Chapter 53: The scene is quiet
After the announcement of the two products in the new Note3 series, the long-awaited price announcement was next.
The two products of the note3 series this time, the overall configuration parameters are not bad, although the ordinary version of the note3 looks a little mediocre.
But compared with the current mobile phones of the same price, it also has a lot of merits.
Hyperboloid OLED screen made of R2 material!
Curved glass design with gradient color!
Front and rear quad camera design!
Symmetrical upper and lower dual speakers with large sound chambers!
Overall, the ordinary version of the note3 has basically reached above the flagship passing line except for the processor is the Fire Dragon 660, which is somewhat crotch-pulling.
As for Note3Pro, the advantages of its overall product are much more than the regular version of Note3.
Basically, in terms of screen performance, image photography, plus charging and battery life, etc., it is at the top level in the industry.
And coupled with the 3D structured light face unlocking method and the under-screen optical fingerprint unlocking.
This product looks very sincere.
The top no-short bucket flagship!
What awaits us now is the announcement of the price.
"Note3 is a flagship product with an excellent experience, this time we have specially prepared two versions of 6+128G, 6+256G!"
"The final selling price of Note3 is ......"
In the eyes of everyone, there was a thunderous sound, and a number appeared on the screen of the stage.
"2999 yuan!"
6+128Gļ¼ 2999 yuan!
6+256Gļ¼ 3299 yuan!
As the price appeared, there was a corresponding polite applause under the stage.
Obviously, the price of rice note3 has made some netizens a little dissatisfied.
Rice users were not satisfied with the price this time, and the rice executives were also dissatisfied with the price at first.
After the product was designed and produced, the senior management of the rice company set the price of the product at 2,799 yuan through negotiation.
After all, the senior management of Rice clearly understands that users who have always supported their products attach great importance to processor chips.
Choose a processor chip, or the general texture and experience of a flagship.
It is estimated that nearly seventy percent of rice users will choose processor chips.
Within the top management of the rice company, there is a consensus that the Fire Dragon 660 cannot support the flagship positioning, which is one of the main reasons why the rice company chose to lower the price of the product.
However, Zhou Zhen, as the manager of Note series products, overrode public opinion and directly pulled the price to about 3,000 yuan.
In Zhou Zhen's view, the rice Note3 itself is a partial offline and flagship product route, which is essentially different from the cost-effective products online.
Depending on the nature and positioning of the product, the target user group is also different.
Zhou Zhen wants to use this product to accumulate the flagship reputation of the Note series, and at the same time accumulate the first batch of loyal users for the Note series.
In Zhou Zhen's view, if you want to impact the high-end flagship, in addition to relying on products, you also need to rely on the corresponding development strategy.
From the very beginning, it is necessary to draw a line with the so-called cost-effective products.
Of course, this time, the note3The price is indeed higher in the eyes of most users, and at the same time, there is a rice phone 6 Extreme Exploration Edition at the same price.
The price of the Rice Note3 and the Rice 6 Extreme Explorer Edition is exactly the same, and netizens will also make a certain comparison between the two mobile phones with the same price at the moment.
However, Zhou Zhen and the senior management of rice guessed the thoughts in the hearts of netizens, and they had already made corresponding comparisons on PPT.
Under the same price, the advantages of the Rice 6 Extreme Exploration Edition are only the Fire Dragon 835 and the lifting full-screen design with a higher screen-to-body ratio.
As a just-released rice note3, it has a more high-end curved screen design, as well as a gradient color back glass design compared to high value.
There are upgrades in many aspects such as front photography, battery capacity, communication signal, motor, speaker, etc.
"Users who pursue performance and games can choose the Mi 6 Extreme Explorer Edition, but if you want to experience the flagship texture of the phone, I still recommend you to choose the Note3!"
Zhou Zhen recommended Note3 products to users on the stage.
After all, Note3Except for the processor chip, which is slightly weaker, other hardware configurations and product designs are designed according to flagship standards.
However, the product that attracts more attention from users is the rice Note3Pro.
After all the product parameters and the black technology applied by Rice Note3Pro were exposed, they have been concerned by many digital enthusiasts.
Hardware configuration, product design, core technology!
This has many differences from the products of previous generations of rice mobile phones.
From the appearance of the product to the internal hardware configuration of the product, this is probably the most ruthless pile-up, the best design, and the most technological innovation in the history of Rice mobile phones.
Exquisite!
This is the first impression of most netizens on this product.
This is also the product that netizens think has the most flagship look and configuration in the Rice Note series.
Judging from the hardware configuration to the materials used in the product, the pricing of the product this time may reach a new height.
Of course, this is also the case!
800 yuan ceramic back cover!
1000 yuan R3 screen + COP second-generation packaging technology!
500 yuan under-screen fingerprint module + 3D structured light sensor module and the corresponding patent authorization fee.
500 yuan paste through the fire dragon 835 processor chip.
About 300 yuan of flash memory, as well as chiplets of many other components.
The cost of hardware such as camera sensors, speakers, NFC, motors, and batteries is almost close to 400 yuan.
Due to the use of screens and some corresponding breakthrough technologies in mobile phones, the corresponding cost of the corresponding cost, coupled with the extremely expensive manufacturing cost of ceramic back covers, the total cost of the entire mobile phone has risen again this time.
Not counting the expenses such as inventory, OEM, transportation, publicity and marketing, and patent fees for paste communication, the manufacturing cost of this mobile phone has reached 3,500 yuan.
That is to say, the minimum price of this phone must be at least 4000 or more in order for the rice company to have a certain profit gain.
"Then the next thing to announce to you is the final pricing of our rice note3Pro..."
Soon the final pricing of the product finally appeared on the screen!
The price of the 6+128 version is 4699 yuan!
The price of the 6+256 version is 4999 yuan.
Quiet! Exceptionally quiet!
As the price of the product was announced, the whole press conference seemed to stand still.
All the spectators present and all the netizens who are currently watching the press conference were shocked by the price this time.
4699 yuan!
This is probably the first mobile phone product with a price of more than 4,500 yuan among all the products released by Rice.
And the price of the top version is about to reach the 5,000 yuan mark.
Incredible! It's incredible!
"Rice mobile phones are so expensive, it seems that Lei always doesn't want to make friends with us!"
"This phone looks good, but to be honest, that's it, it's better to buy the Rice Phone 6 Extreme Explorer Edition directly with this money!"
"Ray has changed! This phone is guaranteed to not sell! ā
At this time, the live broadcast room of the rice conference has completely exploded, and the barrage is full of complaints about the pricing of this mobile phone.
The silence of the press conference gradually dissipated, and I also remembered the sparse applause.
From the applause, you can also see the thoughts in the hearts of most of the audience.
Is Rice Note3Pro an excellent product?
Excellent for sure! Even in the entire industry, it is the best existence!
Are users satisfied with the hardware configuration of the Mi Note3Pro?
Of course yes! After all, among the users of rice mobile phones, many users are enthusiasts of digital technology, and they are naturally extremely satisfied with such a ruthless product.
Then what users are not satisfied with is the pricing of Note3Pro.
After all, the starting price of 4699 yuan is basically a very rare existence among domestic mobile phone brands.
There has also been such product pricing for the Mate and P series products of the chrysanthemum factory.
Rebus, who was sitting under the stage, was also holding his mobile phone at this time and watching the barrage in the live broadcast room of the press conference, and couldn't help frowning.
To be honest, when the product pricing was agreed, Rebus felt that the price of this product was best 3999 yuan.
However, the pricing given by Zhou Zhen frightened the top management of the rice company and Rebus.
4999 yuan!
After many discussions and corresponding quarrels, he finally settled on the position of 4699 yuan at Zhou Zhen's strong request.
However, judging from the on-site reaction and the complaints of the barrage in the live broadcast room, the vast majority of users are not satisfied with this.
Even Rebus regretted himself a little at this time, why didn't he choose 3999 yuan firmly at the beginning, but followed Zhou Zhen's advice.