The successful development of the R4 material OLED screen can be regarded as a great success for the company this year.

However, the production of R4 material is still a bit difficult.

It is estimated that a small batch of R4 material screens will not be produced until the end of the year.

And if this kind of screen wants to be really used on a large scale in downstream products, it will have to wait until at least the second half of next year.

At the end of May, MediaTek also officially began to deliver G98H processor chips.

This time, Zhou Zhen only customized two million chips to MediaTek, after all, the estimated production capacity of the first generation of Roupai's products is only two million units.

The inventory of R2 OLED screens used in the first generation of Ropa's products itself is nearly three million, which means that the first generation of Ropa's products need to digest these screens as much as possible.

However, considering the status of the new brand of Roupai in the market, Zhou Zhen feels that it can be said that it is thankful to be able to sell two million mobile phones.

Even Zhou Zhen felt that if his products could not be sold in the later stage, he would probably choose to sell them at a reduced price.

The current chip is in place, and Zhou Zhen also chose BYD as the foundry of his own products to carry out the last operation of the product, assembly!

According to the speed of BYD's OEM, basically in mid-July, Roupai will be able to get the first batch of 500,000 goods.

Follow-up products basically need to wait until August and September.

"In early August, a new product launch conference was held, and by the way, you can also promote Rouyu."

After planning everything, Zhou Zhen also began to make final preparations.

Juru-style needs heat!

Jupai needs its own positioning!

Jupai needs its own target audience!

These are the most important issues that Zhou Zhen needs to consider.

Roupai! As a mobile phone brand that has just been established in the market, the positioning is naturally an online product.

After all, there are no offline channels and supply chain channels for Roupai, and the initial product positioning can only be online.

And there are many directions for the development of online.

Price......

Flagship......

Or is it something else......

"It is impossible to take the cost-effective route, and it can even be said that it is impossible to take the cost-effective route!"

This is Zhou Zhen's most direct thought.

If the soft school company takes the cost-effective route in the early stage, it is crazy to die.

After all, if Roupai takes the cost-effective route, it will not be able to win against these big factories at all.

The main reason why large manufacturers dare to launch sub-brands to do cost-effective is that they have a stable and close upstream supply chain.

When purchasing from the upstream supply chain, many major mobile phone manufacturers will choose to purchase a large number of components, so as to obtain corresponding discounts.

The number of these components is tens of millions, and the upstream supply chain naturally needs to give manufacturers a preferential price.

The final result of this operation is that some manufacturers' mobile phones are updated no matter what, and some hardware configurations of mobile phones are basically "unchanged for 10,000 years, ancestral for thousands of years"!

Like mobile phone camera sensors, infrared, speakers, flash memory, etc., manufacturers choose to buy components in large quantities.

For example, the USB2.0 and 20 million front cameras that have remained unchanged for thousands of years in Mi mobile phones, the HMX inherited by three generations on Xiaomi mobile phones and the large number of IMX582 on Redmi mobile phones.

Another example is the ancestral Lpddr4X that is still used by green manufacturers when Lpddr5 has long become the mainstream, or the IMX766 image sensor that is wildly used from mid-range cost-effective models to flagship models.

These manufacturers have a lot of liquid funds, and they also have a very large audience and user groups, so they naturally dare to play like this when ordering in the upstream supply chain.

Obviously, before Zhou Zhen established a supply chain system with "Zhou Zhen" as the core, Roupai couldn't win against these big factories at all.

Even forcibly doing cost performance is likely to be confiscated by other manufacturers.

And this cost-effective route naturally became Zhou Zhen's first negative positioning.

After thinking about it, Zhou Zhen felt that the route of IQOO and the old OnePlus was quite suitable for the current soft school.

Make a flagship phone with a gaming style!

IQOO's positioning can be said to be the most successful manufacturer sub-brand other than Honor.

IQOO's digital series relies on the blessing of blue factory technology, coupled with the style of partial games, and can achieve the level of equality with the flagships of many Android manufacturers.

The Neo series, on the other hand, focuses on mid-range cost-effective and gaming-style phones.

Relying on a branch of IQOO, the blue factory has achieved the flagship of the upper touch of rice and the ultimate cost-effective model of red rice.

"To do product positioning, you can learn from IQOO's digital series, but you can learn from the development history of the old OnePlus and IQOO brands."

Zhou Zhen has basically determined the early positioning of his own brand.

After all, the current Roupai is nothing more than a very small emerging mobile phone brand.

Before Zhou Zhen has established a supply chain system with corresponding core technologies, the brand positioning of Roupai still needs to temporarily follow the route of IQOO digital series and the old OnePlus brand.

However, when everything is ready, Roupai can immediately change the brand development strategy and re-establish the brand positioning.

After all, brand positioning like IQOO and the old OnePlus is the easiest and fastest to change the brand positioning.

With the corresponding positioning, there will naturally be a corresponding user group to accept the product.

Then what Zhou Zhen did next should be to warm up the brand.

"Roupai, shout for the young!"

Soon, Rouyu Company and other companies with "Zhou Zhen" as the core began to promote Weibo and official publicity.

A propaganda poster with dark red flame patterns around it and a dark green river fluctuating in the middle appeared in the public's field of vision.

In addition to the key propaganda words.

The logo of the soft school is all designed in cursive flow.

The "soft" color is dark green, and the "pie" color is dark red.

In the design of the poster and brand logo, Zhou Zhen used the main colors of the two brands with the most e-sports colors in the future.

These two colors look very bold and impactful, which is very much in line with the aesthetics of most young users.

"Shouting out for young people......"

The slogan is equally personal, and it also indicates the target audience of the brand.

The new brand of Roupai appeared in the technology circle like a thunderbolt on the spot, and attracted many young users who like digital products.

"I have long hinted at the new brand of Roupai, which is a brother brand of Rouyu Company, and it is also the first brand of MediaTek's new platform, according to the product parameters, it can be temporarily determined that the positioning of Roupai products is biased towards game mobile phones!"

"According to the grapevine, this time the Roupai system will be equipped with the industry's most well-known big factory UI, with the blessing of the big factoryUI, you can understand that the soft school is the game version of a large manufacturer's model!"

And Zhou Zhen also landed on the trumpet at this time and began to add a fire to this publicity.

Through the revelations, netizens have a better understanding of the brand of Roupai.

At the same time, the news was also revealed, so that netizens knew that although Roupai is a new brand, the system will not have the problem of poor system due to the use of large factory UI.

"Now the big factory has already carved up the small factory, I don't know what the new brand of Roupai jumped out to do!"

"With the support of Rouyu, it is estimated that it will not be bad on the screen!"

"Big factory UI,Could it be that MIUI can't be successful.,Isn't Zhou Zhen, the chairman of Roupai, the one who did Note3Pro?"

With the discussion of netizens, some netizens suddenly realized that Zhou Zhen, the founder of Roupai, turned out to be the product manager of the Rice Note series, and the Rice Note3 series, which has a mixed reputation, turned out to be his work.

This news also made many public accounts smell the smell.

"The man behind the rice Note3Pro,Unexpectedly set up another portal?"

"Zhou Zhen: In addition to the Rice Note3Pro, I still have a ......"

"The father of Rice Note3Pro, making a comeback with new products!"

This wave of self-media operations has expanded the influence of the new brand of Roupai, and of course, during this period of time, Zhou Zhen also asked people to write some self-media articles to promote Roupai.

After binding the "Rice Note3Pro", the popularity of the Roupai brand can be said to have risen in a straight line, and the scope of communication is gradually expanding.

Even some Rice Note3 series users directly found Zhou Zhen's Weibo and began to pour bitter water.

"Note3Pro user said: rnm, return the money!"

"My brother Wang is starving to death, and he won't buy a product from Roupai if he jumps off this mountain......"

The Note3Pro victim said: Listen to you, you are very brave! Hurry up and take out the new machine, Kangkang ......"