Now that you have the resources, the next step is to think about the promotion and marketing of your application.

For the promotion of short video software, Zhou Zhen directly chose the most simple and crude way.

Throw money!

That's right, it's throwing money!

Is Zhou Zhen short of money?

If it is for the development of Rouyu Company, it is a lack of money.

After all, the screen panel industry is a high-tech entity industry, and the investment in production lines and R&D is basically billions of investments.

Although the company has a thin foundation after several rounds of financing, the scale of the company continues to grow, but the amount of liquidity that can be used for investment is only four or five billion.

After all, the downstream mobile phone chain manufacturers that are now cooperating with Rouyu Company generally pay part of the deposit first when ordering the screen.

Only after the cooperation is completed, the downstream mobile phone manufacturers will transfer all the money to the account of Rouyu Company.

Of course, when Royole is looking for partners, it is still looking for some relatively reliable partners.

Zhou Zhen's requirements for partners are still relatively high.

After all, Zhou Zhen has heard in the technology industry that a technology manufacturer has defaulted on several batches of payments to supply chain manufacturers, resulting in the bankruptcy of supply chain manufacturers.

For this reason, when Zhou Zhen is looking for a partner, he will still examine the strength of the partner and the reputation of the supply chain, and finally select the partner after careful selection.

Hundreds of millions or even billions are a small amount for Rouyu Company.

But for a short video company that has just risen and wants to take advantage of this opportunity to gain a foothold in the entire industry, it is a very large number.

Even when Zhou Zhen was on the rise of a short video company, the funds he used were basically personal funds obtained by prepaying salaries and prepaying patent fees.

Although it is only a few hundred million, it is definitely enough for a short video company.

Even in the process of promoting the short video this time, Zhou Zhen directly took out a budget of 500 million yuan for marketing and promotion.

And the way of marketing promotion is naturally two different ways.

The first way is to use external help to promote the word.

Zhou Zhen first set his sights on various Android manufacturers.

You must know that although most of the profits of current Android manufacturers come from mobile phone hardware, some of the profits come from advertising costs.

And the amount of these advertising costs is not cheap.

The corresponding advertising costs include the daily advertising and promotion of the system, as well as the application software pre-installed inside the mobile phone when the mobile phone is just sold.

In the early days, a certain hand and a certain sound could develop so rapidly, and the promotion of Android manufacturers was also one of the main reasons for its rapid development.

Of course, at this stage, a certain sound and a certain hand have not yet begun to invest heavily in Android manufacturers, which is an opportunity for Zhou Zhen.

In addition to pre-installing application software on your phone, you can also purchase the corresponding recommendation list on each app store.

That's right, every mobile phone manufacturer has a corresponding app store, and if you want to get a good enough position in the app store, you also need to spend a corresponding pit fee.

Zhou Zhen also calculated that the cost of pre-installing applications on the mobile phones of various manufacturers for one year is basically between 30 million and 50 million for each company.

The pit fee in the app store list is slightly better and close to 10 million yuan.

Zhou Zhen basically prepared 300 million yuan and put it in the investment of the corresponding Android manufacturers.

Of course, the advertising fee of the corresponding small factory is also correspondingly cheaper, after all, the advertising fee is basically directly linked to the shipment of mobile phones.

Chrysanthemum Factory, Rice, Blue Factory, Green Factory, OnePlus, Berry Family, these are Zhou Zhen's partner candidates.

In addition to relying on Android manufacturers and the external environment, their own publicity is equally important.

The so-called self-promotion naturally needs to rely on the experience of using the software itself and the corresponding publicity activities to increase the stickiness of users and increase the online volume of users.

This time, Zhou Zhen directly borrowed from the marketing strategy launched by some short video platforms in the future in order to further develop.

Throw money!

Watch the video! Rich!

Invite new users! Rich!

Record a launch video! Rich!

As for the amount or amount of money, it still depends on the algorithm.

After all, Zhou Zhen, who has seen the marketing of various short video platforms in the future, naturally sees these routines better than anyone else.

Because you can see it clearly, it's easier to learn from it.

All in all, try all kinds of ways to pay users, so that your short video app can accumulate more users.

The company plans to invest 200 million yuan in the early stage, and then slowly invest money with the increase in the number of online users in the later stage.

For investing so much money, the management of Zhenyu Company is still a little worried.

After all, the current short video has not really shown its edge, and no one even thinks that the short video platform is the so-called new traffic outlet.

Even after the original platform was established at the end of 16 years, the publicity expenses basically invested in 17 years were tens of millions.

It was not until the end of 17 years that the short video platform ushered in a new growth outlet, and the two companies officially made large-scale capital investment in the short video platform, which made the two short video platforms usher in a blowout development.

The current short video platform is basically in a calm lake, and there are no ripples on the surface of the lake.

That's why the company's top brass is worried.

After all, the company has not relied on the current short video software to make money, so it has invested so much, what if it loses in the end?

Even the senior management of Zhenyu Company has raised this issue to Zhou Zhen many times.

"You have the courage to continue to do it, even if you lose, it doesn't matter!"

Every time Zhou Zhen heard the words of the high-level officials, he always used such words to prevaricate the past.

The senior management also understands that the current Zhenyu company is Zhou Zhen's own, and they are just hired high-paid workers.

And they also know that their chairman is also the chairman of Rouyu, the top company in the entire Huaguo screen panel industry.

Compared with the soft feather company that already has a certain position in the screen panel industry, Zhenyu company is simply a small thing.

Maybe Zhenyu Company has lost, and its own chairman is not distressed.

Of course, these high-level people still don't understand Zhou Zhen's thoughts.

The field of short video is a new Internet outlet, don't look at the current investment, when the short video is really popular, the corresponding advertising costs alone will exceed the current investment.

If it weren't for the fact that Zhou Zhen could only get such a little money now, Zhou Zhen would definitely put all his investment into the field of short videos.

As long as the short video platform is completely made and becomes popular according to the original development trend, Zhenyu Company will become Zhou Zhen's money bag.

Relying on short video companies to officially enter more software technology fields.

And in the future, it will also be able to provide sufficient funds for Zhou Zhen to invest in other hardware fields.

The video of the "Digital Breaking News Station" evaluating the new generation of Rice Mobile Phone 6 series has become popular in the entire technology circle.

In addition to the popular rice mobile phone 6 series, the new APP of fast sound short video has also officially appeared in the public's field of vision.

Especially in the promotional slogan, "divide 200 million cash red envelopes", this sentence has attracted the attention of countless netizens.

After all, in this period, the marketing strategy of making money by relying on software applications has not yet started.

And Zhou Zhen relied on the new marketing method of dividing red envelopes, which instantly attracted the attention of countless users.

In these three or four days, the number of downloads also managed to exceed 1.5 million.

Kuaiyin APP is also well-known in the mobile phone application circle.

Of course, this evaluation video of the Rice mobile phone 6 series, Rice's Rebus also watched it.

For this review video, Rebus felt very objective, and of course he also paid attention to the ad at the end of the video.

"Fast Sound APP ......"

Looking at the ad at the end of the video, the corners of Rebus's mouth suddenly began to rise slightly.