Spell buy, an e-commerce platform that just went online in mid-June.

As soon as it appeared, the link of "find a friend to help cut a knife" continued to spread in the chat dialogue and circle of friends on WeChat, like a plague.

One thing to say, when Xu Xing didn't use this thing at the beginning of his last life, he was approached by a friend and colleague to cut it, which was indeed a little boring.

But then he worked by himself and didn't want to rely on Xu Nian Nian to help him, so he accidentally started using Pinduoduo, and then it was really fragrant.

Not to mention anything else, buy some ordinary daily necessities or something, you can really save a lot of money on Pinduoduo.

For Qunxing Group, holding such a big killer feature as micro-messaging, what can maximize the use of the weapon of micro-messaging is actually Pinduoduo's viral propaganda method to attract new users.

In fact, this trick is the same as using the mobile phone address book to reduce the dimensionality, and it is a perfect use of the interpersonal relationship chain of the micro-message user himself.

Wanting cheaper products means that users must take the initiative to promote and attract new customers.

And the price to be paid for buying together is only the part of the cost after the price of that product is cut and reduced.

And in fact, this part of the cost, in the unofficial price reduction promotions, is most likely not borne by the purchase itself, but by the merchants who provide the goods behind it.

This is equivalent to the majority of businesses paying out of their own pockets and taking the initiative to promote the platform, forming a very magical phenomenon.

At the desk, after Yan Chi Vinegar finished his work, he packed up his belongings and got up to find Xu Niannian's workstation.

The three of them left the company in a group and got into the car and returned home.

On the way, Xu Niannian continued the topic just now and asked curiously: "Aunt has always been in the business of a clothing company before, right?" This time to help you manage the e-commerce platform, is there really a play? I think the above prices are indeed much cheaper, won't they all be some counterfeit brands? ”

"Counterfeit products are certainly unavoidable, but the contracts we sign with the merchants will be a little stronger, and we will compensate the customers in this regard." Xu Xing said, "The key now is to attract new ones, and make the basic plate bigger, so as to have the ability to resist risks and improve quality." ”

"So it's not all about us now, right? How much does it cost to smash into this every day? Xu Niannian smacked his lips, always feeling that this trick was too risky.

"How could it be that we threw money at ourselves." Xu Xing smiled, "There may be a plan to throw a lot of money in the future, but it is not that time yet." ”

"What do you mean?" Xu Niannian was confused when he heard it, "Don't tell me that the merchants took the initiative to reduce the price themselves, they have a problem with their brains, so help you promote at such a low price." ”

Xu Xing drove home, and said while going upstairs: "There are a lot of doorways here, in short, it is mutually beneficial, you seem to be abnormal for their merchants to take the initiative to reduce prices, but in fact they are all profitable." ”

At first glance, this thing seems a bit counterintuitive to most people.

After all, the same goods, you can sell seventy or eighty in Taobao, and you run to buy here to reduce the price to fifty, what is this picture?

Yan Chi Vinegar next to him thought for a while, and after getting out of the elevator, he asked, "Is it because of the lack of information exchange?" ”

"I remember that many of the Weixin users are new to the Internet, and they may not have used computers much before, and there is a high probability that they have never used Taobao."

"At this time, they were recommended by relatives and friends to buy together, and they were attracted by low prices, so they could sell a lot, even if the profit was low, but at least there was money to be made, and it did not affect the business of merchants in Taobao."

"It's better to make more money for no reason than not to make any money."

Being dialed by this little bit, Xu Niannian also reacted, and followed Xu Xing into the house, but when he changed his slippers, he still felt that something was wrong, and then asked:

"I don't feel right, do I?"

"Then if some users who use both WeChat and Taobao see that the goods they want to buy are lower than in Taobao, then they must have bought them here."

"This is definitely a good thing for us, but won't this affect the merchant's own business in Taobao?"

"I could have made a lot of money, but the profit was given for no reason."

Xu Xing was not in a hurry to explain, went into the kitchen and took out three small puddings, one for each person, sat on the sofa and slowly tore open the wrapper, and after a few bites, he explained:

"This thing, different businesses, the operation logic will be a little different, let me give you a few examples and you will understand."

Speaking of this, he took a bite of the small pudding and asked a question: "My mother used to be in the clothing store business, do you two remember?" ”

"I remember."

"Do you remember that there was a children's shoe store across the street from my mother's shop?"

Xu Niannian recalled for a moment and nodded: "I have such an impression." ”

"Children range from a few years old to a teenager, and the shoe size span is very large, which leads to the problem of overstock when the store is stocking." "If it's a brick-and-mortar store, you can roughly judge the amount of inventory you need based on the sales volume of previous years." ”

"But for online e-commerce, it is likely that a sudden wave of traffic can break down your inventory, so there is bound to be greater flexibility in stocking."

Speaking of this, Xu Xing paused and asked: "If it is a large e-commerce company specializing in children's shoes, it has prepared a large inventory of sandals for summer wear in advance, but the sales volume of this quarter did not meet expectations, and there is still a large amount of excess inventory near the end of the summer." ”

"At this time, there is such a platform channel to provide him, which can reduce the price to digest his excess inventory and help him convert the squeezed inventory into liquid funds, what do you think he will choose?"

Xu Niannian nodded stunned, probably understanding the meaning, but he still couldn't help asking: "Then why didn't he reduce the price on Taobao?" Do you want to get a hand from our side? ”

"You went to our mother's store to buy clothes, you bought the same dress for a hundred yuan today, and after a while, you went to see it and found that the dress was only eighty, how did you feel in your heart?"

"Okay." Xu Niannian sighed, and probably understood, "So it's just to clear the inventory, plus the platform information is not transparent, and not everyone will look back and forth between the two platforms." ”

"That's pretty much it." Xu Xing ate quickly, and the two women next to him had only eaten half of it, and the small pudding in his mouth had already entered his mouth, "But there are other situations." ”

"For example?"

"For example, it's still our mother's clothing business." Xu Xing continued, "She mainly did low-end women's clothing earlier, and she did a good job on Taobao. ”

"However, as Taobao begins to move towards high-end and high-quality, and the competition among internal merchants continues to intensify, if you want more exposure and traffic, you need to constantly invest money in the platform push mechanism."

"Coupled with the fact that the profits of her low-end women's clothing business are not high, Taobao, which is getting more and more expensive in publicity, will only earn less and less profits."

"At this time, we will provide her with an e-commerce platform that has just been launched for a short time, and this platform is backed by the majority of users of WeChat, and she only needs to take out part of the cost of Taobao publicity and put it on reducing the price of women's clothing."

"Even if the profits of women's clothing itself are compressed, it is actually not much different from the cost invested in Taobao's traffic competition."

"This is equivalent to giving the other party one more sales channel, so you don't have to hang yourself on a Taobao tree."

"There's a lot of tricks." Xu Niannian licked the little pudding and muttered.

Yan Chi Vinegar on the side continued to ask curiously: "Is there anything else?" Different products, routines and logic are different, right? ”

"Of course." Xu Xing nodded, "Another example is some daily necessities, including paper towels, toothpaste, garbage bags and other things. ”

"On Taobao, the recommendation flow generally does not push this kind of product, or even if it is pushed, it is also pushed by some big brands."

"But for many people in third-, fourth- and fifth-tier cities, this kind of high-consumption daily necessities do not value the brand itself, and they are more concerned about saving money because of their price sensitivity."

"Therefore, some domestic miscellaneous daily necessities may have no consumer market at all on Taobao, but they can sell well in our place."

Yan Chi nodded clearly: "If you say that, you said before that you wanted to do e-commerce and compete with Ali, but you really didn't mean it?" ”

"Isn't this kind of thing normal?" Xu Xing said with a smile, "Ali's Taobao also rose in the same way as our purchase back then, low prices, fake and shoddy, all used to be the label of Taobao." ”

"It's just that after making the market bigger, Taobao began to try to get rid of these labels and operate towards high-quality and high-end."

"But it's hard for a platform to be compatible with both high-end and low-end at the same time."

"Since he has gone to high-end, the low-end market will naturally vacate market space."

"When there is no other platform, the high-end and low-end can barely be compatible within Taobao."

"But as long as there are external platforms to do a good job in the low-end market, then these users will naturally become fans of the new platform."

Speaking of this, Xu Xing took the small pudding stick handed over by Xu Niannian, threw it into the trash can at his feet, and continued, "And our Ma Zong obviously didn't realize it. ”

"With the advent of the mobile Internet era, there will be a larger group of Internet wasters who will be included in the consumer market."

"When these people used to be on the computer, they couldn't really enter the world of the Internet due to various practical reasons, but now smartphones take them in."

"The consumption potential of individual users in this part of the sinking market may not be high, but quantitative changes will produce qualitative changes."

"High-end and high-quality products can certainly improve profit margins, but in the face of a huge sinking market of one or two orders of magnitude, even if it is a low-profit situation, it can kill you with quantity."

"Our populous country is not called for nothing."

After eating the small pudding, Xu Niannian put his legs on the sofa, leaned on the armrest of the sofa and pouted: "You say so much, it still can't affect the operation that I hate to chop." ”

"Forget about those you don't know, I don't see it."

"But some people I know, have a better relationship, or those who are relatives and elders, I can't refuse, I'm annoyed to death."

"Ahem." Xu Xing rested his right hand on Xu Niannian's thigh, "Then you can scold it, it won't affect my performance anyway." ”

"Hush." Xu Niannian glanced at him, "If you have the ability, come to my room at night, and I'll see how you play." ”

"No, I'm going to sleep with vinegar today." When Xu Xing heard this, he immediately withdrew his hand decisively and hugged Yan Chi vinegar next to him.

Yan Chi blushed and struggled for a moment, but he couldn't resist him.

Xu Niannian, who was next to him, suddenly hugged his hands to his chest and snorted: "You just run away." ”

Speaking of this, Xu Niannian rolled his eyes, looked at Yan Chi Vinegar in Xu Xing's arms, and whispered after approaching Xu Xing: "Vinegar Vinegar, why don't we sleep at night?" ”

"Huh?" Yan Chi vinegar was obviously stunned for a moment, but he didn't react.

"You and Xu Xing sleep at night, don't you want to make love to him?"

"This ......" Yan Chi Vinegar would have thought that Xu Niannian was so straight, and he was suddenly at a loss and didn't know how to answer, "Just hug it, kiss it?" And then, just go to sleep, right? ”

"What about the deeper?" Xu Niannian hated iron and steel, "I was listening to it next door during the Chinese New Year, your voice is not small." ”

When he said this, Yan Chi Vinegar suddenly couldn't resist it, and waved his hand back again and again: "Sister Niannian, what are you talking about!" I don't know anything! ”

"You should be vinegar like you." Xu Xing was speechless for a while while listening to it.

"It's all together, what else is there to avoid." Xu Niannian pursed his lips, very dissatisfied with his attitude, "It's not something unsightly, isn't it uncomfortable to be vinegar when you do it?" ”

Xu Xing: "......"

Yan Chi vinegar: "......"

After Xu Niannian opened the yellow chatterbox, the other two were a little overwhelmed.

Fortunately, the time was almost up, Xu Xing hurriedly got up to greet the two of them, and went downstairs to find a restaurant for dinner.

When the time came for night, Xu Xing came out of the bathroom after taking a shower.

glanced at the living room and found that Yan Chi Vinegar and Xu Niannian had gone back to the house to sleep.

But he was worried that Xu Niannian might hide from his bedroom and ambush him, so after thinking about it, it was better to be on the safe side, so he reached the door of Yan Chi Vinegar's bedroom, pushed the door and walked in.

On a dark day in the bedroom, Yan Chi turned off the lights early.

Xu Xing walked into the bedroom and closed the door, shouting "vinegar vinegar" softly, while finding a place next to the bed and sitting down according to his memory.

Yan Chi's soft and glutinous response came from the bed, Xu Xing took off his slippers, lay down on the bed, lifted the quilt and got in.

The two of them have been sharing the same bed for so long, and they have long been accustomed to each other's movements, Xu Xing just raised his hand sideways slightly, and Yan Chi vinegar on the bed had already leaned over obediently.

The head rested on Xu Xing's arm, and the whole petite body fell into Xu Xing's arms.

But in the next second, Xu Xing felt that something was wrong.

He raised his hand to wrap his hand around the palm of Yan Chi Vinegar's shoulder, and when he fell, he seemed to touch something?

Then, he heard something moving on the back side of Yan Chi Vinegar who turned sideways.

A head poked out from behind Yan Chi's shoulder, and Xu Niannian said to him with a smile: "Are you surprised? ”

Xu Xing: "......"

Not to mention anything else, my girlfriend suddenly had an extra head behind her shoulder, and the room was pitch black.

If Xu Niannian hadn't spoken, Xu Xing would have thought it was haunted.

"Are you really running over here?"

"It's not like waiting for a rabbit."