Chapter 162: The Fire of Public Opinion

On the afternoon of September 9.

After confirming the plagiarism of the fruit assassin by the Motan Studio, a subsidiary of Tengxin Group, the company was in full swing and running at a high speed.

At the same time, the three Mi Huyou, who had just returned to their office, also learned about the plagiarism of the fruit assassin from Luo Yuhao, the founder of the left-behind office.

"What do you mean?" Cai Haoyu frowned and said, "Teng Xin copied the fruit assassin?" ”

"Just look it up on your phone." Luo Yuhao shrugged helplessly, "It's called Q Fruit Ninja, it can't be said to be very similar to the Fruit Assassin, it can only be said to be exactly the same." ”

Cai Haoyu and others searched curiously, and after several people found it, they were not willing to spend this money to download, so they directly took Luo Yuhao's mobile phone and opened the Q Fruit Ninja he had just downloaded.

Cai Haoyu on the side also clicked on the fruit assassin on his mobile phone, put the two mobile phones together, and after entering the game, Liu Wei and Cai Haoyu operated separately, looked at each other's screens, and then the corners of their mouths twitched.

"It's really Tengxin's style, outrageous."

"But when you think about it, it doesn't feel outrageous."

"I don't think it's outrageous, it's outrageous."

However, after seeing that Tengxin also chose the buyout system, Cai Haoyu still said: "In this way, we didn't agree to Mr. Xu's free strategy, which is still very correct, and now there are still too few users in the mobile game market, and it can't support the free in-app purchase consumption rate at all, so it's more secure to buy out the system." ”

Speaking of this, Jin Zhidong on the side rarely spoke: "Then will this affect the investment of Qunxing Company in us?" After all, the investment amount of one million has not yet arrived. ”

"That's not going to happen." Cai Haoyu shook his head, "The fruit assassin has won millions of copies in North America, and the income is at least more than 10 million. ”

"If we can maintain this momentum, in a few months, we may directly enter the 100 million-level club."

"At this level of income, how can you care about our one million here? For them, it is just sprinkling water, at most, Tengxin will seize the domestic market. ”

Jin Zhidong nodded, lowered his head thoughtfully, and no longer participated in the discussion.

"Let's do our own thing, Mr. Xu's side can't help with this." Cai Haoyu clapped his palms and drew everyone's attention back, "Continue to work, speed up the progress, and strive to launch the Honkai campus before the end of the year." ”

……

On the other side, Xu Yi sighed helplessly after hanging up Xu Xing's phone.

At this time, he was sitting in the cafΓ© downstairs of the company building, sitting next to him was Dai Zhuoshan, a colleague from the search department, and sitting opposite was Gong Ao, a fellow alumnus of Dai Zhuoshan and the planner of a certain game department.

In the power struggle in the search department, Dai Zhuoshan, who temporarily became a victim, had recently deliberately left a certain degree and was looking for a home, but Xu Yi happened to find an opportunity.

So Xu Yi took the opportunity to find Gong Ao through Dai Zhuoshan's relationship, and pulled the two of them to have a cup of coffee together and chat about the information about Qunxing Company.

But unexpectedly, as soon as he finished chatting with the two of them, and got the intention that the two of them still needed to go back and consider it, Xu Yi received a call from Xu Xing and learned about the situation of Q Fruit Ninja copying Fruit Assassin.

However, after learning about Xu Xing's overall plan, Xu Yi was not as nervous and worried as Peng Yuxuan and Li Jing, listening to Xu Xing's calm planning of the next action steps, he couldn't help frowning several times, and was very surprised that Xu Xing responded in such a short period of time.

After Dai Zhuoshan and Gong Ao heard Xu Yi's speech on the other end of the phone, they also realized that the opposite side was the president of Qunxing Company, and when Xu Yi hung up the phone, they couldn't help but ask curiously: "What's the situation?" ”

"There's a good show to watch." Xu Yi looked at the two of them with a smile, "It shouldn't be long before you two can see the news on the Internet, so I won't say more." ”

"After this incident, maybe you'll have a choice."

"I've got to get busy, let's talk in two days."

……

In the evening, Tengxin Group, Motan Studio.

In the conference room of Q Fruit Ninja's project team, Wei Hong, a planner who had just finished the meeting, watched his subordinates leave, and continued to check the sales data uploaded by Q Fruit Ninja.

Thanks to the huge number of users of QQ itself, Motan Studio placed advertisements in the game center at the beginning.

In the Huaxia area of the App Store, as well as other Android platform channels, it has obtained a certain tilt of advertising resources.

As soon as it was put on the shelves, it has been nearly six hours now, and the total sales have exceeded 3,000, heading straight for the 24-hour sales of more than 10,000.

If this growth rate can be maintained in the future, then Q Fruit Ninja may be able to replicate the success of Fruit Assassin in North America and firmly occupy the market share of the people living in Huaxia.

Although there are also a very small number of players, who have played Fruit Assassin in North America before, they found that Q Fruit Ninja was plagiarized, but this part of the people is only a very small number after all, and the sound of complaining was quickly swallowed up by the huge torrent, and it couldn't make any waves.

From the approval of the project on September 3, to the confirmation of the team and the start of research and development, to find the artists of the art resources department to provide corresponding replacement resources, to the testing after the development is completed, and to the advertising arrangements of the publicity department.

After the whole process went down, Wei Hong basically copied the underlying framework of the Fruit Assassin directly, and then replaced it with new art resources.

It's like washing a manuscript.

The core of the content and the logic are exactly the same, but at first glance, there are some differences on the surface.

In particular, the art resources have changed from the realistic fruit model of the fruit assassin to the Q printmaking style that is closer to the penguin style, and the overall color tone is also brighter.

But in terms of gameplay, there is no breakthrough.

After all, Wei Hong has been developing for a week, and it is quite fast to be able to complete the copy.

Originally, Xiang Kangyu, the chief designer of Motan Studio, planned to give Wei Hong a month to do development.

Because the principle of Tengxin copy has always been, copy the core gameplay, and then add it on the basis of the original, so that the copied game will be more playable and attractive.

Coupled with QQ's built-in social attributes, when the time comes, add a friend points ranking function, and you can completely press the fruit assassin to the ground and rub it.

But Wei Hong doesn't have Xiang Kangyu's courage after all, he is only one of the dozen or so planners in the Motan Studio, and his coffee position is far from being as high as Xiang Kangyu.

He is worried that after the domestic version of Fruit Assassin is launched, he will develop a more complete Q Fruit Ninja, and if he wants to seize market share from Fruit Assassin at that time, he may need more advertising resources to do it.

After all, Tengxin is not only a game studio under Motan Studio, but also more than one game in the studio, and many resources also need to be gambled and competed for.

Therefore, Wei Hong's decision is still "only fast and not broken", taking the lead in going online to accumulate domestic users, and then slowly updating the version to trap these new players.

As for the buyout or free?

To be honest, Wei Hong didn't have time to think about it so much, anyway, how the fruit assassin succeeded, he copied it himself.

If you revise the answers of the top students when you copy your homework, wouldn't it be embarrassing if there was a problem at that time?

Moreover, looking at the sales data on the first day, more than 3,000 downloads were obtained in less than six hours, which has proved the excellence of Q Fruit Ninja, and Wei Hong does not need to think about this problem.

Three days.

As long as he waits for three days, if the sales volume of Q Guo Ninja can exceed 50,000, he can apply for higher-level advertising resources.

At that time, even if the Fruit Assassin reacts and urgently puts their domestic version on the shelves, it will not be the opponent of Q Fruit Ninja.

To put it bluntly, as long as you rely on plagiarism and Tengxin's massive resources, after squeezing out competitors, players will either give up or play hard-headed in the face of the only game.

In fact, most players are at most complaining about two sentences, and when it is time for their hands to itch, they should play or play.

Even after being tied up by the game, he will become a penguin loyal, and he doesn't need to be officially discontinued, relying on the spontaneous maintenance of players, he can accumulate a group of fans, and he doesn't have to worry about the number of users at all.

Anyway, there is a big copy of the world's games.,In addition to the early works of the major classified themes.,What games are made in the future.,You can find a shadow from those early classic works.。

The definition of plagiarism at home and abroad has always been relatively vague, although many things are similar at a glance, but in the legal sense, it is difficult to successfully win against plagiarists.

"Fruit Assassin ......" Wei Hong opened the pineapple mobile account in North America, looked at the current sales data of 5.8 million copies of Fruit Assassin, and licked his lips a little greedily, "Then let's see, whether the assassin is powerful, or my ninja is superior." ”

……

Just when Wei Hong was complacent and full of pride, the time soon came to the morning of September 10.

The legal department of Motan Studio received a lawyer's letter from Tianshu Studio, which told Motan Studio in righteous and stern words to immediately stop plagiarism and infringement, make a public apology statement, and compensate Tianshu Studio for the corresponding economic losses.

After reading the above content clearly, the situation of Tianshu's studio was listed on the content schedule of the morning meeting, and the legal staff casually stuffed the lawyer's letter into the drawer.

It was full of all kinds of lawyer's letters that I usually received, and a drawer full of drawers that had to be cleaned every once in a while.

Unless the court submits a summons, the legal department will be a little more energetic, and the lawyer's letter has no legal effect at all, and they don't bother to look at it a few times.

But at this time, starting from more than eight o'clock in the morning, more than a dozen domestic online media published reports one after another about "Tengxin plagiarized the fruit assassin of the North American fire, and the original production team was actually Chinese".

All sorts of exaggerated headlines are sensational.

For example, [it is difficult for Chinese games to have a bright future, and today's tragedy can be seen]

Another example is [Huaxia Studio went to sea to win the top spot in mobile games, but was stabbed in the back at home!] 】

[The wail of the game studio - Tengxin's behemoth shadow hangs over the country]

[The plagiarist is proud, and the plagiarized person is uncared for, this is the sadness of Huaxia games! 】

In short, all kinds of eye-catching titles occupy many game sections of the news at once, and the information related to Tengxin is the most likely to arouse the curiosity of players.

So soon, a storm of public opinion has taken shape.

Especially under the secret promotion of a certain degree, keywords such as "mobile game", "game", "Tengxin", "studio", "plagiarism", "fruit assassin" and "Q fruit ninja" can be seen in the front of the list in addition to normal content when searched by users.

When Xu Xing returned to the dormitory from the company in the evening, he heard Lu Pengyou sitting at his desk full of indignation.

"What a dog thing Tengxin! Sister Xu, the games they make also dare to plagiarize? Lu Pengyou stomped his feet and said angrily, "What a cheap horse!" Make money and get into the eyes of money, and give birth to a son without an asshole! ”

Xu Xing, the person concerned, was not as emotional as Lu Pengyou, and asked curiously, "What's wrong?" ”

"Lao Xu is back?" When Lu Pengyou saw Xu Xing, he couldn't help but pull him to share this bad thing, "Don't you know yet?" The fruit assassin that Senior Sister Xu participated in before was copied by Teng Xin! ”

"Oh, this one." Xu Xing was more curious about the current trend of public opinion among ordinary people, so he continued to ask, "What is the specific situation?" ”

"I'll send you a link, it's all written on it." Lu Pengyou opened QQ on the pineapple computer, and was just about to forward the news link plagiarized by Tengxin to Xu Xing, but when he clicked on it, he was dumbfounded, "!" Why can't I turn it on? ”

Xu Xing took a closer look at the news link, and after clicking on it, it already showed that the link was no longer valid.

He smiled, thinking that Tengxin's reaction was quite fast.

However, since it has been spread in QQ during the day, even if it is completely banned now, it will be difficult to stop this public opinion.

After all, Tengxin is also in charge of his own QQ, and he can't manage other places.

"Wait, I remember it's also on Weibo." Lu Pengyou opened Weibo, just flipped through the hot search list, and found the hot search news with the label [Tengxin plagiarism] in the 27th place.

After clicking in, Lu Pengyou quickly turned out the press release that made him angry after reading it.

Xu Xing leaned over and looked at it, and couldn't help laughing.

He has been busy with other things in the company today, including signing contracts with the Android group of channels, negotiating the follow-up prosecution process with the law firm, reassuring the company's new employees, and arranging the follow-up development tasks this week.

Then I had to connect with the promotion business of a certain degree, negotiate conditions with major media websites, and smash out a large amount of money for nothing, so as to obtain the current effect.

So much so that he still hasn't taken a closer look at the specific content of these press releases.

[Just yesterday, Tengxin uploaded a mobile game called "Q Fruit Ninja", its specific gameplay is that players can use their fingers across the screen to cut the fruit that rises in the air below to get points, which is a very casual and interesting game]

[The following is a comparison chart of the two games]

[The launch time of Fruit Assassin was more than half a month earlier than Q Fruit Ninja, and in just half a month, it won the first place in the sales list of new mobile games in North America, and after entering September, it quickly sold millions of copies, with amazing results]

[What many people don't know is that it is such a game product that has swept abroad, and the production team behind it is actually from our Chinese country! ] 】

[We approached the game production team called Tianshu Studios yesterday and invited them to be interviewed]

[Surprisingly, the members of their start-up team are very young, and the youngest programmer was just 18 years old when he made the game]

[The original fruit assassin production team was only six people, and it took nearly two months to develop]

[According to the girl in charge of finance, she didn't know how to do programs or art at the beginning, and watched everyone stay up late every day typing code and painting until two or three o'clock in the morning, and the only thing she could do was to silently do what she could]

[Among them, their founder is personally responsible for most of the work arrangements, including the decision of the Fruit Assassin to attack the North American market, which is also handled by him alone]

[As it turned out, they succeeded!] 】

[But just when they were not immersed in the joy of victory and turned their heads to conquer the domestic market, they were slapped by Tengxin head-on, knocking them into the eyes]

[That's right, this is our domestic game factory]

[Love games, be brave in innovation, have a sense of responsibility and enterprising spirit, and be willing to help small game companies]

[Yes, all of the things I said above have nothing to do with Tengxin! ] 】

[Today's Tengxin has become a nightmare shrouded in the heads of domestic small and medium-sized game manufacturers, and they are always on the lookout, for fear that they will show a little bit of excellent characteristics, and they will be directly copied by Tengxin with a powerful game industry]

[With the huge number of users of QQ, Tengxin can easily squeeze out the market share of the game that was plagiarized by itself, without relying on any creativity and innovation, and directly crush all competitors with traffic]

[What is the future of such a game industry? 】

The number of likes on this article is very high, and in less than half a day, tens of thousands of likes have been liked, and thousands of retweets have been made.

In addition, there are several other articles that are also not low in popularity, all of which criticize Tengxin's shameful behavior of plagiarism from all angles.

There is even a little more ruthless, directly summarizing the history of Tengxin's family history by plagiarism, which can be said to be full of bad deeds, which makes people unbearable to look at directly.

What Xu Xing didn't expect was.

At ten o'clock that night, Zhou Hongyi, the founder of 360 Security Guard, openly supported the fruit assassin of Tianshu Studio on Weibo, and scolded Tengxin for not being a thing, and at the end of Weibo, there was a series of famous figures in the Internet industry, all of whom had a good relationship with Zhou Hongyi.

Two years ago, the 3Q war was still vivid.

Zhou Hongyi jumped out at this time, which immediately aroused the memories of many users, remembering Tengxin's disgusting strategy of forcing one of the two to choose one or the other, so he immediately supported Zhou Hongyi and Tianshu Studio underneath.

So, from 10 o'clock in the evening until the end of the morning, many well-known figures on the domestic Internet took advantage of this wave of public opinion to appear on the stage, while criticizing Tengxin for plagiarism, and at the same time did not forget to advertise their own products.

At this point, public opinion has completely escalated.

……

September 11, 10 o'clock in the morning.

The official Weibo account of [Tianshu Studio-Fruit Assassin] was officially opened.

Just posted a Weibo message -

[Thank you for your support, the domestic version of Fruit Assassin will be officially launched at 12 o'clock at noon today, and it can be downloaded on all major platforms]

In order to resist injustice, we hereby promise:

[The domestic version of Fruit Assassin will be changed from the original 5 yuan buyout system to a free download, and all players can download and play directly]

【Above】

[Thank you again for your support]

【All the staff of Tianshu Studio】

A barrel of hot oil.

In an instant, it was poured on the fire of public opinion that had not been extinguished last night.

Burning!

[Friendship PY]: "Rebirth Starts from Xianyu" - a real and refreshing workplace article! In this life, Lin Zheng just wants to lie flat and fish well, but... It doesn't seem to work.

"No, I really don't want to be a commissioner."

"No, I really don't want to be an expert."

"No, how can I be the director."

"I actually became Mr. Lin!"

"It's not good, you all like me"

This book is also known as "Water Plant Twisting Ba Man Lin Zheng" and "Rebirth of the Water Plant".

(End of chapter)