Chapter 31 The Chrysanthemum Factory's Plans
The rice company is very satisfied with the R3 material screen produced by the soft feather company.
However, due to the corresponding cost, in the end, the rice company temporarily gave up the purchase plan for the soft feather R3 screen.
After all, although the current rice company says that there are several models that impact the high-end, the rice company does not completely focus on the impact of the high-end.
The current rice company not only wants to take the cost-effective route, but also wants to launch several products to try to hit the high-end market.
However, cost-effective and high-end are destined to be difficult to accommodate each other in this era.
After all, when the cost performance has been done for a long time, the brand image has long been ingrained in the hearts of many netizens.
Rice will make some trade-offs for the sake of cost performance, but for a certain brand, there are no concerns like rice companies.
Juchang, Consumer Business Unit.
Yu Dazui also received the top OLED screen sent by Rouyu Company.
After knowing the parameters of this screen and conducting a series of screen tests.
Yu Dazui, as well as the top management of the consumer business unit, were attracted to the screen.
This is a very good screen, and it can even be said to be the best top-of-the-line OLED screen that can be bought in the industry at present.
Juchang's current high-end flagship is the lack of a top-notch OLED screen.
Kikuchang's mate series and P series have been hitting the high-end for many years.
After several generations of hard work, the two series are now also beginning to show their edge in the high-end market.
It's just that the supply of two series of screens has always been the biggest headache for the chrysanthemum factory.
In the early days, the chrysanthemum factory used Sansang or LG's OLED screen on its own high-end flagship.
I want to rely on the hardware that is good enough in the upstream supply chain to design and create an extremely good product.
However, in recent years, the chrysanthemum factory has suddenly made efforts in the global market, which has caused hostility between Sansang and foreign technology companies.
As a result, these upstream supply chain manufacturers either dropped the chain or began to jam the chrysanthemum factory.
This is also the chrysanthemum factory began to change its thinking, seeking more in-depth cooperation with domestic supply chain manufacturers.
In the second half of last year, BOE officially produced the corresponding sample OLED screen.
Although it is weaker than the OLED screen of Sansang takeaway in terms of overall display effect, it can be used in mobile phone products.
It's just that BOE's mass production is still a bit difficult, and the product will be officially mass-produced, and it is estimated that it will have to wait until after the Q2 quarter of this year.
And now the chrysanthemum factory has begun to plan and design this year's mate series, which means that the chrysanthemum factory will use BOE's screen at least until next year.
Now Rouyu has brought R3The top screen of the material is indeed a surprise to Yu Dazui.
Although the screen produced by BOE is good, there is still a certain gap between it and Sansang's OLED screen.
The top OLED screen produced by Rouyu this time has surpassed Sansang's takeaway screen, and it already belongs to the top existence in the industry.
The top-notch screen and high-end flagship are a perfect match!
It is necessary to customize a batch of top R3 material OLED screens from Rouyu Company to use on their own high-end flagships.
And Yu Dazui also held a relevant meeting of the consumer business department at the first time.
The senior management of the consumer business department has admired the OLED screen of Rouyu, and they are all amazed by such an excellent screen.
At the same time, the company's senior management also unanimously agreed to Yu Dazui's proposal.
This level of OLED screen can basically be completely comparable to the screen used on Sansang's own top flagship.
If the high-end flagship of the chrysanthemum factory can use such an excellent quality screen, it will definitely be able to greatly enhance the competitiveness of the product, so as to go further in the high-end market.
After this meeting, Yu Dazui contacted Rouyu Company for the first time.
When he learned that Rou Yu's R3 material screen cost as high as 1,000 this time, Yu Dazui's whole person became silent.
However, after the entanglement in his heart, Yu Dazui still accepted the price.
The cost is only 1,000 yuan!
1,000 yuan, so that its own high-end flagship can have the strength comparable to Sansang's top flagship screen, it is indeed a very worthwhile.
Today, the consumer business unit of Kikuchang has only one goal for the mobile phone business.
"Stabilize the high-end market and occupy more global market share"!
And the top screen of R3 material produced by Rouyu this time, the chrysanthemum factory can be said to be inevitable.
It's just that when the chrysanthemum factory was about to try to cooperate with the soft feather company.
But it was stumped by the R3 screen production capacity of Rouyu Company.
Although the R3 material screen is very good, the production capacity is very low.
The annual production capacity of millions simply cannot meet the needs of chrysanthemum factories.
After Yu Dazui learned the news, he also felt pity.
After learning more about the reasons for the production capacity problem, Yu Dazui also had a new idea in his heart.
The main reason why the production capacity of R3-level screens of Rouyu Company is low is that there are fewer production lines.
If you can cooperate with Rouyu, the chrysanthemum factory will invest funds, and Rouyu will produce technology and manpower to produce screens.
At that time, the screens produced by these factories will be fully supplied to the mate and P series of the Kikuchang factory.
Joint venture factory!
This type of collaboration is very common throughout the tech industry.
For example, part of the Echeng factory of Huaxing Optoelectronics is funded by rice, and Huaxing Optoelectronics is a factory set up by technology and people.
Thinking of this, Yu Dazui immediately asked Zhou Zhen if he was willing to build a joint venture.
And Zhou Zhen listened to Yu Dazui's spirits.
Joint venture factory! This is a good thing for the company that is in the development period.
Joint ventures, naturally, are a way for two parties to work together.
One party is mainly responsible for contributing a large amount of money, and the other party is responsible for contributing technology and people, and ultimately achieve win-win cooperation between the two parties in this way.
Compared with rice investment in Rouyu, it is Zhou Zhen's more inclined way of cooperation.
However, after the joint venture is established, part of the revenue generated by the factory will be handed over to the partner.
This also means that the profit generated by each screen will be divided into a part of the chrysanthemum factory.
Even so, Zhou Zhen thinks that this is a very good way to cooperate, and even for Rouyu Company, this is an olive branch thrown by the chrysanthemum factory.
After all, the chrysanthemum factory is not bad for money in the first place, and the funds invested in the construction of the factory will definitely not be less.
Secondly, Juchang is the first brand in the future to reach the world's first domestic mobile phone shipments.
Not only does it have very impressive data in terms of sales, but it also has a very good reputation.
After such a deep cooperation between Rouyu and Chrysanthemum Factory, it is beneficial and harmless to Rouyu Company.
"It is also an honor for our company to have a more in-depth business cooperation with your company!"
Zhou Zhen did not refuse this kind of business cooperation, and soon agreed to the request of Juchang to invest in the construction of a factory on the phone.
Of course, this joint venture is only the beginning.
This is just a verbal agreement between Zhou Zhen and Yu Dazui.
Yu Dazui also needs to apply to the rotating chairman of the chrysanthemum factory for this cooperation project.
And also to send professional personnel to the factory of Rouyu Company to conduct corresponding inspections to see if there is a need for cooperation.
After these business activities, there are a series of steps such as negotiations, factories, and location selection.
Basically, if you want to really reach this cooperation, I'm afraid it will take one or two quarters of running-in between the two companies.
However, Zhou Zhen feels that the chance of success of this cooperation is very high.
After all, if the current chrysanthemum factory wants to hit the high-end market, it needs Rouyu to produce such a high-quality screen.
If Rouyu wants to have a place in the screen panel industry, it also needs to embrace more mobile phone manufacturers and more mobile phone manufacturers for in-depth cooperation.
The two companies are basically looking at each other.
The so-called investment and construction of factories, as long as there are no errors in all processes, the cooperation between the two will inevitably come naturally.
After Yu Dazui hung up the phone, he immediately contacted his superiors and prepared to start a high-level meeting for the "cooperation of Rouyu Company's investment and factory construction".