As early as the end of last year, Zhou Zhen set out to set up a short video company.

As a person who has come over, Zhou Zhen has more than five years of experience in using short videos.

Short videos have appeared in the public's field of vision since 17, but the time when it really became popular was from the end of 17 to 18 years.

Short, lean, and fun!

This is the most characteristic of short videos.

With the gradual popularization of the current 4G network, the development of mobile Internet has gradually been in a stable state.

More stable WiFi and cheaper data at a lower price, as well as a variety of exclusive data plans.

These have laid the so-called foundation for the rise of short videos.

At the same time, the development of short video has also brought a new crisis to traditional entertainment and multi-party entertainment models such as video.

That's right, the biggest impact of the rise of short video development is the traditional video industry.

The second most impacted is in many entertainment fields such as games, novels, and music.

In the field of cultural entertainment such as videos, games, novels, and music, most of the free time of most netizens is concentrated.

The vast majority of ordinary people have their own work, life and study, but in addition to the boring life and study, they will also have a lot of scattered time.

And users tend to take advantage of these scattered moments to relax.

The main reason why mobile games can replace PC games and become mainstream is that the time of mobile games is much lower than that of mainstream PC games.

This means that users can use their scattered time to take out their phones and play a game anytime, anywhere.

There are even many users who rarely use the computer to play games after the mobile phone comes out, and even some users are reluctant to play games with the computer when they are resting, but they pick up the mobile phone to play games directly.

Is the quality of a PC game a game that doesn't match a mobile game?

Of course, it's not a computer game, but with the blessing of higher configurations, it has better picture quality and a better gaming experience.

But the main reason why mobile games can rise and begin to gradually surpass computer games is one word, convenience.

You can take out your phone and play a game anytime, anywhere, and the game will not last too long.

It's even more convenient than a computer.

Entertainment like videos, novels, and music have the same reason for the rise of mobile games.

It is convenient and fast, and can be enjoyed anytime and anywhere.

With the rise of 4G networks, mobile games, novels, videos, and music have become the mainstream entertainment and leisure activities of consumers.

The rise of short videos can be said to concentrate these so-called entertainment and leisure activities.

Needless to say, compared with traditional video, short video has gradually replaced the traditional video industry by relying on its more streamlined advantages.

Especially after the emergence of a large number of Internet celebrities who rely on video clips in the short video platform, the advantages of the traditional video industry have become gone.

After all, I have the video you have here, and I'm more streamlined than you are.

The 52 episodes of TV series on traditional video platforms can even be completely watched in 30 minutes on short video platforms.

In terms of games, short video platforms began to launch mini-games after the end of 19, which are simpler and more time-saving than traditional mobile games.

And open the short video platform, you can basically play anytime and anywhere.

And the games on these short video platforms basically don't need to be recharged, which has also become the best choice for many casual users to play games.

In addition to the traditional video and mobile game fields that have been hit.

Traditional music can be said to have been completely brought to the ditch by short video platforms.

The explosion of short videos has also driven some short videos, standard music, which have gradually replaced the music of traditional music platforms by relying on the instant popularity of short videos.

It can be said that after the explosion of short videos, nearly a large part of the top 50 in the rankings of traditional music software is music that has exploded in short videos.

As for novels, it can be said that the impact is relatively small, but there is also a certain impact on the industry.

After all, the relative entertainment provided by short videos, resources and novels, are actually similar in nature.

Users bring a corresponding sense of pleasure through short videos or novels, both of which have the same characteristics, that is, short, concise and time-saving.

This also made some users who used to read novels for leisure gradually become obsessed with watching short videos, which also stole the traffic of many novel platforms.

All in all, the emergence of short videos has affected the entire Internet industry like a flood of beasts, and has had an impact on most of the cultural and entertainment industries.

And Zhou Zhen naturally knows the prospects for the development of the short video platform, if the short video platform can be completely bigger and stronger, then it is very beneficial to Zhou Zhen's future development.

After all, the development of short video platforms will bring a lot of traffic to the companies behind the entire short video platform, and in the Internet era, traffic represents the prospect of development.

Penguin relies on Penguin Chat and WeChat, and the two social software have brought huge traffic, and with the huge traffic blessing, Penguin can develop in more fields.

Penguin is able to bring more users to its two social apps.

Even third-party logins in many applications will have Penguin accounts.

Penguin, on the other hand, has reaped the dividends of the development of social networks.

With the advent of the new era, short video will become a new traffic entrance, gradually replacing the original social software and becoming the new traffic overlord.

Zhou Zhen can clearly remember that after the rise of a certain audio and short video, relying on the corresponding traffic base, it has completely developed towards various different fields.

And relying on the huge traffic has brought a very considerable income as well as good results.

For example, e-commerce platforms, food platforms (group buying, takeaway), social networking, novels and so on.

Even e-commerce platforms like cats, dogs, and penguins still need to cooperate with corresponding short video platforms to dump traffic from short video platforms.

"Whether it is from the perspective of traffic or from the perspective of future development, the short video platform is a new round of outlets!"

For this reason, Zhou Zhen deliberately prepared for more than half a year.

In this half a year, Zhou Zhen invested 80 million yuan to establish Zhenyu Culture Technology Co., Ltd., and directly prepared nearly 100 million start-up capital for the company.

And in this half a year, it has also continued to inject funds into the company to expand the company.

In this half a year, the company's internal software program team optimized the software of short videos to a level that is basically equal to that of a certain audio platform for 19 years according to Zhou Zhen's suggestion.

And in the past six months, it is not only about optimizing the software program accordingly.

At the same time, Zhou Zhen also arranged a professional negotiation team to negotiate with a number of companies to obtain the corresponding resource authorization.

For example, at the beginning of this year, Zhenyu spent nearly 100 million yuan to obtain the authorization of the three-year music use right of Gumi Music, a subsidiary of Huaguo Mobile.

At the same time, the company also spent nearly 200 million yuan to acquire a number of early short video platforms such as "Meipai" and "Miaopai", which have basically begun to decline, but contain a lot of resources.

The new short video has enough resources, which can be regarded as laying the foundation for the company's future development.

Recently, the company has also begun to negotiate the acquisition of the world's largest music short video MV platform, in an attempt to acquire the world's largest music short video MV platform to increase its own short video platform.

The company's software team conducts in-depth optimization of the company's software algorithms and core recommendation models.

Externally, we are trying our best to find more music and corresponding short video resources to expand our platform resources, so that users can at least have something to watch before entering the short video platform.

After all, at the beginning, the corresponding Internet celebrities have not yet begun to be officially incubated, and at the beginning, various short video platforms mainly competed on the corresponding short video resources.