Chapter 376 - Hidden Dangers of Game Infringement

Just when the two MOBA mobile games of Qunxing and Tengxin are still in love with each other, and micron mobile phones are beginning to gradually rise in the domestic market and occupy the market, other fields under the Qunxing Group are also making steady progress.

From the perspective of catering, the takeaway market is still dominant, but the invasion of Meituan takeaway should not be underestimated.

However, what Meituan's Mr. Wang didn't expect was that not long after he entered the field of food delivery, Meituan's rival Dianping was provided tens of millions of dollars in financing by Qunxing, which suddenly impacted Meituan's originally clinged to the market in the group buying market.

This trick caught him off guard, the food delivery field is a supplement to Meituan's own market, but compared to eating, Meituan is obviously a bit more hodgepodge, basically a little bit of everything.

And because it was not like in the previous life, it only relied on itself to fight alone, and it was not until 2018 that it was acquired by Alibaba.

From the very beginning, I have accepted the flow of traffic resources of Weixin, and all kinds of nutrients are sufficient, just like the same period in the previous life, it is so easy to be occupied by Meituan.

Such a combination of punches, coupled with the leading edge of WeChat payment in the field of offline catering, combined with the online takeaway model, has successfully allowed Eatme Takeaway to maintain more than 70% of the current takeaway market share.

The remaining 30% is the share of Meituan Takeaway, a certain degree of takeaway, and some other takeaway companies.

And put the perspective on the beep station, and now the beep station is still in the domestic two-dimensional field, which is unshakable.

With the support of Qunxing Group in the back, coupled with the previous financing funds in hand, while beeping station continues to buy high-quality dramas in Sakura Country, it has also reached various cooperation with Mihuyou and Tianshu Games.

For example, the related comics specially prepared by Mihuyou for "Honkai Campus 3" landed on the Beep comic platform for the first time.

Another example is Tianshu Games, which has reached a cooperation with Beep Station and jointly established an animation production company, intending to explore in this field.

Although Xu Xing vaguely remembers that the beep station in the previous life is not a piece of shit in this regard, but at least a shit shell lang who piles shit balls.

Anyway, in his impression, he doesn't seem to have heard much of the anime produced by Beep.

And the technical route taken by domestic animation companies is not the same as that of Sakura Country.

The 2D style technology on the other side of the sea has been accumulated for decades, and it is quite mature in the industry, and the entire industrial chain is very perfect, and the cost of producing an animation can be very low compared to China.

For domestic animation companies, the accumulation of technical routes is more in the 3D area, and the two technical routes have their own advantages and disadvantages, but there is obviously still a lot of way to go in this regard.

Xu Xing is not a professional, but it is impossible not to invest in this aspect because he was terrible in the previous life, which is equivalent to giving the relevant market to others.

Moreover, if the beep station itself wants to make a profit, it must either accept advertising moderately, or it must find a way to make a profit in games and animation.

Otherwise, it will always be rootless duckweed, and it will not be possible to rely on financing and star transfusions all the time to sustain it.

At the same time, the live broadcast of funny fish, which is independent from the beep station, is now in full swing.

However, the opponent Huya live broadcast is not far behind, behind it is not only the first listed live broadcast company in China, YY, but also accepted financing from Tengxin in March this year, and directly injected QQ's traffic tilt.

And some recent rumors have also made Cheng Shaojie a little sad all the time.

When he found Xu Xing's office, he couldn't help but say: "Mr. Xu, if Tengxin prohibits the live broadcast of their related games on the grounds of infringement in all aspects, what will we do?" ”

Xu Xing had actually thought about this problem a long time ago, and asked Gong Ao to prepare the "Special Exercise" before, which was to deal with this.

Of course, Cheng Shaojie couldn't really have imagined it at the beginning, but he didn't think that Tengxin would be so idle that he really came to do this.

But recently, he heard rumors from some people in the industry that Tengxin was considering the feasibility of this aspect.

As for where did the rumors come from...... Of course, there are channels within Huya where Cheng Shaojie can obtain information.

The strategy of infringing on this game is said to be recommended by the high-level executives within Huya to Tengxin.

I don't know what the outcome will be, but even if I don't ban it, I'm afraid I'll be charged a large license fee at that time.

The live broadcast industry is still in the stage of burning a lot of money, and if you have to give an additional licensing fee to your competitors, it is equivalent to throwing your own firewood into the opponent's fire.

"Don't worry, it's nothing more than the game." Xu Xing knows very well how much traffic the game live broadcast has, but if Tengxin has to get stuck in his neck, it is impossible for him to come to the door to force Xiao Ma to let go.

Especially for a big game live broadcast like lol, the traffic of this game is estimated to account for more than one-third of the entire game area.

I have to say that MOBA games naturally have a very big advantage in terms of live broadcast viewing.

"I have about three countermeasures here, you weigh them yourself, and go back and see how to implement them."

Xu Xing touched his chin and thought for a while, and said to Cheng Shaojie slowly: "First, increase investment in other live broadcast areas, although game live broadcast is considered mainstream, it does not hinder the development of some other interesting live broadcast forms. ”

There is actually nothing to say about this, even if Xu Xing doesn't say it, Cheng Shaojie will do it.

He wanted to know more about how Mr. Xu planned to wrestle with Teng Xin in the game partition.

"The second point is to increase the resource tilt of Tianshu Games' latest MOBA mobile game and cultivate anchors in this area."

Xu Xing continued, "LOL is indeed very enjoyable, but the threshold of the terminal game is there, and there will only be fewer and fewer players willing to enter the pit in the future. ”

"But the mobile game market is still a blue ocean, especially the MOBA mobile game has just been launched, it is the most critical period, as long as Tengxin's "Ancient Glory" can be put down, then the future mobile game MOBA market is ours."

What's the key to live gaming?

The key is how wide the audience of the game itself is, and how much the game itself is enjoyable.

The former determines the number of viewers of the live stream, and the latter determines the duration of the live stream.

In this regard, MOBA games have natural advantages, but in the case of the same MOBA games, mobile games will always have a larger audience than desktop games.

When Cheng Shaojie heard this, he didn't get much comfort in his heart.

Before "The Return of the Myth" was launched, he was actually already understanding the situation.

Admittedly, this MOBA mobile game is really good in terms of quality, but at the moment, it seems that the number of players has just exceeded two million, and "Ancient Glory" next door seems to have almost five million players.

As early as when "Return of the Myth" and "Ancient Glory" were launched, some big anchors received business orders and tried to play a few times, and some small anchors tried to test the waters.

But at present, let alone "Return of the Myth", even "Ancient Glory", which has better data scores, cannot be compared with the behemoth of LOL in terms of live broadcast data.

Therefore, although Mr. Xu gave such a suggestion, Cheng Shaojie was still a little guilty in his heart.

"The third point, in the second half of this year, we will fully cooperate with Tianshu Games to publicize the "Special Exercise".

Xu Xing didn't care about Cheng Shaojie's inner thoughts, and continued, ""Special Exercises" itself is a battle royale-type shooting game, and the viewing quality will not be much lower than lol. ”

"With the two trump cards of MOBA mobile game and "Special Exercise", we also have the confidence to negotiate."

Cheng Shaojie frowned, he had heard of "Special Exercises", which seemed to be the first echelon project within Tianshu Games, and was developed by Gong Ao, the person in charge of Tianshu Games.

is on the same gradient as "Special Exercises", and only "Mythical Return", which was still under development before.

It can be seen that Mr. Xu has paid attention to these two games.

But the current market performance of "The Return of the Myth" is here, and "Special Exercise" is the first time that Tianshu Games has set foot in the terminal game, which really makes Cheng Shaojie a little unhappy.

"Mr. Xu." Cheng Shaojie's face was a little helpless, "I can only say that I will do my best, if Tengxin comes to the game infringement ban, relying on our Tianshu games alone, I am not sure if there is a possibility of a turnaround." ”

"It's normal for you to have this thought." Xu Xing could understand, but he just said, "Then let's watch "Return of the Myth" and "Ancient Glory" first." ”

"Three months, you observe for three months."

"After three months, "Return of the Myth" will inevitably become the only king of MOBA mobile games."

Cheng Shaojie's first reaction was disbelief.

Because there is no company whose game can survive the Tengxin model without going downhill.

But he thought of the mobile games that Tianshu Games had done before, and the bright results were there, which made him have some expectations for it.

After all, it was Mr. Xu in front of him.

is more than ten years younger than himself, but now he can sit on an equal footing with the top Internet bosses in China.

And such a miracle has only passed less than three years since its birth.

Thinking of this, Cheng Shaojie couldn't help but feel some blind confidence.

"I see, Mr. Xu." Cheng Shaojie got up from his seat, "Then I'll go back and have another meeting to discuss related matters, so I won't bother you." ”

"Hmm."

Xu Xing nodded and watched him leave.

After finishing the company's business in the evening, Xu Xing stretched, got up and walked out of the office, and arrived at the office of Tianshu Games.

Finding the place where the "Love and Rock" project team was located, Xu Xing saw Xu Niannian and Yan Chi Vinegar at a glance.

It's funny to say.

After the graduate school entrance examination interview, except for a graduation thesis that is already in the final stage, Yan Chi Vinegar has nothing else to worry about at hand.

And Xu Niannian was thinking about her "Love and Rock", so after the school courses and exams were over, she came to the company again and participated in the development of the subsequent version of "Love and Rock", and she was still happy to do it.

It just so happens that Yan Chi Vinegar's graduation thesis is related to making games, and he also borrowed some of the thesis data provided by Tianshu Games before, and he can improve it again this time.

After finishing the paper in recent days, Yan Chi Vinegar naturally joined the project team with Xu Niannian.

Although Yan Chi vinegar in this life has not changed in the direction of the strong woman in the previous life, the level of programmers in his hands is much stronger than in the previous life.

First, when Tianshu Studio was first established, it had the guidance of Xu Xing, and accumulated a lot of practical experience in the process of making games.

The second is that after being stimulated and influenced by Xu Xing in this life, he studied harder and completed his undergraduate studies one year ahead of schedule.

The perfect combination of theory and practice, coupled with Yan Chi Vinegar's already strong talent, is also a big help to participate in the work of the project team.

Not to mention anything else, in an office full of male programmers, there are many pleasing girls, how can it be a beautiful thing.

It's a pity that the dreams of the male colleagues probably lasted less than half a day, and they were shattered because of the arrival of Mr. Xu.

The early employees probably knew the intimate relationship between Yan Chi, a member of the start-up team, and Mr. Xu.

But now Tianshu Games is very different from two years ago, after several personnel expansions, except for the person in charge of the "Love and Rock" project team, who is still an old employee at the beginning, the rest are all new employees who joined the company after Yan Chi Vinegar became Xu Xing's secretary.

I thought that the girl who was temporarily added was a company welfare, but I didn't expect that it was not only a high level of technology, but also a personal benefit that belonged to Mr. Xu.

Isn't this the boss lady?

The boys in the project team went to work one by one, and they were not embarrassed to touch the fish.

"Vinegar vinegar, are you done?"

As soon as Xu Xing walked into this office area, he immediately attracted the faint eyes of countless people around him.

However, most people didn't dare to look at it directly, and immediately lowered their heads and did their own things quietly after glancing at them.

Yan Chi Vinegar heard Xu Xing's voice, turned his head to look at him, and then whispered, "There are about ten minutes left, do you want to wait?" ”

"Then I'll take a look at Sister Nian last year, you are busy first." Xu Xing said, "Just come to us when you're done." ”

"Uh-huh."

The young man at the next table pricked up his ears to listen to the exchange between Mr. Xu and Yan Chi Vinegar, and didn't hear anything about the inside story.

At this time, Xu Xing had already overtaken the position of the art group next door and came to Xu Niannian's side.

Compared with Yan Chi vinegar, Xu Niannian's work progress is quite fast, and she has taken over the design task of a new clothing set for the male number one drummer captain in the new version of "Love and Rock" in the past few days, and she is enjoying it.

Xu walked to the side, and after Xu Niannian noticed him, he stopped what he was doing: "Go back?" ”

"Well, almost." Xu Xing pulled out an empty chair next to him and sat down, "Ten minutes over there for vinegar." ”

"Then sit down for a while, and I'll draw a little more." Xu Niannian was not polite, put Xu Xing aside, and then improved the design draft.

After almost five minutes passed, Xu Niannian stretched out, turned off the computer, took out his mobile phone and looked at the WeChat message.

Then he suddenly looked up at Xu Xing and asked, "What have you been making up recently?" ”

"What?" Xu Xing asked.

"That's it." Xu Niannian opened the WeChat message and said speechlessly, "In the past few days, many people have come to me to cut it, and the e-commerce platform you and your aunt have built is a little annoying." ”