for Langya City and some markets, the market in the province has been completely lost. We have to give up the usual thinking and take the initiative to go to major dealers, major stores, publicity and promotion, and find potential customers. No matter how good the product is, it also needs to be promoted. Mr. Xu plans to re-recruit and expand the sales department, and there will be separate incentives for the sales department in the future. ”

Naturally, the seven managers would not have enough to eat and have nothing to do, so they would interfere in the affairs of the sales department.

So no one objected.

Xu Qian has finished finishing the manuscript.

She looked at Xu Xiuwen.

Xu Xiuwen nodded at her.

Seeing this, Xu Qian sat back in her seat.

Xu Xiuwen coughed, and after attracting everyone's attention, he said unhurriedly: "Next, each department has a task.

The manager of the security department went back to arrange the shift, how to arrange the day shift and night shift duty personnel, whether to arrange people to patrol, how to patrol, how to patrol, how to solve the problem, all think about it for me.

The purchasing manager makes a statistic, where to purchase raw materials, which raw materials to purchase, when to purchase, and how much to purchase at one time.

The manager of the production department went back to inspect the equipment and counted how much wine could be produced per day and how many raw materials needed to be consumed.

The manager of the warehouse management department went back to make a reasonable plan, if the safety of the warehouse is ensured, there will be no self-theft and theft, how to ensure the safety of raw materials.

I don't need to say what the HR department should do.

The office manager can improve the rules and regulations I mentioned earlier, and be sure to publicize the new rules of the winery clearly, so that every new employee can clearly understand the regulations.

The finance department will calculate the accounts clearly, if I know that someone is making a ghost, don't blame me for turning my face and not recognizing people! ”

Except for the empty sales manager, the managers of the other seven departments looked nervous, and then expressed their attitudes.

If you don't express your position, the new boss has already spoken, and if you don't do a good job, I'm afraid the position will be difficult to secure.