Chapter 5 Taobao online store opened

Sun Wanhui and Zhang Li don't deal with each other, this is something that everyone in the alley knows.

Sun Wanhui is okay, but Zhang Li really likes to find trouble.

At about a year ago, Sun Wanhui followed Xu Xing's father Xu Jian to move here, and decided to have his own business, so he had the current clothing store.

At that time, there was Zhang Li's house on the same street, which had just opened, and everyone was selling women's clothing.

But Sun Wanhui's shopping guide skills are much better than Zhang Li's, and Sun Wanhui learned to make clothes from the old tailor in the town since she was a child.

This immediately compared Zhang Li's women's clothing store, and the two of them also got married.

Later, Zhang Li knew that she couldn't compare, so she retreated to the second best thing and began to transform into a children's clothing business.

There is one thing to say, she is crooked this step, and she will do better and better in the future, and Sun Wanhui is not only because of the impact of e-commerce, but also because of the development of the Shanghai market step by step, and various large supermarkets and commercial streets around it have been established, squeezing a large part of the women's clothing market.

As a result, the women's clothing business is getting worse and worse.

Now in 2012, the business of physical stores has not yet seen a decline, but the gradual development of children's clothing has seen the clues.

"Hello Aunt Zhang Li." Xu Xing smiled brightly, and said to Zhang Li with a simple face, "I think that after the college entrance examination, while I haven't gone to college yet, I can help the family more and experience the hard work of my parents, it's much better than staying at home and being lazy, don't you say?" ”

There were thorns in these soft words, but after all, it was said from a child's mouth, and Zhang Li didn't have a good face, but said with some embarrassment: "I just finished the college entrance examination, and I'm not in a hurry at this time." ”

In contrast, Sun Wanhui didn't like to talk to people so much, but just glanced at Xu Xing and said: "This kid is a big-tailed wolf here, and he wasn't picked up from bed by me in the morning, otherwise he would probably still be sleeping." ”

"Mom, give me some face." Xu Xing blinked, and then complained cooperatively.

"Children, it's like this, it's good if he's willing to follow." Zhang Li sourly went down the steps, thinking of her son, after the college entrance examination, he was indeed sleeping lazy, but he had to come early in the morning to buy, and then looked at Xu Xing, and couldn't help but feel a little envious.

But after thinking about it, Xu Xing, this kid, likes to save face, unlike her son, who is honest and smart, and his academic performance is better than Xu Xing.

This Sun Wanhui probably knew that her son couldn't study, so she deliberately pulled him out to see the world as soon as possible, so that he could get in touch and get used to it as soon as possible, and inherit her clothing store in the future.

Thinking about it like this, Zhang Li's heart is much more comfortable, and her mood has changed from cloudy to sunny.

"I'm almost done with the goods here, so I won't bother you." Sun Wanhui said to Zhang Li.

After speaking, Sun Wanhui pulled Xu Xing away, confirmed the payment with the owners of several stores, took a small board car, and brought the goods with Xu Xing, transported them to the door of the wholesale market, and loaded them into the trunk of the car.

The two of them got into the car and drove to the store, Sun Wanhui glanced at her son, and was in a good mood.

I don't know why, today Xu Xing took the initiative to accompany her to the wholesale market, and just now helped her talk, and then moved the goods with her, Sun Wanhui had a feeling of emotion, as if her son suddenly grew up overnight.

In the past, when she came to the wholesale market, every time she transported the goods to the car, she was physically and mentally exhausted, but although she was tired today, she was not mentally tired at all, and even in high spirits.

So much so that she suddenly said, "What kind of online shopping do you have, and how do you get it?" ”

She felt that when her son grew up, if he had the idea of being exposed to something new, she should not stop it.

Even if it is spending money to buy lessons, it can be regarded as a kind of growth.

Xu Xing didn't expect Sun Wanhui to let go so quickly, and she was a little confused, but she still said in surprise: "It's very simple, I'll get you a Taobao shop when I go back to the store." ”

More than half an hour later, Sun Wanhui drove into their alley and stopped at the door of the store.

The storefront she rented was about 100 square meters, which was not so big originally, and she could only afford to rent a store of more than ten or twenty square meters in the early days.

But Xu Xing looked at this store, but he knew very well in his heart that if there was no external intervention, the area of this store would only get smaller and smaller in the future.

Helping my mother move all the goods that came in to the storeroom at the back of the store, and put them in different categories, Xu Xing quickly sat down in front of the computer at the front desk.

This computer is an old computer retired from his father Xu Jian's factory, and it is completely placed here as a faΓ§ade, Sun Wanhui doesn't know anything about this thing, and at most she can play a minesweeper.

Xu Jian wanted to teach her to use Excel to do accounts, but one didn't have the patience to teach, and the other still felt that it was safer to write the ledger in black and white on paper, so it didn't work after that.

Skillfully turning on the computer, Xu Xing did not rush to take action, but first helped his mother clean up the store, opened the door of the store and started to do business, and then pulled Sun Wanhui to sit in front of the computer.

He can't always be in charge of this in the future, so it's better to involve his mother from scratch.

"That's it?"

Under his patient command, Sun Wanhui entered Taobao's official website, registered a store, and then determined a set of clothes under Xu Xing's selection.

These include a small light suspender, a small knitted jacket to shade the sun, and a narrow-waisted skirt.

Take a photo of these three things and upload them, and Xu Xing will start to set the price.

"The cost of the suspenders is 15 yuan, the small knit sweater is 20, and the skirt is 20." Touching his chin, Xu Xing knocked down the selling price on the computer, "69 suspenders, 88 small knitwear, 98 skirts." ”

"Isn't it a little more expensive?" Sun Wanhui frowned and said, "Suspenders are sold in the store for forty or fifty, small knitwear is more than sixty, and skirts are only seventy yuan, you must be so expensive, will anyone buy it?" ”

"Isn't there still shipping?" Xu Xing said cheekily.

"Didn't you order free shipping?"

"Yes, free shipping, so it's a little more expensive."

Sun Wanhui looked at Xu Xing speechlessly, and she didn't know where this kid's profiteer attribute was learned.

But she thinks it's okay, after all, there are a lot of more pit in the physical store, and even Sun Wanhui herself is watching people cook, and she looks richer, so she will deliberately offer a higher price.

Later, the store added labels and prices, so she didn't do it again, but the gross profit margin is generally above 60%.

It's just that Xu Xing set a relatively high price on the Internet, and Sun Wanhui is a little unoptimistic about him, thinking that it is not easy to sell.

But only Xu Xing knows that at this stage, some merchants who enter the market still make money, and the difference is only in whether they make a big profit or a small profit.

His requirements are not high, he can sell a few pieces a day on average, that is, hundreds of extra income, and tens of thousands a month.

At that time, even if she doesn't say it, Sun Wanhui will be more concerned about this matter.

"We can set a price for the package." Xu Xing thought for a while and added, "A set of two or two can be cheaper for five yuan, and if you buy a complete set of three pieces together, it will be ten yuan cheaper." ”

"I think it's very hanging." Sun Wanhui shook her head and said that she was not optimistic.

Usually come to the store to buy clothes, the price can be cut much more ruthlessly, sometimes a seventy or eighty clothes, as soon as you come up, you can cut twenty or thirty, let alone five or ten yuan cheaper.

Xu Xing smiled and didn't speak, Sun Wanhui said that he didn't understand customers, and Xu Xing could only say that his mother didn't understand e-commerce, online shopping and the Internet.

"Mom, how about we make a bet?"

"Huh?"

"If I sell clothes online, half of the profit will be my pocket money."

"Okay." Sun Wanhui agreed.

In her opinion, even if she can sell it, she will have a turnover of a few thousand yuan a month, and after removing the cost, it is estimated that the profit will be one or two thousand at most, and it is not even so much.

Half of the profit may only be a few hundred or thousand, and it is appropriate for Xu Xing to use it as pocket money.

And it's the money that this kid earns himself, and he also has a sense of accomplishment when he spends it, and Sun Wanhui thinks it's a good idea.

"Then don't go back." Xu Xing smiled and said, "When the time comes, I will earn 108,000 yuan a month, don't feel distressed, Mom." ”

"If you have the ability, you can earn it, it's too late for me to be happy." Sun Wanhui pursed her lips and said, "Don't daydream, how can business be so easy." ”

This kid is still too young, it's time for him to fall and let him know how difficult it is to make money.

Sun Wanhui thought so in her heart, so she let him toss.