Gaming Mobile!

is a niche and not too niche category of phones.

Niche, as the name suggests, game mobile phone brands such as Black Shark have achieved market results far from mainstream brands since they were established and released mobile phones.

Even the annual shipment of mobile phones can reach a million units, which is already considered thankful.

Even the popularity of this kind of brand is a small and transparent existence in the entire mobile phone industry.

If you don't have a certain understanding of the mobile phone industry, users may not know these major game phone brands.

But are gaming phones really niche?

In Zhou Zhen's eyes, no!

There are not a few users in the entire consumer market who need this kind of gaming phone.

The gaming mobile phone market is actually very sufficient.

So why has gaming phone brands become niche phones?

Actually, the reason is very simple.

Although gaming phones are niche phones, the pricing of this type of phone is not cheap, and basically the overall mobile phone pricing can be compared with some flagship phones.

Although gaming phones have a more aggressive performance scheduling strategy, they essentially use the same processor chip as ordinary mobile phones.

At the same time, the hardware configuration of gaming mobile phones, most flagship mobile phones have such flagship configurations, and in many aspects such as imaging, they may be much stronger than gaming mobile phones.

Under the premise of similar prices, most consumer groups will inevitably buy a flagship product with more powerful products than a gaming phone when buying a product.

This has also led to a relatively niche audience for gaming phones as a whole, and sales have not been satisfactory.

It's not so much that there is a need for a maverick gaming phone on the market, but rather a cost-effective phone that can have a game-oriented design.

Among the game-oriented mobile phones, the most famous brand is naturally derived from the blue factory IQOO.

In terms of the entire product positioning, IQOO is not only positioning cost-effective products but also positioning gaming phones.

Even in the early days of the product, you can see a lot of design for games.

IQOO, the main game brand, has taken into account both the gaming experience and daily use in the subsequent product design, and at the same time has certain advantages in terms of cost performance, and finally became a very successful brand.

Game-oriented custom design!

Corresponding price-performance ratio!

Balance your daily use!

This is the most suitable gaming phone for users to play games.

In fact, Black Shark also realized this in the subsequent mobile phone design, and began to redesign and modify the product accordingly at the time of the 4th generation of products.

Black Shark 4 This product has a starting price of 2499 yuan, breaking the record of Black Shark pricing and becoming the lowest priced product in the history of Black Shark.

And this product also has a corresponding game design, such as 144Hz ultra-fast high swipe screen and game shoulder buttons.

At the same time, in terms of the overall mobile phone design, it is gradually tending to daily use, and it no longer looks like the bells and whistles of the previous Black Shark game mobile phone.

And this fourth-generation product has also become the most successful product in the history of Black Shark mobile phones, and even in terms of product sales, it has become the highest-selling product in the history of Black Shark mobile phones.

"I think the game mobile phone market has a very broad market space, but it needs a certain market strategy to occupy this market!"

As a member of the company's staff, although Zhou Zhen has been in a state of paddling in the company, the suggestions that should be put forward still need to be put forward.

For games specially launched for game users, mobile phones do have a certain market.

However, the strategy is successful in general.

If the strategy is completely successful, it will be able to become a brand like IQOO.

If the strategy is not successful, then it is very likely to follow the old path of historical development and make a gaming mobile phone brand a niche brand.

Rebus, on the other hand, is interested in phones designed specifically for gaming.

In fact, in the history of the development of mobile phones, there are actually quite a few mobile phones designed specifically for games.

Even Nokia introduced a game-type feature machine with many buttons.

With the development of the mobile phone industry, games in mobile phones have gradually replaced PC games and become the mainstream of users' entertainment.

In this environment, it has also made gaming mobile phones a possibility for development.

However, rice is already all Rebus's hard work, and although Rebus has ideas about investing in Black Shark, he still has some hesitation.

After all, the rice company makes mobile phones.

Rice companies can also set up a corresponding series to make corresponding game phones.

Of course, Redmi, which is owned by Rice in the future, really made a game mobile phone, and even referred to Black Shark's mobile phone in some aspects of the design of the mobile phone.

And the game mobile phone launched by Redmi is more cost-effective than Black Shark's mobile phone, which makes the later Black Shark mobile phone more niche in the entire mobile phone market, and there is even news that it will be acquired by other companies.

"Xiao Zhou! I wonder if you're interested in investing in Black Shark? ”

At this time, Rebus asked Zhou Zhen on the other end of the video with a smile.

Obviously, Rebus is still ambiguous about investing in Black Shark.

Contradiction! That's the attitude Rebus had in mind.

Black Shark's seed round investment in the first round was a total of 500 million, which made Rebus a little hesitant.

Zhou Zhen was also stunned when he heard Rebus's words.

According to the historical development, rice is the core shareholder of Black Shark, and even Black Shark is listed as a part of the rice mobile phone.

Now, Rebus, what does that mean? Looking down on Black Shark anymore?

"I don't have enough money in my company right now, and I don't have any interest in investing!"

Although Zhou Zhen couldn't understand what Rebus was thinking now, he still directly rejected Rebus's proposal.

This is a piece of meat that you fancy to you, can I still rob someone from you?

Zhou Zhen's attitude also made Rebus hesitate for the next investment.

Rebus also has a high evaluation of Zhou Zhen, thinking that the other party still has a vision in the mobile phone industry.

Now the other party's attitude towards Black Shark made Rebus also start to have a different idea about Black Shark's investment.

"Xiao Zhou, I plan to invest 500 million in Black Shark, and at the same time, I invite you to join Black Shark with a 25% share transfer agreement, you see ......"

After thinking for a moment, Rebus discussed with Zhou Zhen on the side.

In fact, Rebus's idea is very simple, that is, to spend money to hire Zhou Zhen to manage the black shark.

According to the first round of seed investment at the beginning, this means that Rebus took about 10% of the shares of Black Shark Technology and asked Zhou Zhen to manage Black Shark Technology.

Black Shark Technology has about a 10% stake......

In Rebus's eyes, this is a proper worker......

"This, Mr. Lei, I also have so many companies in my hands, I really don't have extra time......"

Although the conditions were very attractive, Zhou Zhen still decisively refused.

After being pitted by rice once, Zhou Zhen didn't dare to agree to Rebus and rice casually.

After all, what the rice company sometimes does is somewhat inconsistent with Zhou Zhen's views, and the company's internal management is still intriguing all the time, so Zhou Zhen is a fool to agree to the other party's request.

In Zhou Zhen's opinion, when the time is ripe, isn't it good to set up a mobile phone company by yourself?

Rebus looked at Zhou Zhen's refusal appearance, and the worry in his heart became even heavier.

After chatting casually with Zhou Zhen, he ended the video call.

Of course, this video call also made Rebus hesitate to invest in Black Shark Technology.

Even in the end, Rebus considered Rice Company again, and he could also make related game phones internally, and finally chose to give up investing in Black Shark Technology.

And the founder of Black Shark Technology was completely stunned after getting such news.

In the end, seeing that the rice company could not get the corresponding investment, it could only consider going to Shenzhen to ask John Ma for investment cooperation.