Chapter 351: The Distillery Opened
Xu Xiuwen must come to the Bright Distillery.
The reason is simple.
The first batch of Old Bright Vintage puree was produced.
The first batch of vintage purees is a blend of the original stored sake and new sake of the distillery, that is, the "old sake" and the "base sake".
There is not much wine stored in the old Guangming Distillery, but fortunately, the new wine of the distillery takes the route of medium and high-end, and the early output will not be very large, and the consumption of old wine will not be much.
After the continuous research and development of the winery masters, the quality of the new wine is very good, and the degree is also 50 degrees according to Xu Xiuwen's requirements.
The new bright vintage puree has a clear body, a rich cellar aroma and a surging old aroma, and the overall taste is very harmonious, and the smell is pleasant.
And its taste is relatively soft and sweet, fragrant and pleasant, full of taste, and has a long aftertaste, which is unforgettable.
As soon as the new wine came out, the masters in the factory tasted it, and everyone was full of praise.
The appearance of the wine bottle is made in strict accordance with Xu Xiuwen's requirements.
Xu Xiuwen didn't add anything to it, he basically completely imitated the vintage puree bottle of Lao Gongjiu in his previous life.
The outer packaging is also made of leather packaging, which looks very high-grade and atmospheric.
Everyone has only one thought when they see a new wine: this wine is definitely not cheap!
So far, Xu Xiuwen's requirements for new wine have basically been met.
After the new sake is produced, the opening ceremony of the distillery is officially on the agenda.
The opening ceremony of the distillery is extremely important to Xu Xiuwen.
He wanted to seize this opportunity to make a name for himself as a new sake from the Bright Distillery.
How to hold the opening ceremony of the distillery, Xu Xiuwen discussed with the management of the factory in advance, and made plans and arrangements.
The specific opening ceremony process is related to Xu Qian's contact with the etiquette company, and Xu Xiuwen doesn't care.
He is responsible for inviting leaders.
Because the objects of the invitation are the more important leaders of Langya City and Guangming City, many people cannot be invited by phone, they must prepare an invitation, and then come to the door to invite, and some leaders can only be contacted through Yang Guang's relationship.
Finally, the leaders he invited to attend the opening ceremony included the deputy mayor of Langya City, the vice mayor of Guangming City, and the directors of various bureaus of Guangming City.
As the cornerstone enterprise of Guangming City and even Langya City, Guangming Distillery has been steadily contributing to the local area in the past.
Later, the distillery collapsed, and the leaders up and down tried their best to save the farm.
Unfortunately, it failed in the end, and the distillery had to go bankrupt and sell.
Later, Guangming Distillery was bought by Xu Xiuwen, which solved a troublesome matter for the leaders.
But Xu Xiuwen has not moved since he bought the winery.
The biggest move was when I first bought it, and recruited a group of new employees.
Other than that, there was no other movement.
The leaders are also worried, and at the same time, they are also looking forward to the development of the winery.
The deputy mayor of Langya City was the nominal leader of the negotiation team.
If the Bright Distillery develops well, his face will be the brightest.
Therefore, Xu Xiuwen invited the deputy mayor to attend the opening ceremony, and the process was very smooth.
The leaders of Guangming City are also more likely to be invited.
After so many leaders came forward, Xu Xiuwen contacted the local TV station and asked them to send someone over for interviews and filming.
The final opening date is set for the morning of May 3.
This day happens to be the beginning of summer.
Xu Qian specially went to the etiquette company invited by Langya City.
The night before the opening ceremony, the etiquette company sent someone to set up the stage, and the process of the opening ceremony was also carefully arranged.
The opening ceremony was scheduled for 10 a.m.
At eight o'clock in the morning, the leaders were arranged to inspect the winery, followed by the opening ceremony, with several programs provided by the ceremonial company, followed by speeches, and finally the ribbon cutting.
At the end of the ribbon cutting, Xu Xiuwen invited the leaders to dinner at noon, and took this opportunity to let the leaders taste the new vintage puree of the winery.
It was less than 8 o'clock in the morning on May 3.
The team from the local TV station has arrived.
Before 8 o'clock, the leaders arrived one after another.
Accompanied by the new directors Xu Chengde and Xu Xiuwen, the official inspection of the distillery began.
The female reporter and the camera team followed the whole process to shoot the video.
Today's Bright Distillery, because of personnel screening, those who remain are sincere people.
The look of the distillery is completely different from before, and the machines running in the distillery give the impression that everything is in order, stable and reliable.
The leaders are also very satisfied with the appearance of the winery.
At 10 o'clock, the opening ceremony began.
The singer sent by the ceremonial company began to perform.
Xu Xiuwen was by the side of the deputy mayor throughout the process.
The deputy mayor looked at the performance on stage and said with a smile: "Mr. Xu is young and promising, and I heard that he is still a star."
Xu Xiuwen said with a smile: "I'm not a star, but I was lucky to make a TV series."
Vice Mayor Xu Chengwei nodded, didn't say much, and watched the performance on stage intently.
Soon the show ended, and it was time for the presentation talk.
As the highest-ranking person today, Vice Mayor Xu Chengwei was the first to take the stage to speak.
When invited, he had already communicated with Vice Mayor Xu Chengwei's secretary.
Xu Chengwei came to the stage to talk under the gaze of everyone.
The content of his conversation was relatively simple, mainly expressing his approval and expectations for the situation of the winery.
After Vice Mayor Xu Chengwei's speech, leaders came to the stage to talk one after another.
After the speech, it was the final ribbon cutting.
There were four people who cut the ribbon, namely Deputy Mayor Xu Chengwei, Deputy Mayor of Guangming City, and Xu Xiuwen, the new owner of the winery.
Xu Xiuwen stood in the middle of the three leaders, particularly conspicuous.
Many people came to watch the opening ceremony today.
There were a lot of people gathered in the audience.
Everyone looked at Xu Xiuwen on the stage and whispered for a while.
Xu Xiuwen stood on the stage, obeyed the host's command, and completed the ribbon-cutting work.
When the ribbon was cut, he was very excited.
From this moment on, the Bright Distillery will officially open.
What the future holds for the distillery is unknown.
But Xu Xiuwen is very confident.
He thinks that the winery will definitely develop in the direction he wants with him under his control.
The employees of the winery in the audience, especially the old employees, also left tears of excitement.
Originally, they all thought that the winery would close down and they would all lose their jobs, but they didn't expect the winery to reopen one day.
After the ribbon-cutting, the invited leaders came to the most famous restaurant nearby for dinner under the arrangement of Xu Chengde.
This matter has been communicated with Vice Mayor Xu Chengwei's secretary in advance.
Xu Chengwei himself agreed to stay for dinner at noon.
Naturally, the leaders of other Guangming City were not easy to leave.
The leaders went to the hotel one after another.
Xu Xiuwen remained at the winery and was interviewed by a female reporter.
The female reporter who interviewed him was not very old, and she looked like she was in her twenties.
The female reporter is beautiful and well-dressed.
During the interview, Xu Xiuwen also knew the name of the female reporter, He Yingjia.
After the interview, Xu Xiuwen specially invited the female reporter and the cameraman brother to the restaurant for dinner, and stuffed red envelopes for the two.
He Yingjia didn't want it at first, but Xu Xiuwen insisted and finally accepted it.
The camera brother was very honest, he didn't hesitate for a second, and accepted it directly.
The red envelopes Xu Xiuwen gave them were not small, with 2,000 yuan in one.
After receiving the money, the attitude of the female reporter and videographer was obviously much better.
However, when it came to eating, the two politely declined on the grounds that there was something wrong.
When the matter on the winery's side was over, Xu Xiuwen hurried to the hotel.
Xu Qian had already booked the largest box in advance.
Xu Xiuwen came to the door of the box and pushed the door in.
The leaders inside talked happily, and the position of the sitting was also very clever, and no one sat in the wrong position.
Among the three leaders, there is still a place.
Naturally, it was left for Xu Xiuwen.
Xu Xiuwen naturally walked over and sat down.
After sitting down, I said a few words before starting to order.
Before ordering, Xu Xiuwen asked the leaders present if there was any food to be taboo, and after asking clearly, he quickly finished ordering.
After ordering, Xu Xiuwen introduced the new wine of the winery.
When I inspected the distillery just now, the leaders all knew that there was new wine, but they had never tasted it.
Xu Chengde took out the new wine prepared in advance and began to flicker.
No.
It is the beginning of the introduction.
Xu Chengde told that the distillery had found an ancient recipe and improved the wine-making process, and that the quality of the new wine had been raised to a higher level.
When Xu Chengde introduced the new wine, he held the packaged new wine in his hand.
Looking at the new "vintage puree", the leaders present did not speak, but the exquisite packaging of the new wine made everyone look forward to the new wine.
The restaurant was served quickly.
Wine was poured in front of everyone.
Vice Mayor Xu Chengwei spoke first.
He said: "I am very satisfied with the situation at the winery. You not only saved our hometown business, but also changed the fate of many people, and I would like to express my gratitude on behalf of Langya units. Although you are young, I have great confidence in you, and I hope that under your leadership, the winery can rebuild its glory."
Xu Chengwei spoke, and the people at the wine table were naturally very respectful.
Xu Xiuwen was even more flattered.
The crowd raised their glasses and took a sip of wine.
Many people suddenly let out a "hiss" sound.
Xu Chengwei also said in a speechless manner: "This wineโ"
After a pause, he took another sip, then sniffed again, and then said, "This wine is so fragrant, not bad."
The other leaders at the table also lit up.
It is not popular to drink high-grade wine here in Langya, and the most drunk by the leaders is 42-degree wine.
The new sake "Vintage Puree" of the Bright Distillery is a 50-year-old sake.
Coupled with the improvement of the wine-making process, the leaders all felt that the new wine tasted very good.
Yang Guang also drank.
He couldn't help but think, "The winery can't really be built by him, right?"
To be honest, although he did a lot to sell the winery, he was helpless.
From the bottom of his heart, he was not optimistic about the situation of the winery.
I inspected the distillery today, and everything is in order.
And this new wine.
Yang Guang tasted it.
Compared with the original old bright wine, it obviously has a better taste and a more fragrant taste.
It made him want to buy a bottle and go back and try it.
Yang Guang asked Xu Chengde, "Old Xu, this new wine is called 'Vintage Puree', right?"
Xu Chengde nodded and said, "Yes, the name of the new wine is 'Vintage Puree'."
Yang Guang then asked, "How much do you price this wine, if it's not expensive, I'll buy a bottle and bring it back to my family to taste."
Xu Chengde laughed, "Our price for the new wine is 400 yuan a bottle."
Xu Chengde's words came out.
There was a moment of silence at the dinner table.
The price of 400 yuan a bottle is really not cheap.
Xu Chengde was also very nervous when he said the price.
The group of leaders at the dinner table all swam out of the wine lake.
If they don't think the price of the new wine is worth the money, it will represent market recognition to a certain extent.
Fortunately, that didn't happen.
The leaders talked a lot.
Xu Chengwei said: "400 yuan a bottle, this price is quite appropriate, I think this wine is worth this money."
Naturally, the other leaders immediately chimed in.
Yang Guang couldn't help but say, "It seems that I can't afford to drink this wine."
Xu Chengde then said, "Vice Mayor Yang, you don't have to worry about not being able to afford our new wine. If it weren't for the leaders who were trying to find a way out for the distillery, the new sake might not have been produced. Now the distillery has just started, and the output is not enough, but each leader will give a new bottle of wine, please don't refuse our heart."
Xu Xiuwen suddenly interjected: "Director Xu, the output of the distillery is indeed not high, but all of you here are the regenerative parents of the distillery, it is not appropriate to send only one bottle, at least one box should be sent."
The leaders laughed when they heard this.
Everyone is also a human spirit, so they naturally know that Xu Xiuwen is singing double yellow with Xu Chengde, but no one breaks it.
Yang Guang has never accepted a stitch from the masses.
He just wanted to refuse.
Xu Chengwei said, "Then I'm not welcome, this wine tastes really good."
With him taking the lead, naturally no one will refuse.
After three rounds of wine, five flavors of food.
Xu Xiuwen and Xu Chengde personally sent the leaders away one by one.
The two looked at each other and laughed tacitly.
So far, everything has gone according to plan, and nothing has gone wrong.
The feedback from the leaders on the new wine was also very good.
When he was about to do it just now, Xu Xiuwen was still cheeky, and asked Xu Chengwei sideways, whether this new wine could be used as a special wine for the reception of the unit in the future.
This matter is not difficult, as long as Xu Chengwei supports it.
With a leader like him taking the lead, it is easy for people from the various units below to follow suit.
When Xu Xiuwen came up with this idea, he was not very sure.
However, Xu Chengwei spoke better than Xu Xiuwen imagined, and promised on the spot that he could help recommend new wine.
Back at the winery, Xu Xiuwen called the sales manager over.
The sales manager was one of the salespeople I was looking for, but she was also temporary.
Xu Xiuwen has already told the sales department that after becoming a regular, whoever has the highest sales volume will be the manager of the sales department in the future.
Now this girl is just Xu Xiuwen's pleasing to the eye and let her replace her temporarily.
The temporary female manager's name is Jian Xia, who is five years older than Xu Xiuwen, and her education is not very high, but her sister-in-law is very energetic and beautiful.
After Jian Xia came.
Xu Xiuwen asked directly, "How is the sales of new wine?"
Jian Xia said: "The sales staff has traveled all over Langya City and Guangming City, and has reached agreements with many restaurants, hotels and shops, and they have all agreed to buy a batch of goods to see how everyone reacts to the new wine."
Xu Xiuwen shook his head and said, "The county-level cities under the entire Langya City must run, don't be limited to the urban areas of Guangming City and Langya City. In addition, the production of new wine is not high enough for the time being, and we cannot supply it. Forget about the small shops, only supply those big hotels and famous restaurants, and the amount should not be too much. In the early stages, we're going to have to play with hunger marketing."
Jian Xia doesn't know what hunger marketing is, but she does what Xu Xiuwen says.
Xu Xiuwen explained a few more words.
After Jian Xia left.
Xu Xiuwen sat alone in his office.
He thought about advertising.
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Chapter 351 The Distillery Opens Free Read.