Chapter 54: Flickering? No, it's called inspirational

Rebus sat under the stage without the slightest smile on his face, looking down at his phone with a calm face.

As for the several high-level executives sitting next to Rebus, they also looked at Zhou Zhen on the stage silently at this time, and their different faces also represented their different moods.

There are regrets!

There is emotion!

Of course, there is also some schadenfreude!

After all, this year's Rebus has begun to reorganize the company's top management and the company's internal management structure.

Some founders and core veterans within the company have also begun to be alienated and transferred to some unimportant positions.

There is also gossip that Rebus is planning to set up a company's staff.

And some company executives or veterans will be sent to the general staff.

The so-called staff department of the company is actually to make corresponding suggestions for the company's business and the development of the company.

Although it sounds lofty, if you think about it carefully, you can actually see that there are some cats.

The General Staff sounds good, but after entering the General Staff, it is basically impossible to directly manage or control the company.

Rising and falling! has long been seen through by this group of old foxes who have been in the company for many years.

While changing the internal structure of the company, Rebus is also actively recruiting some powerful people in some industries to hold key positions in the company's departments.

Among them, Zhou Zhen is one of these people.

It can make some of the veterans in the company resist and hostile to Zhou Zhen who parachuted into the rice company.

If the Rice Note3Pro product does not make any splash in the world or is abandoned by most consumers.

Then this group of people will have the opportunity to make corresponding remarks against Zhou Zhen, and they can even hit Rebus, who supported Zhou Zhen to come to rice.

On the surface, it looks like a calm lake, but there is already an undercurrent surging under the lake.

Zhou Zhen stood on the stage, looking at the expressions of the audience below at this time, and expressed his understanding of such a reaction in his heart.

The rice company itself relies on the price of cost-effective products.

The digital series, which has been serving as the façade of rice mobile phones, insists on five generations of products that still start at 1999 yuan.

Everything is a double-edged sword, including the cost-effective route that Rice has always adhered to.

Relying on the cost-effective rice company, relying on the online network, has successfully gathered a large number of users and has become a major giant among domestic mobile phone manufacturers.

However, the cost performance also limits the opportunities for rice companies to hit the high-end development.

As the saying goes, everything has a corresponding stereotype.

After the rice mobile phone has been on the cost-effective route for a long time, it will inevitably make users form the impression of "low price" and "poor quality control" in their hearts.

Stereotypes have a huge impact on a brand.

Rice mobile phones are also the mobile phone manufacturers that are most restricted by stereotypes among domestic manufacturers.

Until the next few years, after the rice company hit the high-end, there are still most users who think that the rice mobile phone is not worthy of the high-end name.

Even in the hearts of most domestic netizens, rice mobile phones are still a domestic brand with poor quality control and low brand image.

However, the overseas European market of rice companies is completely different from that in China.

Since entering the European market in 18 years, Rice has begun to promote its flagship mobile phones in the European market.

And the price of these flagship phones is basically very close to the pricing of Guozi, Juchang, and Sansang.

In addition, the posters and corresponding promotional videos designed by the European Propaganda Department of Rice Company are more atmospheric and high-end than the promotional content designed by the domestic design team.

This also makes the impression of foreign users on rice brands and the impression of domestic users on rice brands form a world of difference.

European users' impression of rice: heaping fiercely, buckets, high-end!

Domestic users' impression of rice: Low, poor texture, poor quality control!

That's the impact of stereotypes.

The so-called success is also cost-effective, and defeat is also cost-effective.

And Zhou Zhen on the stage also officially felt the "pressure" brought by this cost performance!

Although Zhou Zhen had already guessed that there would be such a situation.

But even so, Zhou Zhen will still make such a choice.

High! First of all, we must stabilize the price!

This truth has basically become the consensus of various mobile phone manufacturers after 20 years.

After the advent of the 5G era in 20 years, the cost of various components of mobile phones has risen, and various mobile phone brands have begun to impact the high-end flagship market.

Basically, twenty years later, various mobile phone manufacturers have raised the positioning of high-end flagships to 5,000 yuan.

Of course, in the face of the rise of domestic flagships, Guozi mobile phones have adopted a price reduction strategy, wanting to force domestic mobile phones to reduce their prices.

Although the situation of the mobile phone market is like this, in the next few years, when various manufacturers release their flagship mobile phones, they still have to set the price at a price of more than 5,000 yuan.

Even if each mobile phone manufacturer knows that the price of its mobile phone products is too high, there will be a big plunge in the product and affect the reputation of the product, but they still set the price at the price of the "high-end flagship" when the product is priced.

Because various mobile phone manufacturers understand that even if their products are not recognized by most consumers at the price of high-end flagships, they still want to prove that this product is a "high-end flagship"!

After all, it is not easy for various mobile phone manufacturers to make their mobile phones reach the position of high-end flagships, if they give up automatically, then if they want to hit the high-end again in the future, the difficulty will definitely be lower than last time.

For example, the note series of rice in history.

The first generation was the one with the best chance of hitting the high-end, and it failed.

Compared with the first-generation products, the second-generation products have a more difficult opportunity to hit the high-end, and the result is a failure.

The third-generation products can't be rushed up directly to the high-end.

Therefore, when manufacturers know that their products are sorry for the pricing of their products, they still want to stabilize their products in the price range of high-end products, even if they are in the later stage of the product.

"Rice Note3Pro, is the most sincere in the history of Rice Company, and it is the most cost-willing generation of products!"

"Why don't I, as a product manager, tell you about the cost pricing of the main components of the rice note3Pro!"

Zhou Zhen looked at the stage under the stage, took a deep breath, and slowly said to the users below.

Screen + unlocking module and other technology patent fees: 1500 yuan cost!

Integrated ceramic back cover cost: 1000 yuan cost!

The cost of processor chip + flash memory: 800 yuan!

The cost of camera battery, etc.: 600 yuan!

"Counting other transportation costs, OEM fees, communication technology costs, etc., the cost of this mobile phone has basically exceeded 4,000 yuan!"

Zhou Zhen walked back and forth on the stage, introducing the cost of the main hardware configuration of the product to the users this time.

Of course, some of these hardware costs are still reported higher.

This is naturally done in order to highlight the "kindness" of their own product pricing.

The cost of more than 4,000 yuan, my mobile phone sells for 4699!

This is simply the conscience of heaven and earth!

Rebus didn't expect Zhou Zhen to suddenly add this paragraph at the end of the press conference, but adding this paragraph is also a good thing for the company and the Note series products.

"Rice note3Pro is to do our best to make a good product, to do a good job of a high-end flagship product that users want!"

"Rice company is determined to make better and better technology products, to be the coolest company in the heart of rice noodles, I can firmly say to you, there is no more generous technology company than rice company in the entire mobile phone industry!"

Zhou Zhen stood on the stage and started a wave of inspirational brand and product promotion.

The rice company relied on such a propaganda method to ignore... Motivating users isn't a one-day or two-day either.

At this time, the whole scene was completely agitated by this passionate words.

"Smack!"

At this time, Rebus's face instantly became excited when he heard such words, and he couldn't help but applaud.

That Rebus thinks that Zhou Zhenzhen is a talent, and suddenly... The inspirational himself is not much different from himself, and he is simply a natural product manager.

With Rebus's applause, the atmosphere present has been completely pulled, and the applause on the scene rushed to Zhou Zhen like a tide.