Chapter 0139: Play with Them Again
Chen Cheng took out a petri dish from the cryogenic box and put it on the table in front of Zhou Lin.
"This is my latest improved brewer's yeast."
Zhou Lin glanced at it from a distance and turned his head to look at Zhu Guang, the general manager of the brewery next to him.
Zhu Guang pinched the small packet of yeast with his hand, looked at it, put it down again, and said calmly: "Expert Xiao Chen, don't be afraid of your jokes, our brewery may not be able to hold up a new yeast variety." ”
"What does Mr. Zhu mean?" Chen Cheng asked.
Zhu Guangdao: "To be honest, the annual operating income of our brewery is only more than 20 million. You don't know, beer is a low-margin industry. Profits are low, and the net profit per bottle of beer is only a few cents. We consume more than 400 tons of wheat every year, and this more than 1,000 tons of wheat may not be consumed by our brewery. ”
Chen Cheng was about to speak, but Zhu Guang continued: "Expert Xiao Chen, don't think that wheat can be used in storage. Beer brewing has high requirements for wheat, and fresh wheat produces a stronger flavor of beer, and we generally do not brew beer from old grains. ”
Chen Cheng smiled.
Zhu Guang can be regarded as blocking his way.
He didn't speak, looked at Zhu Guang, and motioned for him to continue.
"No, I'm done. This is the case. ”
Chen Cheng asked: "Mr. Zhu, let me ask you, what is the price of a bottle of beer in you now?" ”
"Our beer belongs to the low-end category, with a market price of 2.5 yuan a bottle and a channel distributor price of 1.8 yuan a bottle. The cost price is 1.2 yuan per bottle. ”
"Dealers make more money than all of you?" Chen Cheng frowned.
Zhu Guang smiled embarrassedly.
"In the beer sales process, the market side is the main link, and the transportation cost is relatively high."
Chen Cheng asked again: "How much is a bottle of high-end beer with the highest price in the domestic market, and how much profit is there?" ”
Zhu Guangdao: "There are a lot of high-end wines, if you count imports, there are also two hundred and one bottles of beer." ”
"I'm asking about domestic production."
"The price of domestic high-end beer is concentrated at 12-30 yuan a bottle, and of course, the selling price of some small categories is also hundreds."
"How much difference is the taste of these high-end beers for 20-30 yuan a bottle compared to your products?"
Zhu Guang thought for a moment: "The difference in taste is at least 40%, that is, ordinary people can clearly detect the quality of the taste." ”
Chen Cheng pointed to the bag of yeast and said, "If my new yeast variety can improve the taste of your beer by more than 50%, do you still think that your factory can't eat that thousand tons of wheat?" ”
Zhu Guang suddenly frowned, did not speak, but turned his head to look at Zhou Lin.
Zhou Lin remained silent with a smile the whole time, and when Chen Cheng also looked at him, he said slowly: "You continue." ”
Chen Cheng said: "I selected the best bacteria from your last yeast flora, and then after special cultivation, a new variety was finally formed.
The yeast before you produced a large percentage of malnourished yeast offspring during fermentation, which affected the taste of the beer. Modified yeasts are able to avoid this entirely.
It is equivalent to fermenting beer with the best yeast, so the taste is increased by more than 50%. ”
After speaking, Chen Cheng looked at Zhou Lin, and Zhou Lin nodded slightly.
Chen Cheng said this technical path, he understood.
Although I don't understand how it is realized, from the experience of the last few times, it seems that as long as Chen Cheng says the specific technical route, it will definitely be able to be fully realized.
plus Han Qi, among the four people present, only Zhu Guang didn't believe it.
Although Han Qi and Zhou Lin had already told him that the technical strength of this Xiao Chen expert was very comparable, Chen Cheng's words just now still made him unbelievable.
He has been engaged in beer brewing for more than 20 years, and naturally knows the important role of yeast in the beer brewing process, and the reason why foreign beer tastes good is because they have cultivated yeast for many years.
The yeast of many high-end beers in China is also bought from them.
With the increase of the number of cultivation generations, the quality of yeast purchased from abroad is naturally getting lower and lower, and the bacteria are gradually contaminated.
Their company's yeast is like this, and why the taste has not been improved has a lot to do with the deterioration of the quality of the yeast.
He believed that yeast could greatly improve the taste of beer, but Chen Cheng cultivated the best yeast brewing taste abroad in such a short time, he did not believe it.
After being stunned for a long time, Zhu Guangcai said slowly: "Expert Xiao Chen, how did you cultivate?" ”
Chen Cheng smiled, and without waiting for him to answer, Han Qi on the side interjected: "This is a technical secret." I know what he's going to say. ”
Chen Cheng nodded: "Although this is a technical secret. But I gave you this bag of yeast, even if it was to repay Jay Chou for his previous support to me. ”
Zhou Lin finally showed a distinct smile.
"Really... Are you sure? ”
Zhu Guang looked at Chen Cheng incredulously, seeing that Chen Cheng was just smiling, and then cast an inquiring glance at Zhou Lin, Zhou Lin just nodded slightly.
Zhu Guang slowly stretched out his hand and carefully picked up the bag of yeast with both hands. Then he took Chen Cheng's cryogenic box in one hand and loaded it in.
That's like taking care of your newborn son.
After he installed it, Zhou Lin said: "Xiao Chen, this technology is worth a lot of money, so you gave it to us?" ”
Chen Cheng nodded nonchalantly.
Zhu Guang on the side took a deep breath.
This yeast can sell their beer from more than two dollars a bottle to more than 20 bottles. Without increasing the production of their brewery, they were able to increase their annual output tenfold.
With such a big value, this young man didn't even blink an eye.
He didn't know what to say, and he didn't dare to say anything.
After all, he was just the general manager of a small brewery.
Zhou Lin nodded to Chen Cheng with a smile, and then said to Zhu Guang: "You hurry back and cultivate the yeast, and then start brewing the first batch of beer." ”
Zhu Guang hugged the cryogenic box, got up and walked out.
"Remember, the first beer was brought to me. I'm going to have a drink with Xiao Chen in person. Before Zhu Guang closed the door, Zhou Lin added.
After Zhu Guang left, Chen Cheng said, "Dong Zhou, this yeast should be able to solve your current predicament." ”
Zhou Lin smiled: "More than enough." ”
"Dong Zhou, what are you going to do?"
Zhou Lin said: "Technology financing, expand production and expansion in the fastest time, and at the same time use the price to build a market. ”
Seeing that Chen Cheng was a little puzzled, Zhou Lin continued: "Since Kewei Group is waiting for me to make a move, then I will give them a surprise." ”
Chen Cheng nodded.
"I think I can play with them again."