996 Bloody lessons
Xiao Shui asked: "Then may I ask your attitude towards our defense battle, do you have the confidence to win?" ”
"There is no doubt about it." Jiang Hua nodded affirmatively: "This is our home field, and we still have such a big advantage, why can't we win?" ”
The little sailor scratched the notebook, and then continued to ask: "According to my understanding, you have had trade contacts with foreign countries as early as the early eighties, so you should be more familiar with some of the methods of foreign business wars. ”
Jiang Hua cleared his throat and was just about to speak, when he saw many people in the audience take out their notebooks and unscrew the caps of their pens, which is the rhythm of making notebooks.
Jiang Hua smiled and said, "Are you here to tutor?" ”
Xiaoshui also took the pen and said, "Yes, it's rare to have a free and experienced teacher, of course, you have to take good notes." ”
Jiang Hua then smiled and said, "Since this is the case, then I will give you the first lesson, the spirit of contract in the West." ”
"Many people know that Westerners pay attention to the spirit of contract and are accustomed to doing things according to the law." Jiang Hua said solemnly: "So this gives some people the illusion that Westerners do things in a proper way. ”
Xiao Shui was the same as the one who was teasing: "Isn't it?" ”
"Of course, as long as the contract is signed, they will basically follow the contract." Jiang Hua said sternly: "But what they don't rule is that they like to make traps in the contract." ”
Jiang Hua raised his fingers and said: "So when you are in foreign trade, you must always have a string in your heart, doubt everything before the contract is signed, suspect that they are malicious to defraud you, you must find a professional lawyer to review the contract you signed one by one, beware of them digging a hole for you, because once the contract is signed, you have to do it if you don't do it, they will threaten you with the law, and they will legitimately blackmail you and blackmail you, and no one will care, because it is reasonable and legal." ”
"Is international trade so sinister?"
Jiang Hua nodded: "It's so sinister, people do business with you obviously want to make money, can make a little more is a little, of course, we can't rule out that there are good people in this world, people are willing to do business with you for a long time, but this has to be determined after long-term cooperation, but you can't because of my words, think that customers who have been working with you for a long time will not come to dig a hole in the contract, I mainly want to warn you, every time you sign a contract, you have to be 120,000 careful." ”
Jiang Hua saw that everyone was moving quickly, and then said: "I'm telling you that little knowledge point, you don't need to remember, that is, you must be careful when doing takeaway with the people of the Three Kingdoms, the reputation of this country is extremely bad, they often order a large number of special goods with you, only pay a small deposit, and when your goods are made, they will break the contract and pay a small amount of deposit, but because this kind of goods is very special, no one else buys it, they will go back and buy your things at a very low price, you are uncomfortable when you sell it, you don't sell it at hand." ”
In the next half hour, Jiang Hua told all the means of business operation that he knew, and every point was greeted with warm applause.
Xiaoshui is very happy, today's interview is full of dry goods, and it will definitely set a record for ratings.
Jiang Hua finally said: "I have one more thing to say in the end, that is, to be vigilant about foreign investment. ”
Xiao Shui frowned, although today is talking about the national defense war and the fight against foreign capital, but it is a bit too bold to directly say that foreign investment should be vigilant.
"Why did Mr. Jiang say that?"
"Because some things are already bloody facts, but we haven't learned our lesson yet."
Hurriedly asked, "What is the bloody facts?" ”
"Everyone should have an impression of Megatine, right?" Jiang Hua asked: "In the past, many people would use nail art to wipe their faces and hands, have you seen Meganet in the past two years?" ”
Xiaoshui shook his head: "I have the impression that it seems that it is difficult to see the goods of Meganet in the past two years. ”
"Of course you can't see it, in the 90s, the annual sales of Meganet had reached 300 million yuan, but he was acquired by the ugly country Johnson Group for 12 million yuan."
Xiao Shui asked suspiciously: "Since the sales of Megajing are so good, why do you want to be ugly at such a cheap price?" ”
"People's excuses are very good, we have advanced technology, abundant funds and superb marketing methods, which can help you expand production, expand sales, and even go to the world."
Xiao Shui nodded: "If that's the case, that's fine." ”
"It's all said, that's an excuse." Jiang Hua shook his head: "If Johnson Group's products want to enter the mainland, he found that most of the market is held by Megajing, and it takes a lot of money to market it head-on, so people have taken a curve and used a very beautiful excuse to buy Megazin, and Megajing is also very looking forward to the reasons described by others, so the two sides didn't care about the price, and soon hit it off." ”
"The result?"
"As a result, I fell for someone else." Jiang Hua replied angrily: "People are rushing to your Megajing market, after the acquisition of your company, Megajing's factory can directly produce their products, and the brand of Megajing is directly hidden, in the third year, the sales of the brand of Megajing are only six million, if we don't make a save, then within ten years, the market will no longer hear this brand." ”
Xiaoshui was surprised and said: "In other words, they only spent 12 million to get all the market of Mejiajing." ”
Jiang Hua nodded, and said angrily: "If you follow the normal marketing methods, ten twelve million may not be able to achieve this effect, and as far as I know, now our domestic Panda laundry detergent is negotiating with the cleaning company to establish a joint holding company, which will be another case of repeating the mistakes of the past." ”
"Then we must be vigilant in the future, and we can't be so easy to get into foreign capital."
Jiang Hua shook his head: "I can tell you very responsibly that such things will be banned repeatedly." ”
"Why?"
"Because we have state-owned enterprises, it has no autonomy." Jiang Hua said sadly: "You also know that our country is now in urgent need of increasing foreign exchange reserves, and sometimes, those who have the final say will easily be blinded by the promises of foreign exchange and foreign capital, and then they will be fooled again and again, and sell our promising state-owned enterprises, and then the market will be occupied by foreigners." ”
(End of chapter)