Chapter 38 Video Marketing

The night of the end of the Rice Phone 6 press conference.

The Digital Breaking News Station released a video.

It's still the familiar black table, the familiar Iron Man mask.

It's just that there are two boxes on the table.

As the camera got closer, users finally saw the words on the box clearly.

"Rice Phone 6".

"Rice Phone 6 Extreme Explorer".

After arriving at these two boxes, netizens also became interested.

I don't know if the rice mobile phone 6 series is still in the pre-sale stage, and the real sales will have to wait until three days later.

No one expected that the digital breaking news station would get all the products of the Rice Mobile Phone 6 series for the first time.

"Dear friends, hello everyone, I am your friend, Brother Zhan!"

"Today, the rice company officially released the rice mobile phone 6 series, and we also got the model for the first time, and then I will give you the official evaluation of the rice mobile phone 6!"

"Without further ado, let's get started!"

With the opening remarks of the digital breaking news station, everyone realized that this was a digital evaluation video.

And the protagonist of the evaluation is the just-released Rice mobile phone 6 series.

This review video immediately attracted the attention of countless digital enthusiasts and netizens.

You must know that the current rice mobile phone 6 series has just been released on the Internet, and the popularity is very high, and many netizens are very concerned about the rice mobile phone.

And the "Digital Breaking News Station" This is also the first video on the entire network to evaluate the rice mobile phone 6 series, which naturally attracted the attention of many netizens.

In this evaluation, the main evaluation is the performance of the mobile phone, image, battery life, and screen.

Needless to say, in terms of performance, the Fire Dragon 835 used is currently the strongest processor chip in the entire Android camp.

The running score of the processor chip of the Rice Phone 6 Extreme Exploration Edition came to 213258 points.

This is also the most powerful phone in the entire Android camp at the moment.

Of course, running scores are not the only basis for determining mobile phones.

The game is also reviewed in this video.

In the game Canyon Glory, when medium to high image quality and 60fps are turned on, the frame rate can reach 59.7fps in half an hour, and the frame rate is basically stable above 58fps.

At the same time, neither the front nor the back temperature of either phone exceeded 40 degrees.

"This is the best model in terms of performance and power consumption in the entire mobile phone industry, and the fire dragon 835 chip can be said to be very good."

Indeed, the rice mobile phone 6 in history can become a nail household, and the excellent performance of the fire dragon 835 chip can be said to be indispensable.

At the same time, in terms of battery life, due to the use of Huolong835, a relatively low-power chip, the battery life of the rice mobile phone 6 series is good.

Among them, in terms of 5 hours of video playback, the Mi Phone 6 with LCD screen consumes 49% of the power, while the Mi Phone 6 Ultra Explorer Edition with a larger screen only consumes 40% of the power.

The difference in power consumption between the two is mainly due to the difference in screens.

Because the OLED screen emits light per unit pixel, it is naturally stronger than the LCD screen with the backlight plate of the entire screen panel emitting light in terms of power consumption.

However, the power consumption performance of these two mobile phones is very good, and the battery life of the two models of MIX and note2 is also compared in the video to highlight the strong battery life of the Mi mobile phone 6 series.

The MIX equipped with Fire Dragon 821 consumed 63% of battery after watching 5 hours of video, while the other Rice note2 consumed 54% of the battery after watching 5 hours of video.

Judging from the comparative data, the Rice mobile phone 6 series does have a very good battery life.

As for taking pictures, in addition to the chrysanthemum factory at this stage of Android mobile phones, the image photography level of other manufacturers is basically half a catty.

Although the Rice mobile phone 6 series is known as "zoom dual camera, shooting people more beautifully", but the actual photo performance can only be regarded as usable.

And the most important evaluation of this evaluation is the evaluation of the mobile phone screen.

That's right! Zhou Zhen wants to take this opportunity to start the reputation of the soft feather OLED screen.

For this reason, Zhou Zhen specially bought Sansang note7 for comparison.

can highlight the advantages of his own screen, Zhou Zhen directly brought the mobile phone with the strongest screen in the industry for comparison.

First of all, the parameters of the two screens,From the point of view of the parameters,The gap between the two screens is not very big,But overall,Sansang is still a little stronger。

Of course, parameters are not the only criterion for determining a product.

First of all, Zhou Zhen chose the same picture with complex colors and showed it to the users in front of the camera, allowing users to intuitively compare the differences between the two screens.

In the next evaluation, Zhou Zhen directly took out a professional screen testing instrument to test the color accuracy of the three primary colors of this screen, as well as the color difference of the screen.

That's right, the most professional way to test the level of a screen.

"I feel that Sansang's screen is more transparent, although the soft feather screen is good, but it's still a little worse than Sansang!"

"Sansang is still powerful, but Rouyu's screen can also have the power to fight with Sansang."

"I feel like the two screens look and feel the same, to be honest!"

The gap between the screens of these two mobile phones is actually not very large.

But soft featherR2The screen itself is slightly weaker than Sansang's own Mseries screen in terms of quality,This will also make most users feel that Sansang's screen is slightly stronger than Rouyu's screen。

Even though most users think that Sansan screen is stronger, in fact, Rouyu has already won.

After all, through this round of comparison, most users have fully recognized that the screen of Rouyu can be comparable to Sansang's top OLED screen, which has also greatly improved the popularity of Rouyu screen.

In the test of professional instruments, the soft feather screen is lower than the screen of Sansang in terms of excitation brightness, but it is basically the same as the screen of Sansang in terms of color accuracy and color.

"As a young domestic screen panel technology company, the OLED screen produced by it has gradually approached the ceiling level of the industry in terms of screen quality and appearance!"

"But most of the current domestic mobile phones are using Sansang takeaway screens, in order to truly reflect the level of this screen in domestic mobile phones, we specially brought a factory X9plus for comparison!"

Compared with the current top screen, there is still a certain gap between the soft feather screen and the current top screen, but what about the OLED screen of Sansang compared to the takeaway?

For this reason, Zhou Zhen took out a mobile phone equipped with a Sansang screen for screen comparison during the evaluation.

In the comparison, this time Rouyu's screen finally surpassed Sansang's takeaway screen in terms of perception and other parameters.

"To sum up, the soft feather screen on the rice mobile phone is already at the level of the domestic screen ceiling, and the overall quality exceeds the screen of Sansang takeaway, which should be the best screen used in the current domestic mobile phone!"

In terms of the final screen summary, Zhou Zhen directly raised the positioning of the soft feather screen, and once again played a wave of advertisements for his company's screen.

"The best screen that can be used in a domestic mobile phone!"

This made the user reputation of Rouyu Company rise sharply.

At the same time, among many consumer groups, the soft feather screen is basically equated with the top domestic OLED screen.

"At the end of this video, I'm also going to make an advertisement, after all, I want to have a good meal!"

"Kuaiyin short video APP, record a better life!"

"Kuaiyin short video APP, 200 million red envelopes are waiting for you to share!"

And at the end of these videos, Zhou Zhen deliberately arranged a new advertisement for his short video APP.

After nearly half a year of planning and preparation, the short video app invested by Zhou Zhen can finally be launched for user groups.

In order to make this short video APP become the hegemon in the industry, Zhou Zhen has made a lot of preparations for this, and even used the planning and marketing strategies of several short videos in the future to his own products.

Of course, Zhou Zhen believes that this short video APP will inevitably cause a shock in the entire application Internet market.