The launch event is over, and the sale of the products will wait until three days later.

In the living room of the rice company, Rebus looked at Zhou Zhen with a smile.

The two were talking and laughing, and were talking about the new products released this time.

The Rice Phone 6 series is a very important digital series for the Rice company.

This time, the rice mobile phone 6 series, whether it is the hardware configuration or the appearance design of the product, is completely in line with the public's aesthetics.

And this product is destined to leave a glorious mark in the history of mobile phones.

"R3The screen of this material, our rice company also looked at it, and I think the quality of this screen is very good, but the price is relatively high!"

While chatting, Rebus shifted the focus of the topic to the top screen of the R3 material newly developed by Rouyu Company.

The rice company attaches great importance to this new material screen, but due to cost constraints, the rice company can't really start with this screen.

After all, the current development of the rice company is actually still a bit chaotic.

Rice companies not only want to hit the high-end market, but also to stabilize the original user group, sticking to the bottom line of cost performance.

There is a certain conflict between impacting the high-end and maintaining the cost performance, at least in the current market.

"The materials and production processes required for the screen of this material R3 are the top in the industry at present, and the cost is naturally expensive!"

"If your company has a product that wants to hit the high-end market, the R3 material screen is a good choice!"

Zhou Zhen replied to Rebus's words quietly.

Obviously, the screen of this material R3 is defined by the company as the company's top high-end flagship screen at present.

Zhou Zhen will never let some companies use this screen on mid-range or low-end machines.

Lianhuake, an old rival of Paste Tong, once also wanted to hit the high-end market in terms of supply chain system.

For this purpose, the corresponding flagship chip, hallo X-series chips, has been launched.

And this UMC positioning flagship processor began to be used by the Berry family on the flagship model, and as a result, the backhand was used by rice on the 100-yuan machine.

The operation of rice suddenly lowered the market position of Lianhuake.

In addition, the performance of this processor chip of UMC is exaggerated and the heat is serious, which suddenly shatters the high-end dream of UMC.

And now the OLED screen produced by Rouyu must no longer be given to Huo Huo by the rice company.

The R3 material OLED screen of Rouyu can only be used on the current flagship product.

Cost! Cost!

After hearing Zhou Zhen's words, Rebus could only temporarily give up the idea of lowering prices.

Looking at Zhou Zhen's attitude, it is basically difficult to bring the price down.

"Mr. Lei, what do you think of the dual-brand system of the chrysanthemum factory?"

Zhou Zhen looked at Rebus's appearance, and suddenly had some small thoughts in his heart.

It was decided to come and knock Rebus at this time.

Rebus was also stunned when he heard Zhou Zhen's words.

Juchang, as the most powerful scientific research strength among domestic mobile phone manufacturers, is also the longest-lived mobile phone brand in the domestic mobile phone industry, and its development in recent years can be described as advancing by leaps and bounds.

In the early days, the chrysanthemum factory itself made OEM mobile phones for operators, and finally had a place in the mobile phone industry by relying on subsidies from operators.

However, with the development of the mobile phone industry, the policies of operators have also undergone some changes.

Juchang also began to make changes in its business strategy, and Yu Dazui was hired to reorganize Juchang's consumer business unit.

Finally, with the efforts of Yu Dazui, the chrysanthemum factory began to slowly get rid of the trend of decline, and gradually rose in the mobile phone industry.

And now the chrysanthemum factory mainly takes the route of dual brands.

The main brand of the chrysanthemum factory mainly takes the high-end flagship market, and also makes some corresponding OEM products for operators to obtain the corresponding offline market share.

At present, the main brands are mainly in the high-end flagship market and offline market.

The glory of being a sub-brand is mainly about the cost performance and online market.

The two cooperate with each other and complement each other, and gradually the theater's share of the entire mobile phone market has gradually increased, and even in the last quarter of 16 years, the overall market share has surpassed that of rice.

Zhou Zhen's words made Rebus have to fall into deep thought.

Juchang, as an old rival of the rice company, Rebus still cares more about this old rival.

In the early years, relying on the advantages of online sales on the Internet, rice mobile phones have sat in the first place in domestic mobile phone shipments in the past two years of one or three years and one or four years.

It's just that times have changed very fast.

Especially for some mobile phone manufacturers.

There are not a few cases in which some manufacturers are still thriving in China, and as a result, the company goes bankrupt on the back foot.

In recent years, the domestic mobile phone market has changed very dramatically, and the offline market has gradually become the main competitive market in the mobile phone market.

The layout of the blue factory and the green factory in the previous years has also been fully manifested in these two years.

Honor and a number of manufacturers have also set up corresponding main online brands, which are gradually eating up the market share of rice.

"Could it be that I'm going in the wrong direction?"

Rebus also fell into deep contemplation when he heard Zhou Zhen's words.

In the early days, the rice company relied on the cost-effective solution, which was recognized by many users, and also ushered in a savage growth for the company.

But the cost performance has brought savage growth to the company, and it has also brought some bad reputation to the company.

"Cheap is not good!"

"Poor quality control!"

"Out of stock!"

The two generations of the high-end Note series launched by the rice company have all ended in dismal failures without exception.

But now Rebus believes that the main reason for the sharp decline in the market share of its mobile phones is the lack of offline market.

So in the past few years, the rice company began to expand frantically offline.

But even so, Rebus always felt that something was wrong.

"Mr. Lei, listen to me, the so-called fish and bear paws can't have both, you want to hit the high-end, and you want to make a trade-off in terms of cost performance, and in the end it will only be unpleasing to both ends!"

"Instead of this, it's better to learn from the chrysanthemum factory!"

Zhou Zhen smiled, looked at Rebus meaningfully and said.

And Rebus looked at Zhou Zhen, who was smiling on the other side, and a flash of inspiration suddenly appeared in his mind, as if everything had been figured out.

"Indeed!"

After thinking about it, Rebus also had a new idea in his mind.

At this time, Zhou Zhen had quietly planted a seed in Rebus's heart.

Perhaps soon, this seed will slowly sprout and bring certain surprises to the market.

"If Mr. Lei really decides, I have a new project here that I want to cooperate with Mr. Lei!"

"I'm sure Mr. Lei will be very interested in this new project!"

Zhou Zhen looked at Rebus's appearance and said calmly to Rebus in front of him.

Rebus listened to Zhou Zhen's words and became interested.

NEW PROJECT!

The scientific research level and strength of Rouyu Company are not weaker than those of the major manufacturers in the industry.

Rouyu Company came up with the concept and technology of full screen 1.0 and full screen 2.0.

The microprism technology of the R3 material is also impressive.

And this time, Zhou Zhen said that the new project of cooperation made Rebus particularly curious.

"I'm a little curious about the new project......"

Rebus looked at Zhou Zhen in front of him, his eyes were full of longing.

To be honest, Rebus attaches great importance to Rouyu Company.

And this so-called new project is even more exciting for Rebus.

It's just that Zhou Zhen has not said the plan for the new project now, but is waiting for the change of the rice company.

If the rice company can completely change its brand positioning and is truly willing to make products in the high-end field, Zhou Zhen is willing to cooperate with the rice company on new projects.

After all, the cooperation of this new project requires a very large investment, and even this so-called investment far exceeds the investment in the establishment of many mobile phone products.

Of course, in the past history, the company has also tried to work on this project on its own, but the end result is a failure.